The document provides tips for engaging audiences in 2015 and beyond, including getting organized, thinking about paid, earned, shared and owned media (PESO), choosing the right social media platforms where audiences spend time, embracing video and authenticity while not neglecting traditional channels, focusing on outcomes over outputs, and being prepared for trends like super-niche audiences, wearable tech, and use of data. The document encourages organizations to have a communications strategy that considers these tips in order to effectively engage and achieve their objectives.

1. Engaging with
audiences
Nigel Barker MCIPR
Senior Content Manager
MPAD
@nigel_mpadwww.mpad.co.uk

2. @nigel_mpadwww.mpad.co.uk
What should we do in 2015?

3. 1. Get yourselves organised!
@nigel_mpadwww.mpad.co.uk

4. GREGORY’S PLANNING MODEL 2000
www.mpad.co.uk

5. 2. Think PESO
@nigel_mpadwww.mpad.co.uk

6. Paid, Earned, Shared, Owned www.mpad.co.uk
Credit: http://experts.allbusiness.com

7. 3. Is SOCIAL MEDIA dead?
@nigel_mpadwww.mpad.co.uk

8. Paid, Earned, Shared, Owned www.mpad.co.uk

9. 4. Choose the right platforms:
Where are your audience
hanging out online?
@MarkPickenwww.mpad.co.uk

10. 5. Harry Potter was soooo
ahead of the curve
@RachelPickenwww.mpad.co.uk

11. DAILY PROPHET www.mpad.co.uk

12. 6. Video is the future
2015 stats say:
75% increase in video postings on Facebook
Facebook video is now bigger than YouTube
for brands
@nigel_mpadwww.mpad.co.uk

13. 7. Keep it authentic.
@nigel_mpadwww.mpad.co.uk

14. But don’t be cookie cutter
@nigel_mpadwww.mpad.co.uk

15. Embrace online but don’t
neglect traditional channels
@nigel_mpadwww.mpad.co.uk

16. Get ready, be Agile.
Are you ready for your Ice
Bucket Challenge?
@nigel_mpadwww.mpad.co.uk

17. Comms trends beyond 2015
@nigel_mpadwww.mpad.co.uk

18. @nigel_,mpadwww.mpad.co.uk
DATA!
Super-niche audiences

19. @nigel_mpadwww.mpad.co.uk
Wearable tech

20. Anti tech
@nigel_mpadwww.mpad.co.uk

21. Focus on outcomes rather
than outputs.
Not just about coverage and social media noise.
It’s about organisational objectives e.g. student
numbers, event attendance,
@nigel_mpadwww.mpad.co.uk

22. @nigel_mpadwww.mpad.co.uk

23. Thank you.
Your questions
are welcome
@nigel_mpadwww.mpad.co.uk