Presentation given as part of a social media audience engagement course at Falmouth Uni

1. Engaging with
audiences
Nigel Barker MCIPR
Senior Content Manager
MPAD
@nigel_mpadwww.mpad.co.uk

2. @nigel_mpadwww.mpad.co.uk
What should we do in 2015?

3. 1. Get yourselves organised!
@nigel_mpadwww.mpad.co.uk

4. GREGORY’S PLANNING MODEL 2000
www.mpad.co.uk

5. 2. Think PESO
@nigel_mpadwww.mpad.co.uk

6. Paid, Earned, Shared, Owned www.mpad.co.uk
Credit: http://experts.allbusiness.com

7. 3. Is SOCIAL MEDIA dead?
@nigel_mpadwww.mpad.co.uk

8. Paid, Earned, Shared, Owned www.mpad.co.uk

9. 4. Choose the right platforms:
Where are your audience
hanging out online?
@MarkPickenwww.mpad.co.uk

10. 5. Harry Potter was soooo
ahead of the curve
@RachelPickenwww.mpad.co.uk

11. DAILY PROPHET www.mpad.co.uk

12. 6. Video is the future
2015 stats say:
75% increase in video postings on Facebook
Facebook video is now bigger than YouTube
for brands
@nigel_mpadwww.mpad.co.uk

13. 7. Keep it authentic.
@nigel_mpadwww.mpad.co.uk

14. But don’t be cookie cutter
@nigel_mpadwww.mpad.co.uk

15. Embrace online but don’t
neglect traditional channels
@nigel_mpadwww.mpad.co.uk

16. Get ready, be Agile.
Are you ready for your Ice
Bucket Challenge?
@nigel_mpadwww.mpad.co.uk

17. Comms trends beyond 2015
@nigel_mpadwww.mpad.co.uk

18. @nigel_,mpadwww.mpad.co.uk
DATA!
Super-niche audiences

19. @nigel_mpadwww.mpad.co.uk
Wearable tech

20. Anti tech
@nigel_mpadwww.mpad.co.uk

21. Focus on outcomes rather
than outputs.
Not just about coverage and social media noise.
It’s about organisational objectives e.g. student
numbers, event attendance,
@nigel_mpadwww.mpad.co.uk

22. @nigel_mpadwww.mpad.co.uk

23. Thank you.
Your questions
are welcome
@nigel_mpadwww.mpad.co.uk