1) Getting research noticed increasingly relies on algorithms and social media rather than traditional publishers alone. Highly tweeted articles are 11 times more likely to be highly cited. 2) Researchers should make their work openly available and discoverable by including things like DOIs, dataset identifiers, and links to data. They should also publish on platforms that provide RSS feeds and download/sharing statistics. 3) Researchers are urged to oppose government legislation, supported by publishers like Elsevier, that would eliminate public access to taxpayer-funded research and consolidate publisher control.

1. William Gunn
Head of Academic Outreach
william.gunn@mendeley.com
@mrgunn
Writing for Robots
Getting your research noticed in the age of algorithms

4. How do people find research?
10 of the 18+ methods don’t involve the publisher at all, including 3/4 of the top methods!

5. Highly Tweeted articles are 11x more likely to be highly cited. (Eysenbach2011) http://www.jmir.org/2011/4/e123/
The higher the impact factor, the more likely the research is to be retracted, partly due to intense competition.
http://bjoern.brembs.net/news766.html.11
Impact Factor is negotiated by the journals and does not reflect actual citations!
http://jcb.rupress.org/content/179/6/1091.full
http://www.plosmedicine.org/article/info:doi/ 10.1371/journal.pmed.0030291What matters is who is reading your work!

6. Make your work available for discovery
Publishing:
•provides RSS feeds
•gives download stats
•provides machine readable PDFs
•Allows easy bookmarking on Mendeley or tweeting
•Allows self-archivingWriting:
•Include DOIs where possible
•Cite datasets
•Include database identifiers
•Link to raw data & make it available (possibly via sharing services)

10. Public Service Announcement
The government is making decisions on what you’re allowed to do with your publications, mostly without taking input from you. They have taken input, as well as millions of dollars in lobbying contributions, from publishers such as Elsevier (anagram: evil seer) There is a bill, supported by the Association of American Publishers that will destroy PubmedCentral and prohibit federal agencies from requiring that work published with their funds(taxpayer derived) from being placed in public access repositories. What you can do: Read about it: http://www.michaeleisen.org/blog/?p=807http://poynder.blogspot.com/2012/01/can-aap-members-stay-neutral- in-row.html
•Call your representative and let them know they’ll be held responsible.
•Sign the petition: https://www.popvox.com/bills/us/112/hr3699/report
•Tell journals you won’t peer review for them if they support RWA
•https://docs.google.com/document/d/1p2X0nqY250kYVfVbmXT3OuGdhKFif1JtdrOh3hQKy-g

11. www.mendeley.com
William Gunn
Head of Academic Outreach
william.gunn@mendeley.com
@mrgunn

12. http://mnd.ly/scio12_mendeley
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