Kurt Worden has over 20 years of experience in sales and marketing roles. He has a track record of growing sales revenue and developing marketing strategies. His experience spans several industries and includes managing marketing budgets, developing partnerships, and leading sales teams.

1. Kurt R. Worden
19 Wallingford Rise, Fairport, New York 14450
c: (585) 781-0277 h: (585) 377-4864
kurtworden@hotmail.com
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Summary of Qualifications:
• Accomplished sales executive whose built and managed sales organizations from $5 Million to $140 Million.
• Visionary multi-channel brand marketer utilizing traditional, digital and Web 2.0 strategies.
• Strategic Alliance expertise building multi-million dollar partnerships via bundled product/service solutions.
• Broad internet business experience including Interactive Marketing, B2B e-Commerce and SaaS solutions.
• Results oriented leader and manager with exceptional collaboration & relationship building techniques.
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LOGICALSOLUTIONS.NET, Rochester, NY (September 2007– September 2009)
Director of Marketing & Alliances
Primary responsibilities:
• Responsible for annual marketing budget delivering an integrated multi-channel marketing program for nine corporate
owned web properties and associated product offerings.
• Lead development of brand awareness and strategy for all traditional (TV, radio, print, direct mail, tradeshow and PR) and
digital/social media (website, webinar, Facebook, Twitter, LinkedIn) activities.
• P&L responsibility for sales and marketing as well as management of all corporate lead generation efforts including
telesales, email campaigns, direct mail and digital web conversions.
• Develop seprate go-to-market strategies for all divisions of company including: LogicalSolutions.net,
LogicalDataCenter.com, InteractiveDesktop.com, MyRadioSuccess.com, LightningEmail.com, CorporateAntiSpam.com,
SLHost.com, RackWire.com, FlareHosting.com and BackUpSpace.com.
Accomplishments include:
• Grew sales leads 47% through multi-channel lead generation activities which resulted in a 21% increase in 2008 revenue.
• Completed overhaul of internal sales department processes by implementing CRM application to handle all client
relationship activities, pipeline management, new business opportunities and sequential marketing campaigns which
resulted in a 37% increase in customer facing time for sales organization.
• Managed six new corporate product launches including website development and all related offline and online product
marketing collateral.
• Established alliance program sales channel for Agency Partners to encourage business collaboration and incremental
revenue source.
BAUSCH & LOMB, Rochester, NY (July 2006– August 2007)
eCommerce Marketing Manager, –Americas Region
Primary responsibilities:
• Drive eCommerce sales and marketing strategy for the Americas Region which includes US Vision Care, US Surgical, US
Pharmaceutical and Canada.
• Implement programs that will increase B2B eCommerce through the customer channel and eliminate manual order
(phone/fax) volume processed through our call centers.
• Partner with IT organization to ensure Voice of the Customer needs are acted upon during software release process.
Accomplishments include:
• Drove US Vision Care eCommerce revenue run rate from $6.4 Million to $14.2 Million within first 12 Months through new
customer activations and multi-channel marketing promotions.
• Reduced internal manual processing costs by $500,000 in 12 Months via reduction in temporary labor requirements.
• Cut 66% of manual fax order volume by implementing custom web solution for Class A customers.
EASTMAN KODAK COMPANY, Rochester, NY (October 2000 – July 2006)
U.S. National Channel Sales Manager, –Health Imaging, Dental Systems
Primary responsibilities:
• Responsible for delivering sales revenue for entire Kodak Dental Systems $132 Million analog portfolio including Dental X-
ray film, anesthetics, chemistry and dental digital camera solutions.
• Develop and implement sales strategy for channel sales organization and Kodak Dental dealer network.
• Engage in executive-level strategy discussions with dealers to craft dealer specific end-customer promotions.
• Lead a team of 12 territory managers responsible for driving incremental revenue in their respective regions.
• Maintain frequent contact and coordination with C-Level contacts in the dealer distribution channel ensuring effective
strategic and tactical program execution.
• Monitor marketing/advertising budget matrixes optimizing dealer co-op dollars invested for maximum sales exposure.
Accomplishments include:
• Delivered 2005 total revenue of $140.3 Million on a plan of $132.5 Million.
• Led effort to develop strategic territory operating plans for all 12 sales regions in the U.S.

2. • Re-aligned sales force to drive strategic division goals and enable monthly aggregate tracking of success metrics.
Marketing Manager, –CMO, kodak.com
Primary responsibilities:
• Provide Business Unit/Region Relationship Management and Project Support for strategic web initiatives delivered on
Kodak.com platform.
• Serve as advocate for Business Units and Regions to drive the successful execution of their Internet strategies and goals.
• Build relationships across Business Units to foster collaboration on global web initiatives.
Accomplishments include:
• Coordinated marketing efforts for EAMER Region web transition, which resulted in approval of Gate 2.
• Kodak.com liaison and champion for Kodak Digital’s worldwide online advertising campaign.
• Led digital web re-entry into Japan Region and managed e-commerce project.
Manager, Alliance Marketing (KODAK Incredible Picture Lab Kiosks) –CMO, kodak.com
Primary responsibilities:
• Lead overall business, operations, and marketing strategy for the KODAK Incredible Picture Lab kiosk program.
• Lead all business development, relationship management and alliance marketing efforts for Kodak’s premier marketing
partners including Disney, NASCAR, The National Park Foundation and Trizec Entertainment.
• Manage cross-functional team of 12 through software development cycles and product releases.
• Manage Annual Operating Plan and budget to ensure expenditures align with program goals.
• Manage operational business dependencies including contract labor, labor loans, and 3rd party vendors.
• Work with other Kodak Business Units to develop collaboration opportunities.
Accomplishments include:
• Increased deployment by 500% over 18 Months (28 new kiosks) in various Kodak marketing partners with annual usage by
700,000 consumers. This led to the development of 2,000,000+ potential new Kodak customer relationships annually.
• Launched on-site kiosk printing at Disney delivering on Kodak strategy to establish new business revenue in new markets
with annual 1st year revenues of $1,500,000.
• Developed a National Park version of the Kodak Incredible Picture Lab software with ability for park specific customization.
This resulted in approximately $500,000 in revenue for 10 National Park deployments.
Sr. Business Development Manager, Interactive e-Business - kodak.com
Primary responsibilities:
• Negotiate high value, high profile deals with targeted prospects for web imaging applications.
• Develop ties to Kodak business units and corporate groups to leverage and enhance Interactive e-Business marketing
opportunities and corporate strategic relationships.
• Create Marketing Attack Plans (MAP) for specific industry sectors to identify future growth opportunities.
• Develop financial ROI analysis on business opportunities and made decisions on participation strategy.
• Articulate the value of our web imaging applications in terms of brand association, traffic generation and e-commerce
opportunities.
Accomplishments include:
• Finalized terms and workflow with the Salt Lake 2002 Organizing Committee for on-line viewing and premium print output of
torchbearer relay photos. Approximate revenue was $600,000 with >30% margin.
• Developed and promoted a program for Kodak Entertainment Imaging that allows our web imaging applications to be used
as on-line movie promotion for Kodak’s major studio clients. Successfully secured Miramax Films as the first studio client to
use its own budget dollars rather than Kodak co-promotional funds for integration of imaging applications.
• Developed a sales, marketing and promotional plan for the Kodak PhotoQuilt specifically targeting Higher Education Alumni
Organizations. Components of this project included Voice-of-the-Customer sessions, marketing collateral development,
managing 3rd party technology providers, sales outreach and budget control.
BEST SOFTWARE, INC., ROCHESTER, NY (February 1999 – September 2000)
National Account Manager
• Developed Middle-Market accounts (>$100 Million Sales) in the Upstate New York and Western Pennsylvania region.
• Sold ASP Internet/Intranet based best-of-breed software applications including HRMS, Budgeting and Asset Management.
• Led high-level consultative meetings with executives regarding company’s strategic business direction.
• Developed a new territory with no local presence to a territory that had a $4 Million pipeline.
• Booked >$1,000,000 in revenue in first full fiscal year.
AUTOMATIC DATA PROCESSING, Rochester, NY (December 1995 – February 1999)
Major Account District Manager
STANDARD REGISTER (Previously Uarco Inc.), Rochester, NY (July 1992 – December 1995)
Account Manager/Sales Representative
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3. EDUCATION
Wittenberg University, Springfield, OH
Bachelor of Arts in Business, June 1991
Marketing Emphasis