This document is a dissertation submitted by MD. Shariful Islam to the Department of Geography and Environmental Science at Begum Rokeya University in Rangpur, Bangladesh in partial fulfillment of a B.Sc degree. The dissertation examines the artistic evolution of Satranji handicrafts in Satranji Palli, Nishbetganj, Rangpur. It analyzes data collected through interviews, surveys, and field observations of artisans to understand their socioeconomic conditions, challenges faced, and potential opportunities. The findings aim to assess the current situation of the Satranji handicraft industry and identify ways to address issues and support its future development.

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ART EVOLUTION OF SATRANJI PALLI AND SATRANJI
HANDICRAFT: A GEOGRAPHICAL CASE STUDY OF
SATRANJI PALLI,
NISHBETGANJ, RANGPUR
Submitted By
MD. Shariful Islam
Reg: 00000903
ID NO: 0911013
Session: 2009-10
Rangpur, Bangladesh
Email: sharif.bruges@gmail.com
“DISSERTATION SUBMITTED TO THE DEPARTMENT OF GEOGRAPHY AND
ENVIRONMENTAL SCIENCE UNDER THE FACULTY OF LIFE AND EARTH
SCIENCE, BEGUM ROKEYA UNIVERSITY, RANGPUR IN PARTIAL FULFILLMENT
OF THE REQUIREMENT OF THE DEGREE OF B.Sc IN GEOGRAPHY AND
ENVIRONMENTAL SCIENCE”
DEPARTMENT NAME: GEOGRAPHY AND ENVIRONMENTAL SCIENCE
UNIVERSITY NAME: BEGUM ROKEYA UNIVERSITY, RANGPUR
26 October 2015

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Certificate from the of Approval
I have the pleasure to approve the research report that entitled “Art Evolution of Satranji
Palli and Satranji Handicraft: A Geographical Case Study of Satranji Palli, Nishbetganj,
Rangpur” by Md. Shariful Islam bearing roll No. 0911013 of 2009-10 session to be presented
to the department of Geography and Environmental Science under the Faculty of Life and
Earth Science.
Supervisor
(Subaran Chandra Sarker)
Assistant Professor
Dept. Of Geography & Environmental Science
Begum Rokeya University, Rangpur

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Declaration
I, Md.Shariful Islam ID No 0911013 here by declares that this dissertation titled, “Art
Evolution of Satranji palli and Satranji Handicraft: A Geographical Case Study of Satranji
Palli, Nishbetganj, Rangpur” is recorded by an original and independent study carried out by
me under the guidance of Subaran Chandra Sarker, Assistant Professor Dept. Of Geography &
Environmental Science submitted in the partial fulfillment of the requirement of the Begum
Rokeya University, Rangpur for the award of degree of B.Sc of Geography and Environmental
Science.
I further declare that this report prepared is the original study conducted by me and has not
been submitted earlier for the award any other degree of Begum Rokeya University, Rangpur
or any other University.
Place: Rangpur Md.Shariful Islam
Date:
Copyright © 2015
The Copyright of this dissertation rests with the author. No quotation from it should be
published prior writer consent and information derived from it should be acknowledged.

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Acknowledgement
Firstly I would like to special thanks to Almighty Allah express my gratitude and appreciation
to all those who gave me the possibility to complete this report. The toughest of endeavors in
the world is not possible without the support of a helping hand, which guides and motivates a
person to take on any challenge head on. Inputs from such helping hands are always like very
essential because more often or not certain mistakes which go unnoticed for our eyes.
I am thankful to Subaran Chandra Sarker, Assistant Professor Dept. of Geography and
Environmental Science, who had provided all the required facilities to carry out the dissertation
report work and nursing my skills to execute the requirements.
I am heartily thankful to Subaran Chandra Sarker for whose encouragement, guidance and
support from the initial to the final level enabled me to develop an understanding of the subject.
I offer my regards and blessings to all my teachers of Geography and Environmental Science
Department and all the people who supported me in any respect during the completion of the
dissertation report.
Last but not the least I thank my dear parents, teachers and friends who have been sources of
support, strength, inspiration and encouragement for whatever I am today.
ID No: 0911013
Date:

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Dedicated to
My Parents
I am going to achieve my first academic degree destination. I firmly believe
both of you are waiting for my journey ending

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Abstract
The Satranji handicraft industry forms a major part of the rich cultural heritage of the country.
An Art evolution of Satranji Palli is referred that, traditionally, skilled and experienced people
who are engaged to make Satranji (Satranji is a handmade products that is made of colorful
shanel, like as floor mat, wall mat, showpieces etc) It is an unorganized, decentralized, labour
intensive handi industry. Some of the strengths identified are availability of abundant & cheap
labour to make Satranji, use of local resources, low capital investment and unique
craftsmanship in the manufacturing of products along with increasing appreciation of local and
international consumers. The purpose of this paper was to examine an artistic evolution of
Satranji Shilpa, Satranji palli, artisans (Satranji Palli workers), their problems, Social,
economic condition, consumer’s feedback about Satranji and Satranji Palli stores, Present
market analysis of Satranji, International market place of Satranji etc. To complete this report
I use qualitative research methodology, the sample size is typically small, and respondents are
selected to fulfill a given quota. . It has been applied a Satranji Palli based simple random
sampling procedure using in-depth interviews; semi structured questionnaire survey and
analyzed with a wide range of qualitative cross sectional mode of approach. The findings of
this Report are how effective are these efforts, remains questionable. This case, through a
secondary literary study presents the current situation of the Satranji and the artisans alike in
order to facilitate analysis of problems and identification of developmental pathways. The
analysis of the Satranji handicraft Products can help us to determine the current situation of
the business, challenges and gaps between demand and supply, source of raw materials and
manpower, potentiality of employment, and its prospect for the future.
Keywords: Satranji, Artisans, Satranji Palli, Random Sampling etc.

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Local Terms and Abbreviation
Local Terms
Shanel: Main elements of Satranji Production is made by Jute
Chorki: One type of wood ring frame
Alowan: Yarn binding in a frame
Noksa: Design on Satranji
Bohor: Accurate ratio of yarn in Satranji Products
Chinta: (worry)
Mathaye tension: (tension in the head)
Abbreviation
ADAPT - Area Development Approach for Poverty Termination
BPL - Below Poverty Line
RCC- Rangpur City Corporation
NID - National Institute of Design
NFS - Non Farm Sector
RLTAP - Revised Long-term Action Plan
SHG - Self Help Group
TOR - Terms of Reference
UNDP- United Nations Development Program
BHB- Bangladesh Handloom board

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Table of Contents
Title .................................................................................................................................... Page
Certificate Approval................................................................................................................... i
Declaration................................................................................................................................ ii
Acknowledgement ................................................................................................................... iii
Dedication................................................................................................................................ iv
Abstract......................................................................................................................................v
Local Terms and Abbreviation ................................................................................................ vi
Table of Content ..............................................................................................................vii-xiii
List of Tables .......................................................................................................................... xi
List of Figures ........................................................................................................................ xii
List of Images ........................................................................................................................ xiii
Appendix................................................................................................................................ xiii
Chapter I: Introductory .........................................................................................................1
1.1 Introduction..............................................................................................................2
1.2 Background of the research .....................................................................................2
1.3 Aim and objectives: .................................................................................................4
1.4 Justification of Study Area Selection.......................................................................4
1.5 Limitation of the study.............................................................................................6
1.6 Selection of Study Area ..........................................................................................6
1.7 Literature review......................................................................................................7
1.8 Conclusion ...............................................................................................................8
Chapter Two: Conceptual Framework of Satranji ..............................................................8
2.0 Introduction..............................................................................................................9
2.1 Origin of Satranji Palli.............................................................................................9
2.2 History of Satranji..................................................................................................10
2.3 Elements of Satranji Production ..............................................................................4
2.4 Shape and Size of Satranji .......................................................................................5
2.5 Artisans of Satranji...................................................................................................6

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2.6 Annual Budget of Satranji .....................................................................................12
2.7 Satranji Shilpa........................................................................................................12
2.8 Challenges to way out............................................................................................13
2.9 Major Destinations for Satranji..............................................................................15
2.10 Satranji Concentration Areas: ..............................................................................16
2.11 Value Adding Chain of Satranji Products............................................................17
2.12 Satranji Production Process Nishbetganj, Rangpur .............................................20
2.13 Conclusion ...........................................................................................................22
Chapter Three: Description of the Study Area...................................................................23
3.0 Introduction............................................................................................................24
3.1 Study Area Selection..............................................................................................24
3.1.1 Geographical Location:.......................................................................................30
3.2.1 Physiography Description of the study area .......................................................30
3.2.2 Climate................................................................................................................32
3.2.3 Vegetation...........................................................................................................34
3.2.4 Drainage System .................................................................................................34
3.3 Cultural Description of the study area ...................................................................34
3.3.1 Religion:..............................................................................................................34
3.3.2 Holidays ..............................................................................................................34
3.3.3 Sports ..................................................................................................................34
3.3.4. Cuisine ...............................................................................................................34
3.3.5. Cloths.................................................................................................................35
3.3.6 Weddings ............................................................................................................35
3.3.7 Festivals and celebrations ...................................................................................35
3.3.8 Music, and drama................................................................................................35
3.4 Conclusion ............................................................................................................35

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Chapter Four: Data Sources and Methodology ..................................................................36
4.1 Introduction............................................................................................................37
4.2 Research Methodology ..........................................................................................37
4.3 Data........................................................................................................................38
4.4 Methodology..........................................................................................................38
4.4.1 Research Design: ................................................................................................39
4.4.2 Descriptive Research ..........................................................................................40
4.4.3 Sampling:............................................................................................................41
4.4.3.1 Sampling Design..............................................................................................41
4.4.3.2 Process of Sampling in Research in my Study Area........................................42
4.4.4 Tools of Data Collection.....................................................................................43
4.5 Data Sources: .........................................................................................................43
4.5.1 Primary Data .......................................................................................................43
4.5.1.2 Interviews.........................................................................................................43
4.5.1.3 Field Observation.............................................................................................44
4.5.1.4 Questionnaires..................................................................................................44
4.5.1.5 Field work ........................................................................................................45
4.5.2 Secondary data....................................................................................................45
4.5.3 Time of data collection .......................................................................................45
4.6 Planning and Analysis............................................................................................46
4.6.1 Data processing analysis.....................................................................................46
4.7 Scope of the Report................................................................................................46
4.8 Data Calculation Methods......................................................................................48
4.9 Conclusion: ............................................................................................................49
Chapter Five: Data Presentation and analysis....................................................................50
5.0 Introduction...........................................................................................................51
5.1 Data analysis .........................................................................................................51
5.2.1 Gender of respondent from Shataranji Palli Population ....................................52
5.2.2 Age of respondent of Shataranji Palli................................................................53

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5.2.3 Marital status of the respondents at Satranji Palli..............................................54
5.2.4 Level of education of the respondents at Shataranji Palli..................................55
5.2.5 Religious Status of Satranji Palli .......................................................................56
5.2.6 Types of Family in Satranji Palli .......................................................................57
5.2.7 Types of House in Satranji Palli ........................................................................58
5.2.8 Distribution of Houses by owned ......................................................................59
5.2.9 Family lavatory types in Satranji Palli...............................................................60
5.2.10 Per capita income of Satranji Palli Workers:...................................................61
5.2.11 Satranji Limited Rangpur Outlets Data Analysis.............................................63
5.2.11.1 Service of Satranji outlets.............................................................................64
5.2.11.2 Expectation of Gifts and discounts From Satranji Shops Outlets.................65
5.2.11.3 Perception about ‘Satranji’ Products ............................................................66
5.2.11.4 Employees Behavior .....................................................................................67
5.2.11.5 Factors influencing purchase ........................................................................68
5.2.11.6 Price Comparison of Satranji Products.........................................................69
5.2.11.7 Satisfaction level...........................................................................................70
5.2.11.8 Service Rate of Satranji Palli Rangpur, Limited...........................................71
5.2.11.9 Price differentiation of Satranji Products......................................................72
5.2.11.10 Future trend in Satranji Palli Products........................................................73
5.2.11.11Recommendation of Different Satranji Stores.............................................74
6. Conclusion ..............................................................................................................75
Chapter Six: Findings, Recommendation and Conclusion ...............................................76
6.0 Findings: ...............................................................................................................77
6.1 Recommendations.................................................................................................80
6.1.1 Availability of raw material at reasonable rates ................................................80
6.1.2 Provision for Special Fund.................................................................................80
6.1.3 Credit Facilities/Financial Support ....................................................................80
6.1.4 Up-gradation of technology and production techniques....................................81
6.1.5 Setting Up of Institute Of Design in Satranji Palli ............................................81
6.1.6 Publicity of Tribal Handicrafts ..........................................................................82

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6.1.7 Exemption of Sales Tax/Trade Tax on Tribal Handicrafts Products.................82
6.1.8 Implementation of Welfare Schemes for artisans..............................................82
6.1.9 Creation of Handicrafts Cell in Directorate of Industries..................................82
6.1.10 Setting Up of Urban Haats / Sale cum Demonstration Centers.......................83
6.3 Conclusion ............................................................................................................83
7.0 References.............................................................................................................85
List of Tables
Table 2.0 Yearly Scenario of Satranji Production and export income in Bangladesh14
Table 3.1 Basic Information of Study Area................................................................30
Table 3.2 Monthly rainfall, temperature, humidity, evaporation of study area..........33
Table 3.3 Average maximum, minimum and mean temperature of study area year..33
Table 5.0 Gender of respondent from Shataranji Palli Population.............................52
Table 5.1 Age of respondent of Shataranji Palli.........................................................53
Table 5.2 Marital status of the respondents at Satranji Palli.......................................54
Table 5.3 Religious Status of Satranji Palli ................................................................56
Table 5.4 Types of Family..........................................................................................57
Table 5.5 Types of House in Satranji Palli .................................................................58
Table 5.6 Distribution of Houses by owned ...............................................................60
Table 5.7 Family lavatory types in Satranji Palli........................................................61
Table 5.8 Per capita income of Satranji Palli Workers...............................................61
Table 5.9: Shopping frequency of Satranji Outlets.....................................................63
Table 5.10: Service of Satranji outlets........................................................................64
Table 5.11: Expectation of Gifts and discounts From Satranji Shops Outlets............65
Table 5.12: Perception about ‘Satranji’ Products .......................................................66
Table 5.13: Employees Behavior................................................................................67
Table 5.14: Factors influencing purchase ...................................................................68
Table 5.15: Price Comparison of Satranji Products....................................................69
Table 5.16: Satisfaction level......................................................................................70
Table 5.17: Service Rate of Satranji Palli Rangpur, Limited .....................................71
Table 5.18: Price differentiation of Satranji Products ................................................72

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Table 5.19: Future trend in Satranji Palli Products.....................................................73
Table 5.20: Recommendation of Different Satranji Stores.........................................74
List of Figures
Figure 2.0: Yearly Satranji Export production In Bangladesh (Million Dollar)........14
Figure 2.1: Yearly Production of Satranji (Million Ton)............................................15
Figure 2.2: Major Destination for Satranji Handicraft................................................15
Figure 2.3: Countryside Exports of Satranji Handicraft .............................................16
Figure 3.0: Selected Area map of Bangladesh............................................................26
Figure 3.1: Selected Area Divisional map of Bangladesh ..........................................27
Figure 3.2: Selected Area map of Satranji Palli..........................................................28
Figure 3.3: Map of Selected area ................................................................................29
Figure 3.4: Map of Selected area ................................................................................30
Figure. 3.5 Physiographic Map of Bangladesh...........................................................31
Figure. 3.6 Climate map of Nishbetganj, Rangpur Bangladesh .................................32
Figure 4.0 Process of Research Design.......................................................................40
Figure 4.1: Process of Collect Samples in Research in my Study Area ....................42
Figure 4.2: Report writing method..............................................................................47
Figure 5.0: Gender of respondent from Shataranji Palli Population...........................52
Figure5.1: Age of respondent of Shataranji Palli........................................................53
Figure 5.2 Marital status of the respondents at Satranji Palli .....................................54
Figure 5.3: Marital status of the respondents at Satranji Palli ....................................55
Figure 5.4: Level of education of the respondents in Shataranji Palli........................56
Figure 5.5: Religious Status of Satranji Palli..............................................................57
Figure 5.6: Types of Family in Satranji Palli..............................................................58
Figure 5.7: Types of House in Satranji Palli Workers................................................59
Figure 5.8: Distribution of Houses by owned.............................................................60
Figure 5.9: Family lavatory types in Satranji Palli .....................................................61
Figure 5.10: Per Capita Income of Satranji Palli Worker...........................................62
Figure 5.11: Shopping frequency of Satranji Outlets .................................................63
Figure 5.12: Service of Satranji outlets.......................................................................64

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Figure 5.13: Expectation of Gifts and discounts From Satranji Shops Outlets ..........65
Figure 5.14: Perception about ‘Satranji’ Products.....................................................66
Figure 5.15: Employees Behavior of Satranji Palli Outlets.......................................67
Figure 5.16: Factors of influencing purchase .............................................................68
Figure 5.17: Price Comparison of products in Satranji Palli Outlets..........................69
Figure 5.18: Satisfaction level of Satranji Products....................................................70
Figure 5.19: Service Rate of Satranji Palli Limited....................................................71
Figure 5.20: Price differentiation of Satranji Products ...............................................72
Figure 5.21: Future trend in Satranji Palli Products ...................................................73
Figure 5.22: Recommendation of Different Satranji Stores .......................................74
List of Flowcharts
Flow Chart 2.0: Value Adding Chain in Satranji Handicraft .....................................17
List of Images
Image 2.0: Satranji Products Nishbet Ganj, Rangpur.................................................17
Image 2.1: Floor Mat Satranji Products Nishbet Ganj, Rangpur................................18
Image 2.2: Floor Mat Satranji Products Nishbet Ganj, Rangpur................................18
Image 2.3: Floor Mat Satranji Products Nishbet Ganj, Rangpur................................18
Image 2.4: Carry bag made by Satranji ......................................................................19
Image 2.5: Wall mat, made by Satranji.......................................................................19
Image 2.6: 10 Square feet Wall mat, made by Satranji ..............................................19
Image 2.7: Satranji Production process Step 1 ...........................................................20
Image 2.8: Satranji Production process Step 2 ...........................................................20
Image 2.9: Satranji Production process Step 3 ...........................................................21
Image 2.10: Image 2.7 Satranji Production process Step 4 ........................................21
Image 2.11: Rangpur Satranji Palli Limited Stores ....................................................21
Image 3.0: Satranji Palli Limited, Rangpur ................................................................25
Image 3.1: Satranji Palli Workshop, Rangpur (Selected area) ...................................25
Appendix
Survey question of Satranji Palli...............................................................................i-ix

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Chapter One
Introductory

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1.1Introduction
Satranji is a creative art of weaving and technically it is similar to modern tapestry. In the past,
Satranji was considered as a status symbol of aristocratic families. Satranji is a handmade
product of artisans. This types of handicraft has no institutional framework, totally it is done
by experienced person, and the old experienced person is known as “Master”. This very
attractive and colorful fiber yarn was used to make seat cover, bed sheet and wall mat for
interior decoration of houses. Even extra-large size Satranjies were produced and used to cover
a place of big public gathering to hold meetings or music conferences. Now-a-days, Satranji is
used to make diversified creative products like coin purse, ladies hand bag and table mat.
Satranji is a centuries old traditional way of producing handmade colorful carpets still being
practiced in Nishbetganj, Rangpur district of Bangladesh. In order to develop and promote the
craft, the government is now undertaking a project to set up a 'Satranji Village.’ The
government will invest around Taka 10 million to set up the village, which will include 116
weaver families from Nishbetganj. These weavers, who work in the unorganized sector, have
been producing colorful wall-mats, floor-mats, bedcovers and many other items.
1.2 Background of the research
Handicraft sector in Bangladesh comprises with small manufacturing units and mostly located
in rural areas, operated either by the owner themselves or with the assistance of a small work
force of 10-20 people. Total number of workforce associated with the industry stands
approximately over 3 million of which over three quarters are employed in textile, jute goods,
wood, lather, cane and bamboo. These are followed by metal-works and pottery. A rough
estimate shows that exports occupy about 20% of the total production. Organized effort in
marketing Bangladeshi handicrafts overseas is, in fact, a matter of recent past-although some of
the products were able to find export destinations a little time back. And all though at present
Bangladeshi handicrafts are being exported to well over 50 Bangladesh is one of the world’s
poorest countries, ranking third after India and China in the extent of poverty. The population
is predominantly rural, with about 85% of its total people living in rural areas. Estimates of
rural poverty rates now stand between 53% and 43.6%. So being more than half of the total
population in under nourishment, it’s quite impossible to think about the development of a

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country. Poverty is a curse for Bangladesh. As some 63 million people (roughly half of the
population) still live in severe deprivation, according to 2014 data, inequality within and across
regions is gradually increasing. Though it is impractical thinking to eradicate poverty from the
root at all but it is not impossible to reduce the extent of the curse of it by molding it within a
tolerable limit. In Bangladesh mainly some NGO have taken some initiatives to create working
opportunity for rural people through supporting handicraft production. They are trying to improve
the socio- economic condition of rural people by providing them a means of working. This study
tries to identify the contribution of handicraft.
Bangladesh it is a crying need to focus on the poverty alleviation aspect and the development
of rural human resource issues as they are highly inter-related. Proper utilization of human
resource is a burning issue in this highly competitive world. In this aspect Satranji Shilpa can
be proven a benison for Bangladesh as sector of employment where both men-women and
educated- uneducated people can adjust themselves suitably and profitably. Satranji Shilpa
would be an important sector not only in providing employment to a vast segment of persons
in rural and urban areas but also in terms of generating substantial foreign exchange for the
country which will be seemed as a boon for poverty alleviation.
The workers of shataranji Shilpa is crying need for developing rural human resource and how
this development could be possible through the proper utilization of the potentiality to reduce
their economic crisis that’s why they tend to lead a happy life and how this will prove beneficial
for the poverty alleviation perspective and ensure the glorious future of Bangladesh. It will
also focus on the issue that how respond to this crucial need for Bangladesh and if its scope
can be widened then how it will ensure sustainable Elysian future for Bangladesh.
After 1970, Bangladesh’s Satranji Handicraft product was introduced in the market. And in
80s the product got market acceptance, and this became its growth period. In the 90s, the
Satranji Handicraft products of Bangladesh experienced a slow growth, and it is the maturity
period of the product. After 2000, the sales of product decreased because of its old design and
poor quality. Moreover, new competitors came with newly-designed, innovative and quality
product. As a result, Bangladesh’s Satranji Handicraft product faced a period of decline.

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Satranji shilpa is a growing economic industry like a developing country such as Bangladesh.
Day by day people are more skilled about their work. Satranji Shilpa in Bangladesh is having
glorious past, questionable present and blurry future due to a lot of internal and external factors
that are acting behind the scene. there are some predetermined factors, like - shortage of
working capital, high cost of raw materials, lack of organizing capability, inadequate
technology & efficiency, lack of policy support, great knowledge gap, lack of power supply
and shortage of credit facilities, those are the main forces that directly hit the Satranji Shilpa,
Nishbetganj, Rangpur Bangladesh.
1.3 Aim and objectives:
The focused Aim and objective of this study is –
To identify the contribution of handicrafts industry in rural human resource development and
show how it will act as a means for the poverty alleviation of Bangladesh. To support the main
objective there are some other objectives. These are-
1. To find the contribution of Satranji handicraft industry to the rural human resource
development.
2. To find the contribution Satranji of handicraft industry to the poverty alleviation of
Bangladesh.
3. To provide recommendation for the development of Satranji handicraft industry as it
will in turn contribute to the development of rural human resource and poverty
alleviation.
4. To know about the socio economic condition of Satranji Palli, Nishbetganj, Rangpur
1.4 Justification of Study Area Selection
The overall approach of area selection is to use a multi-disciplinary team of professionals and
supervisors with experience in conducting micro and macro level socio-economic evaluation
studies and preparation of analytical study reports. The emphasis is given on:
 Development of an effective work plan for execution of the assignment.
 Efficient and effective process for collection of necessary and relevant information
based on both desk research and field studies.
 Innovative approaches and smooth co-ordination to achieve the desired results.

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 Using specialist resources and information gathered for the study to reach an authentic
assessment of status of the Satranji palli people Satranji Handicraft sector in the
proposed states. While fabricating analytical framework to bring effectiveness of the
study following are the key components of the analytical frame work followed for this
study.
Socio -demographic characters: These characters in terms of family composition, sex ratio,
marital status occupational pattern, literacy rate were studied. These characters are found to be
necessary in view of spare spread of Satranji palli population in the remote villages with and
without communication facilities. The results would reveal the need for necessary changes by
the executing agencies.
Income structure: Income structures are examined in terms of activity wise composition of
family income. Family income was estimated from farms business and non-farm business like
income from handi-Satranji, income from hand loans, wage income, income from service.
Infrastructure and Institutional development: These two aspects were studied to assess
their impact in terms of improvement of the living standards of the Satranji palli people
households. Infrastructure facilities like road communication, draining water, sanitation, type
of dwelling units, and institutional facilities in terms of market outlets, training procurement
of raw materials. These facilities demonstrate the living condition of Satranji palli people
households. The whole methodology and approach was adopted keeping in view the Satranji
palli people households involvement in producing Satranji palli people Satranji Handicraft of
different varieties and are covered in the light of the objectives envisaged for the study
1.5 Limitation of the study
M research had several limitations. The study was primarily limited by its small size. The
sample size could have been expanded by including problem and prospects of artisans,
recommendations of Satranji in all criteria. An earlier start in data collection would have

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increased the time needed to survey more participants. More contact between the researchers
and the target sample may have increased participation. Ideally the number of participant
would have been more evenly disturbed across gender. The participants represented a narrow
range of age. A larger sample with more diversity would have benefited our results. Including
groups could have diversified the ages represented in the sample. My study would have
benefited from a question reading survey. Participants may have had a better understanding of
survey items had a definition of observation included on the questionnaire. The most obvious
limitation of the study is its cross-sectional design. Therefore, firm Conclusions about the
directions of causality implied in the model cannot be drawn. Thus, relationships among
variables must be interpreted with caution. Interpretations of Models using structural equation
modelling are also not proof of causality. True causal Inferences can only be drawn testing
models using longitudinal data.
There were several limitations that appeared during the research work. The limitations of this
study are as follows:
 Shortage of time period for the project report.
 The related people were uninterested to provide any data.
 The present study was based on Questionnaire survey so getting accurate answer
sometime became problematic.
 My study area not so developed so it was difficult to collect secondary information or
data from the related institution.
 Lack of consciousness to the local people.
 Lack of financial support.
1.6 Selection of Study Area
Rangpur division became Bangladesh's seventh division on January 25, 2010. Before that, it
had been a district under the Rajshahi division.The Rangpur division consists of eight districts
namely: Rangpur Dinajpur, Kurigram, Gaibandha, Nilphamari, Panchagarh, Thakurgaon, and
Lalmonirhat. There are 58 Upazilas under these eight districts and Gangachara upazila is
located under Rangpur district. My selection study area is Radhakrishnapur union ward no 17,
in Nishbetganj, which is situated under this Rangpur City Corporation. This Upazila is more
Beautiful because it is located near “Ghaghot” river side area and mostly route level area and

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here women participation in different Satranji Production activities and their socio-economic
conditions cannot be overlooked due to several problems .But day to day women wants to
improve their socio-economic conditions by these activities, Satranji Shilpa is a growing up
industry, so it may vast industry in future, this industry can eradicated the poverty of these,
undeveloped region like as Rangpur, for this reason this Report is done at Shataranji palli,
Nishbetganj, Rangpur
1.7 Literature review
The literature review presented in this paper summarizes theoretical and empirical studies that
provide the background for understanding the key aspects of handicrafts industry, rural human
resource development and its effects on the poverty alleviation aspect of Bangladesh as a
whole.
UNESCO, (1997) states that, artisanal products / handicrafts are those produced by artisans,
either completely by hand, or with the help of hand tools or even mechanical means, as long
as the direct manual contribution of the artisan remains the most substantial component of the
finished product.
ICCIM (2000) argues that handicrafts translate into part of a culture and industry that applies
local raw materials and hand tools to produce items that portray an artisan’s talent in a way
different from machine-made or mass-produced counterparts.
Studies/surveys conducted by the EPB and BANGLACRAFT (An association of Handicraft
producers and exporters) and ECOTA (Fair trade Forum) provide strong evidence in support
of this. In the light of these finding, it appears that the main markets for our handicraft product
are in gifts, house wares, home decoration, seasonal products, toys and personal accessories.
Handicraft industry is indeed a very encouraging factor. Existing workforce in this sector is
near about 4 million, most of whom have accepted the craft work as a means of their livelihood.
Studies suggested that traditional Bangladeshi products which have made some dent in the
export market have the potential for increasing their market share significantly. These are
traditional decorative Jutes (muslin, Naksha kantha, jamdani), block printed, vegetable dyed
Jutes, artificial flowers, woven jute products, cane basketry, pottery, small leather goods
(wallets, purse, and belts), etc.

22. 22
Besides, few national development plans currently include many explicit human resource
developments. Human resource development is dealt with sectorally in separate sections of
national planning documents and typically implemented by several agencies. There is currently
no single unified policy or plan for the development of human resources.
UNDP(1991) defines Human Resource Development as the policies and programs that support
and sustain equitable opportunities for continuing acquisition and application of skill,
knowledge, attitude and competencies which promote individual autonomy and are mutually
beneficial to individual organization, the community of larger environment of which they are
part.
1.8 Conclusion
The Satranjies are known the world over for their rich variety, grace, and elegance and skilled.
The high skill of craftsmanship of the inhabitants of this region. Household utensils plain and
painted Shanel brought about by the rhythmic implements, ornaments, were some of the artistic
and valuable things found there. Varieties of Satranji are produced over time in all parts of the
Nishbetganj including my study areas. So Satranji is the space reflect and preserve in them
the results of centuries of patient experiments of man under varying circumstances. Like art
craft treasures also reflect the taste of human society through the individual and give collective
mind of the Satranji Palli. Satranji not only satisfy economic wants but also the aesthetic
yearning of man.

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Chapter: Two
Conceptual Framework of
Satranji

24. 24
2.0 Introduction
A Satranji sometimes more precisely expressed as artisanal handicraft or handmade, is any of
a wide variety of types of work where useful and decorative objects are made completely by
hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide
range of creative and design activities that are related to making things with one's hands and
skill. Usually the term is applied to traditional techniques of creating items (whether for
personal use or as products) that are both practical and aesthetic. (Bangla pedia -2010)
Satranji is a long lasting, durable and hygienic shanel, cotton thread and jute. Now it has a
demand on the foreign countries and also in our country. Apart from Satranji, it makes saga
carpet, wall mat, table mat, cusson cover, and Different types of cotton bags, weaving cotton
cloths, and Punjabi, Pajama, and Fotua, three pieces, Shari etc.
Satranji has its roots in the rural crafts the material-goods necessities of ancient civilizations,
and many specific crafts have been practiced for centuries, while others are modern inventions,
or popularizations of crafts which were originally practiced in a limited geographic area.
Etymology: The word Satranji is of British origin, deriving from 'Sat’, meaning of Hundred
& ''Ranji, means color but in locally Satranji refereed that, Hundred colorful fabrics is
combined the term of Satranji. The earliest mention of Satranji and its development as an
industry is found in Nishbetganj, Rangpur Bangladesh.
2.1 Origin of Satranji Palli:
During the British rule in India, the diversified usage of Satranji in the upper class society was
very much common. Hunter in an article in the Rangpur Gazetteer published in 1912 referred
to the quality artisanship of Satranji weavers of Rangpur and the marketing aspect of their
products. He wrote that collector of Rangpur district Mr. Nishbet volunteered himself to be the
lead patron of the local Satranji weaving artisans in 1880. He was impressed very much to see
the artistic design and knitting of Satranji there.

25. 25
2.2 History of Satranji Shilpa:
Mr. Nishbet extended his all-out assistance to the weavers of that region for the development
and marketing of their Satranji products. An exclusive industrial park for Satranji weavers was
built at a place 5 kilometer from Rangpur town. That place, later known as Nishbet Ganj, turned
into the production hub of Satranji materials. A huge volume of Nishbetganj Satranji was
exported to many countries including Sri Lanka, Burma, Indonesia, Thailand and Malaysia
after fulfilling the demand of domestic markets across India. It is believed that the tradition of
Satranji weaving was there even before 1830. Historical evidences found locally reveal that
Rangpur was a leading Satranji production centre during the Mughal rule. So it is evident that
the art of Satranji weaving is a deep-rooted tradition of North Bengal Satranji. After the
partition of India in 1947, the demand of Satranji started declining as its substitute goods
manufactured in mills and factories undersold Satranji. As a result, most of the Satranji
weavers had to change their occupation. However at present, the art of Satranji weaving still
survives in a very limited extent in Rangpur although the artisans concerned face many
limitations including inadequate capital, unplanned marketing, poor attention of the consumers
and the traders and overall a very small market. As a result, Satranji; a unique, industrial and
potential art form of weaving is now disappearing. (Source Bangla pedia 2010)
2.3 Elements of Satranji Production:
The principal raw material for weaving Satranji is yarn. Cotton yarn, jute yarn, wool and
different type of fibers, after buying from the market, are dyed and dried by the weavers, 10 to
35 feet long bamboo frames are used to dry the yarn. Then the bundles of yarn are made and
those bundles are fixed in the loom or laid down on the floor to knit a Satranji by hand
following a set design. The art of Satranji weaving mainly depends on skillful operating of
fingers. A comb like instrument called panja is used to tighten the knitted yarns. Thus, one to
three hours’ time is required to make one square feet of Satranji. The common designs of
Satranji include: face of a women, animals-birds, a farmer boy, a lady with pitcher, boats, king
and queen, gods and goddess, mythological characters and scenery of the nature.

26. 26
2.4 Shape and Size of Satranji
The common shape of Satranji is rectangular, but Satranjies are made by hand in any other
shape including oval and square. Its set minimum size is 30 inch by 20 inch and maximum size
is 30 feet by 20 feet. However, the shape and size of a Satranji depends on the demand of the
buyer. At present, the weavers themselves develop the designs or the buyer supplies the design.
But earlier, there were specialized artists to finalize the designs for Satranji.
2.5 Artisans of Satranji
A Satranji reveals not only the professional excellence of its artisan but also his or her level of
the sense of aesthetics. So both the excellence and the sense of aesthetics of an artisan are
equally important for Satranji weaving, which is not only his profession but a professional
craze indeed. If the existing problems like dearth of raw material, absence of governmental
patronization, lack of co-ordination and marketing facilities at home and abroad can be solved,
the art of Satranji weaving will expand successfully and get back its past glory.
2.6 Annual Budget of Satranji
To develop Satranji Shilpa through skill development training for socio economic development
and poverty alleviation of Satranjee Shilpa. About Tk. 200.00 lakh taka will be disbursed
among the artisans engaged in the Satranji industry as credit facilities and about 660 persons
will be trained up as skill development under this report there is a provision for Production
cum display centre to assist marketing of produced goods. A total no of 390 persons has been
trained through 26 training courses and 45.00lac taka has been disbursed among the Satranji
artisans under this report from since inception. The report is being implemented in Nishbetganj
and Radhakrishnapur of Rangpur district (Bangladesh Handloom Board 2014 Data)
2.7 Satranji Shilpa:
Satranji Shilpa is a growing economic industry like a developing country such as Bangladesh.
Day by day people are more skilled about their work. Satranji Shilpa in Bangladesh is having
glorious past, questionable present and blurry future due to a lot of internal and external factors
that are acting behind the scene. There are some predetermined factors, like –

27. 27
 Shortage of working capital,
 High cost of raw materials,
 Lack of organizing capability,
 Inadequate technology & efficiency,
 Lack of policy support,
 Great knowledge gap,
 Lack of power supply and
 Shortage of credit facilities,
Those are the main forces that directly hit the Satranji Shilpa, Nishbetganj, and Rangpur
Bangladesh.
2.8 Challenges to way out:
Scattered traditional artisans are out of modern fashion and designs while still they are
innovating at their best. Integral effective research and development system is must for creating
new international brands or reaching the existing local brands to the international arena.
Existing products are now being to India to some extent. Export to other markets should get
preferences. Public or private authorities should come forward to make “Green Products” to
claim special value addition and incentives for the products. Although skills of our workers
are up to the expectation level, they are lagging behind in capturing the modern technology
due to lack of infrastructural support from the government (Sobhan, 1989). Generally due to
conventional process it takes much time to make the goods. Due to low production, workers
have low income. So, many of them are eyeing on other professional fields. In many clusters,
only old age people do the Handloom weaving, young people are not taking weaving craft as
their profession. Training and skill development of the young and introducing them with
modern designs can encourage joining the sector. Integral effort to link the handlooms and its
supply chain under ‘Green’ will open a great era for the industry and people involved and also
can solve main problems of the Satranji industry.
Table 2.0 Yearly Scenario of Satranji Production and export income in Bangladesh

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Year 1992 1996 2000 2004 2010 2014
Satranji Production
(Million ton)
0.23 0.65 0.79 1.25 2.24 3.00
Total Export Income
(million Dollar )
5 12 18 24 29 35
Source: Handloom Board Bangladesh 2014
Figure 2.0: Yearly Satranji Export production In Bangladesh (Million Dollar)
Above parameter shown that the actual scenario of Satranji Shilpa, to summarize the market
condition of Satranji Shilpa is increasing day by day. In year 1992 production is 0.23million
ton in 1996 the amount is 0.65 but in year 2014 the amount is 3.00 million ton. So the interface
is trends of Satranji production is enhanced gradually so we can say it is a growing up industry.
On the other hand the export income is 5 million dollar in year 1992 in 2004 this amount is
increased at about 68% but in year 2014 this amount is reach up about 35 million dollar, that
is the indication, Shataranji Shilpa, is improving, on sequence.
0
5
10
15
20
25
30
35
40
0 0.5 1 1.5 2 2.5
1992
1996
2000
2004
2010
2014

29. 29
Figure 2.1: Yearly Production of Satranji (Million Ton)
2.9 Major Destinations for Satranji
Figure 2.2: Major Destination for Satranji Handicraft
Organized effort in marketing Satranji Handicraft overseas is, in fact, a matter of recent past-
although some of the products were able to find export destinations a little time back. And all
though at present Bangladeshi Satranji Handicraft are being exported to well over 50 Countries
of different continents, more than 70% of the total merchandise is lifted by the European,
American, and Japanese market.
3%
8%
10%
15% 27%
37%
64%
Yearly prduction (million ton)
1992 1996 2000 2004 2010 2014
Australia
2%
Canada
3%France
5%
Germany
11%
Italy
4%
Japan
4%
Netherlands
3%
Saudi Arabia
2%
Switzerland
1%
U.S.A.
32%
U.K.
11%
Others
22%
Major Destinations for Satranji Handicrafts
(% in 2000-2014)

30. 30
Figure 2.3: Countryside Exports of Satranji Handicraft
2.10 Satranji Concentration Areas:
In the changing world scenario, Satranji products exported to various countries form a part of
lifestyle products in international market. The impact is due to the changing consumer taste
and trends. In view of this it is high time that the Nishbetganj Satranji Handicraft industry
went into the details of changing designs, patterns, product development, and requisite change
in production facilities for a variety of materials, production techniques, and related expertise
to achieve a leadership position in the fast growing competitiveness with other countries.
The Satranji persons who are the backbone of Nishbetganj Satranji Handicraft Industry as
provided with inherent skill, technique, traditional Satranjies man-ship but that is quite
sufficient for primary platform. However, in changing world market these Satranji persons
need an institutional support, at their places i.e. Satranji pockets for value addition and for the
edge with other competitors like China, Korea, Thailand etc.
To spread out Satranji product international buyers are ordered in online and they ordered the
different types of Satranji demanding to their design size, shape, color, and such as outlook,
this products is reaching those countries whose are demand by transport, such as Ship, Aero-
plane. Etc. after getting the products of Satranji, they pay online through western money gram
or PayPal etc.
Country Side Exports of Satranji

31. 31
2.11 Value Adding Chain in Satranji Handicraft and Satranji Products
Identification of market opportunities
Prototype design and development / adaption and refinement
Test marketing
Upgrading equipping facilities
Securing inputs
Entrepreneurial hiring, training, managing
Production, quality control and packaging
Costing and pricing
Physical distribution
Export market development
Flow Chart 2.0: Value Adding Chain in Satranji Handicraft
Image 2.0: Satranji Products Nishbet Ganj, Rangpur

32. 32
Image 2.1 Floor Mat Satranji Products Nishbet Ganj, Rangpur
Image 2.2 Floor Mat Satranji Products Nishbet Ganj, Rangpur
Image 2.3 Floor Mat Satranji Products Nishbet Ganj, Rangpur

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Image 2.6 10 Square feet Wall mat, made by Satranji
Image 2.4: Carry bag made by Satranji Image 2.5: Wall mat , made by Satranji
Image 2.6: 5 Square feet floor mat Satranji

34. 34
2.12 Satranji Production Process Nishbetganj, Rangpur
Step: 1
Collection of Shanel
This Types of Raw Material is
collected from China, India)
but it is found in Narayanganj
and Dhaka, Bangladesh
Step: 2
Round the Shanel with wood
Frame or Metal frame
Result: Shannel is tensioned
by the wood frame
Now a Days this process
done by the machine
Shanel, One types of Yarn
Image 2.8 Satranji Production process Step 2
Image 2.8 Satranji Production process Step 2
Image 2.7 Satranji Production process Step 1

35. 35
Step: 3
Next step is sewing the
yarn with colorful yarn
Yarn was coloured by
naturally but Now-Days
it is done by the
chemical products
Step: 4
Finalizing and finishing
(One female worker
make 2 Satranji Per
day)
Satranji Limited
Satranji Palli,
Nishbetganj, Rangpur
Bangladesh
Image 2.9 Satranji Production process Step 3
Image 2.10 Image 2.7 Satranji Production process Step 4
Image 2.7 Rangpur Satranji Palli Limited Stores

36. 36
2.13 Conclusion
Satranji is the traditional artisan’s products. It is most familiar products all over the world.
Satranji is the creative art of artisans or skilled and experienced person, In Satranji Production
house maximum female are involved to allocate their poverty. One side Satranji helps to fulfill
the local and international demand on the other side, it creates to a right path for Nishbetganj
people for improving their family income, Social status and overall self-sufficient.

37. 37
Chapter: Three
Description of the Study Area

38. 38
3.0 Introduction
This chapter briefly brings out the concentration in the proposed Area that is Satranji Palli
Nishbetganj, Rangpur Sadar and selected Satranji Stores highlighting the various types of local
inhabiting in those areas handicrafts, their main and subsidiary occupations etc.
Rangpur Sadar Upazila (Rangpur district) area 330.33 sq. km, located in between 25°39' and
25°50' north latitudes and in between 89°05' and 89'20' east longitudes. It is bounded by
Gangachara upazila on the north, Mithapukur upazila on the south, Kaunia and Pirgachha
Upazilas on the east, taraganj and Badarganj Upazilas on the west. Belong to this upazila.
Water bodies Main Rivers:' Bullai, Ghaghat; Ganakanai and Mariga Beels are notable.
3.1 Study Area Selection
The study area has been selected in Radhakrishnapur union is located under Nishbetganj in
Rangpur City Corporation, Bangladesh with an area of 2.69 square kilometers. The area is
bounded North-west: Mominpur, North-East: Hajirhat East-North: Rangpur Bus Terminal,
East South: Rangpur Cantonment, West: Sampur, Rangpur. Satranji are mostly defined as
"items made by hand, often with the use of simple tools, and are generally artistic and for
traditional in nature Satranji palli is a Satranji Handicraft community in Rangpur District at
Nishbetganj near the “Sena-Proysah Binodon Park” In front of Rangpur Badarganj high way.
This place is about 5 k.m far from the Rangpur City, the geography of this place is so much
charming and favorable to set up a Jute Satranji Handicraft industry. It is situated in beside of
“Ghaghot” River. Vegetables and other crops grow also most of the study area located in a
large part of Nishbetganj.
I selected also some Satranji Stores and compared the products quality of different store and
their making process, I finalized this study after doing some equation, and that’s why I can
find several recommendation and findings, that’s help to improves the quality of Satranji, and
therefore, local and international market This area is full of geographic and cultural
phenomena, that’s the result people of this area is so much industries and hospitality to others,
particularly the visitors, or tourists. So I appropriate select this area for my data collection and
analysis of this area for future possible outcome

39. 39
Image 3.0 : Satranji Palli Limited, Rangpur
Image 3.1: Satranji Palli Workshop, Rangpur (Selected area)

40. 40
Figure 3.0:Selected Area map of Bangladesh

41. 41
Figure 3.1:Selected Area map of Bangladesh
Study Area

42. 42
Figure3.2 :Selected Area map of Satranji Palli

43. 43
Figure3.3 : Map of Selected area
Figure 3.4: Map of Selected area

44. 44
3.1.1 Geographical Location:
The soil composition of Nishbetganj, Rangpur is mainly alluvial soil (80%) of the Teesta River
basin, and the remaining is barind soil. The temperature ranges from 32 degrees Celsius to 11
degrees Celsius, and the annual rainfall averages 2931 mm. Latitude and Longitude: 25.7333°
N, 89.2500° E
Table 3.1 Basic Information of Study Area
Title Content
Ward 17
Upazila Rangpur City Corporation
District Rangpur
Division Rangpur
Distance from district Sadar 5 kilometers west
Relative location
North-west: Mominpur,
North-East: Hajirhat
East-North: Rangpur Bus Terminal,
East South: Rangpur Cantonment,
West: Sampur, Rangpur.
Area 2.69 square kilometers.
Population Total number of population is 7808, where
number of male is 4,182 and female is 3,626.
River Ghaghot, Teesta
Soil Alluvial soil, more fertile land
Climate Temperate, Hot,: In summer
Mostly Foggy: In winter
3.2.1 Physiography Description of the study area
This selected are is a flood pain basin .About 80% area of this composed of alluvial soil of
Tista basin and 20% Barind land. . The relief is that of medium level ridges and shallow basins.
Most of the land is shallowly flooded. There is a slight depression along the Ghaghat river,
where flooding is of medium depth. The big river courses of the Teesta

45. 45
Figure. 3.5 Physiographic Map of Bangladesh (SRDI, 1977, Rashid, 1991, Reiman, 1993)
Study Area

46. 46
3.2.2 Climate
The Climate of Study Area Temperate, Hot, in summer Mostly Foggy: In winter
Figure. 3.6 Climate map of Nishbetganj, Rangpur Bangladesh
(SDRI, 1977; Rashid, 1991; Reimann, 1993)
Study Area

47. 47
Table 3.2 Monthly average rainfall, temperature, humidity, evaporation of study area 2000-2014
Source: BMD, Nishbetganj Rangpur Sadar.
Table 3.3 Average maximum, minimum and mean temperature of study area year 2000-2014
Source: BMD, Nishbetganj Rangpur Sadar.
Month Rainfall Temperature
OC)
Humidity
( % )
Evaporation
January 12.01 27 75.57 42.23
February 26.31 24 71.35 46.2
March 42.58 32 67.29 90.7
April 78.89 34 65.7 113.4
May 160.52 31 77.8 90.2
June 321.07 30 85.33 75.1
July 292.57 32 88.01 71.03
August 297.01 33 87.10 71.00
September 220.71 32 82.36 65.3
October 108.50 31 78.33 53.1
November 42.78 22 77.54 51.1
December 20.59 20 78.64 41.7
Month Maximum (OC) Minimum (OC) Mean (OC)
January 25 7 16
February 26 10 18
March 33 12 22.5
April 35 18 26.5
May 36 16 26
June 32 11 21.5
July 31 12 21.5
August 34 14 24
September 33.5 21 27.25
October 30 18 24
November 23 11 17
December 43.1 16 29.55

48. 48
3.2.3 Vegetation
The study area has a copious vegetation of all types of vegetables, fruit trees and herbs etc.
varieties of paddy like Aman, Boro, Aus, Iritic grow seasonally in almost all plants in the study
area. Wheat and sugarcane are grown seasonally at different parts of the study area also. The
most common and well-known fruit bearing trees are mango, lichee, jackfruit, betelnut, palm,
coconut, banana etc. Besides these trees there are many timber trees like Babla, Shisu, Koroi,
Shimul etc.
3.2.4 Drainage System
Drainage system of the study area mainly consists of meandering river of the Teesta. The
Teesta flows along the middle part of the study area. The river is seasonally active. During the
rainy season, rises of water level in these rivers are fairly rapid in every short span of time.
Silting of river is quite noticeable. Another small river named Burial flows in the eastern part
of the study area.
3.3 Cultural Description of the study area
In Satranji palli people are Cultural minded. Here Culture plays a significant role in shaping
up depressive symptoms, its awareness and impact, and care-seeking. Those are following
below
3.3.1 Religion:
The majority of Satranji Palli People (about 90%) are Muslim, while there are a large number
of Hindus, and Christians are also living in the country. But due to immense cultural diversity,
multiple dialects, hybridization of social traits and norms as well as cultural upbringing,
Bangladeshis cannot be stereotyped very easily, except for the only fact that they are very
resilient in nature. Holidays on all important religious festivals of the four major religions

49. 49
3.3.2 Holidays
Apart from these religious and tribal celebrations there are also several secular festivals. Pohela
Boishakh (Bengali New Year) is the biggest among all the festivals in Satranji Palli. Palli
workers also observes 21 February as Shahid Dibash (as observed worldwide as International
Mother Language Day), 26 March as Independence Day, and 16 December as Victory Day.
This holidays
3.3.3 Sports
Cricket is the most popular sport in Satranji Palli People, whenever there is a cricket or football
match between popular local teams or international teams in any local stadium significant
number of spectators gather to watch the match live. And they also followed by football. But
some old workers likes Kabaddi keeping with the traditional view. On the hand females are
like to play luddhu (one types of Monopoly game)
3.3.4. Cuisine
Satranji Palli is famous for its distinctive culinary tradition, delicious food, snacks, and
savories. Steamed rice constitutes the staple food, and is served with a variety of vegetables,
fried as well with curry, thick lentil soups, fish and meat. Satranji Palli cuisine is rich and
varied with the use of many specialized spices and flavours. Fish is the dominant source of
protein, cultivated in their ponds
3.3.5. Cloths
Satranji Palli men wear lungi as casual wear. They also wear Fatua .The women also have a
different preference to which types of Sharee or any other popular dress like Salwar kameez
they would like to wear. Whether it may be silk sharees, georgette sharees, or designer sharees,
each particular fabric contributes to representing the culture overall.
3.3.6 Weddings
In Satranji Palli traditional wedding is arranged by Ghotoks (matchmakers), who are typically
friends or relatives of the couple. Weddings are traditionally in five parts: first it is the bride

50. 50
and groom's Mehendi Shondha, the bride's Gaye Holud, the groom's Gaye Holud, the Beeya,
and the Bou Bhaat.
3.3.7 Festivals and celebrations
The people of Satranji enjoys Prominent and widely celebrated festivals are Pohela Boishakh,
Independence day, National Mourning Day, Eid ul-Fitr, Eid ul-Adha, Durga puja, and
Language Movement Day and other national days.
3.3.8 Music, and drama
In Satranji Palli people like 3 categories of Music classical, folk, and modern, when they get
leisure they listen several songs, but in holidays they enjoy Bangla Movie drama etc.
3.4 Conclusion
In Satranji palli is the variety of physiography and cultural state that carries out the traditional
view, the physiography is the responsible to establish the Satranji in this place like Nishbetganj,
Rangpur. Climate is suitable for raw material dried, and colored, soil is suitable to set up
Satranji Industry. On the contrary this area is situated at near the Ghaghat River, that’s why
humidity and temperature is favourable for the workers. The people of Satranji is the example
of culture because they are mostly religious mined they pray 5 times of prayers, they enjoys
another religious festive, they are not like to quarrel to anyone. This study area is full fill of
cultural view that’s why it is the suitable place to set up Satranji Industry, In this analysis I
chose this area for fulfill my report

51. 51
Chapter: Four
Data Sources and Methods

52. 52
4.1 Introduction
This chapter is will be focusing on the research design, sampling techniques, methodologies,
Etc. This study is descriptive and analytical. The major part of the study depends on primary
and secondary sources, but information has also been obtained from a sample of 100 handicraft
unit holders (selected randomly) through a well-designed questionnaire. Various statistical
tools and techniques have been used to analyze and interpret the data
4.2 Research Methodology
Research is the systematic process of collecting and analyzing information (data) in order to
increase our understanding of the phenomenon about which we are concerned or interested.
Research is a common parlance refers to a search for knowledge. The urge of understand things
may be rightly termed as research, in other words we can also refer research as a scientific and
systematic search of pertinent information of specific topic. The concept of research is thus
closely linked with human endeavor for better understanding of his evolution, environment
and growth through diverse stages of human history.
Research therefore, has been an integral part of academic pursuits in the past. It has served two
fold purpose, intellectual sharpening and evolving new theories to explain diverse
Phenomenon through which mankind survived with the progress of modern era. Human
curiosity has leads to understand his environment in different angles. This process of studying
this awareness of man manifested in a process known as research
Systematic way is very important to complete any work properly. Research methodology is a
way to study the various steps that are generally adopted by a researcher in studying his
research problems systematically along with the logic assumptions and rationale behind them.
Research methodology can be varied depending on the objectives of the research.
Research methodology is one of the important parts in any research work. Research
methodology is the description, explanation, and justification of various methods of conducting
research. It is considered as the foundation of research process. Broadly speaking,
methodology is the underlying principles and rules of organization of philosophical system or
inquiry procedure (Urdong, 1968). The systematic surveying the plan of research and the
problems and prospects are the main subject matter of discussion in the methodology. In other

53. 53
words we have to follow a systematic way to complete any work properly. Methodology
describes in detail the tools and techniques which are used to complete the research and to
describe results.
4.3 Data
Data is distinct pieces of information, usually formatted in a special way. In computing, data
is information that has been translated into a form that is more convenient to move or process.
In other contexts, data has somewhat different meanings. Information in raw or unorganized
form (such as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or
objects. Data is limitless and present everywhere in the universe
4.4 Methodology
The process used to collect information and data for the purpose of making Data is distinct
pieces of information, usually formatted in a special way. In computing, data is information
that has been translated into a form that is more convenient to move or process. In other
contexts, data has somewhat different meanings. Information in raw or unorganized form (such
as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects.
Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model,
phases and quantitative or qualitative techniques.
A methodology does not set out to provide solutions - it is, therefore, not the same as a method.
Instead, a methodology offers the theoretical underpinning for understanding which method,
set of methods, or so-called “best practices” can be applied to specific case, for example, to
calculating a specific result. It has been defined also as follows:
 The analysis of the principles of methods, rules, and postulates employed by a
discipline"
 "The systematic study of methods that are, can be, or have been applied within a
discipline”
 “The study or description of methods"

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4.4.1 Research Design:
The research design refers to the overall strategy that you choose to integrate the different
components of the study in a coherent and logical way, thereby, ensuring you will effectively
address the research problem; it constitutes the blueprint for the collection, measurement, and
analysis of data. Note that your research problem determines the type of design you should
use, not the other way around
Designing a research will help the researcher plan and implement the study in a way that will
help the researcher to obtain intended results as according to Groove (2001). It therefore
increases the chances that could be associated with the real situation at hand thus coming up
with a viable research. Orna and Steven (1995) also are in the same way saying that a research
design is a means of critical investigation in a bid to discover specifically something about the
problem at hand through inquiries, collection of information solve the problem. Singleton and
Straits (1999: 91) are of the idea that a research design is a detailed strategy which is inclusive
of the statement of the problem and plans of gathering, processing and interpreting the gathered
data intended to provide some recommendations to the problem.
In this regard, the researcher will use a case study approach which allows for in-depth account
of factors that show the major causes of development induced displacement. This is so as it
may also assist in validating the data gathered. Bell (2001) define research design as an
arrangement for collection of data with the aim of combining relevance and purpose of the
study so as to improve the quality of the research, which can only be achieved through better
understanding of the research.

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Figure 4.0 Process of Research Design
4.4.2 Descriptive Research
Descriptive Research is a fact finding investigation which is aimed at describing the
characteristics of individual, situation or a group (or) describing the state of affairs as it exists
at present. The type of research method used is descriptive. The aim of descriptive research is
to verify formulated hypotheses that refer to the present situation in order to elucidate it.
Define
objectives
Decide
information
needed
Determine
participant
profile
Select
sample
Design
interview
questions
Conduct
interviews
Transcribe
responses
Analyse
responses
for themes
Write up
report

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Descriptive research is used because the research is primarily concerned with describing the
nature and conditions and degree in detail of the present situation
A descriptive research is conducted using 100 respondents, where in the detailed analysis of
preference of shopping, preference on organized and unorganized outlets, latest trend towards
branded Satranji outlets especially on ‘Satranji. Satisfaction level of customers towards more
Satranji outlets. Where in the detailed analysis of the quality of the service is analyzed with
respect to various variables and compared with the competitors to arrive at a conclusion on the
basis of finding and suggestions, which would help the company to provide greater service and
make necessary improvements in the service quality.
4.4.3 Sampling:
Sampling methods are classified as either probability or nonprobability. In probability
samples, each member of the population has a known non-zero probability of being selected.
Probability methods include random sampling, systematic sampling, and stratified sampling.
In nonprobability sampling, members are selected from the population in some nonrandom
manner. These include convenience sampling, judgment sampling, quota sampling, and
snowball sampling. The advantage of probability sampling is that sampling error can be
calculated. Sampling error is the degree to which a sample might differ from the population.
When inferring to the population, results are reported plus or minus the sampling error. In
nonprobability sampling, the degree to which the sample differs from the population remains
unknown.
4.4.3.1 Sampling Design
A sampling design specifies for every possible sample its probability of being drawn. To
understand certain things and have some objective in mind. In each case there is a target
population. The idea behind principle of sampling is that we seek knowledge about the total
units by observing a few units and extend our inference about the sample to the entire
population.

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4.4.3.2 Process of Sampling in Research in my Study Area
Figure 4.1: Process of Collect Samples in Research in my Study Area
Decide on questions
to be studied
Obtain
data
Obtain
information
about how data
were gathered
Obtain
information about
data alterations
(rounding,
“cleaning”, etc.)
Plan statistical analysis,
including contingency plans
Analyze data
Interpret and
apply results
Other
information
(e.g., context,
other research)
Decide what measures
are appropriate for
questions

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4.4.4 Tools of Data Collection
In present study both primary as well as secondary data will be used, which will helps in
identifying socio economic condition of Satranji palli and problem and limitation of Satranji
palli artisans. It also helps to identify how artisans struggled their life for progressing poverty.
Tools of Data collection is to the selection of the study area, period of the study, sampling
technique and sample size, data processing and analysis.
4.5 Data Sources:
In present study both primary as well as secondary data is used, for the success of this research,
the researcher will use the two sources of data which are primary data and secondary data.
This is an attempt to attain the most objective data and valid data from both sources. The two
sources will be justified below.
4.5.1 Primary Data
The primary data for the study will be collected by means of structured questionnaire and di
the data which are collected as raw information from various sources are called Primary data.
Primary data was collected from research field. Singleton and Straits (1999) are of the
judgment that primary data is constituted as an eye witness account of the events as they occur.
It therefore makes it the focal peak of the research. Primary data is gathered through one on
one interviews, questionnaires and field observations. Observations are also essential as they
are less prone to bias. The methodology used for collecting primary data is given below:
 Questionnaire
 Interview
 Observation
This report is done personally to the 100 respondents to get their responses.
4.5.1.2 Interviews
Kuman and Aaker (1999) define interviewing as direct contact between the interviewer and
the respondent in a suitable environment. They are echoed by Moser and Kalton (1971:27) as
they also say that an interview is “a conversation between interviewer and the respondent with

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the purpose of eliciting certain information from respondent.” The targeted people are busy
people who are engaged in Satranji Production. I have an appointment with the Satranji
Production management body that he assisted in the research under study. I use structured
interviews which are less time consuming but equally effective. This is by use of prescribed
questions for the interview respondents
4.5.1.3 Field Observation
There are two types of observations as Kumar (2011) postulated. There is participative and
non-participative observations. Participative observation is when the researcher involves
himself in the activities of the people under study with or without the knowledge of the group
to capture the objectives of the study. Non participative is the opposite of this one as the
researcher will not actually take part in the activities of the day to day running. The researcher
will however use the non-participative method whereby the researcher will be just observing
without any action.
Field research is often associated with ever-changing situations and is often used in conjunction
with other research instruments to supplement the data (Singleton and Straits (1999).
Observations are when the researcher involves himself in the environment of study.
I carry out some field observations at the actual Satranji Palli, Nishbetganj in study. It helps
me to analyse and also have the actual feel of the environment. I add flesh to the interviews
and the questionnaires as outlined above.
4.5.1.4 Questionnaires
A questionnaire is a technique of data collection in which each person is asked to respond to
the same set of questions in a predetermined order (Saunders et al (2003). Brian White (2000)
goes on further to say that a questionnaire is regarded as a series of questions; each one
providing a number of alternative answers from which the respondents can choose. Harper
(2001) points out that a questionnaire is an important instrument for observing and recording
data beyond the physical reaction of the observer which can either be structured or unstructured
in with aim of recording information that is being researched upon. For the purpose of this
research, the researcher will use both open ended questions and close ended question. Open

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ended questions give room for the respondents to have a choice on saying anything regarding
the question whilst close ended questions only go for the set choices given which limit the
respondent. The questionnaires will be designed in such manner and will be given to both the
Satranji Production house, Satranji management body and the residents at Satranji Palli. So I
will also be ready to fill in the questionnaires for the illiterate and those who will choose not
to write for different reasons.
4.5.1.5 Field work
The data is collected from the Rangpur Sadar in Satranji Palli, Near the Rangpur Bus Terminal,
at Satranjipara Nishbetganj, Rangpur, It is situated at western side of Rangpur town, near the
‘Ghaghot’ River, and this place is favorable for the Satranji production
4.5.2 Secondary data
Secondary sources consist of indirect evidence obtained from primary sources through earlier
researches conducted which can be in reports or textbooks. The researcher intends to also make
use of the full council minutes and other literatures of council. I can’t get enough secondary
data for this study. The secondary sources include govt. publications; annual reports on Jute
industry, seminar papers, journals, published and unpublished thesis, and topic reelected
various books, BBS, web site etc. The secondary data collected from company
 Journals from library of Begum Rokeya University
 Websites,
 Lounge books, Referrals,
 Internet browsing, Different Organization Journals.
4.5.3 Time of data collection
I have collected data from 10-09-2015 to 15-09-2015 of the selected area. 20 Questionaries’
per day. The data collection time is 9 Am- 5 Pm (Per Day)
4.6 Planning and Analysis
The primary data will be collected by means of structured questionnaire from 100 respondents
and the secondary data will be collected from websites, company reports, magazines, referrals
and lounge books. The data collected from the study will be analyzed and will be represented

61. 61
by simple graph, tables, and charts and will be interpreted for providing relevant
recommendation.
4.6.1 Data processing analysis
Data processing is, broadly, "the collection and manipulation of items of data to produce
meaningful information. In this sense it can be considered a subset of information processing,
"the change (processing) of information in any manner detectable by an observer." The term
is often used more specifically in the context of a business or other organization to refer to the
class of commercial data processing applications.
"Data processing" means any operation performed on the data such as collection, use,
management or disclosure harts and interpreted for providing relevant recommendation.
Data analysis was used for reducing accumulated data to a manageable size, developing
summaries, searching for patterns and applying statistical techniques, for understanding, and
interpreting the findings. The questionnaire data was analyzed by using analyzing software and
Microsoft office word, Excel 2013 version, GIS and some other software was for spatial
analysis like mapping
4.7 Scope of the Report
 The report aims to reveal the market status & competition for ‘Satranji
 It helps the company in strategy formulation and planning for further improvements.
 The study aims to reveal the customer satisfaction towards organized Satranji outlets.
 To know where ‘Satranjies facing problems and where it is having new opportunities
in Satranji sector.
 To compare with organized Satranji outlets and unorganized Satranjies and to study the
latest trends of Satranji in Bangladesh.
 To find out the socio-economic conditions and various types of participation in Satranji
Production activities of women in the study area.
 To draw some recommendations how to improve Satranji production done by rural
women

62. 62
Figure 4.2: Report writing method
Data analysis
Data entry
Sample size
determination
Primary source Data collection Secondary source
Published report and
journal
District observation
survey
InternetFocus group
discussion
Questionnaire survey Newspaper
Data presentation Report writing

63. 63
4.8 Data Calculation Methods
This study is descriptive and analytical. The major part of the study depends on secondary
sources, but information has also been obtained from a sample of 100 respondents of Satranji
(selected randomly) through a well-designed questionnaire. Various statistical tools and
techniques have been used to analyze and interpret the data.
1. To find out correlation between production and employment and production and exports,
Karl Pearson’s coefficient of correlation method has been used:
r =
∑𝑑𝑦.𝑑𝑥
√(∑𝑑𝑥2∑𝑑𝑦2)
Where, r = Karl Pearson’s coefficient of correlation.
Σdxdy = Total of the products of the deviations of values from their respective arithmetic
means in both series.
Σdx2
and Σdy2
= the deviation of dx and dy are squared up and their totals Σdx2
and Σdy2
are
obtained.
2. To work out the trend line and trend value of production, employment, and sales of
handicraft sector, the formula of regression has been used:
Y = a + bX
Y = dependent variable;
X = independent variable;
a = intercept coefficient and b is the slope coefficient. The value of a and b is found by the
following normal equations.
ΣY =Na + bΣX
ΣXY = a ΣX + bΣX2
3. Henry Garrett‟s Ranking Technique has also been used to find the extent and magnitude of
the problems faced by the unit holders in this section. To identify the extent of problem, the
respondents were asked to rank the given problems according to the magnitude of the problem.

64. 64
The order of merit given by the respondents was converted into ranks by using the following
formula
Percentage Position =
100(Rij − 0.5)
𝑁𝑗
Where
Rij = Rank given for ith item by jth individual;
Nj = Number of items ranked by jth individual.
The percentage position of each rank thus obtained is converted into scores by referring to the
table given by Henry Garrett. Then, for each problem, the scores of individual respondents
were added together and divided by the total number of respondents for whom the scores were
added. These mean scores for all the problems were arranged in order of ranks and inference
were drawn.
4.9 Conclusion:
This chapter outlined the research methodology and research design that was used in the
carrying out of the research. The research population, data collection, presentation and analysis
were outlined in this chapter as a way to guide the researcher in the gathering of data. The
research used both quantitative and qualitative approaches in the case study to have a better
understanding of the causes and effects of development induced displacement. Field
observation, questionnaires and interviews were used in the collecting of data. The next chapter
focuses on how the data from the research was collected, analyzed and interpreted.

65. 65
Chapter: Five
Data Presentation and Analysis

66. 66
5.0 Introduction
Data collection is the systematic recording of information; data analysis involves working to
uncover patterns and trends in data sets; data interpretation involves explaining those patterns
and trends.
Analyzing survey data is an important and exciting step in the survey process. It is the time
that you may reveal important facts about your customers, uncover trends that you might not
otherwise have known existed, or provide irrefutable facts to support your plans. By doing in-
depth data comparisons, you can begin to identify relationships between various data that will
help you understand more about your respondents, and guide you towards better decisions.
Here data collected on the basis of questionnaire survey Social, economic condition on Satranji
Palli Nishbetganj, Rangpur Bangladesh
5.1 Data analysis
The process of evaluating data using analytical and logical reasoning to examine each
component of the data provided. This form of analysis is just one of the many steps that must
be completed when conducting a research experiment. Data from various sources is gathered,
reviewed, and then analyzed to form some sort of finding or conclusion. There are a variety of
specific data analysis method, some of which include data mining, text analytics
Walter H De vries, Zeithaml and Berryand Cronin and Taylor (2001). They conducted a study
on Quality of services by considering its various dimensions like reliability, availability,
performance, serviceability, reputation, competent staff, responsiveness and courtesy,
technical facilities, operational facilities, technical procedure and communication. In contrast,
“Universal dimensions determining” the quality of services as received by customers is
tangibility, responsiveness, assurance and empathy
To analyzed the data, Questionaries’ is the primary source to know the present scenery of
Satranji palli in Nishbetganj, Rangpur, Here 100 respondents has given their information that’s
why it is easier to represent the data, summarized the data, in Statistical view.

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5.2 Demographic Analysis of Satranji Palli Population:
5.2.1 Gender of respondent from Shataranji Palli Population
Table 5.0 Gender of respondent from Shataranji Palli Population
Gender Satranji Palli Workers
Male 44%
Female 56%
Others 0%
Total 100%
Source: Field Survey 2015
Figure 5.0: Gender of respondent from Shataranji Palli Population
Analysis
The managed to get responses from both genders. There was a total of 43 males and 56 females.
It gives a percentage of 44% males and 56% females. This question was aimed to identify the
distribution between the two genders. It can be deducted that male respondents are more as
compared to female respondents.
Inference
The above figure shows that most of the Satranji palli people are female and the ratio of male
is comparatively similar of total respondents. Maximum females are worked in Satranji Palli
44%
56%
0%
Gender Respondents of Satranji palli
Male
female
others

68. 68
5.2.2 Age of respondent of Shataranji Palli
Table 5.1 Age of respondent of Shataranji Palli
Figure5.1: Age of respondent of Shataranji Palli
Analysis
From the above graph the perception of respondents towards “below 20 is 1 of the 100
respondents 10% respondents is 21-30, 45% of respondents is 31-40, 35% of respondent’s is
41-50 and 6% of respondents is 51-60 and 61 years old respondents is 3 persons.
Inference: The above data shows the age of the respondents which also assisted the analyzing
the different social need s of the different ages of the respondents. As the result findings are
calculated in a proper way.
5.2.3 Marital status of the respondents at Satranji Palli
0
10
20
30
40
50
Below 20 21-30 31-40 41-50 51-60 61+
Respondents Number
Age of Respondents Number of Respondents
Below 20 1
21-30 10
31-40 45
41-50 35
51-60 6
61 3
Total 100
Source: Field Survey 2015

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Table 5.2 Marital status of the respondents at Satranji Palli
Marital Status Satranji Palli Worker
Married 58%
Single 32%
Divorced 2%
Widowed 7%
Abounded 1%
Total 100%
Source: Field Survey 2015
Figure 5.2 Marital status of the respondents at Satranji Palli
Figure 5.3: Marital status of the respondents at Satranji Palli
Married
29%
Single
16%
Divorced
1%
Widowed
4%
Abounded
-1%
Total
50%
MARITAL STATUS
0%
50%
100%
single married widowed divorced abonded
32%
58%
7% 1% 1%
marital status
marital status

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Analysis:
58% of the respondents were married, 32% are still single, 7% widowed and 1% said were
divorced. This information also roved vital as the researcher then knew that the married had a
shoulder to also depend on as they could share the burden in terms of working for the family.
The divorced and the widowed however also have different social needs and also are in worse
economic effects as they still have to fend for the family alone. The single also proved they
have witnessed little economic effects as they only have to fend for themselves and probably
the siblings lessening their burden
Inference:
In Satranji Palli maximum people are married but there is also single one, married female are
more active in Satranji Production. But both of is contributing their family support.
5.2.4 Level of education of the respondents at Shataranji Palli
The level of education also assisted in the analyzing of the data as those who were below
illiterate were above 40%, 12 respondents. It then shows that they missed the chance to go to
school as during the period they were moved to this farm, there were no schools close by which
led them to loss of education. Just above 35%, eleven, is the range of those who went up to
primary level but could not further their education. There were not none who went to advanced
level and those who attained a university degree. This information proved vital in analyzing
the employment rate versus the level of education. The information is as illustrated in the graph
below.

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Figure 5.4: Level of education of the respondents in Shataranji Palli
Analysis:
Maximum workers in Satranji Palli is illiterate, this amount is 45% and 35% respondents are
completed primary school 10% is receiving their Secondary School Certificate.
Inference:
So we can say mostly illiterate people are engaged in Satranji production.
5.2.5 Religious Status of Satranji Palli
Table 5.3 Religious Status of Satranji Palli
Source: Field Survey 2015
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
illiterate Primary School Secondary School others
highest level of education Shataranji Palli
Religious Satranji Palli Workers
Muslim 66%
Hindu 31%
Christian 3%
Others 0%

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Figure 5.5: Religious Status of Satranji Palli
Analysis:
Summarizes the information on the religious pattern of the members in the Shataranji Palli. As
per the prescribed questionnaire, it was required to collect information on the main and
subsidiary religious people is Muslim near about 66%, and the Hindu Community is 31%, and
others is 3%, among of these caste they are leading a peace environment in both festival with
joy.
5.2.6 Types of Family in Satranji Palli
Table 5.4 Religious Status of Satranji Palli
Source: Field Survey 2015
Muslim
31%
Hindu
3%
Christian
0%
others
66%
RELIGIOUS DIVISION
Family Types Satranji Palli Workers
Single 66%
Combined 33%
Others 1%

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Figure 5.6: Types of Family in Satranji Palli
Analysis
The percent of the family in the enumerated in Shataranji Palli is 67% is single, 31% is lived
in combined family, or together while to 2% is exist in others category, because they lived in
as a floating nuclear family, maximum they are day labor
5.2.7 Types of House in Satranji Palli
Shataranji Palli Communities dwellings are characterized with uniformity of type of houses,
Table 5.5 Types of House in Satranji Palli
Types of house Satranji palli
Pacca 5%
Semipacca 20%
Kacha 25%
Building with roof 5%
Bamboo fence 45%
Total 100%
Source: Field Survey 2015
Single
67%
Combined
31%
Extended
2%
Other
2%
Family types

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Figure 5.7: Types of House in Satranji Palli Workers
Analysis:
In Satranji Palli maximum workers are not permanently live in Nishbetganj, they are come
from nearside of the production house, where they are live in summarized data maximum lived
bamboo fence at about 45% ,Pacca in 5%, Semipacca in 20%, Kacha in 25%, and Building
with roof in 5%.
5.2.8 Distribution of Houses by owned
Table 5.6 Distribution of Houses by owned
Ownership dwelling Satranji palli
Owned 50%
Rented 30%
Rent free 8%
Rent of land 12%
Total 100
Source: Field Survey 2015
Pacca, 5%
Semipacca, 20%
Kacha, 25%
Building with
roof, 5%
Bamboo fence,
45%

75. 75
Figure 5.8: Distribution of Houses by owned
Analysis:
The study has identified the existence of mixed types of ownership of Nishbetganj dwellings
in Rangpur. Table indicates that over 60% of the houses are owned by respective dwellers
followed by 20% of rented houses. Expect less the 15% of the households which live in state
owned buildings, by the rent of land all other remaining 5% of families living in Shataranji
Palli and occupy rent – free houses. These families consists destitute returnees who cannot
afford paying rents and temporarily sheltered in houses that belong to their respective relatives,
through the consent of the owners.
5.2.9 Family lavatory types in Satranji Palli
Table 5.7 Family lavatory types in Satranji Palli
lavatory type Satranji Palli
Pucca 35%
Sanitary 55%
Kacha 8%
Ghaghot river 1%
Nearby field/Jungle 1%
Total 100%
Source: Field Survey 2015
30%
10%
2%8%
50%
Distribution houses by owned
owned
Rented
Rent free
rent of land
Total

76. 76
Figure 5.9: Family lavatory types in Satranji Palli
Analysis
Above data summarized that maximum people in Shataranji Palli use sanitary lavatory the
percentage in 55 at about 35% of total sample, as we can say they using Pucca Lavatory and
kacha lavatory is 8%, Ghaghot river 1% and nearby field or jungle is 1% used for lavatory of
total respondents.
5.2.10 Per capita income of Satranji Palli Workers:
Table 5.8 Per capita income of Satranji Palli Workers
Income level Satranji Palli
2000-3000 Tk 5%
3000-4000 Tk 30%
4000-5000 Tk 60%
5000-6000 Tk 2%
>10000 Tk 2%
<10000 Tk 1%
35%
55%
8% 1%1%
FAMILY LAVATORY TYPE
Pucca Sanitary Kacha Ghaghot River Nearby Field
Source: Field Survey Report 2015

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Figure 5.10: Per Capita Income of Satranji Palli Worker
Analysis:
In Satranji Palli maximum female workers are engaged for their low salary, it is in to two
categories that is daily basis and other is monthly, maximum monthly wage is 10000 Taka,
BDT. But this wage may be different according to their skill and experience. With minting the
experience In Satranji Palli maximum wage is 15000 taka as monthly wage. At about 5% get
(2000-3000) Tk, 30% get 3000-4000 Tk, 60% get (4000-5000) Tk, 2% get >10000
Tk and 1% get above 10000 Taka.
Inference
In Satranji Palli, maximum worker works as a low wage, as the result day by day they are given
up their occupation.
5%
30%
60%
2%2%1%
Per Capita income
2000-3000
3000-4000
4000-5000
5000-6000
>10000
<10000

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5.2.11 Satranji Limited Rangpur Outlets Data Analysis
This types Data is collected from the customers and Satranji outlets owners of the different
Satranji shop. Again also 100 respondents act as to answering the Survey question, after
collected data I am trying to analysis these data and lastly inference the different condition.
Table 5.9: Shopping frequency of Satranji Outlets
Particulars No of Respondents Percentage
Daily 10 10%
Weekly 40 40%
Monthly 44 44%
Occasionally 6 6%
Total 100 100%
Source: Field Survey 2015
Figure 5.11: Shopping frequency of Satranji Outlets
Analysis
From the above graph frequency of shopping is evident. Of the 100 respondents it shows that
10% of the respondents do shopping daily, 40% of the respondents do shopping weekly, 44%
of the respondents do shopping monthly and 6% of the respondents shop occasionally.
Inference
The above figure shows that most of the respondents do shopping weekly and monthly. It can
be deduced that people who visit once a month and weekly are those people who visits various
Frequency of Shopping of Satranji Outlets
10%
40%44%
6%
Daily
Weekly
Monthly
Occasionally

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stores for their regular needs and also may be because of the benefits by the stores such as
discounts and offers.
5.2.11.1 Service of Satranji outlets
Table 5.10: Service of Satranji outlets
Particulars No of
Respondents
Percentage
Excellent 18 18 %
Good 56 56 %
Satisfactory 20 20 %
Not Satisfactory 6 6 %
Total 100 100
Source: Field Survey 2015
Figure 5.12: Service of Satranji outlets
Analysis
From the above table and graph the satisfaction level respondents is evident with respect to
services provided by the Satranji outlets. Of the 100 respondents 18% of the respondents are
agreed with excellent rating service. 56% of the respondents agreed with good rating service.
20% of the respondents agreed with satisfactory rating service and 6% of the respondents
agreed with not satisfactory rating service.
Service of Satranji outlets
20%
56%
18% 6%
Excellent
Good
Satisfactory
Not Satisfactory

80. 80
Inference: From the responses it can be inferred that most of the respondents are happy with
the service provided by the Satranji outlets and there are very less people who are not satisfied
with the services provided by Satranji outlets.
5.2.11.2 Expectation of Gifts and discounts From Satranji Shops Outlets
Table 5.11: Expectation of Gifts and discounts From Satranji Shops Outlets
Preference No of Respondents % Respondents
Yes 86 86 %
No 14 14 %
Total 100 100%
Source: Field Survey 2015
Figure 5.13: Expectation of Gifts and discounts From Satranji Shops Outlets
Analysis
From the above table and graph the expectation of respondents is evident. Of the 100
respondents it shows that 86% of the respondents except to receive free gifts and discounts
offered by the Satranji outlets and 14% of the respondents do not expect any free gifts and
discounts.
86%
14%
Yes
No

81. 81
Inference
Majority of shoppers expect free gifts and discounts from the Satranji outlets. It can be deduced
that free gifts and discounts attracts more number of customer
5.2.11.3 Perception about ‘Satranji’ Products
Table 5.12: Perception about ‘Satranji’ Products
Perception NO of
respondents
Percentage of
respondents
Excellent 8 8 %
Good 58 58 %
Satisfactory 28 28 %
Not Satisfactory 6 6 %
Total 100 100%
Source: Field Survey Report 2015
Figure 5.14: Perception about ‘Satranji’ Products
Analysis
From the above graph the perception of respondents towards “Satranji” products is evident. Of
the 100 respondents 8% respondents has excellent perception about ‘Satranji products, 58% of
respondents’ has good perception about ‘Satranji products, 28% of respondent’s has
satisfaction about ‘Satranji products and 6% of respondents not satisfaction about ‘Satranji
products.
Inference
Majority of respondents are satisfied with the products available in Satranji products because
of features like price, quality, variety and brand.
NO of
respondents,
Excellent, 8
NO of
respondents,
Good , 58 NO of
respondents,
Satisfactory, 28
NO of
respondents,
Not
Satisfactory, 6

82. 82
5.2.11.4 Employees Behavior
Table 5.13: Employees Behavior
Behavior No. of respondents Percentage
Strongly agree 16 16 %
Agree 72 72 %
Somewhat agree 6 6 %
Disagree 6 6 %
Total 100 100 %
Source: Field Survey Report 2015
Figure 5.15: Employees Behavior of Satranji Palli Outlets
Analysis
From the above table and graph the employee behavior towards customers in “Satranji” is
evident. Of the 100 respondents 72% respondents agree that employees in store are polite and
friendly, 16% have strongly agreed, 6% have somewhat agreed and only 6% respondents have
disagreed about the employee behavior.
Inference
Maximum number of customers that is 72% are happy with behavior of employees in the
Satranji Palli outlets.
Series1, Strongly
agree, 16, 16%
Series1, Agree,
72, 72%
Series1,
Somewhat agree,
6, 6%
Series1,
Disagree, 6, 6%
Strongly agree
Agree
Somewhat agree
Disagree

83. 83
5.2.11.5 Factors Influencing purchase
Table 5.14: Factors influencing purchase
Factors No. of respondents Percentage
Advertisement 11 11 %
Brand ambassador 4 4 %
Product display 42 42%
Suggestion from friends
& relatives
27 27 %
Others 16 16 %
Total 100 100%
Source: Field Survey 2015
Figure 5.16: Factors of influencing purchase
Analysis
From the table and graph presented above the effect of media towards the purchase of products
is evident. Of the 100 respondents 8% of the respondents are influenced by advertisement, 4%
of the respondents are influenced by brand ambassador, 42% of the respondents are influenced
by product display, 27% of the respondents are influenced by suggestion from friends and
relatives and 17% of the respondents are influenced by other media.
11%
4%
27%
42%
16%
Advertisement
Brand ambassador
Suggestion
Product Display
Others

84. 84
Inference
The purchase of products is mainly influenced by display of the product and then it is
followed by suggestion from friends and relatives and advertising.
5.2.11.6 Price Comparison of Satranji Products
Table 5.15: Price Comparison of Satranji Products
Price Range No. of respondents percentage
High 38 38 %
Low 22 22 %
Average 40 40 %
Total 100 100%
Source: Field Survey 2015
Figure 5.17: Price Comparison of products in Satranji Palli Outlets
Analysis
The above table and graph shows comparison of price of different types of products with
Satranji Palli limited outlets and Lebu Satranji store shops. 40% of the respondents have said
that price of Satranji products is high. 22% of the respondents said that price of Satranji
products is low and 40% of the respondents have said that price of Satranji products is average.
Inference
0
10
20
30
40
High Low Average
No.of Respondents

85. 85
Analyzing the responses from customers and above table and graph it can be said that price
of the Satranji products are average as compared to other similar Satranji stores.
5.2.11.7 Satisfaction level
Table 5.16: Satisfaction level
Rating No. of
respondents
Percentage
Very satisfied 12 12 %
Satisfied 70 74 %
Not sure 11 11 %
Unsatisfied 7 7 %
Total 100 100%
Source: Field Survey Report 2015
Figure 5.18: Satisfaction level of Satranji Products
Analysis
The above graph shows overall satisfaction level of Satranji products. 12% of the respondents
are very much satisfied with Satranji products, 70% of the respondents are satisfied with the
Satranji products, 11% of the respondents are not sure and 7% of the respondents are
unsatisfied with the Satranji products.
Inference
Satisfaction level of Satranji Products
Very satisfied
Satisfied
Not sure
Unsatisfied

86. 86
Analyzing the responses from customers and above table and graph it can be said that
maximum number of customers are satisfied with the ‘Satranji products’
5.2.11.8 Service Rate of Satranji Palli Rangpur, Limited
Table 5.17: Service Rate of Satranji Palli Rangpur, Limited
Rate No. of respondents Percentage
Excellent 5 5 %
Good 17 17 %
Satisfactory 28 28 %
Not Satisfactory 50 50 %
Total 100 100 %
Source: Field Survey 2015
Figure 5.19: Service Rate of Satranji Palli Limited
Analysis
The above figure shows the satisfaction level of customers with respect to services provided
by the Satranji Palli Limited of the 100 respondents 5% rated excellent, 17% rated as good,
28% rated as satisfactory and 50% respondents rated as not satisfactory.
Inference
From this analysis we come to know that most of the customers are moving towards Satranji
Palli Limited stores rather than Satranji Palli Limited Service provided by the stores is better
than Satranji Palli Limited.
5.2.11.9 Price differentiation of Satranji Product

87. 87
Table 5.18: Price differentiation of Satranji Products
Price Range No of respondents % of respondents
High 58 58 %
Low 7 7 %
Average 35 35 %
Total 100 100 %
Source: Field Survey 2015
Figure 5.20: Price differentiation of Satranji Products
Analysis
The above graph shows the price differentiation between Rangpur Satranji Limited outlets and
Lebu Satranji Store. Of the 100 respondents 58% of respondents rated as high, 35% rated as
average and only 7% respondents rated as low.
Inference
From this analysis we come to know that price of Rangpur Satranji outlets is more as compared
to Lebu Satranji stores outlets because of variety, quality and brand availability.
No of
respondents,
High , 58, 58%
No of
respondents,
Low, 7, 7%
No of
respondents,
Average , 35,
35%
High
Low
Average

88. 88
5.2.11.10 Future trend in Satranji Palli Product
Table 5.19: Future trend in Satranji Palli Products
Rating No of respondents % of respondents
Strongly agree 41 41%
Agree 44 44%
Somewhat agree 10 10%
Disagree 5 0%
Strongly disagree 0 0%
Total 100 100%
Source: Field Survey 2015
Figure 5.21: Future trend in Satranji Palli Products
Analysis
From the graph and table presented above future aspect of Satranji outlets is evident. Of the
100 respondents 41% of the respondents strongly agree with the future trend, 44% are agreed,
10% are somewhat agree, 5% disagrees and 0% strongly disagrees with the future trend.
Inference
Future trend in retail
Strongly agree
Agree
Some what
agree
Disagree
Strongly
disagree

89. 89
Future trend about Satranji shopping is very high. That’s mean the Satranji Shilpa is
Converted to Big Satranji Industry in future time.
5.2.11.11Recommendation of Different Satranji Stores
Table 5.20: Recommendation of Different Satranji Stores
Stores Respondents Percentage
Rangpur Satranji Limited
33 33 %
Lebu Satranji Palli
14 14 %
Karuponno
20 20 %
RDRS Satranji Craft 24 24 %
Nihar Satranjis Store 9 9 %
Source: Field Survey 2015
Figure 5.22: Recommendation of Different Satranji Stores
Analysis
From the above table and chart it is evident that how many respondents are satisfied with the
store and are willing to recommend the various stores to their friends and relatives for
shopping. Of the 100 respondents 33% Rangpur Satranji Limited, 24% RDRS Satranji Craft
recommended More, 20% recommended Karuponno, 14% Lebu Satranji Palli recommended
and 9% Nihar Satranjis Store respondents recommended for shopping.
33%
14%20%
24%
9%
Recommendation of Stores
Rangpur Satranji Limited
Lebu Satranji Palli
Karuponno
RDRS Satranji Craft
Nihar Satranji Store

90. 90
Inference
Shoppers visit to many different stores to get more effective price, quality, varieties and other
benefit provided by the stores such as discounts and offers which plays an important role to
provide satisfaction. But they recommend the store when they get the full satisfaction. The
mostly recommended store for shopping is listed in the following descending order: Rangpur
Satranji Limited, Lebu Satranji Palli, Karuponno, RDRS Satranji Craft, and Nihar Satranjis
Store.
6. Conclusion:
Traditional crafts, visual arts and other forms of traditional cultural expression are closely
related to the identity, heritage and socio-cultural well-being of indigenous and local
communities. Tradition referring to cultural expression generally were first created a long time
ago, which have been transmitted from generation to generation and are regarded as pertaining
to a particular people or its territory. Craft as such are a source of tradition which has been
passed on from one generation to the other. It is our duty to continue this generation of craft, a
skill to be preserved and promote. The Craft‘s Village tries to achieve this continuation of
generation. It will space a space for craft as well as craft people to house different craft in a
single community. It will continue the culture of craft and inspire people to be indigenous.
Modernization has crept into scene but it is also true, that forgetting our tradition and culture
is like losing our identity. Both should go hand in hand - preserve and develop. Craft‘s Village
is a modern achievement but the elements provided are traditional and based on culture and
society. Thus the Handicraft Village has tried to achieve a communicable space for craft,
craftsmen and visitors.

91. 91
Chapter: Six
Findings, Recommendation
And
Conclusion

92. 92
6.0 Findings:
In the survey, interviews and study conducted above, I came across many factors that influence
the consumers’ satisfaction on organized Satranji store and their subsequent shopping and
buying decisions. Here, I present the findings gathered and the suggestions I offer to companies
based on the data gathered and analysed.
1. The number of male respondents was more that is 56% as compared to the female
respondents that was only 44%. In Satranji Palli Production, mostly female workers are
found.
2. 80% of respondents fall under the income category of 4000 to 10000 Tk
3. 45% workers age is 31-40 years and 35% workers age is 41-50. So Young and old
person are involved in Satranji Production.
4. In Satranji Palli workers maximum female and male are married, this amount is 58%,
And about 32 % single. Both of all support economically to their family.
5. In Satranji Palli workers maximum people is illiterate, this percentage is 45%, but about
35% is qualified primary education, So they are not well educated but they are
experienced.
6. In Religious mind maximum people are Muslim this percentage about 66%, this vast
amount of percentage, female workers leads a control life, but they are more festive on
others religious festival, On the other hand at about 31% is Hindu religion people in
Satranji palli.
7. In Satranji Palli 66% family is single and 33% family is combined so we can say they
are entered in to a modern nucleic family.
8. Housing shape of Satranji Palli is so much different, 45% Houses is Bamboo fence,
25% Kacha, and 20% is semi Pacca, So house pattern shows that they are used to
traditionally, that’s why they are more skilled in their profession
9. Maximum worker is lived nearby the Satranji production house, they have own house
and land this amount is 50% and little bit lived in a rent a house, So they are self-
depended, So they lead a peaceful life.
10. Family lavatory type is very healthy and hygienic, at about 55% lavatory is Sanitary,
35% is Pucca, and so they have no any kinds of diseases like Diarrhea, Cholera etc.

93. 93
11. Per Capita income of Satranji worker, works as low wage, their maximum wage is
10000 taka, but averagely wage is (4000-5000) Taka, at about 60% so we can say that
they live below poverty line
12. 70% of the shoppers who visit Satranji outlets regularly are the youth between the ages
of 18 to 39 years.
13. The survey indicates that the 44% of the respondents visit the Satranji store once a
month and 40% of the respondents visit weekly.
14. The most preferred store by respondents is Satranji production outlets that is 44%.
15. Compared to competitors Satranji is the most visited store to shop.
16. Due to competition respondents have different favourite stores according to their taste
and preferences.
17. The highest number of response is attributed Satranji for attracting people of many
income groups.
18. Mostly customers are satisfied with the service provided by the Satranji stores.
19. Stores performing well in attracting the customers.
20. Satranji Products provides better shopping experience.
21. 86% of the respondents are expecting huge discounts and offers from Satranji stores.
22. Cleanliness and hygiene maintained in the store is up to the mark.
23. Majority of customers prefer Satranji outlets for shopping.
24. Forty four percent of customer prefer to purchase products on Satranji outlets that
indicates customers are attracted towards Satranji outlets it indicates it has a good
market potential in future.
25. Majority of the respondents are happy with the behaviour of the employees towards
customer service.
26. Service provided by the Satranji stores is very good as compared to the Rangpur
Satranji Limited, Rangpur

94. 94
27. The majority of customers are aware about Satranji Products advertisements, product
display, suggestion from friends and relatives and there is a lot of scope to promote
through print media.
28. The main parameters for purchase in preferred store are price, quality and variety.
29. Many of the people go for unplanned shopping.
30. Most customers prefer shopping at Satranji outlet due to the wide assortment of
products available.
31. Giving gifts, offers and discounts have more effect on consumer buying decisions.
32. The study reveals that the employees in the Satranji stores are not pressurizing
customers to purchase.
33. It is evident that majority of the respondents are more concerned with quality and price
of the products provided in the Satranji stores.
34. Satisfaction towards Satranji stores is highly dependent on price & quality of product.
35. Giving gifts, offers and discounts have more effect on consumer buying decisions.
36. Maximum number of the respondents are shopping in Satranji outlets it shows that
future trend and growth of Satranji sector is very high.
37. The Satisfaction level of respondents on Satranji products shows that has good quality
of products.
38. Customer service provided by the Rangpur Satranji Rangpur is satisfactory but most of
the respondents are willing to visit the Satranji outlet.
39. Satranji Palli the most recommended store by the respondents to their friends and
relatives for shopping.

95. 95
6.1 Recommendations
Establishment of common facilities centers for imparting training, marketing, providing
market intelligence, establishing linkages with financial institutions, providing raw materials,
providing managerial inputs is the need of the hour. Following recommendations are suggested
for development of promotion of Satranji
6.1.1 Availability of raw material at reasonable rates
It has been observed that in few of the cases, the raw material for handicraft products is not
locally available. Non availability of raw material for the Satranji artisans stands in the way
for development or sometimes there are costly It has been suggested that raw material depots
may be set up in craft concentration artisans of Satranji pockets to facilitate uninterrupted
supply of standard raw material to artisans in appropriate quantity and quality at reasonable
rates. In such circumstance the state governments may supply raw material like seasoned
Shanel at cheaper rates become incentive for the Satranji Palli workers to continue producing
crafts
6.1.2 Provision for Special Fund
Development of Satranji Palli economy rests with the state governments though funds are
released by the government of Bangladesh unfortunately no special fund is released for
development of Satranji handicrafts. As result there is decay in the quality of Satranji
handicrafts. Special funds need to release from Handloom Board Bangladesh for establishing
training and design centers at block at Rangpur District.
6.1.3 Credit Facilities/Financial Support
The Artisans of Satranji mostly working on job/contract basis and they do not have enough
capacity to store the requisite raw materials to produce their own products, rather they are
dependent upon intermediaries for credit facilities/financial support on higher rate of interest.
Furthermore topographically they are residing in remote and far-flung areas having no access
to mode of transportation. In view of this some NGOs were of the view that instead of Artisans
approaching to bank individually, the bank should camp at specified place to get completed

96. 96
the documents and distribute the loan to the tribal artisans. Further it has been suggested that
finance should also be made available through Post Office.
6.1.4 Up-gradation of technology and production techniques
Despite their best quality of products their biggest handicap of these artisans is the absence of
assured market for their products partly due to lack of proper communication system which
influences the cost of their products. In such a scenario the prices of their products became
costly. In addition to the use of mechanized items and use of plastics as substitutes eroded the
demand for Satranji.
It has been observed that quality of the products is not up-to the mark as per market taste and
preferences. The tools and equipment are also based on very old and traditional techniques
leading to higher cost of production thereby causing difficulties in the sale of final products.
Design development production of new items and improvements traditional tools and age old
techniques need to be attempted in such items where the originality of the tribal designs is
retained. Introduction of new items with improved models may be designed continuously to
attract new customers and explore new markets by the present design and training institutes
Therefore it has been recommended that central and state government should organise regular
seminars to upgrade the technology and production of techniques. There is need for upgrading
their skills, product diversifications, product designing, market oriented products, participation
in exhibitions in India and abroad.
6.1.5 Setting Up of Institute Of Design in Satranji Palli
During interaction with various stakeholders, it has been reported that the artisans are still
practicing very old designs. Some of, which have become out dated in the market and cost of
these designs are also on higher side as such the demand it not appreciable. It has been
suggested that the setting up an Institute of Designs under the Industrial ministry of Bangladesh
of Small Scale Industries at some suitable place. The Design Centre will work with the mission
to become professional centre of Design excellence and innovation, disseminate technical
knowledge and develop skill based upon the topographical requirement of rich human resource
base of artisans. The Design Centre shall also work for value addition of products of art wares

97. 97
leading to higher demand of the products while preserving the traditional skill and excellence
and blending with contemporary marketing content and taste for handicrafts
The government should also explore the possibility of involving ITI for skill development and
training in handicraft sector especially in Rangpur District.
6.1.6 Publicity of Tribal Handicrafts
Since not much documentary literature is available, it has been suggested that facilities for
Putting Satranji handicrafts profile of Tribal state on website and publication of brochures etc.
should be provided to promote the state handicrafts should play more pro-active role for
promotion of Tribal Handicraft and market linkage by organizing region wise periodical
promotional activities, opening of display centers / sales outlets at important tourists’
destination/ places in Satranji Palli.
6.1.7 Exemption of Sales Tax/Trade Tax on Tribal Handicrafts Products
Although handicrafts were a manual labour and low capital industry yet trade/tales tax is being
levied equivalent to machine made goods which is unjustified. Therefore it has been
recommended that Sales Tax/Trade Tax on Satranji handicrafts should be exempted
6.1.8 Implementation of Welfare Schemes for Artisans
It has been reported that welfare schemes like Insurance, Pension, Workshed, and Workshed
Cum-Housing etc. should be monitored and implemented with faster pace.
6.1.9 Creation of Handicrafts Cell in Directorate of Industries
To give the priority to solve problems of Satranji and Satranji Artisan of the Nishbetganj,
Rangpur an exclusive handicrafts cell should be created in the Ministry of Industries. For better
marketing of their products artisans may form into cooperative societies to supply their
products to the local government handicrafts cells to avoid uncertainty.

98. 98
6.1.10 Setting Up of Urban Haats / Sale cum Demonstration Centers
In order to promote handicrafts at the places of tourist spots, Urban Haats may be opened in
all over country in Bangladesh to provide regular marketing channel to artisans. The
governments may establish tribal “haats” in important cities on permanent basis for continuous
interaction. A sale cum demonstration centers may be established at important cities with more
than fifty lakh rural populations by involving all over country. Ministry of foreign affairs may
release fund for the same as part of promotion of Satranji handicrafts. And other handicraft
development bodies should set up tribal emporium at important national and international
tourist destinations.
6.3 Conclusion
According to one of the estimate about 700 craft persons or artisans are engaged in Satranji all
over the Rangpur. Satranji is facing the stiff challenge from machine-made goods and efforts
should be made for the revival and survival of handicraft items. It has been observed that
emphasis should be given on modification and development to improve tools and equipment’s,
which are acceptable and comfortable to the craftsmen for products of high quality products as
well as are economically viable. These products will then be in a position to surpass the
machine-made items and will be the prized attraction and possession of the customers.
The quality of the products should have to be of International standard. Market intelligence,
taste, trends and preferences of the customers are also required to be identified and design
diversification shall have to be undertaken accordingly. The price of the products should be
competitive and economical too.
It has been observed that need of employment by development of handicrafts sector through
locally available resources which may be utilized for the development of handicrafts sector.
Employment opportunities can be categorized in three segments namely (1) Self –
Employment (2) Regular Employment (3) Daily Waged. Employment efforts shall be made to
engage the un-employed tribal youth for providing them Self-Employment through various
development schemes on priority basis.
Various financial institutions have identified financing promotion and development the
Satranji Sector as one of its thrust area and have introduced several measures to enlarge and
diversify the credit and developmental activities of Development. They have been providing

99. 99
refinance to banks against the loan for manufacturing, and service activities in production of
floor mats, carpets, table mat, showpieces etc
At the same time, a large number of NGOs have realized the importance of income generating
activities for rural, poor and have diversified into enterprise promotion through training and
saving and credit Programme through groups. Like As RDRS, CARE Bangladesh, Proshikha
etc They have been able to develop a close and enduring relationship with the rural people.
These NGOs articulate the local people’s needs and aspirations and translate them into
effective action/plans and implements them with people’s active participation
The weaknesses of handicrafts industry rest upon being unorganized with dispersed production
bases, lack of working capital at producer’s end, diversity of input needs making co-
operativisation difficult, market intelligence and perception and the attitude that craft is mainly
decorative and non-essential. The challenges and threats to the Satranji and Artisans are from
growing competition in export market in view of WTO, continued low return weaning
craftsman away from their traditional occupation, scarcity of raw material due to depletion and
non-presentation of natural mediums and competition from machine made goods
Analyzing the status position of craftsperson in the present scenario, a Satranji artisans
represents the profile of a person with great skill, creativity and capability for self-
employment, but lacking in finance, and unsure of the market and constantly at the mercy of
intermediaries who have access to both finance and market. Therefore from the planning point
of view, it shows that handicrafts sector is full of possibilities for employment and export, but
highly reorganized and difficult to service. The approach to planning must be aimed at
sustaining the strength and rising to opportunities, and removing the weakness may be
converting them to strength and coping with the threats.

100. 100
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