Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.
Jayme Soulati presented on the future of content marketing. She discussed how content marketing has evolved from simply blogging to requiring a blended approach across multiple digital channels and platforms. Soulati outlined the timeline of developing an effective content marketing strategy through blogging, including launching a blog, building an audience community, developing different types of content, and expanding into additional channels and platforms over a three year period. She emphasized that successful content marketing now requires going beyond blogging alone to include strategies like email marketing, social media engagement, publishing books, and developing professional partnerships and authority.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Influence – How To Get It and Use It For Business in 2018 & BeyondConductor
Cheryl Snapp Conner gives a presentation on influence and how to get it, keep it, and use it for business success. She discusses how reputation, content marketing, and PR are blending together. Original research is presented showing how educational articles can increase consumer willingness to buy a company's products by over 100% and boost trust and positive associations. Examples are provided of how companies like Instructure and Char-Broil have achieved revenue growth through influence and thought leadership strategies using content on sites like LinkedIn. Tips are shared on what types of content is most likely to go viral.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Jayme Soulati presented on the future of content marketing. She discussed how content marketing has evolved from simply blogging to requiring a blended approach across multiple digital channels and platforms. Soulati outlined the timeline of developing an effective content marketing strategy through blogging, including launching a blog, building an audience community, developing different types of content, and expanding into additional channels and platforms over a three year period. She emphasized that successful content marketing now requires going beyond blogging alone to include strategies like email marketing, social media engagement, publishing books, and developing professional partnerships and authority.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Influence – How To Get It and Use It For Business in 2018 & BeyondConductor
Cheryl Snapp Conner gives a presentation on influence and how to get it, keep it, and use it for business success. She discusses how reputation, content marketing, and PR are blending together. Original research is presented showing how educational articles can increase consumer willingness to buy a company's products by over 100% and boost trust and positive associations. Examples are provided of how companies like Instructure and Char-Broil have achieved revenue growth through influence and thought leadership strategies using content on sites like LinkedIn. Tips are shared on what types of content is most likely to go viral.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Disruptive Content Marketing PubCon Las Vegas 2015Damon Gochneaur
The calm before the storm. Disrupt the tired and failing ways of typical content marketing and find new paradigms with which to approach content marketing. Stop asking when, start asking why and for what. People don't buy 1/4" drill bits, they buy the ability to drill 1/4" holes.
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
Patrick Reinhart hosted the 30th episode of his 30|30 podcast covering key events in digital marketing from the past 30 days. He discussed organic search seeing strong growth in Q4 2017 according to a Merkle study, over 70% of Google's page 1 search results now being secure, Google Chrome's new ad blocking rules going into effect, and users doing more online research and wanting more engaging content experiences from brands. Reinhart emphasized the need for marketers to focus on creating valuable, educational content for consumers and building better site experiences.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
The document provides tips for journalists on using social media and hashtags to grow an audience and engage with readers. It discusses how half of Twitter and Facebook users get their news on those sites but only 34% of Facebook users like news organizations. It then provides best practices for using hashtags including using popular local hashtags and those used by other local groups. Additional tips include creating valuable content, commenting on relevant topics, and developing relationships with readers.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
Do You Live and Breathe Digital Communication? Iliyana Stareva
The document discusses digital communication trends and provides a 7 step framework for effective digital communication. The main trends discussed include connected engagement with customers, a shift from screens to sensory interactions, building trust through influencers, people leaving social networks for closed communities, audio becoming more important in journalism, and content teams hiring more data analysts. The 7 steps include setting goals, defining stakeholder personas, mapping their journeys, creating a content plan, promoting content, nurturing leads, and measuring results. The key takeaways are to understand digital opportunities, research stakeholder journeys, and create experiences through communication efforts.
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Julia Grosman
Stacey DePolo, Social Advocacy Manager at GoDaddy, presented on the importance of identifying and engaging brand advocates. She notes that 50% of customers identify as advocates but most brands do not treat them differently. Her presentation outlines a proven formula for brands to systematically identify, thank, and reward advocates. She shares a case study of GoDaddy's advocate marketing program which generated 700k reviews. DePolo encourages brands to enlist advocates in a mission and measure advocacy marketing campaigns.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.
The Anatomy of Tomorrow’s Content Promotion Strategy Today #INBOUND15Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u
This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
Social Media that Works (+ the History of Media from Sumeria through Today in...Kristin Wolff
This deck supported the final session (June 7, 2013) of our Virtual Learning Series with the US Department of Labor, Employment and Training Administration and 13 State Grantee Teams working on Expanding Business Engagement.
Disruptive Content Marketing PubCon Las Vegas 2015Damon Gochneaur
The calm before the storm. Disrupt the tired and failing ways of typical content marketing and find new paradigms with which to approach content marketing. Stop asking when, start asking why and for what. People don't buy 1/4" drill bits, they buy the ability to drill 1/4" holes.
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
Patrick Reinhart hosted the 30th episode of his 30|30 podcast covering key events in digital marketing from the past 30 days. He discussed organic search seeing strong growth in Q4 2017 according to a Merkle study, over 70% of Google's page 1 search results now being secure, Google Chrome's new ad blocking rules going into effect, and users doing more online research and wanting more engaging content experiences from brands. Reinhart emphasized the need for marketers to focus on creating valuable, educational content for consumers and building better site experiences.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
The document provides tips for journalists on using social media and hashtags to grow an audience and engage with readers. It discusses how half of Twitter and Facebook users get their news on those sites but only 34% of Facebook users like news organizations. It then provides best practices for using hashtags including using popular local hashtags and those used by other local groups. Additional tips include creating valuable content, commenting on relevant topics, and developing relationships with readers.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
Do You Live and Breathe Digital Communication? Iliyana Stareva
The document discusses digital communication trends and provides a 7 step framework for effective digital communication. The main trends discussed include connected engagement with customers, a shift from screens to sensory interactions, building trust through influencers, people leaving social networks for closed communities, audio becoming more important in journalism, and content teams hiring more data analysts. The 7 steps include setting goals, defining stakeholder personas, mapping their journeys, creating a content plan, promoting content, nurturing leads, and measuring results. The key takeaways are to understand digital opportunities, research stakeholder journeys, and create experiences through communication efforts.
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
Stacey DePolo - Every Brand Has Advocates. Are You Ignoring Yours?Julia Grosman
Stacey DePolo, Social Advocacy Manager at GoDaddy, presented on the importance of identifying and engaging brand advocates. She notes that 50% of customers identify as advocates but most brands do not treat them differently. Her presentation outlines a proven formula for brands to systematically identify, thank, and reward advocates. She shares a case study of GoDaddy's advocate marketing program which generated 700k reviews. DePolo encourages brands to enlist advocates in a mission and measure advocacy marketing campaigns.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.
The Anatomy of Tomorrow’s Content Promotion Strategy Today #INBOUND15Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u
This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
Social Media that Works (+ the History of Media from Sumeria through Today in...Kristin Wolff
This deck supported the final session (June 7, 2013) of our Virtual Learning Series with the US Department of Labor, Employment and Training Administration and 13 State Grantee Teams working on Expanding Business Engagement.
The document discusses leveraging social media for fundraising and event promotion. It outlines 4 stages: setting up the event, promoting the event, day-of event activities, and post-event analysis. For each stage, specific social media tools and strategies are recommended, such as using hashtags, livestreaming, and analyzing metrics. The goal is to boost attendance, engagement, and overall awareness of the event and organization.
The document discusses the opportunities and realities of social media for businesses and their CEOs. It notes that social media is no longer a fad and that customers, employees and other stakeholders are increasingly using social platforms. As a result, businesses need to actively manage their social media presence and online brand to protect their reputation and leverage opportunities. The document outlines some of the opportunities social media provides for customer engagement, marketing, sales and innovation. It argues that CEOs need to recognize social media as important and develop long-term social media strategies.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Ohio SBDC Statewide Conference Social MediaMichael Bowers
This document discusses how Michael Bowers and the SBDC at Columbus State use social media to promote entrepreneurship and small business. It provides an overview of their social media presence and strategies. They realized in 2008 that they needed to meet clients where they are online. They have presences on Twitter, Facebook, LinkedIn, YouTube and maintain a blog to build community and drive engagement, not just push sales. Their goal is to help clients reach customers who are increasingly online and on social media. They recommend being strategic with goals and platforms, and promoting through engaging content to build a following organically.
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
The document discusses best practices for using social media in marketing and communications, providing tips on how to define goals and metrics for social media engagement that are specific, measurable, attainable, realistic and timely. It also recommends tools for measuring the effectiveness of social media activities and influencing key considerations like being prepared for an ongoing conversation.
Digital Marketing and Social Media Marketing for Cosmetics BrandsHappy Marketer
This document outlines a presentation on the power of social and digital media. It discusses trends in online behavior, establishing a digital strategy, and the future of digital marketing in 2014 and beyond. The presentation covers various social media and digital marketing platforms and channels, and provides examples of innovative digital marketing from companies like Hubspot. It also discusses web analytics and the importance of using data to gain insights rather than just focusing on data collection. The presentation aims to teach attendees how to effectively leverage social and digital media for their business.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
The document discusses social business maturity and its importance. It notes that companies who have developed internal social media strategies that encompass key activities like social media policies and guidelines, changes to business structure and culture, and investment in resources, are more likely to consider themselves successful with social media. Having a high level of social business maturity directly impacts business results, with more experienced social marketers seeing improved traffic, leads and sales due to social campaigns. The document advocates benchmarking social business maturity against competitors and key performance indicators to inform strategic direction and optimize social activities over time.
This document discusses gaining a competitive sales advantage through social selling on LinkedIn in 2016. It outlines that the buying process is more complicated now, content marketing is more important, and social selling is going mainstream. It discusses measuring social selling impact through a Social Selling Index and how companies can seize the opportunity through executive alignment, education, and measurement. Social selling leaders have seen significant returns through these approaches.
The document discusses social media marketing strategies and tactics. It emphasizes creating engaging content that attracts attention and encourages sharing on social networks. Some key points covered include setting goals for social media use, focusing on positioning and creating likeable content, being interactive with audiences, and measuring digital metrics like reach and engagement. The document provides advice for being socially devoted by opening communication channels and responding to audiences in a timely manner.
Social Media Metrics: Slay More Goals Than Arya StarkKaty Katz
This document discusses how to set meaningful social media goals aligned with business objectives. It recommends defining key performance indicators (KPIs) separate from revenue for organic social media, such as increasing customer success or engagement. Specific, measurable goals should then track key results towards those KPIs over time. The document also provides tips on understanding customer personas to create effective content, and measuring social media using common metrics like likes, comments and shares. Tools like Hootsuite, Hubspot and Google Analytics can help track goals.
Unlocking the Power of User Generated Content StevenNorris21
User-generated content (UGC) has become a bit of a buzz term in communications and PR. UGC offers low-cost, high-impact content opportunities for brands of all scopes and sizes. Studies show that many consumers identify user-generated content as holding more weight than other forms of promotional content in their purchasing and viewing decisions. This session will help attendees learn how to unlock the power of UGC by identifying and leveraging standout content related to their brand, and how to use it ethically and responsibly. Attendees will also gain an understanding of the etiquette and disclosures required to avoid running into privacy or security issues as well as some tactics they can apply immediately to finding this content and using the data to inform content creation decisions.
There are many reasons why college and university presidents find the use of social media invaluable--and why they're concerned about it. Presented at CASE Europe, 29 August 2012.
This document provides an overview of using social media in a business-to-business context. It begins by showing statistics on the widespread adoption of social media platforms. It then provides examples of how large companies like GE, Veolia, and Degrémont use social media for business purposes. This includes sharing content on platforms like SlideShare, Pinterest, LinkedIn and videos. The document discusses how the goals for B2B social media differ from mainstream uses, focusing more on awareness, affinity and relationships than direct sales. It also covers best practices for developing a social media plan and gaining CEO support.
Similar to Savvier Social Media Across The Marketing Blend (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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4. Why should your business do social media? (Pick one.)
a. [] Everyone’s doing it.
b. [] Our competitors are doing it.
c. [] Boost the brand.
d. [] Do business development and sell.
e. [] Customers are engaging online.
f. [] Control the message.
g. [] ALL OF THE ABOVE
ANSWER is G (All of the above)
SOCIAL MEDIA QUIZ
4
5. 5
Social Media is much like cell phones
says @Soulati. 500 models & ways.
#IABCLDA2013 (56)
It’s time to move the needle, says
@Soulati. Think differently about
#socialmedia! Be Strategic!
#IABCLDA2013 (31)
Tweet Alert!
8. 8
Uncover remarkable connections to
create natural relationships for
strengthened engagement said @Soulati.
#IABCLDA2013 (24)
Why?
#RockHot™ Tweet Alert
Tweet
Alert!
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ruining your
reputation is
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23. Marketing Strategy
Marketing: Customers, Global
Brand, Sell
PR: Earned media,
influence sales
authority
Digital: Lists/lead gen
Direct: Context marketing
Advertising: Sell, Paid media
Social Media: Integrate
• Recurring Themes
• High-End
Photography
• High-End Videography
• Brand Engagement
• #BehindTheScenes
• Cross-Channel
Promotion
• Big Data Analysis
• Stylist to Consumer
23
J. CREW
SAVVIER SOCIAL MEDIA
Social Elements
30. 30
“We’re in the era of the product person rising to
the top. The best sales executive in the world
cannot solve a lack of product vision.”
~Martha Josephson, Recruiter, Egon Zehnder
Savvier Social Media
Focus on Products & Marketers
Bloomberg BusinessWeek, Sept. 2, 2013
“Saving Microsoft From Extinction”
32. 32
I’m not sure a line exists between B
to B and B to C. This is about a
journey to figure out how the DNA
of GE’s brand can best intersect
with people who share our passion.
~Linda Boff, global brand marketing
General Electric
Goal is to position GE as an
innovative technology
company.
~Beth Comstock, CMO
33. RECAP – THEME 3
Destroy Marketing Silos. Lead with
Product Marketing to Earn Their Trust
& Drive Savvier Social Media Across
the Marketing Blend
33
34. Hybrid PR Blend: Digital, Social, Content Marketing &
Message Mapping for Business
Book 1: Writing with Verve on the Blogging
Journey, May 2013
Book 2: Message Mapping: A #RockHot Tool to Sizzle
Your Social Marketing, October 2013
jayme@soulati.com
937.312.1363
34
Jayme Soulati,
Soulati Media, Inc.
Editor's Notes
If there’s one thing I’d like your takeaway to be today it’s how you think about social media marketing.Social media has gotten a bad wrap. People regard it as frivolous and a waste of time.Those who honestly know social media and how it should work are those in the trenches uncovering the golden nuggets. It’s still an exciting time in marketing, and making your social media savvier across the marketing blend is today’s goal.
Let’s take a look at where you are with your social media and how you regard it. You may be still stuck on likes, retweets, followers, shares, and plusses. That’s OK, if you want to stay one-dimensional. It’s NOT OK if you want to realize the benefit of social marketing integration. Here’s our first clue – we need to get into a new thinking place – where social media becomes part of your natural marketing blend across the disciplines.It doesn’t have to look like your competitor down the street; and it can’t look like the multi-national corporations with gazillion $$ budgets.What it should look like is a model set to scale for your organization. It needs to look strategic and scaled to your business.
Part of understanding the value of social media marketing is to understand why your business should do it.Let’s take a look at one question – “Why should your business do social media?Answer is G. ALL OF THE ABOVEAnd, there are more reasons why you ought to be doing social media, too.
I’m a Twitter-holic. It’s my preferred social media channel probably because it was my first. In your organization, what is the preferred social media channel you like?We have 6 big ones – LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube and NO organization can do all of them well. Select one – master it and add another. Choose the ones where your customers are engaging most.
My first story is about natural connectivity in social media. It’s a PR story with the elements of blogging, social channel engagement and blogger outreach.Because it happened to me, it’s more special because it shows how cool social engagement can be if you stick with it.Blah, blah…in so doing, I came across a journalist’s story about J. Crew in Fortune. So, you can see how my fashion sense is igniting with all this serendipity. (Hold that thought).Before we move along, I want to leave you with a takeaway about what happened during this 3-week period.
Savvier Social Media is about RELATIONSHIPS.Tweet this…tell your friends…When you break down the crux of social marketing, you are creating relationships to:attain business goals. Be an authority.be a thought leader.help your audience and understand their needs.earn trust. Segue – remember the goal for today? To think differently about social media?
It’s obvious,Fashionbi was tracking and listening to the social media channels for fashion brands like Coach. When Fashionbi saw my content about Coach, the PR person did her blogger outreach and good things happened.See what happens when you listen? What tools are you using to listen and track what’s being said about your brand?To be savvier, you have to be aware what’s being said about your company, your vertical and your competitors.
Ready for Story 2? Let’s do a social marketing consumer fashion trip across the marketing blend.
Remember how I got to this Fortune blog post about J. Crew, right? Turns out, J. Crew is doing an amazing job integrating social across the marketing blend. Earned Media in Fortune about the September Style Guide/Pinterest Style Guide and a positive comment from the journalist – “builds on J. Crew’s already successful digital marketing campaigns”
Also on the website is a Call to Action to fuel the digital marketing and generate leads for the direct marketing campaign.
Heading over to Pinterest, J Crew is featuring a PinterestStyle Guide: on how to roll a cuff. This is also featured on Tumblr, as well. J. Crew has learned that 21% of pinners who repin, like or pin style suggestions on Pinterest are more apt to buy from the retail store. That is huge. For them to know this data helps J. Crew drive smarter choices on the social channels.
What I like about J. Crew’s social media engagement is how they promote content cross channel.Because the September Style Guide was the main theme in August for promotion, the same images were used on Facebook and Google+ which drew people to Pinterest. J Crew has learned there’s a direct connection between folks who pin on Pinterest and those who buy from a retail store. 21% of J. Crew retail buyers pinned images prior to buying
Here’s where I was most impressed with J. Crew’s Savvier Social Media – on its YouTube channel called J Crew InsiderCheck this out – “The Secret Language of Monogramming” What an awesome title for a 3-minute video to lure people in.Heck, I want to go buy a button-down so I can get a monogram!Extremely well-done video with featured customers, J. Crew team, history lesson and high-end videography.
Look at what’s under the featured video on J. Crew’s YouTube channel And this incorporates the marketing blend: --Theme: The New Fall Collection Email marketing – sign up for J. Crew email.Personal Stylists are available for one-to-one coaching and product marketingAdvertisement for the J. Crew Style Guide, too.Tweets and Facebook posts right on the YouTube channel.
Instagram and Twitter are favorites for J. Crew. You know why.Imagery is so important to social media and when you’ve got hot images to share, then you need to share them!Look at J. Crew’s Instagram – it has only posted 198 times yet it has 206,152 followers as of third week in August.
I did a review of J. Crew on Twitter between July 1, 2013 to Aug. 19, 201362 total tweets1 sponsored tweet (115 RT/87 fave)35 hashtags27 Instagram photos in tweetsIt’s not crazy engagement, but it’s the use of imagery and hashtags to promote 2 themes – the September Style Guide and the opening of its London flagship store. (That’s what its blog is about – the London store.)
Did everyone see this image in Vogue?Do you all know who she is?Marissa Mayer, CEO of Yahoo! We’re not going to debate the aye, yes or no of this; instead I’m going to leave you with this question:Who on your executive team is a fashionista or dapper Dan? Can you imbue some fun into your social media marketing featuring the ubiquitousness of fashion? Remember the J. Crew data – the more the brand engaged on the channels, the higher the user engagement was, too.What essentially you’re trying to do is engage authentically and be a trusted resource for the community you’re trying to build. You have to be able to market your people and leverage the personalities behind your brand.
Basically, savvier social media isn’t always about being serious.Inject some FUN into the content or strategy.Ensure you’re bridging everywhere with your teams from the inside.
It’s easy to talk about fashion and brand to consumer marketing. There are so many examples.In this next and final section, I’m going to ping some examples of 3 companies in varying verticals with varying challenges. I want to give you a brief thought about what they’re doing in marketing hoping it may resonate with more of you in the audience.
The Weather Channel.How many of us tune in every day from smart devices, tablets, TV, desktop, SMS, radio, satellite?You check in. Data crunching algorithm adds your behavior to the big data.Weather Co. sells the analysis to advertisers.The Weather Channel can now predict:Lotion sales in the fall in Phoenix when it’s above average; in NE when it’s clear skiesBeer in summer in Chicago increases after 3 days of below-average temps; in NYC sales increase a smidge when temp is above averageWhen Pantene launched its new Pro-V Smooth with Argan Oil it “bought humidity”When a woman checking Weather Channel app was greeted with a sticky forecast, she also got an ad for a de-frizzer hair product.Low humidity? Flat hair? Then Proctor and Gamble may toss in an ad for volumizing products.Lawn care, snow blower, camping gear? It all ties to the weather predictions and forecasts. Every consumer and every business is tied to the weather regardless. Consumer behavior is the new green. When you think about your company or business, what are the consumer behaviors that will drive your business to engage differently?
Maybe you get this email every morning like I do from IFTTT – If This, Then That.I have yet to master this app, but how cool is it. I created a recipe to ask for an email that provides me with the weather every day.
What’s challenging for many organizations is their internal regard for social media. There’s a level of fear associated with social marketing.I was speaking with my colleague recently. She’s a product marketer selling anesthesia technology to hospitals. There are NO new customers; they steal share from competitors.Her main concern was that the internal marketing department doesn’t know enough about frontline sales to send a tweet anywhere. Microsoft is a company in need of innovation. Ballmer is leaving and prior to his departure, he tore down the fiefdoms.He has paved the way for a new CEO to come in and be successful. Microsoft just struck a deal with Nokia. It’s trying.But what was really prescient for me in light of my conversation with my colleague in anesthesia was this comment from a recruiter:
Leave you with a B to B company, on the Marketer A-List 2013 for Advertising AgeGeneral Electric is often a first mover on Vine, Pinterest and Instagram “publishing artfully rendered photos of turbines and inspirational quotes.”Forrester said, “Consumer-oriented types of advertising are filtering into B to B companies to get brand awareness to be considered.”Beth Comstock adds in the article, “Consumer marketing can boost GE’s image in the eye of shareholders. 44% of GE’s stock held by retail investors.It uses consumer marketing to boost how its viewed by 305,000 employees and constant recruiting needs.So, what was the goal for today?Think differently about social media! Look at all these companies trying to find the passion in their DNA and connect with consumers and customers across all the channels.Let me know if what I said today resonated with you; I hope so. We all have a lot of thinking to do to align ourselves across the silos and create passionate and empowered brands.
So, what was the goal for today?Think differently about social media! Look at all these companies trying to find the passion in their DNA and connect with consumers and customers across all the channels.Let me know if what I said today resonated with you; I hope so. We all have a lot of thinking to do to align ourselves across the silos and create passionate and empowered brands.