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Teamwork Makes the Dream Work - Student Affairs Creative Unit
The document discusses the establishment and role of an in-house creative agency at Ryerson Student Affairs (RyersonSA), emphasizing the importance of innovation units to effectively engage with students amid changing expectations. It outlines the creative team's structure, individual contributions, and the agency's mission to enhance user experience and communication through various services. The content also highlights the challenges faced and the need for continual adaptation to avoid losing student engagement.
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Teamwork Makes the Dream Work - Student Affairs Creative Unit
- 1. TEAMWORK MAKES THE DREAMWORK Creating + Managing In-House Creative Agencies @RyersonSA
- 2. THIS IS SACREATIVE Bailey Parnell Donica Willis Hamza Khan Lucas Gobert Tesni Ellis Troy Murray
- 3. WE’RE NEW INTOWN. I ALSO THINK WE’RE THE ONLY ONES IN TOWN...
- 4. LEARNING OUTCOMES You’ll understandthe importance of an Innovation Unit to meet the complex challenges of tomorrow’s students. You’ll understand how #RyersonSA was successful in creating an Innovation Unit. You’ll learn how to structure, support, and sustain an Innovation Unit at your respective organization.
- 5. CHANGING LANDSCAPE Teehan+Lax (Facebook) JetCooper (Shopify) Behance (Adobe) Fjord (Accenture) 80/20 (Square) The list goes on...
- 6. STUDENTS ARE CHANGING Moretechnology More access More options More distractions In the face of all of this, how can we earn their attention, trust & loyalty?
- 7. BUT HIGHER EDISN’T... Despite the evolving behaviours and expectations of our students, we continue to under-resource our marketing & communications efforts.
- 8. Doing things theway they’ ve been done is a horrible reason to keep doing it. We need something good + different.
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- 11. DEMYSTIFYING IT Creativity =The ability to make connections between seemingly disparate points. Innovation = The ability to create value in a new (and exciting) way.
- 12. IN-HOUSE CREATIVE AGENCY “We’rean in-house agency that offers a combination of strategy, design, technology and advertising services to clients. We are creative and expert-led. We’re made up primarily of creative professionals, and are strongly defined by values. We know who we are, and that is very important to growing as a team. Identity helps us understand what you we’re good at, where we create value and where we are headed.”
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- 14. WHY? User Experience ishow you treat your students. Are we supporting recruitment? Retention? Evangelism?
- 15. WE BELIEVE INCHANGE Our constant focus on change has made it a value of #RyersonSA. But it wasn’t easy...
- 16. CREATIVITY VS. INNOVATION EVERYTHINGIS AWESOME!
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- 18. PHASE 2: SKUNKWORKS Ifat first you aren’t supported, do it anyways.
- 19. PHASE 3: TROJANHORSE We were originally called the “innovation” unit. A budget is reflection of an organization’s priorities. A small group of us knew that this was important.
- 20. SANFORD’S THEORY The powerof constraints + RyersonSA’s support.
- 21. THE STRUCTURE OFA CREATIVE TEAM Positions, Hiring, Retention, etc.
- 22. GRAPHICS & WEBDESIGN Hi, I’m Donica Willis. My superpower is Recalibration. Here’s what I do: ● All things creative from web to print ● Transform ideas into visual masterpieces This is how my work supports the portfolio: ● I help RyersonSA ensure visual materials are communicating effectively & consistently to students & other audiences.
- 23. DIGITAL COMMUNITY/STORYTELLING Hi, I’mTesni Ellis. My superpower is Empathy. Here’s what I do: ● @RUStudentLife studentlife.ryerson.ca ● Story seeking, facilitation, and encouragement ● Coordinate, publish, and disseminate SA’s student-facing communications and promotions ● Work with and learn from students This is how my work supports the portfolio: ● Cultivating a sense of digital community on (and beyond) campus ● Ensuring students know what SA does and how and why we’re here for them
- 24. CONTENT + COMMUNICATIONS Hi,I’m Lucas Gobert. My superpower is Energy. Here’s what I do: ● RyersonStudentAffairs.com ● Editing + Content Strategy ● Teach / Support Storytelling This is how my work supports the portfolio: ● I encourage colleagues to share their work/stories on the blog. ● I ensure that #RyersonSA’s text is clean & clear. ● I help colleagues think about the stories in their work, and how to share them.
- 25. SPONSORSHIP + FUNDRAISING Hi,I’m Troy Murray. My superpower is Grit. Here’s what I do: ● Sponsorship ● Fundraising This is how my work supports the portfolio: ● $$$
- 26. DIGITAL MARKETING +PR Hi, I’m Bailey Parnell. My superpower is Ingenuity. Here’s what I do: ● Campaign creation + management ● Marketing + PR ● Teaching + idea sharing This is how my work supports the portfolio: ● I connect students & staff to their communities ● I tell the stories of RUSL & #RyersonSA ● I raise the competencies of #RyersonSA staff & students
- 27. COORDINATOR Hi, I’m HamzaKhan. My superpower is Harmonizer. Here’s what I do: ● Workflow + Prioritization ● Politicking + Shit Insulating ● Systems + Innovation This is how my work supports the portfolio: ● I help chart the course + stay on track. ● I secure + allocate resources. ● I remove obstacles from the team’s way.
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- 31. FULL SERVICE “These agenciesexcel at executing on complex projects where many disciplines are required. These are often the largest and most profitable organizations within creative services. While they have all four service categories, it is often the advertising component that leads the business and most projects serve larger campaigns or a marketing goal.” - Playground Inc.
- 32. DELIVERABLES STRATEGY ● CONSULTING ● PLANNING ●RESEARCH DESIGN ● VISUAL ● USER EXPERIENCE ● PHOTOGRAPHY & VIDEOGRAPHY TECHNOLOGY ● EDUCATION ● DEVELOPMENT ● SYSTEMS ADVERTISING ● PROMOTIONAL ● PUBLIC RELATIONS ● MARKETING
- 33. HOW WE WORK Holacracy Cloud-Computing ProjectManagement Sprints Fun
- 34. WHAT WE’VE DONE CASESTUDIES
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- 42. YOU NEED ANINNOVATION UNIT You’re going to risk losing students without one.
- 43. Q&A 1. What wereyou doing before SA Creative? 2. What is the most challenging part of SA Creative? 3. What are you doing to prepare for the Class of 2019? 4. What does student affairs look like in 2020?
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