1. CHRISTOPHER P. MAGGIO
25624 Creek Run Terrace CPMaggio@gmail.com Home: 703-327-0400
South Riding, VA 20152 Mobile: 703-930-0308
BUSINESS DEVELOPMENT PROFESSIONAL
CHANNEL STRATEGY | LEADERSHIP | MARKET SHARE GROWTH
Results-driven business leader with more than 20 years of sales, marketing, and strategic planning experience. Known for building
alliances and partnerships, structuring win-win relationships, developing successful sales strategies, and driving execution. Strong
cross-functional leader in the development and launch of strategic field programs, policies and procedures. Consistent success
influencing/motivating channel partners and internal cross-functional teams to achieve defined objectives. In-depth industry
experience in wireless and wireline communications, cloud infrastructure, and software as a service.
Core competencies include:
Strategic/Tactical Planning Alliance/Partner Development Cross Functional Leadership
Sales Management Team Building Relationship Development
Field Alignment/Engagement Program Development & Launch Sales Training
SELECTED ACCOMPLISHMENTS
Executive Leadership
Consistently attained more than 200,000 wireless subscriber Gross Adds per month directing Nextel’s Indirect Distribution
strategy and program execution relative to Enterprise & Public Sector sales, wireless data products and services, Boost
Mobile, and Authorized Service Centers.
Overseeing 2,500 wireless dealers, 8,500 points of sale and 300 field employees, consistently achieved monthly Gross Add,
revenue, churn, Average Revenue Per Unit (ARPU), Cost Per Gross Add (CPGA), and customer satisfaction index targets.
Led the integration of Nextel pre-paid and post-paid distribution strategies, more than doubling the number of Boost
Mobile (Nextel pre-paid subsidiary) customers to over 1 million without negatively impacting Nextel post-paid sales growth.
Program Development & Launch
Through creative problem solving, developed and launched the Nextel Authorized Service Center (ASC) “Medallion
Program” to better align company sales and service objectives, creating harmony between sales and service at the field
level, and increasing revenue through incremental points of distribution.
Overhauled myMobileWorkforce with a formal marketing communications plan, rebranding, formal sales training, new
operational methods and procedures, and tracking/reporting on key business metrics – doubled gross revenue in one year.
Established Winstar’s first partner Data Certification Program, and initiated and launched Winstar’s partner extranet,
including an online commission tracking and reporting portal.
Sales Management
Launched CLEAR® 4G wireless internet service in the Washington, DC market, achieving 149%, 210% and 209% of Gross
Add plan in the first three months after market-launch.
Developed and executed local Market Attack Plan (MAP) for Clearwire Indirect Distribution – accountable for executive-level
progress reports/presentations on a comprehensive set of business metrics and strategic initiatives.
Ranked Clearwire’s #2 Indirect Sales Manager in the country – qualified for President’s Council at 155% of plan in 2010 .
Relationship Development
Over-achieved aggressive monthly partner recruitment targets, recruiting over 100 dealers to sell Clearwire services across
300 points of sale in 6 months.
Consistent success recruiting channel partners and motivating them to meet defined objectives.
Delivered solutions to complex company challenges, such as cross-channel rules of engagement, through strong
collaboration and internal relationship development.
2. PROFESSIONAL EXPERIENCE
Momentum Telecom – Chantilly, VA 2013 - 2014
Channel Sales Manager
Launched Momentum’s hosted-VoIP, cloud-based collaboration tools, and unified communications services in the mid-Atlantic
region.
Cbeyond, Inc. – Reston, VA 2011 - 2013
Partner Sales Manager
Led channel partner sales in the mid-Atlantic region. Retooled a telecom-oriented channel to drive Cloud Services sales (IT
Infrastructure as a Service) in alignment with the Cbeyond 2.0 vision, achieving 110% of Cloud Services plan in 2012 .
Clearwire Corporation – Herndon, VA 2009 - 2010
Indirect Sales Manager
Launched CLEAR® 4G wireless internet service in the Washington, DC market. Promoted to General Manager in 9 months.
TeleBright Software Corporation – Rockville, MD 2008-2009
Vice President, Sales & Marketing
Led sales and marketing for software services company focused on telecommunications and energy expense management.
Aptela, Inc. – Herndon, VA 2007-2008
Senior Director, Partner Sales
Led nationwide channel partner sales for company that provided hosted-VoIP, cloud-based collaboration tools, and unified
communications services.
Digital Intelligence Systems Corporation – Chantilly, VA 2006-2007
Division Director, myMobileWorkforce.com
Developed and executed the growth strategy and business plan for a division of an IT services company delivering location-based
Mobile Resource Management (MRM) solutions via Software as a Service (SaaS) and Sprint wireless devices.
Sprint Nextel Corporation – Reston, VA 2002 -2005
Director, Indirect Distribution
Directed Nextel’s Indirect Distribution strategy and program execution relative to Enterprise & Public Sector accounts, wireless data
products and solutions, Boost Mobile, and Authorized Service Centers.
Invoice Insight, LLC – Haymarket, VA 2001 - 2002
Director, Business Development
Directed sales strategy and execution for start-up company selling Telecommunications Expense Management (TEM) Software as a
Service (SaaS) into enterprise and public sector markets.
Winstar Communications, Inc. 1997 –2001
Regional Channel Manager (1997 – 1999) – Washington, DC
Launched Agent Channel in Washington, DC and Baltimore markets for one of the first Competitive Local Exchange Carriers
(CLECs) – top channel manager in the country.
Senior National Marketing Manager, Business Partner Channel (1999 – 2001) – Falls Church, VA
Directed nationwide strategic programs that increased channel productivity and operational efficiency.
Consumer Electronics Shows (CES ) 1994 – 1996
Sales Manager
Contributed to growing CES to over 1 million square feet of exhibit space.
EDUCATION
B.S. – Hotel, Restaurant & Institutional Management – Virginia Tech, Blacksburg, VA, 1988