1. LAURIE TALLENT
421 Essex Street  Salem, MA 01970  (617) 816-6986
ltallent1@comcast.net
SENIOR SALES/ACCOUNT MANAGEMENT PROFILE:
Semiconductor/ Wireless/Telecommunications/ Digital Signal Processing / IP/Security/Imaging/IT
Technical sales professional with a proven track record of success developing innovative sales strategies to
generate sales revenues and increase bottom-line profits within fast-paced technology arenas. Demonstrated
ability in guiding Fortune 500 companies through needs assessment and delivering leading-edge technology
solutions. Excellent interpersonal, communication, and listening skills. High degree of professionalism, strong
work ethic, and ability to face tough challenges. Computer application skills: Word, Excel, Outlook, Goldmine,
ACT, Maximizer, Sales Force.com, Sales Logix, Power Point, and Siebel.
PROFESSIONAL EXPERIENCE
ACCOUNT DIRECTOR, 2014 UBM Tech, New York, New York
Recruited to prospect, manage and grow the New England and Eastern Canada territory. Responsibilities include
prospecting, face to face meetings, presenting UBM Tech’s value and complete portfolio of media products to
senior level marketing executives. Develop innovative and integrated programs targeting senior IT executives
and CIO’s specializing in a multi-prong approach incorporating research, content development, digital, and
demand generation. Using a consultative sales approach I build relationships, deliver value, and become a
trusted partner.
Selected accomplishments: Grew territory significantly within five months, started with $28K in the pipeline
and closed over $400K of new business by December of 2014.
SALES MANAGER, 2010-2014 IDG ENTERPRISE, Framingham, MA
Recruited to sell sponsorships to Fortune 500/1000 companies in the IT industry. Promote a series of
educational and technical conferences and elite award programs. Prospect for new business and communicate
effectively with C-level IT and Marketing executives. Collaborate with Integrated Solutions teams to develop
specialized programs. Applications include Big Data, BI & Analytics, Storage and Networking, Security, Cloud
Computing, and Virtualization.
Selected accomplishments: Secured significant anchor sponsorships for new inaugural programs

2. LAURIE TALLENT Page Two
SENIOR ACCOUNT EXECUTIVE, 2008-2009 1105 GOVERNMENT INFORMATION GROUP, Falls
Church, VA
Recruited by the VP of Events to sell Sponsorships to Fortune 500 OEM’s, System Integrators, VAR’s and
Software Solution Suppliers in the IT Industry for a series of educational technical conferences and seminars
organized for the Federal Government and Civilian markets. Applications include Enterprise Architecture,
Security; Cloud computing, Virtualization, Government health regulatory and compliance, and Defense Systems
(DOD). Responsibilities include prospecting, setting up on site customer visits in Washington DC and present to
C-Level marketing and IT executives. Recruit speakers and coordinate content management with 1105 and the
client for the events. Work closely with the online and printed media teams to offer integrated solution
packages.
Selected accomplishments: Secured significant new Sponsorships with Fortune 500 companies for a series
of events.
SALES DIRECTOR, 2003-2008 GLOBAL TECHNOLOGY CONFERENCES, Newton, MA
Recruited by the CEO/Founder to promote a start up annual technical conference to senior level marketing and
engineering executives at Fortune 500 EDA, OEM, and semiconductor companies developing next generation
technology for digital signal processing applications. Responsibilities included cold calling, prospecting, and
identifying target companies in the US and through out Europe and Asia. Account management, collaborated
and worked with marketing executives to promote the event. Sold sponsorships, technical workshops, secured
keynote opportunities with C-level executives. Successful in development and launching of the first in a series
of GSPx vertical events TV- 2- Mobile held in Amsterdam, Netherlands, and Rome, Italy. Initiated and secured
a new customer base with companies focused on developing leading edge products for mobile television.
Selected accomplishments: Achieved corporate revenue goals that account for 50% of total revenue for the
company. Launched three successful TV 2 Mobile European events.
DIRECTOR OF SALES, 2002-2003 SMaL CAMERA TECHNOLOGIES, Cambridge, MA
Senior Sales Executive recruited as a consultant to launch start-up operations with territories spanning North
America, Europe, and Asia. Tasked with targeting senior-level marketing and sales executives at Fortune 500
companies to promote Ultra-Pocket Digital Camera. Managed entire sales cycle from lead generation and client
assessment to presentation and closing. Responsible for initiating business development plans and sales strategy
into OEM accounts, promoting CMOS technology process with wide adaptive range digital technology.
Established pricing strategies in global markets. Managed four International Independent Sales Agents.
Selected accomplishments:
 Conceptualized, developed, and executed aggressive sales strategies that captured $6 million in revenue
in six months.
 Spearheaded and supported all aspects of worldwide Independent Agent channel that accounted for
approximately 50% of overall revenues. Instrumental in initiating negotiations with high-profile major
OEM’s and integrators.

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SENIOR REGIONAL SALES MANAGER, NORTH AMERICA, 2000 – 2002 3DSP CORPORATION,
Irvine, CA
Recruited to launch operations and implement sales initiatives in North America and Eastern Canada, including
development of territory, and lead generation, identified and established alliances with senior level executives.
Promoted 32-bit fixed point IP core architecture for SoC applications. Called into Fortune 500 OEM and
semiconductor accounts. Target applications included VoIP, Wireless, and Digital Multimedia. Directed local
technical field engineers and fostered cohesive alliances and partnerships with third parties.
Selected accomplishments:
 Achieved first-year revenue of $2 million.
 Secured a design win with ATI Technologies for a set top box application.
 Recipient of Sales Executive of the Year award (2001)
SENIOR TECHNICAL SALES REPRESENTATIVE, 1998 – 2000
ULTIMATE SOLUTIONS, INC., Tewksbury, MA
Recruited by a former Sales Manager to promote and sell a line of development tools to software and hardware
engineers working in embedded applications. Successful in building a significant client base and record of sales
achievement through aggressive cold calling. Target clients included senior level hardware and software
engineers in Fortune 500 companies. Supported TI, ADI DSP’s (Digital Signal Processors), and various
embedded RISC Processors.
Selected accomplishments:
 Individually directed successful sales activity leading to revenue of over $500,000 annually.
TECHNICAL SALES REPRESENTATIVE, 1995 – 1998
WHITE MOUNTAIN DSP, INC., Nashua, NH
Sold state of the art TI and ADI DSP development tools to Government and Fortune 100 companies. Managed
and directed distribution channel, while generating new business directly with end users.
Selected accomplishments:
 Increased Canadian territory sales 75% over quota.
 Seized company sales record by structuring, negotiating, and closing Lockheed/Martin order.
Prior Experience:
SALES MANAGER, 1990 – 1995 GS Computer Services, Nashua, NH (Formerly Stellar Computer)
Sold and supported state of the art advanced visualization workstation solutions to healthcare government
agencies, teaching hospitals and universities. Applications included molecular biology and 3D modeling and
simulation applied to medical diagnosis and procedures.
CONTRACT SALES ADMINISTRATOR, 1985 – 1990
Hewlett Packard/Apollo Computer, Chelmsford, MA-Received several Outstanding Performance Awards
EDUCATION
Business Management (1980 – 1983) – Merrimack College, North Andover, Massachusetts
Holden International Power Base Selling

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