Kurt Worden\'s Resume

1. Kurt R. Worden
19 Wallingford Rise, Fairport, New York 14450
c: (585) 781-0277 h: (585) 377-4864
kurtworden@hotmail.com
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Summary of Qualifications:
• Accomplished sales executive whose built and managed sales organizations from $5 Million to $140 Million.
• Visionary multi-channel brand marketer utilizing traditional, digital and Web 2.0 strategies.
• Strategic Alliance expertise building multi-million dollar partnerships via bundled product/service solutions.
• Broad internet business experience including Interactive Marketing, B2B e-Commerce and SaaS solutions.
• Results oriented leader and manager with exceptional collaboration & relationship building techniques.
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LOGICALSOLUTIONS.NET, Rochester, NY (September 2007– September 2009)
Director of Marketing & Alliances
Primary responsibilities:
• Responsible for annual marketing budget delivering an integrated multi-channel marketing program for nine corporate
owned web properties and associated product offerings.
• Lead development of brand awareness and strategy for all traditional (TV, radio, print, direct mail, tradeshow and PR) and
digital/social media (website, webinar, Facebook, Twitter, LinkedIn) activities.
• P&L responsibility for sales and marketing as well as management of all corporate lead generation efforts including
telesales, email campaigns, direct mail and digital web conversions.
• Develop seprate go-to-market strategies for all divisions of company including: LogicalSolutions.net,
LogicalDataCenter.com, InteractiveDesktop.com, MyRadioSuccess.com, LightningEmail.com, CorporateAntiSpam.com,
SLHost.com, RackWire.com, FlareHosting.com and BackUpSpace.com.
Accomplishments include:
• Grew sales leads 47% through multi-channel lead generation activities which resulted in a 21% increase in 2008 revenue.
• Completed overhaul of internal sales department processes by implementing CRM application to handle all client
relationship activities, pipeline management, new business opportunities and sequential marketing campaigns which
resulted in a 37% increase in customer facing time for sales organization.
• Managed six new corporate product launches including website development and all related offline and online product
marketing collateral.
• Established alliance program sales channel for Agency Partners to encourage business collaboration and incremental
revenue source.
BAUSCH & LOMB, Rochester, NY (July 2006– August 2007)
eCommerce Marketing Manager, –Americas Region
Primary responsibilities:
• Drive eCommerce sales and marketing strategy for the Americas Region which includes US Vision Care, US Surgical, US
Pharmaceutical and Canada.
• Implement programs that will increase B2B eCommerce through the customer channel and eliminate manual order
(phone/fax) volume processed through our call centers.
• Partner with IT organization to ensure Voice of the Customer needs are acted upon during software release process.
Accomplishments include:
• Drove US Vision Care eCommerce revenue run rate from $6.4 Million to $14.2 Million within first 12 Months through new
customer activations and multi-channel marketing promotions.
• Reduced internal manual processing costs by $500,000 in 12 Months via reduction in temporary labor requirements.
• Cut 66% of manual fax order volume by implementing custom web solution for Class A customers.
EASTMAN KODAK COMPANY, Rochester, NY (October 2000 – July 2006)
U.S. National Channel Sales Manager, –Health Imaging, Dental Systems
Primary responsibilities:
• Responsible for delivering sales revenue for entire Kodak Dental Systems $132 Million analog portfolio including Dental X-
ray film, anesthetics, chemistry and dental digital camera solutions.
• Develop and implement sales strategy for channel sales organization and Kodak Dental dealer network.
• Engage in executive-level strategy discussions with dealers to craft dealer specific end-customer promotions.
• Lead a team of 12 territory managers responsible for driving incremental revenue in their respective regions.
• Maintain frequent contact and coordination with C-Level contacts in the dealer distribution channel ensuring effective
strategic and tactical program execution.
• Monitor marketing/advertising budget matrixes optimizing dealer co-op dollars invested for maximum sales exposure.
Accomplishments include:
• Delivered 2005 total revenue of $140.3 Million on a plan of $132.5 Million.
• Led effort to develop strategic territory operating plans for all 12 sales regions in the U.S.

2. • Re-aligned sales force to drive strategic division goals and enable monthly aggregate tracking of success metrics.
Marketing Manager, –CMO, kodak.com
Primary responsibilities:
• Provide Business Unit/Region Relationship Management and Project Support for strategic web initiatives delivered on
Kodak.com platform.
• Serve as advocate for Business Units and Regions to drive the successful execution of their Internet strategies and goals.
• Build relationships across Business Units to foster collaboration on global web initiatives.
Accomplishments include:
• Coordinated marketing efforts for EAMER Region web transition, which resulted in approval of Gate 2.
• Kodak.com liaison and champion for Kodak Digital’s worldwide online advertising campaign.
• Led digital web re-entry into Japan Region and managed e-commerce project.
Manager, Alliance Marketing (KODAK Incredible Picture Lab Kiosks) –CMO, kodak.com
Primary responsibilities:
• Lead overall business, operations, and marketing strategy for the KODAK Incredible Picture Lab kiosk program.
• Lead all business development, relationship management and alliance marketing efforts for Kodak’s premier marketing
partners including Disney, NASCAR, The National Park Foundation and Trizec Entertainment.
• Manage cross-functional team of 12 through software development cycles and product releases.
• Manage Annual Operating Plan and budget to ensure expenditures align with program goals.
• Manage operational business dependencies including contract labor, labor loans, and 3rd party vendors.
• Work with other Kodak Business Units to develop collaboration opportunities.
Accomplishments include:
• Increased deployment by 500% over 18 Months (28 new kiosks) in various Kodak marketing partners with annual usage by
700,000 consumers. This led to the development of 2,000,000+ potential new Kodak customer relationships annually.
• Launched on-site kiosk printing at Disney delivering on Kodak strategy to establish new business revenue in new markets
with annual 1st year revenues of $1,500,000.
• Developed a National Park version of the Kodak Incredible Picture Lab software with ability for park specific customization.
This resulted in approximately $500,000 in revenue for 10 National Park deployments.
Sr. Business Development Manager, Interactive e-Business - kodak.com
Primary responsibilities:
• Negotiate high value, high profile deals with targeted prospects for web imaging applications.
• Develop ties to Kodak business units and corporate groups to leverage and enhance Interactive e-Business marketing
opportunities and corporate strategic relationships.
• Create Marketing Attack Plans (MAP) for specific industry sectors to identify future growth opportunities.
• Develop financial ROI analysis on business opportunities and made decisions on participation strategy.
• Articulate the value of our web imaging applications in terms of brand association, traffic generation and e-commerce
opportunities.
Accomplishments include:
• Finalized terms and workflow with the Salt Lake 2002 Organizing Committee for on-line viewing and premium print output of
torchbearer relay photos. Approximate revenue was $600,000 with >30% margin.
• Developed and promoted a program for Kodak Entertainment Imaging that allows our web imaging applications to be used
as on-line movie promotion for Kodak’s major studio clients. Successfully secured Miramax Films as the first studio client to
use its own budget dollars rather than Kodak co-promotional funds for integration of imaging applications.
• Developed a sales, marketing and promotional plan for the Kodak PhotoQuilt specifically targeting Higher Education Alumni
Organizations. Components of this project included Voice-of-the-Customer sessions, marketing collateral development,
managing 3rd party technology providers, sales outreach and budget control.
BEST SOFTWARE, INC., ROCHESTER, NY (February 1999 – September 2000)
National Account Manager
• Developed Middle-Market accounts (>$100 Million Sales) in the Upstate New York and Western Pennsylvania region.
• Sold ASP Internet/Intranet based best-of-breed software applications including HRMS, Budgeting and Asset Management.
• Led high-level consultative meetings with executives regarding company’s strategic business direction.
• Developed a new territory with no local presence to a territory that had a $4 Million pipeline.
• Booked >$1,000,000 in revenue in first full fiscal year.
AUTOMATIC DATA PROCESSING, Rochester, NY (December 1995 – February 1999)
Major Account District Manager
STANDARD REGISTER (Previously Uarco Inc.), Rochester, NY (July 1992 – December 1995)
Account Manager/Sales Representative
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3. EDUCATION
Wittenberg University, Springfield, OH
Bachelor of Arts in Business, June 1991
Marketing Emphasis