1. THOMAS HENNESSEY
Fairfield, CT
Phone: (646) 734-6930
Email: tom4385@hotmail.com
PROFILE
Accomplished, versatile professional with extensive experience in advertising sales. Proven ability to
build and communicate digital strategy. Top-notch presenter who engages with audiences utilizing key
qualities that ensure ideas are heard, remembered, and acted upon. Skilled at developing and nurturing
client relationships at multiple organizational levels. Effective in reaching quota by driving sales and
garnering share from competitors. Collaborator that enjoys mentoring and leading while striving to
continually develop as a professional.
PROFESSIONAL EXPERIENCE
MICROSOFT ADVERTISING
SENIOR XBOX SPECIALIST SALES EXECUTIVE- New York, NY (2011-2014)
Responsible for market development and sales of the Xbox Live entertainment platform
within digital, linear, and connected television verticals.
· Through integrated account planning worked with the larger Microsoft Advertising account team to
identify, drive, and close solution sales opportunities.
· Strove to understand the industry landscape in order to position Xbox, and other Microsoft properties,
and mitigate competitive pressure to provide client solutions.
· Acted as the expert resource for messaging within the Xbox live environment by consistently
delivering high quality proposals, presentations, and customer engagements resulting in net revenue
to the Advertising and Online business group.
· Worked as a liaison between brands, agencies, account teams and the Xbox business group to
contribute to the development of products that fulfilled client needs.
· Strove to be a critical account team member by demonstrating proactive contributions and by building
a culture of trust, open communication, and clear accountabilities – consistently received positive
peer and manager feedback.
· Worked to develop a position of thought leadership within in the advertising community regarding the
connected television landscape. Participated in high-level executive engagements and panel
discussions resulting in increased mindshare of the Xbox Live platform within the advertising
community.

2. · Consistently worked within the larger organization to educate colleagues around messaging
opportunities on the platform through formal trainings and impromptu discussions creating sales
efficiencies within the organization.
· Actively targeted developmental accounts with the opportunity for growth, leading with Xbox live, but
speaking to entire Microsoft Advertising portfolio generating incremental revenue.
NATIONAL CABLE COMMUNICATIONS
MANAGER, DIGITAL MEDIA – New York, NY (2008-2011)
Responsible for marketplace development and sales of Cable Multi-System Operator
cross platform digital interactive properties including interactive TV, video on demand,
online, mobile, Xbox Live, and addressability for NCC’s Northeast region.
· Successfully lead business development within the agency community, both traditional and digital, as
well as directly with potential advertisers to increase awareness of interactive television capabilities
and drive new revenue streams.
· Created strategic cross platform concepts for agencies and advertisers that promote the best use of
available digital technologies in order to message to the most relevant consumer - expose, engage,
convert, and prove return on investment.
· In 2009 drove a one month incremental spend of $150k from Kia by designing NCC’s first mobile
database collection and remarketing execution in Boston, Pittsburgh, Providence, and Philadelphia.
· For fiscal ’09-’10 drove $1.4MM, a 23% increase year to year and 70% of the allocated media
budget, in cross platform revenue via linear, online, mobile, and VOD for Bermuda Tourism in
Washington, Philadelphia, and Boston.
· In 2010 initiated 1.4MM cross platform spend by Lockheed Martin utilizing VOD, Linear :30’s, and
Online.
· In 2010 closed a $430k spend for FEMA and a $433k spend for Warren County Tourism in the
interactive television space.
NATIONAL CABLE COMMUNICATIONS
ACCOUNT EXECUTIVE- New York, NY (2000-2008)
Responsible for sales of local market television advertising schedules, promotional
services, and digital technology offerings in sixteen Southeastern markets.
· Actively targeted developmental accounts with the opportunity for growth, while accurately
forecasting business in order to grow the spot cable marketplace.
· Managed multi-market proposals and projects beyond the scope of my sales team. Acted as a point
person at multiple agencies analyzing needs and developing consultative relationships with decision
makers at all levels in order to maximize revenue outside of my core responsibilities.

3. · Strived to integrate digital opportunities such as video on demand, interactive TV, cable zone
addressability, mobile solutions, and online impressions whenever possible thereby opening
additional revenue channels.
· Consistently achieved or exceeded budget figures from 2001-2008. An average yearly increase of
15% to 20%.
· Led the effort of increasing company wide revenue from Media Storm from $881,650 in 2002 to
$10,446,220 in 2007.
· Led the effort in stewarding 4.8 million in new business for National Geographic Channel through
Allscope Media in 2006.
ADDITIONAL RELEVANT EXPERIENCE
Cablerep Advertising - Cox Communications, Advertising Consultant
The Graham Group, Media Planner / Buyer
Bauerlein Inc., Media Coordinator / Media Buyer
PROFESSIONAL DEVELOPMENT
Personality Insights: Managing and Flexing Your Communications Style
The It Factor
MicroInequalities: MicroMessing, the Power of Small
Embracing Change
Influencer, the Power to Change Anything
EDUCATION
Bachelor of Science, Journalism / Advertising Emphasis, Marketing Minor
The University of Southern Mississippi, Hattiesburg, Mississippi
INTERNSHIP
The Godwin Group – Jackson, Mississippi