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June 2016
Latin America (LATAM) Forecast Update, 2015–2020
Cisco Visual Networking
Index (VNI) and
VNI Service Adoption
Sa...
2© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI
Cisco VNI Forecasts are complementary and...
3© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IP Traffic & Service Adoption Drivers
...
4© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM IP Traffic & Service Adoption Drivers
S...
5© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Overview
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2.3 zettabytes is equal to:
•  10X more than ...
7© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
31,8%
0%
5%
10%
15%
20%
25%
30%
35%
2010-2015...
8© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
22% CAGR
2015–2020
Global IP Traffic Growth /...
9© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
22% CAGR
2015–2020
0
50
100
150
200
250
2015 ...
10© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
21% CAGR
2015–2020
0
2
4
6
8
10
12
14
2015 2...
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Drivers
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Global Internet Users
From 3.0 billion in 20...
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Global Device and Connections
From 16.3 bill...
14© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
15© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
16© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top Trends
17© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
18© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
19© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
20© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
21© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
14% CAGR
2015–2020
Global Video Capable Devi...
22© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
13% CAGR
2015–2020
LATAM Video Capable Devic...
23© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
SD 2 Mbps
HD 7.2 Mbps
UHD 18 Mbps
38
90
167
...
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Global Average IP Traffic Per Device
2015 20...
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LATAM Average IP Traffic Per Device
2015 202...
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Device IP Traffic Comparison
2015 Device IP ...
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Global IP Traffic by Device Type
By 2020, no...
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LATAM IP Traffic by Device Type
By 2020, non...
29© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
30© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
31© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
32© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Millions of
M2M
Connectio...
33© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
34© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, M2M modules will be 46% (12.2 billi...
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In LATAM, by 2020, M2M modules will be 33% (...
36© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Connected
Home
•  Home automation
•  Buildin...
37© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Billions of
M2M
Connectio...
38© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Millions of
M2M
Connectio...
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By 2020, there will be over 729 Million conn...
40© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, there will be over 200 Million smar...
41© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
42© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 ...
43© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2015 2016 2017 2018 2019 2020
IPv6 Capable M...
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74% CAGR
2015–2020
Exabytes
per Month
Source...
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Global IPv6 Enabled Content
10%
USA 48%
Aust...
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Global IPv6 Deployment
Verizon Wireless IPv6...
47© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
48© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
49© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
50© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
51© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
52© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
53© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Kadokawa Dwango Corporation
THEVIDEOS.TV (Fi...
54© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
55© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
56© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
57© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
58© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Video Users / Subscribers
Mobile vide...
59© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM Video Users / Subscribers
Mobile video...
60© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Users/
Subscriptions
(M)
Global Internet and...
61© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Users/
Subscriptions
(M)
LATAM Internet and ...
62© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
63© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
GB per
Month
Source: Cisco VNI Global IP Tra...
64© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
65© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Surge of Hotspots
Globally, there will be
43...
66© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
67© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Future of Wi-Fi as Wired Complement
1997 199...
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Exabytes
per Month
Source: Cisco VNI Global ...
69© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
70© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
71© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
72© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Average Global Internet Bandwidth Usage
Aver...
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Average LATAM Internet Bandwidth Usage
Avera...
74© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast...
75© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Faster Networks Enable
Better Experie...
76© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM Faster Networks Enable
Better Experien...
77© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
GB per
Month
Source: Cisco VNI Global IP Tra...
78© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Increase in data caps – Trending in 2016
Unl...
79© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Usage Limits: Fixed vs. Mobile
Globally, mor...
80© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Traffic
Rate
(Tbps)
Source: Cisco VNI Global...
81© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Traffic
Rate
(Tbps)
Source: Cisco VNI Global...
82© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Ratio of
Busy Hour to
Average Hour
Traffic
S...
83© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
84© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global ...
85© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
86© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average Fixed Broadband Speeds
Doubli...
87© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average Wi-Fi Speeds
Wi-Fi exceeds av...
88© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Mobile Network Speeds Increase 3.2X by 2020
...
89© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Video
Minutes
per Viewer
Higher Fixed Speeds...
90© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perform...
91© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
31% (2.4 billion) of global population will ...
92© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
35% (232 million) of LATAM population will
h...
93© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Note: By 2020, the global residential fixed ...
94© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Note: By 2020, the LATAM residential fixed I...
95© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 5 billion consumer
mobile user...
96© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 463 million consumer
mobile us...
97© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Global Consum...
98© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
LATAM Consume...
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There will be 2.2 billion business Internet ...
100© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 247 million business Internet...
101© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Note: By 202...
102© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Note: By 202...
103© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Perfor...
104© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Security—Top of Mind
Frequency of DDoS atta...
105© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
228K Records Stolen Per Breach
Source: 2015...
106© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enabling Authentication and Secure Internet...
107© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
How is Data Being Breached?
60% of data sto...
108© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Peak attack size continues to increase at
b...
109© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecas...
110© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Argentina
111© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP traffic will grow 2-fold from 2015 to...
112© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Internet traffic will grow 2.2-fold from...
113© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Fixed/Wi-Fi was 61% of total IP traffic ...
114© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Mobile data traffic will grow 7-fold fro...
115© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP video traffic will grow 3-fold from 2...
116© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Internet video traffic will grow 3-fold ...
117© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  There will be 159.7 million networked de...
118© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Smartphones will account for 36% (57.9 m...
119© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP traffic from non-PC devices was 19% o...
120© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average fixed broadband speed will g...
121© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Mobile data traffic will grow 7-fold fro...
122© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  There will be 31 million total Internet ...
123© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Tablets will account for 2% (3.3 million...
124© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  PCs will average 39.2 GB per month, up f...
125© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average fixed broadband speed will g...
126© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average mobile connection speed was ...
127© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average Wi-Fi speeds from mobile dev...
128© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Conclusion
129© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Global IP Forecast, 2015–2020
Key...
130© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI LATAM IP Forecast, 2015–2020
Key ...
131© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI ARG IP Forecast, 2015–2020
Key ta...
132© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Web Sites
•  Press Release
•  Whi...
134© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IP Traffic, 2000–2015
Total IP Traffic Has ...
135© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Internet of Everything
Increasing home conn...
VNI Argentina 2015 2020 - Junio 2016
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VNI Argentina 2015 2020 - Junio 2016

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De acuerdo con el informe Visual Networking Index™ (VNI) de Cisco, Argentina contará con 31 millones de usuarios de Internet en 2020, siete millones más que en 2015. Por otra parte, y también en Argentina, la velocidad promedio de banda ancha fija crecerá de 4,9 Mbps en 2015 a 15,2 Mbps en 2020, mientras que las velocidades móviles crecerán 4 veces entre 2015 y 2020 hasta alcanzar los 3 megas en 2020.

El VNI con datos sobre la actualidad argentina también informó que el tráfico IP va a incrementar 2 veces de 2015 a 2020, con un crecimiento compuesto anual del 18%. En el mismo período, el tráfico móvil va a crecer 7 veces, con un crecimiento compuesto anual del 47%. En cuanto al tráfico móvil, va a representar el 14% del tráfico IP total en Argentina comparado con el 5% del total de este tráfico en 2015.

Para Gonzalo Valverde, Director de Ventas de Proveedores de Servicio de Cisco Argentina, Paraguay y Uruguay, “nuevamente el VNI de Cisco nos brinda proyecciones de Internet para nuestro país. De acuerdo a este estudio, podemos destacar que en Argentina la velocidad promedio de banda ancha fija crecerá de 4,9 Mbps en 2015 a 15,2 Mbps en 2020, lo que representa una de las tasas de crecimiento compuesto más altas de la región para este período. Este crecimiento facilitará una mejor experiencia de consumo de video, que representará el 82% del tráfico IP total en 2020. En lo que respecta a las velocidades móviles en la Argentina, crecerán 4 veces entre 2015 y 2020 hasta alcanzar los 3 megas en 2020. El tráfico móvil representará el 14% del tráfico IP total en Argentina”.

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VNI Argentina 2015 2020 - Junio 2016

  1. 1. June 2016 Latin America (LATAM) Forecast Update, 2015–2020 Cisco Visual Networking Index (VNI) and VNI Service Adoption Sales Director, Argentina Uruguay & Paraguay Gonzalo Valverde
  2. 2. 2© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Cisco VNI Forecasts are complementary and statistically aligned. Service Adoption Forecast Fixed & Mobile IP Traffic Forecast FIXED MOBILE RESIDENTIAL MOBILE BUSINESS Cisco Visual Networking Index (VNI) Global service adoption and IP traffic growth
  3. 3. 3© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IP Traffic & Service Adoption Drivers Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2015 2020 3.0 Billion 4.1 Billion More Internet Users More Devices and Connections Faster Broadband Speeds More Video Viewing 16.3 Billion 26.3 Billion 24.7 Mbps 47.7 Mbps 70% of Traffic 82% of Traffic IP Broadband Growth Drivers By 2020
  4. 4. 4© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM IP Traffic & Service Adoption Drivers Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2015 2020 285 Million 394 Million More Internet Users More Devices and Connections Faster Broadband Speeds More Video Viewing 1.3 Billion 2.0 Billion 25.3 Mbps 46.3 Mbps 64% of Traffic 82% of Traffic IP Broadband Growth Drivers By 2020
  5. 5. 5© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Overview
  6. 6. 6© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2.3 zettabytes is equal to: •  10X more than all IP traffic generated in 2010 (232 exabytes) •  33 hours of ultra-HD video per person of the world population By 2020, global IP traffic will reach an annual run rate of 2.3 zettabytes per year •  One trillion gigabytes •  Approximately 1021 (1,000,000,000,000,000,000,000 bytes) What is a zettabyte? Establishing the Zettabyte Era Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  7. 7. 7© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31,8% 0% 5% 10% 15% 20% 25% 30% 35% 2010-2015 CAGR Projected in 2011 Actual (Reported in 2016) 31.6% VNI Projections and Actuals (Global) Actual growth has been within 10% of projected growth Compound Annual Growth Rate (CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  8. 8. 8© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22% CAGR 2015–2020 Global IP Traffic Growth / Top-Line Global IP traffic will increase 3-fold from 2015─2020 72,5 88,7 108,5 132,1 160,6 194,4 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  9. 9. 9© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22% CAGR 2015–2020 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Middle East and Africa (MEA) (41% CAGR) Latin America (LATAM) (21% CAGR) Central and Eastern Europe (CEE) (27% CAGR) Western Europe (WE) (20% CAGR) North America (NA) (19% CAGR) Asia Pacific (APAC) (22% CAGR) Global IP Traffic Growth / Regions MEA has the highest growth rate (41%) from 2015–2020 APAC will generate 35% of all IP traffic by 2020 30.4% 34.9% 6.0% 14.4% 8.8% 5.6% Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  10. 10. 10© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21% CAGR 2015–2020 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Chile (21% CAGR) Argentina (18% CAGR) Mexico (20% CAGR) Rest of LATAM (23% CAGR) Brazil (21% CAGR) LATAM IP Traffic Growth / Regions Rest of LATAM has the highest growth rate (23%) from 2015–2020 Brazil will generate 38% of LATAM IP traffic by 2020 25.9% 37.8% 10.0% 20.6% 5.7% Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  11. 11. 11© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Drivers
  12. 12. 12© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Internet Users From 3.0 billion in 2015 to 4.1 billion by 2020 at 6.5% CAGR Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 344 Million by 2020 CAGR 1.6% Latin America Western Europe 363 Million by 2020 CAGR1.6% Middle East & Africa Central & Eastern Europe Asia Pacific 329 Million by 2020 CAGR 4.8% 394 Million by 2020 CAGR 6.7% 445 Million by 2020 CAGR 10.8% 2.2 Billion by 2020 CAGR 7.9%
  13. 13. 13© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Device and Connections From 16.3 billion in 2015 to 26.3 billion by 2020 at 10% CAGR Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 4.5 Billion by 2020 CAGR 12% Latin America Western Europe 3.7 Billion by 2020 CAGR 12% Middle East & Africa Central & Eastern Europe Asia Pacific 1.9 Billion by 2020 CAGR 10% 2.0 Billion by 2020 CAGR 8% 2.4 Billion by 2020 CAGR 9% 11.7 Billion by 2020 CAGR 9%
  14. 14. 14© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 2.0-fold Growth 25.4 to 51.4 Mbps Latin America Western Europe 2.2-fold Growth 22.8 to 50.1 Mbps Middle East & Africa Central & Eastern Europe Asia Pacific 1.8-fold Growth 25.3 to 46.3 Mbps 2.3-fold Growth 7.6 to 17.8 Mbps 2.4-fold Growth 7.0 to 16.5 Mbps 1.8-fold Growth 28.1 to 51.3 Mbps Global Fixed Broadband Speed Growth Average broadband speed will nearly double from 24.7 Mbps (2015) to 47.7 Mbps (2020)
  15. 15. 15© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 85% of traffic by 2020 21% CAGR Latin America Western Europe 82% of traffic by 2020 25% CAGR Middle East & Africa Central & Eastern Europe Asia Pacific 74% of traffic by 2020 36% CAGR 83% of traffic by 2020 26% CAGR 80% of traffic by 2020 50% CAGR 81% of traffic by 2020 21% CAGR Global IP Traffic—Increasing Video Viewing By 2020, video will drive 82% of IP traffic, up from 70% in 2015
  16. 16. 16© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top Trends
  17. 17. 17© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  18. 18. 18© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  19. 19. 19© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 10% CAGR 2015–2020 Global Device/Connection Growth by Type By 2020, M2M connections will be more than 45% of total connections 0 5 10 15 20 25 30 2015 2016 2017 2018 2019 2020 Other (3.4%,3.0%) Tablets (3%,3%) PCs (9%,5%) TVs (11%,12%) Non-Smartphones (24%,9%) Smartphones (19%,21%) M2M (30%,46%) Billions of Devices * Figures (n) refer to 2015, 2020 device share
  20. 20. 20© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 8% CAGR 2015–2020 LATAM Device/Connection Growth by Type By 2020, M2M connections will be 33% of total connections 0,0 0,5 1,0 1,5 2,0 2,5 2015 2016 2017 2018 2019 2020 Other (2.8%,3.6%) Tablets (2%,3%) PCs (13%,6%) TVs (8%,14%) Non-Smartphones (32%,13%) Smartphones (22%,27%) M2M (20%,33%) Billions of Devices * Figures (n) refer to 2015, 2020 device share
  21. 21. 21© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14% CAGR 2015–2020 Global Video Capable Device Growth by Type By 2020, smartphones more than 40% of total video capable devices 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other (0.5%,0.3%) Tablets (7%,6%) M2M (7%,15%) PCs (20%,10%) TVs (24%,24%) Smartphones (41%,43%) Billions of Devices Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 device share
  22. 22. 22© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13% CAGR 2015–2020 LATAM Video Capable Device Growth by Type By 2020, smartphones nearly 50% of total video capable devices 0,0 0,2 0,4 0,6 0,8 1,0 1,2 2015 2016 2017 2018 2019 2020 Other (0.1%,0.0%) Tablets (5%,5%) M2M (5%,11%) PCs (27%,11%) TVs (17%,25%) Smartphones (46%,47%) Billions of Devices Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 device share
  23. 23. 23© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential SD 2 Mbps HD 7.2 Mbps UHD 18 Mbps 38 90 167 270 399 544 0 100 200 300 400 500 600 2015 2016 2017 2018 2019 2020 Connected 4K TV Sets (M) Increasing Video Definition By 2020, 40% of connected flat panel TV sets will be 4K Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  24. 24. 24© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average IP Traffic Per Device 2015 2020 Wearable Device Smartphone Tablet MBs per Month MBs per Month 1,969 10,542 8,929 29,559 15,882 27,731 26,039 41,201 27,375 47,804 M2M Module Tablet Smartphone Internet Set-Top or Dongle Laptop / PC 210 514 Ultra High Definition TV* Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Note: Includes IP VoD traffic
  25. 25. 25© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Average IP Traffic Per Device 2015 2020 Wearable Device Smartphone Tablet MBs per Month MBs per Month 1,389 7,271 7,577 17,752 6,052 17,563 19,694 33,712 6,625 13,916 M2M Module Internet Set-Top or Dongle Smartphone Tablet Laptop / PC 139 458 Ultra High Definition TV* Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Note: Includes IP VoD traffic
  26. 26. 26© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Device IP Traffic Comparison 2015 Device IP traffic generation comparisons Wearable Device Smartphone Tablet M2M Module Internet Set-Top or Dongle Smartphone Tablet Laptop / PC Ultra High Definition TV* Monthly basic mobile phone data traffic 1,086 X= 477 X= 372 X= 82 X= 9 X= 1,142 X= Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  27. 27. 27© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IP Traffic by Device Type By 2020, non-PC devices will drive more than 70% of global IP traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 22% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Other (0.1%,0.0%) Non-Smartphones (0%,0%) M2M (1%,3%) Tablets (7%,13%) TVs (30%,25%) Smartphones (8%,30%) PCs (53%,29%) Exabytes per Month
  28. 28. 28© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM IP Traffic by Device Type By 2020, non-PC devices will drive 64% of APAC IP traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 21% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other (0.0%,0.0%) Non-Smartphones (0%,0%) M2M (1%,3%) Tablets (4%,8%) TVs (11%,19%) Smartphones (9%,33%) PCs (75%,36%) Exabytes per Month
  29. 29. 29© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 25% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share Exabytes per Month Global Internet Traffic by Device Type By 2020, non-PC devices will drive 68% of global Internet traffic 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Other (0.1%,0.1%) Non-Smartphones (0%,0%) M2M (2%,4%) TVs (11%,12%) Tablets (9%,15%) Smartphones (11%,37%) PCs (67%,32%)
  30. 30. 30© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  31. 31. 31© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 20% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share Billions of M2M Connections Global M2M Connections / IoE Growth By 2020, 1.6 M2M connections per capita globally 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Middle East & Africa (21.9% CAGR) Latin America (19.6% CAGR) Central & Eastern Europe (21.2% CAGR) Western Europe (20.6% CAGR) North America (21.3% CAGR) Asia Pacific (18.9% CAGR)
  32. 32. 32© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Millions of M2M Connections LATAM M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 100 200 300 400 500 600 700 2015 2016 2017 2018 2019 2020 Other* (38.7% CAGR) Energy (21.5% CAGR) Manufacturing & Supply Chain (9.6% CAGR) Retail (8.4% CAGR) Connected Cities (52.2% CAGR) Connected Health (60.8% CAGR) Connected Car (25.3% CAGR) Connected Work (Ent Mgmt) (15.2% CAGR) Connected Home (18.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  33. 33. 33© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 44% CAGR 2015–2020 Global M2M Traffic Growth M2M traffic will grow 6-fold from 2015 to 2020 0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 2015 2016 2017 2018 2019 2020 Middle East & Africa (51% CAGR) Latin America (51.8% CAGR) Central & Eastern Europe (47.3% CAGR) Western Europe (41.7% CAGR) North America (40.9% CAGR) Asia Pacific (43.9% CAGR) Petabytes per Month
  34. 34. 34© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, M2M modules will be 46% (12.2 billion) of total global devices and connections and will account for 3% (6.2 EBs/month) of total global IP traffic. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  35. 35. 35© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential In LATAM, by 2020, M2M modules will be 33% (646 million) of total devices and connections and will account for 2.5% (295 PBs/month) of total IP traffic. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  36. 36. 36© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Connected Home •  Home automation •  Building security •  Network equipment – printers + •  Network infrastructure – routers + •  White goods •  Tracking applications •  Household information devices Connected Health •  Health monitors •  Assisted living – medicine dispensers + •  Clinical trials •  First responder connectivity •  Telemedicine Manufacturing & Supply Chain •  Mining and extraction •  Manufacturing and processing •  Supply chain •  Warehousing and storage Connected Work •  Office building automation •  Building security •  Office equipment – printers + •  Routers + •  Commercial appliances Connected Cities •  Environment and public safety – closed-circuit TV, street lighting, waste removal, information + •  Public space advertising •  Public transport •  Road traffic management Energy •  New energy sources – monitoring and power generation support apps •  Smart grid and distribution •  Micro-generation– generation of power, by residential, commercial and community users on their own property Connected Car •  Fleet management •  In-vehicle entertainment systems, emergency calling, Internet •  Vehicle diagnostics, navigation •  Stolen vehicle recovery •  Lease, rental, insurance management Retail •  Retail goods monitoring and payment •  Retail venue access and control •  Slot machines, vending machines Other •  Agriculture – livestock, soil monitoring, water and resource conservation, temperature control for milk tanks + •  Construction: Site and equipment monitoring •  Emergency services and national security
  37. 37. 37© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Billions of M2M Connections Global M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other* (41.3% CAGR) Energy (29.3% CAGR) Manufacturing & Supply Chain (10.3% CAGR) Retail (10.1% CAGR) Connected Cities (30.9% CAGR) Connected Health (38.4% CAGR) Connected Car (30.8% CAGR) Connected Work (Ent Mgmt) (16.1% CAGR) Connected Home (19.5% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  38. 38. 38© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Millions of M2M Connections LATAM M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 100 200 300 400 500 600 700 2015 2016 2017 2018 2019 2020 Other* (38.7% CAGR) Energy (21.5% CAGR) Manufacturing & Supply Chain (9.6% CAGR) Retail (8.4% CAGR) Connected Cities (52.2% CAGR) Connected Health (60.8% CAGR) Connected Car (25.3% CAGR) Connected Work (Ent Mgmt) (15.2% CAGR) Connected Home (18.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  39. 39. 39© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, there will be over 729 Million connected health connections globally, up from 144 Million in 2015. Connected health will be the fastest growing M2M vertical with 39 percent CAGR or 5-fold growth over the forecast period.
  40. 40. 40© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, there will be over 200 Million smart homes globally, up from 90 Million in 2015. By 2020, a single smart home video surveillance camera will drive as much as 2.4 GB of monthly traffic on an average, up from 1 GB in 2015.
  41. 41. 41© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  42. 42. 42© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 IPv6 Capable Mobile Devices IPv6 Capable Fixed Devices 2.7B 5B 1.1B Global IPv6-Capable Devices/Connections By 2020, 48% of devices/connections will be IPv6 capable 7.6B Number of Devices (B) 27% CAGR 2015–2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  43. 43. 43© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2015 2016 2017 2018 2019 2020 IPv6 Capable Mobile Devices IPv6 Capable Fixed Devices 0.2B 0.3B 87M LATAM IPv6-Capable Devices/Connections By 2020, more than 55% of devices/connections will be IPv6 capable 0.6B Number of Devices (B) 24% CAGR 2015–2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  44. 44. 44© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 74% CAGR 2015–2020 Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global IPv6 Traffic Growth / Regions By 2020, IPv6 will represent 34% of total Internet traffic 0 10 20 30 40 50 60 2015 2016 2017 2018 2019 2020 Middle East and Africa (MEA) (107% CAGR) Latin America (LATAM) (79% CAGR) Central and Eastern Europe (CEE) (64% CAGR) Western Europe (WE) (77% CAGR) North America (NA) (67% CAGR) Asia Pacific (APAC) (74% CAGR) 6.9% 34.7% 16.5% 6.2% 26.3% 9.4% 3.5 55
  45. 45. 45© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IPv6 Enabled Content 10% USA 48% Australia 49% Brazil 60% UK 47% Spain 51% Source: Cisco IPv6 Labs, vyncke.org Today Projected in 2020: 35%
  46. 46. 46© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IPv6 Deployment Verizon Wireless IPv6 Deployment 2012 May 2016201520142013 KDDI IPv6 Deployment 2012 May 2016201520142013 Telekom Malaysia IPv6 Deployment 2014 May 2016 Telefonica del Peru IPv6 Deployment 2013 May 201620152014 Source: World IPv6 Launch 2015
  47. 47. 47© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  48. 48. 48© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 File Sharing (9.5% , 3.7% ) Web/Data (20.8% , 14.4% ) IP VoD (22.3% , 14.8% ) Internet Video (47.4% , 67.1% ) Global IP Video Traffic Growth IP video will account for 82% of global IP traffic by 2020 22% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  49. 49. 49© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 File Sharing (13.7% , 4.0% ) Web/Data (22.4% , 13.8% ) IP VoD (8.7% , 13.2% ) Internet Video (55.2% , 69.1% ) LATAM IP Video Traffic Growth IP video will account for 82% of LATAM IP traffic by 2020 21% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  50. 50. 50© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 File Sharing (12.9%, 4.4% ) Web/Data (24.5%, 16.2% ) Internet Video (62.6%, 79.4% ) Global Internet Video Traffic Growth Internet video will account for 79 percent of global internet traffic by 2020 25% CAGR 2015–2020
  51. 51. 51© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Ultra-High Def (UHD) Video (2.0%, 16.3%) High Def (HD) Video (51.2%, 63.0%) Standard Def (SD) Video (46.7%, 20.6%) Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP video will account for 16% of global IP video traffic by 2020 26% CAGR 2015–2020
  52. 52. 52© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 5 10 15 20 25 30 35 2015 2016 2017 2018 2019 2020 Ultra-High Def (UHD) Video (1.6%, 20.7%) High Def (HD) Video (56.5%, 53.0%) Standard Def (SD) Video (41.9%, 26.3%) Higher Definition Content Impacts Global IP VoD Growth Ultra-HD IP VoD will account for 21% of global IP VoD traffic by 2020 12% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  53. 53. 53© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Kadokawa Dwango Corporation THEVIDEOS.TV (File sharing) Sohu.com Inc. FC2 inc. DAILYMOTION.COM Youku & Tudou LETV Sites VEVO KINOGO.CO (File sharing) TENCENT Inc. Mail.ru Group Iqiyi & PPS Netflix Inc. Facebook Google Sites Global Video Sites by Traffic Volume Video file sharing sites account for 2 of the top 15 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  54. 54. 54© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0,8 1,5 2,2 3,1 4,2 5,3 0 1 2 3 4 5 6 2015 2016 2017 2018 2019 2020 Global Internet Gaming Traffic Growth Gaming to grow 7-fold and account for 4% percent of fixed consumer internet by 2020; currently 2% of average and 10% of peak traffic 46% CAGR 2015–2020
  55. 55. 55© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0,5 0,9 1,5 2,4 3,5 5,0 0 1 2 3 4 5 6 2015 2016 2017 2018 2019 2020 Global Video Surveillance Traffic Growth Video surveillance traffic nearly doubled in the past year and will grow 10-fold by 2020, representing nearly 4% of video traffic 57% CAGR 2015–2020
  56. 56. 56© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 127% CAGR 2015–2020 0,0 0,1 0,2 0,4 0,6 1,1 0,0 0,2 0,4 0,6 0,8 1,0 1,2 2015 2016 2017 2018 2019 2020 Global Virtual Reality Traffic Growth Virtual reality traffic quadrupled in the past year, and will increase 61-fold by 2020
  57. 57. 57© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  58. 58. 58© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Video Users / Subscribers Mobile video growing fastest; online video and digital TV at par - 500 1.000 1.500 2.000 2.500 3.000 2015 2016 2017 2018 2019 2020 Online Video (A44.5% CAGR) Digital TV HH (A44.8% CAGR) Mobile Video (17.2% CAGR) Millions
  59. 59. 59© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Video Users / Subscribers Mobile video growing fastest - 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Online Video (3.7% CAGR) Digital TV HH (5.9% CAGR) Mobile Video (19.0% CAGR) Millions
  60. 60. 60© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Users/ Subscriptions (M) Global Internet and TV Users / Subscribers Mobile has the largest reach; residential Internet the fastest of flattening growth 1.000 2.000 3.000 4.000 5.000 6.000 2015 2016 2017 2018 2019 2020 Consumer Mobile Subscribers (2.8% CAGR) Residential Fixed Internet (3.2% CAGR) Total TV HH (1.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  61. 61. 61© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Users/ Subscriptions (M) LATAM Internet and TV Users / Subscribers Mobile has the largest reach; residential Internet the fastest growth - 50 100 150 200 250 300 350 400 450 500 2015 2016 2017 2018 2019 2020 Consumer Mobile Subscribers (1.8% CAGR) Residential Fixed Internet (3.3% CAGR) Total TV HH (1.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  62. 62. 62© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Digital Media Adapters* Growth By 2020, DMAs will represent 9% of global Internet set-top boxes (STB) by 2020, DMAs will represent 38% of global Internet STB traffic Digital Media Adapters (M) 107,8 141,1 173,2 201,2 223,3 242,9 0 50 100 150 200 250 300 2015 2016 2017 2018 2019 2020 1,80 2,76 3,87 5,04 6,18 7,33 0 1 2 3 4 5 6 7 8 2015 2016 2017 2018 2019 2020 DMA Traffic (EB/Month) 18% CAGR 2015–2020 32% CAGR 2015–2020 * DMAs include devices such as Roku, Apple TV, Chromecast
  63. 63. 63© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential GB per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 102 0 20 40 60 80 100 120 2015 Average Household Cord-Cutting Household 49 Global Cord-Cutting Generates Double the Traffic A cord-cutting household generates 102 GB per month in 2016, compared to 49 GB per month for an average household
  64. 64. 64© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  65. 65. 65© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Surge of Hotspots Globally, there will be 433 million hotspots by 2020 By 2020, China will lead in total number of hotspots, followed by the US and France. Western Europe is the “continent of Wi-Fi” with 45% of the world’s Wi-Fi estate in 2015. By 2020, Asia Pacific will lead. By 2020, China will lead in total number of homespots, followed by the France and Japan. Homespots has been driven by Western Europe and then North America in 2015, but Asia Pacific will lead by 2020. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020, Maravedis
  66. 66. 66© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Public Wi-Fi Hotspots Asia Pacific leads with 164 million (37%) hotspots by 2020 Back to Trends Menu 0 50 100 150 200 250 300 350 400 450 500 2015 2016 2017 2018 2019 2020 Middle East and Africa * Central and Eastern Europe Latin America North America Western Europe Asia Pacific 37% 27% 21% 9% 64M 5% 109M 191M 278M 355M 433M * Middle East and Africa represent 1% of global public Wi-Fi hotspots by 2020 Millions of Hotspots
  67. 67. 67© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Future of Wi-Fi as Wired Complement 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 802.11 2 Mbps Max Applications Enabled Basic internet 802.11b 11 Mbps Max Applications Enabled Email 802.11b 11 Mbps Max Applications Enabled Rich Media Web 802.11ac 3.6 Gbps Max Applications Enabled High Resolution Video Wired Complement 802.11n 600 Mbps Max Applications Enabled Medium Resolution Video In 2015, 802.11ac was 59.5% of BB CPE shipped By 2020, 96.6% of BB CPE will be equipped with 802.11ac.
  68. 68. 68© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Wireless traffic includes Wi-Fi and mobile 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Mobile Data (52.7% CAGR) Fixed/Wired (11.8% CAGR) Fixed/Wi-Fi from Mobile Devices (59.5% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (16.0% CAGR) 21% Global IP Traffic by Local Access Technology By 2020, two-thirds of total IP traffic will be wireless* 34% 29% 16% 22% CAGR 2015–2020
  69. 69. 69© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Wireless traffic includes Wi-Fi and mobile 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Mobile Data (49.9% CAGR) Fixed/Wired (14.9% CAGR) Fixed/Wi-Fi from Mobile Devices (60.9% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (9.9% CAGR) 21% LATAM IP Traffic by Local Access Technology By 2020, two-thirds of total IP traffic will be wireless* 29% 32% 18% 21% CAGR 2015–2020
  70. 70. 70© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Mobile Data (52.7% CAGR) Fixed/Wired (12.0% CAGR) Fixed/Wi-Fi from Mobile Devices (59.5% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (16.4% CAGR) Global Internet Traffic by Local Access Technology Wireless traffic dominates Internet traffic 25% CAGR 2015–2020 22% 34% 19% 25%
  71. 71. 71© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  72. 72. 72© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Global Internet Bandwidth Usage Average Traffic per User 2015 19 GB per month 2020 44 GB per month Future 100 GB per month Average Traffic per Household 49 GB per month 118 GB per month 250 GB per month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  73. 73. 73© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average LATAM Internet Bandwidth Usage Average Traffic per User 2015 15 GB per month 2020 28 GB per month Future 100 GB per month Average Traffic per Household 43 GB per month 83 GB per month 250 GB per month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  74. 74. 74© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 GP per Month 83 68 138 0 20 40 60 80 100 120 140 160 2015 2020 Other Broadband FTTx 35 Globally, FTTx Traffic is 58% Higher than Non-FTTx FTTx generates 68 GB per month in 2015 and 138 GB per month by 2020
  75. 75. 75© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Faster Networks Enable Better Experiences 77% of all broadband connections by 2020 Online Video (HD movie download) 22 minutes (UHD movie download) 2 hours 38% of all broadband connections by 2020 Online Video (HD movie download) 9 minutes (UHD movie download) 48 minutes 8% of all broadband connections by 2020 Online Video (HD movie download) 2 minutes (UHD movie download) 12 minutes 10 Mbps 25 Mbps 100 Mbps
  76. 76. 76© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Faster Networks Enable Better Experiences 39% of all broadband connections by 2020 Online Video (HD movie download) 22 minutes (UHD movie download) 2 hours 15% of all broadband connections by 2020 Online Video (HD movie download) 9 minutes (UHD movie download) 48 minutes 2% of all broadband connections by 2020 Online Video (HD movie download) 2 minutes (UHD movie download) 12 minutes 10 Mbps 25 Mbps 100 Mbps
  77. 77. 77© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential GB per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 2 4 6 8 10 12 2014 2015 5.8M Internet HH Exceeding Fair Usage Limits Internet households exceeding 500 GB nearly doubled in 2015 10.2M
  78. 78. 78© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Increase in data caps – Trending in 2016 Unlimited data plans for all broadband bundles – Offering Unlimited Data On ADSL, Cable And NBN Plans. Bundled with “My Basics”, “My Entertainment” and “My Entertainment Plus” voice and TV packages. Doubles Broadband Data Caps For Free – 100 GB broadband bundle will increase to 250 GB per month, 200 GB will increase to 500 GB per month and 500 GB bundle will increase to 1 TB per month. Tripled Data Caps to 1 TB per month – or 1,000 gigabytes in trial markets where a 300-gigabyte monthly cap has previously been implemented. Launching a $15 per month streaming pay TV service — Stream TV — that doesn’t count towards data caps Unlimited Data Option For U-verse Home Internet Customers - U-verse Internet data allowances will automatically increase. 250 GB (gigabytes) will increase to 300 GB or 600 GB, and 500 GB to 1 TB. NA Region APAC Region NA Region APAC Region
  79. 79. 79© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Usage Limits: Fixed vs. Mobile Globally, more mobile than fixed users are impacted by usage limits % Broadband HH > 500 GB % Mobile Users > 2 GB Global Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa Latin America COUNTRY North America 12.0% 19.8% 9.0% 19.7% 5.2% 13.0% 33.2% 1.4% 1.2% 0.6% 1.1% 0.3% 1.0% 5.0% Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  80. 80. 80© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traffic Rate (Tbps) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Busy Hour vs. Average Hour Internet Traffic Driven by video, busy hour grows faster than average hour 0 500 1.000 1.500 2.000 2.500 3.000 2015 2016 2017 2018 2019 2020 Busy Hour (36.0% CAGR) Average Hour (24.9% CAGR)
  81. 81. 81© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traffic Rate (Tbps) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Busy Hour vs. Average Hour Internet Traffic Driven by video, busy hour grows faster than average hour 0 20 40 60 80 100 120 140 2015 2016 2017 2018 2019 2020 Busy Hour (32.7% CAGR) Average Hour (20.2% CAGR)
  82. 82. 82© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Ratio of Busy Hour to Average Hour Traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Busy Hour vs. Average Hour Busy hour will be 5.3x higher than average hour by 2020 3,5 3,2 3,0 4,0 3,5 2,8 3,1 5,3 5,1 5,0 6,1 5,6 4,4 4,6 1,0 2,0 3,0 4,0 5,0 6,0 7,0 Global APAC LATAM NA WE CEE MEA 2015 2020
  83. 83. 83© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Content Delivery Network (CDN) Internet Traffic 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Non-CDN Internet Traffic (55.0%, 35.5%) CDN Internet Traffic (45.0%, 64.5%)
  84. 84. 84© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Content Delivery Network (CDN) Internet Traffic 0 2 4 6 8 10 12 2015 2016 2017 2018 2019 2020 Non-CDN Internet Traffic (78.3%, 60.7%) CDN Internet Traffic (21.7%, 39.3%)
  85. 85. 85© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  86. 86. 86© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Fixed Broadband Speeds Doubling in speeds from 2015–2020 2015 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 24.7 25.4 22.8 7.6 28.1 26.3 7.0 47.7 51.4 50.1 17.8 51.3 46.3 16.5 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2020
  87. 87. 87© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Wi-Fi Speeds Wi-Fi exceeds average mobile (cell) speeds during 2015–2020 2015 2020 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 12.5 17.4 13.9 5.9 11.4 13.4 4.4 24.4 35.5 24.8 10.6 24.7 25.3 7.0 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  88. 88. 88© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Mobile Network Speeds Increase 3.2X by 2020 Average cell connection speed (2.0 Mbps in 2015) will grow at a 26% CAGR— reaching 6.5 Mbps by 2020 2015 2020 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 2.0 5.9 4.1 1.5 2.4 2.3 0.8 6.5 15.3 14.1 4.9 8.6 10.6 4.8 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  89. 89. 89© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Video Minutes per Viewer Higher Fixed Speeds Enable Greater Video Consumption Video behaviors are consistent across multiple countries (2016) 0 500 1000 1500 2000 2500 0 10 20 30 40 50 60 Video Minutes per Viewer Linear (Video Minutes per Viewer) Indonesia India Argentina Italy Mexico Brazil Australia Chile Russia Canada U.K. Japan Germany China New Zealand France Spain U.S. Sweden Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Fixed Broadband Speeds (Mbps)
  90. 90. 90© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  91. 91. 91© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31% (2.4 billion) of global population will have fixed residential internet access. 87% (1.6 billion) TV households will be digital TV households. There will be 9.6 billion fixed residential devices and connections (up from 5.5 billion in 2015). Average household will have 4.4 fixed devices and connections (up from 2.7 in 2015). Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Residential Market by 2020
  92. 92. 92© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35% (232 million) of LATAM population will have fixed residential internet access. 80% (148 million) TV households will be digital TV households. There will be 647 million fixed residential devices and connections (up from 355 million in 2015). Average household will have 3.3 fixed devices and connections (up from 1.9 in 2015). Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Residential Market by 2020
  93. 93. 93© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Note: By 2020, the global residential fixed Internet population will be 2.4 billion; the number of global TV households will be 1.8 billion Global Residential Services By 2020, time delayed TV will grow the fastest; digital TV will have highest adoption Online Music Social Networking Online Video Online Gaming VoIP Digital TV Video on Demand Time Delayed TV 0% 1% 2% 3% 4% 5% 6% 7% 8% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%2020 % Adoption Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 CAGR 2015–2020
  94. 94. 94© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Note: By 2020, the LATAM residential fixed Internet population will be 232 million; the number of LATAM TV households will be 185 million LATAM Residential Services By 2020, time delayed TV will grow the fastest; digital TV will have highest adoption 2020 % Adoption Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 CAGR 2015–2020 Online Music Social Networking Online Video Online Gaming VoIP Digital TV Video on Demand Time Delayed TV 0% 5% 10% 15% 20% 25% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CAGR2015-20 2020 % Adoption
  95. 95. 95© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 5 billion consumer mobile users (64% of population). There will be 9.9 billion consumer mobile devices and connections. Average consumer mobile user will have 2.0 mobile devices and connections (up from 1.6 in 2015). Global Consumer Mobile Market by 2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  96. 96. 96© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 463 million consumer mobile users (69% of population). There will be 879 million consumer mobile devices and connections. Average consumer mobile user will have 1.9 mobile devices and connections (up from 1.6 in 2015). LATAM Consumer Mobile Market by 2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  97. 97. 97© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Global Consumer Mobile Services By 2020, consumer LBS will grow the fastest; mobile banking and commerce will have highest adoption MMS Mobile Social NetworkingMobile Email Consumer LBS Mobile Gaming Mobile Banking & Commerce Mobile Video Mobile Music -10% -5% 0% 5% 10% 15% 20% 25% 30% 15% 25% 35% 45% 55% 65% 75% Note: By 2020, the global consumer mobile population will be 5 billion. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  98. 98. 98© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 LATAM Consumer Mobile Services By 2020, consumer LBS will grow the fastest; mobile social networking will have highest adoption Note: By 2020, the LATAM consumer mobile population will be 463 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 MMS Mobile Social NetworkingMobile Email Consumer LBS Mobile Gaming Mobile Banking & Commerce Mobile Video Mobile Music -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2020 % Adoption
  99. 99. 99© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 2.2 billion business Internet users (65% of global work force). There will be 577 million business mobile users (17% of global work force). There will be 6.9 billion business devices and connections (up from 3.9 billion in 2015). Average business internet user will have 3.1 devices and connections There will be 1.8 billion business mobile device and connections (up from 1 billion in 2015). Average business mobile user will have 3.1 mobile devices and connections Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Business Market by 2020
  100. 100. 100© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 247 million business Internet users (79% of LATAM work force). There will be 60 million business mobile users (19% of LATAM work force). There will be 442 million business devices and connections (up from 280 million in 2015). Average business internet user will have 1.8 devices and connections There will be 139 million business mobile device and connections (up from 95 million in 2015). Average business mobile user will have 2.3 mobile devices and connections Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Business Market by 2020
  101. 101. 101© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Note: By 2020, the global business Internet population will be 2.2 billion; the number of business users will be 577 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Business Services By 2020, personal video conferencing will grow the fastest; mobile SMS will have highest adoption SMS Mobile Email Room Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video-5% 5% 15% 25% 0% 20% 40% 60% 80% 100%
  102. 102. 102© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Note: By 2020, the LATAM business Internet population will be 247 million; the number of business mobile users will be 60 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Business Services By 2020, Business Mobile LBS will grow the fastest; mobile SMS will have highest adoption SMS Mobile Email Room Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video -5% 0% 5% 10% 15% 20% 25% 30% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  103. 103. 103© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10) Security Analysis
  104. 104. 104© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Security—Top of Mind Frequency of DDoS attacks has increased over 2.5 times over the last three years — Arbor Networks 458% increase in the number of times hackers searched IoT connections for vulnerabilities — AT&T Spear-phishing campaigns targeting employees increased 55% last year — Symantec Malware attacks nearly doubled to 8.19 billion, with Android ecosystem being the prime target — Dell There’s a 221% increase in compromised WordPress sites — Cisco 89% of all cyber attacks involve financial or espionage motivations — Verizon
  105. 105. 105© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 228K Records Stolen Per Breach Source: 2015 Data Breach Statistics from IDT911 Total Breaches: 780 Records Stolen: 177,866,236
  106. 106. 106© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Enabling Authentication and Secure Internet Percentage of secure internet servers to all web facing servers Western Europe 50% Asia Pacific 23% Central and Eastern Europe 29% Latin America 13% Middle East and Africa 10% North America 27% The average number of breaches was highest in Asia-Pacific organizations and lowest in UK and US enterprises in 2015
  107. 107. 107© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential How is Data Being Breached? 60% of data stolen via web protocols, file transfer and tunneling protocols, or email Two-thirds of breaches involve traditional corporate networks 16% 15% 10% 6% 5% 4% 4% 4% 4% 3% 3% Web Protocols File Transfer Protocols E-mail SSH / VPN Images or Video Windows Management (WMI) Peer to Peer Routing Control Packets VoIP Instant Messaging Remote Desktop Cloud break-in’s account for the other one third
  108. 108. 108© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Peak attack size continues to increase at between 10-25% per year. DDoS attacks can represent up to 10% of a country’s total Internet traffic while they are occurring. Focus on Security: DDoS Attacks Increase at Roughly the Same Rate as Traffic Source: Arbor Networks, Cisco VNI Global IP Traffic Forecast, 2015–2020
  109. 109. 109© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 21% CAGR 2015–2020 6,6 8,4 10,4 12,7 15,0 17,4 0,0 2,0 4,0 6,0 8,0 10,0 12,0 14,0 16,0 18,0 20,0 2015 2016 2017 2018 2019 2020 Global DDoS Attacks Forecast Attacks grew 35% in 2015, will increase 2.6-fold to 17 million by 2020 * Figures (n) refer to 2015, 2020 traffic shares Millions of Attacks
  110. 110. 110© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Argentina
  111. 111. 111© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP traffic will grow 2-fold from 2015 to 2020, a compound annual growth rate of 18%. •  IP traffic will reach 1.2 Exabytes per month in 2020, up from 518 Petabytes per month in 2015. •  IP networks will carry 38 Petabytes per day in 2020, up from 17 Petabytes per day in 2015. •  IP traffic will reach an annual run rate of 14.0 Exabytes in 2020, up from an annual run rate of 6.2 Exabytes in 2015. •  IP traffic will reach 26 Gigabytes per capita in 2020, up from 12 Gigabytes per capita in 2015 ARG IP Traffic
  112. 112. 112© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Internet traffic will grow 2.2-fold from 2015 to 2020, a compound annual growth rate of 17%. •  Internet traffic will reach 994 Petabytes per month in 2020, up from 461 Petabytes per month in 2015. •  Internet traffic will be 33 Petabytes per day in 2020, up from 20 Petabytes per day in 2015. •  Internet traffic in 2020 will be equivalent to 3 billion DVDs per year, 248 million DVDs per month, or 340,350 DVDs per hour. •  In 2020, the gigabyte equivalent of all movies ever made will cross the Internet every 6 hours. •  Internet traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in 2005. •  ARG Internet Traffic
  113. 113. 113© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Fixed/Wi-Fi was 61% of total IP traffic in 2015, and will be 55% of total IP traffic in 2020. •  Fixed/Wired was 34% of total IP traffic in 2015, and will be 31% of total IP traffic in 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Fixed/Wi-Fi was 65.8% of total Internet traffic in 2015, and will be 62.5% of total Internet traffic in 2020. •  Fixed/Wired was 29% of total Internet traffic in 2015, and will be 21% of total Internet traffic in 2020. •  Mobile was 5.3% of total Internet traffic in 2015, and will be 16.6% of total Internet traffic in 2020 ARG Fixed / WiFi Growth
  114. 114. 114© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%. •  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in 2015. •  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Mobile data traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in 2005. ARG Mobile Growth
  115. 115. 115© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 25%. •  IP video traffic will reach 914 Petabytes per month in 2020, up from 296 Petabytes per month in 2015. •  IP video will be 79% of all IP traffic in 2020, up from 57% in 2015. •  Ultra HD will be 3.7% of IP Video traffic in 2020, up from 0.1% in 2015 (142.7% CAGR). •  HD will be 41.4% of IP Video traffic in 2020, up from 18.8% in 2015 (46.7% CAGR). •  SD will be 54.9% of IP Video traffic in 2020, compared to 81.0% in 2015 (15.9% CAGR). ARG Video Traffic – IP Video
  116. 116. 116© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Internet video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 24%. •  Internet video traffic will reach 756 Petabytes per month in 2020, up from 254 Petabytes per month in 2015. •  Total Internet video traffic (business and consumer, combined) will be 76% of all Internet traffic in 2020, up from 55% in 2015. •  Ultra HD will be 3.1% of Internet video traffic in 2020, up from 0.1% in 2015 (131.3% CAGR). •  HD will be 43.7% of Internet video traffic in 2020, up from 19.5% in 2015 (46.2% CAGR). •  SD will be 53.2% of Internet video traffic in 2020, compared to 80.3% in 2015 (14.5% CAGR). ARG Video Traffic – Internet Video
  117. 117. 117© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015. •  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015. •  54% of all networked devices will be mobile-connected in 2020. •  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to 18% (20.3 million) in 2015, (20.7% CAGR). •  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4 million) in 2015, (-6.1% CAGR). •  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0 million) in 2015, (10.9% CAGR). ARG Devices
  118. 118. 118© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Smartphones will account for 36% (57.9 million) of all networked devices in 2020, compared to 26% (29.0 million) in 2015, (14.8% CAGR). •  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to 8% (8.5 million) in 2015, (20.7% CAGR). •  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared to 28% (31.2 million) in 2015, (-26.8% CAGR). •  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to 3% (3.2 million) in 2015, (12.1% CAGR). •  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1% (115,715) in 2015, (103.8% CAGR). ARG Devices 2
  119. 119. 119© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP traffic from non-PC devices was 19% of total IP traffic in 2015, and will be 57% of total IP traffic in 2020. •  PCs accounted for 81% of IP traffic in 2015, and will be 43% of IP traffic in 2020. •  TVs accounted for 10% of IP traffic in 2015, and will be 21% of IP traffic in 2020. •  Smartphones accounted for 6% of IP traffic in 2015, and will be 29% of IP traffic in 2020. •  Tablets accounted for 2% of IP traffic in 2015, and will be 5% of IP traffic in 2020. •  M2M modules accounted for 0.6% of IP traffic in 2015, and will be 2.1% of IP traffic in 2020. ARG Devices 3
  120. 120. 120© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to 15.2 Mbps. •  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today. •  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today. •  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today. •  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today. •  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps in 2020 ARG Speed Evolution
  121. 121. 121© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%. •  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in 2015. •  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Mobile data traffic grew 79% in 2015. ARG Mobile Data Traffic
  122. 122. 122© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  There will be 31 million total Internet users (68% of population) in 2020, up from 24 million (55% of population) in 2015. •  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015. •  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015. •  54% of all networked devices will be mobile-connected in 2020. •  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to 18% (20.3 million) in 2015, (20.7% CAGR). •  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4 million) in 2015, (-6.1% CAGR). ARG Device Growth & Traffic Profiles (2020)
  123. 123. 123© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0 million) in 2015, (10.9% CAGR). •  Smartphones will account for 36% (57.9 million) of all networked devices in 2020, compared to 26% (29.0 million) in 2015, (14.8% CAGR). •  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to 8% (8.5 million) in 2015, (20.7% CAGR). •  M2M modules will average 0.469 GB per month, up from 0.144 GB in 2015. •  Smartphones will average 5.8 GB per month, up from 1.1 GB in 2015. •  Tablets will average 17.9 GB per month, up from 6.5 GB in 2015. ARG Device Growth & Traffic Profiles (2020) 2
  124. 124. 124© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  PCs will average 39.2 GB per month, up from 24.1 GB in 2015. •  Connected 4K TVs will average 2.6 GB per month, up from 0.4 GB in 2015. •  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared to 28% (31.2 million) in 2015, (-26.8% CAGR). •  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to 3% (3.2 million) in 2015, (12.1% CAGR). •  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1% (115,715) in 2015, (103.8% CAGR). ARG Device Growth & Traffic Profiles (2020) 3
  125. 125. 125© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to 15.2 Mbps. •  The average fixed broadband speed grew 11% from 2014 to 2015, from 4.4 Mbps to 4.9 Mbps. •  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today. •  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today. •  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today. •  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today ARG Accelerating Networks Speeds - Fixed
  126. 126. 126© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average mobile connection speed was 619 kbps in 2015. •  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps in 2020. •  The average smartphone connection speed was 4,580 kbps in 2015. •  The average smartphone connection speed will grow 2-fold from 2015 to 2020, reaching 7,766 kbps in 2020. ARG Accelerating Networks Speeds - Mobile
  127. 127. 127© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2015 to 2020, from 4.4 Mbps to 8 Mbps. •  The average Wi-Fi speeds from mobile devices grew 19% from 2014 to 2015, from 3.7 Mbps to 4.4 Mbps. ARG Accelerating Networks Speeds – WiFi (from Mobile Devices)
  128. 128. 128© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Conclusion
  129. 129. 129© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Global IP Forecast, 2015–2020 Key takeaways / summary Global IP Traffic By 2020, global IP traffic will reach 194 EBs/per month (2.3 ZBs annually). Global Mobile Traffic By 2020, 16% of IP traffic will be carried over cell networks. Global Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 50% of global IP traffic. Global IP Video Traffic By 2020, 82% of the world’s IP traffic will be video. Global Broadband Speeds By 2020, average broadband connection speed will nearly double (24.7 Mbps to 47.7 Mbps). Global Devices/Connections By 2020, there will be 3.4 devices/ connections per capita globally. Global Internet Users By 2020, there will be 4.1 Billion global internet users, representing 52% of the global population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  130. 130. 130© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI LATAM IP Forecast, 2015–2020 Key takeaways / summary LATAM IP Traffic By 2020, LATAM’s IP traffic will reach 11.6 EBs/per month (139.1 EBs annually). LATAM Mobile Traffic By 2020, 18% of IP traffic will be carried over cell networks. LATAM Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 62% of LATAM’s IP traffic. LATAM IP Video Traffic By 2020, 82% of LATAM’s IP traffic will be video. LATAM Broadband Speeds By 2020, average broadband connection speed will nearly double (7.6 Mbps to 17.8 Mbps). LATAM Devices/ Connections By 2020, there will be 3 devices/ connections per capita. LATAM Internet Users By 2020, there will be 394 Million LATAM internet users, representing 59% of the LATAM population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  131. 131. 131© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI ARG IP Forecast, 2015–2020 Key takeaways / summary ARG IP Traffic By 2020, ARG’s IP traffic will reach 1.2 EBs/per month ARG Mobile Traffic By 2020, 14% of IP traffic will be carried over cell networks. ARG Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 55% of ARG’s IP traffic. ARG IP Video Traffic By 2020, 82% of ARG`s IP traffic will be video. ARG Broadband Speeds By 2020, average broadband connection speed will grow 3x double (4.9 Mbps to 15.2 Mbps). ARG Devices/Connections By 2020, there will be 3.5 devices/ connections per capita. ARG Internet Users By 2020, there will be 31 Million ARG internet users, representing 68% of the ARG population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  132. 132. 132© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Web Sites •  Press Release •  White Papers / FAQs •  Cisco VNI Web-based Tools / Free Apps IP Traffic & Service Adoption inquiries: traffic-inquiries@cisco.com IP Traffic & Service Adoption Forecasts: http://www.cisco.com/go/vni
  133. 133. 134© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential IP Traffic, 2000–2015 Total IP Traffic Has Increased 850x Since 2000 Trends Menu 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 ” P2P Era Short-Form Video Era Long-Form Video Era HD Era Mobile Era
  134. 134. 135© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet of Everything Increasing home connectivity On average, there will be more than 2.5 connected home modules per global household by 2020 2020 5.8 Billion Connected Home Modules 2015 2.4 Billion Connected Home Modules HVAC and Lighting Systems Home Security Fire Alarm Smart Appliances Child, Pet and Personal Items Tracking Printers, Scanners, Home Routers Distributed Screens Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Note: Globally, there will be 2.2 billion households by 2020

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