1) The document outlines 7 key lessons from entrepreneurship, including focusing on mentors over coaches, building your network and database, enjoying the wait between sowing and reaping, mainstream media as best business friends, having an exit strategy, creativity and innovation being toughest parts of the journey, and the importance of personal branding for marketing. 2) Each lesson is explained in 1-2 paragraphs with examples and tips. 3) The document concludes with an example personal branding profile of Andrew Chow, an entrepreneur and public speaker.

1. 7
Great Lessons
from
Entrepreneurship

2. Entrepreneurship may be a
road less travelled
but it is a journey
most will enjoy

3. #1
Who makes the biggest difference
in your journey?

4. A Coach is responsible for your
Performance.

5. A Coach looks at

6. A Mentor is interested in
YOU as a person

7. A Mentor values relationship

8. A mastermind group is interested in
Raising Your Game

9. A Mastermind Group values
Strategic Alliance

10. Mentor Coaches Masterminds

11. #2
Where is your most precious asset?

14. Database is 2nd only
to your cash flow

15. Build Your Database through
Networking

16. Build your Network of Influence Remember a FEW
Refer SOME
Follow up with MOST
Network with ALL

17. #3
Which is your longest wait?

18. Time in Between
Sowing and Reaping

19. The WAIT is meant to be
Enjoyed not Endured.

21. Speaking from Sowing Experience
• Who you sow to may not be who
you will reap from
• Where you sow from may not be
where you reap from
• How you sow may not be how you
reap from

22. How to enjoy a life of
abundance?
Enjoy a life of Giving without
Expecting any Returns

23. #4
Who are your Best Business Friends?

24. The Mainstream Media,
not Social Media

25. Be Recognized

27. Art of Publicity #1
Convert your
value preposition
into news

28. Art of Publicity #2
Be Controversial…
...Creatively

29. Art of Publicity #3
Leverage on

30. Understand Media
Mainstream media is just like a
business.
It has stakeholders too.
Know their target audience profile

31. #5
Which is your toughest call?

34. Have a Plan B
Set the criteria for walking away
Have an Exit Strategy
Never invest in anything you
cannot afford to lose

35. #6
Which is the toughest part of your
journey?

36. #1 : IDEAS
Creativity
Roadmap to Success

37. #2 : IMPLEMENTATION
Innovation
Roadmap to Success

38. #3 : IMPACT
Influence
Roadmap to Success

39. Golden Rules
• Ideas are cheap
• Implementation is expensive
• Impact is priceless

40. An idea worth nothing if it cannot be sold to the
right people
You can share your ideas freely but protect your
concepts so that they wont be stolen
An idea needs the right timing to see
sustainable results

41. #7
How to have the easiest marketing?

42. A Great Personal Branding!

43. Key Questions
• Who are you?
• What do you do?
• Whom are you serving?
• How to makes yourself unique?
• Where are you going?
• Why are you going there?

45. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education : Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award
2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Spirit of Service 2012
 Certification : NLP Practitioner & Certified Life Coach
 Area of Focus
 Life Coaching
 Public Relations Strategy
 Social Media Strategy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore

46. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook -
http://www.facebook.com/#!/AndrewChowKokWah
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection -
http://www.flickr.com/photos/ideasandrew/
Youtube Channel -
http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Email – andrew@andrewchow.sg
More than 270 interviews/feature in 6 years from local / International media