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Emerging Concepts & Issues in IMC

Submitted to
Dr. S.K. Dubey
FMS-BHU

Submitted by
Murli Manohar Karwa
Roll No.-55
MBA(I...
DIGITAL
FIRST
DECENTRALIZE
SOCIAL
MEDIA
I GET BY WITH
A LITTLE HELP
FROM

MY FRIENDS
Emerging Trends in Marketing
Communications
• You’re going to expect:
The Emerging Difference Between
Search and Social Media Marketing
• Search is a tactic for when you want to gain
engagemen...
Digital is only going to get bigger
• Almost all agencies and client-sides are talking
about growing spend on digital mark...
Behaviour drives Use
• Use of digital is increasing because customers
are changing the way they behave
– Digital isn't abo...
ONLINE GOES
OFFLINE GOES

ONLINE
GOES OFFLINE

GOES ONLINE
GOES

OFFLINE…
Unpaid Advertising is Growing
• Consumers experience a brand best from
someone else
• The growth in personal referrals
• C...
We need to do our homework into
how customers behave
• Market research remains important
• But “listening” via networks is...
The Future of Such Marketing
• Every year will remain the year of mobile
• Something will replace Twitter
• Tablets will r...
Imc emerging concepts & issues in imc
Imc emerging concepts & issues in imc
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Imc emerging concepts & issues in imc

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Imc emerging concepts & issues in imc

  1. 1. Emerging Concepts & Issues in IMC Submitted to Dr. S.K. Dubey FMS-BHU Submitted by Murli Manohar Karwa Roll No.-55 MBA(IB)-Marketing Free Powerpoint Templates FMS-BHU Page 1
  2. 2. DIGITAL FIRST
  3. 3. DECENTRALIZE SOCIAL MEDIA
  4. 4. I GET BY WITH A LITTLE HELP FROM MY FRIENDS
  5. 5. Emerging Trends in Marketing Communications • You’re going to expect:
  6. 6. The Emerging Difference Between Search and Social Media Marketing • Search is a tactic for when you want to gain engagement from someone who already knows they do a specific thing • Social media on the other hand is a tactic that can align a brand with an intent that doesn’t currently exist or by peer recommendation of a consumer’s experience of a product, service or brand.
  7. 7. Digital is only going to get bigger • Almost all agencies and client-sides are talking about growing spend on digital marketing projects – A bigger slice of a shrinking marketing budget – A budget in its own right that’s getting bigger
  8. 8. Behaviour drives Use • Use of digital is increasing because customers are changing the way they behave – Digital isn't about fashion it’s about communicating to consumers in a way that coincides with their new behaviour
  9. 9. ONLINE GOES OFFLINE GOES ONLINE GOES OFFLINE GOES ONLINE GOES OFFLINE…
  10. 10. Unpaid Advertising is Growing • Consumers experience a brand best from someone else • The growth in personal referrals • Consumers are increasingly trusting messages from contacts rather than direct from brands – Valuable but risky – Brand Hijack
  11. 11. We need to do our homework into how customers behave • Market research remains important • But “listening” via networks is vital – Reading blogs (tiny influencers) – Creating blogs where customers can comment – Our most critical customer could be our biggest fan
  12. 12. The Future of Such Marketing • Every year will remain the year of mobile • Something will replace Twitter • Tablets will replace laptops for casual interaction

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