A brief discussion of how AARONG runs its stores. Supply Chain of Aarong is provided ib the slides.

1. Team
Hawai Mithai

2. Aleef Muhammad Mushfiq
Sheikh Kashif Ahmed
A.Z.M. Naimul Zannat
Naveed Ashfaque
Shawana Tahseen
18251008
18251016
18251026
18251034
18251108

4. Aarong started its journey
in the year 1978.
Aarong means “Village
Fair” in Bengali.
Aarong started its journey
as a lifestyle brand, and is
now the leading brand in
that sector.
Aarong is a sister concern of the
largest development program in
the world, BRAC.
START MEANING
CONCERN BRAND
BACKGROUND

5. MISSION
To make Aarong BEST in the world in providing
BANGLADESHI life style, experience to empower
people and promote Bangladesh while protecting our
environment.
“ “

6. VISION
To establish them as world's one of the famous fair
trade FASHION HOUSE, and to remain market leader
throughout its business.“ “

7. CURRENT SCENARIO
1.
DHAKA
2.
BOGURA
3.
NARAYANGANJ
4. CHATTOGRAM
5.
KHULNA
6.
CUMILLA
7.
SYLHET
8.
MYMENSING
H
(LOCAL)

8. CURRENT SCENARIO
(INTERNATIONAL) London, United
Kingdom

9. PRODUCTS
MEN’s Product CHILDREN’s Product WOMEN’s Product

10. PRODUCTS
DAIRY Product HOME Decor

11. AARONG
Supply Chain Management

12. SUPPLY CHAIN MANAGEMENT
PROCUREMEN
T

13. 0
1
SUPPLY CHAIN MANAGEMENT PROCUREME
NT
Sourcing is based on Rural and Sub-rural
areas.
Concentrated in areas where there is
infrastructure.
0
2 0
3
Concentrated in areas where labor supply is cost
effective.

14. SUPPLY CHAIN MANAGEMENT
1.
Manikganj
2.
Narayanganj
3.
Jamalpur
4.
Savar
Places of procurement
for Aarong
Aarong tends to involve grassroots level people with the opportunity to work closely
as both raw material supplier or as manufacturing supplier.
[
]
PROCUREME
NT

15. SUPPLY CHAIN MANAGEMENT
WAREHOUSE

16. SUPPLY CHAIN MANAGEMENT
WAREHOUSE
After procuring the products from the
manufacturer, Aarong puts them in their
warehouses
Tejgaon Warehouse, Dhaka Puran Dhaka Warehouse, Dhaka

17. SUPPLY CHAIN MANAGEMENT
Male, Female and Children
Size Range
Area of Delivery
STORAGE
WAREHOUSE

18. SUPPLY CHAIN MANAGEMENT
STORAGE IN
CHECK
Each shipment entry and departure is monitored through scanning of
individual scan code
Primary stock levels are measured here and has seen initiative to
introduce automation in shipment handling
WAREHOUSE

19. SUPPLY CHAIN MANAGEMENT
STORAGE IN
CHECK
Each shipment entry and departure is monitored through scanning of
individual scan code
Primary stock levels are measured here and has seen initiative to
introduce automation in shipment handling
WAREHOUSE

20. SUPPLY CHAIN MANAGEMENT
INVENTORY

21. SUPPLY CHAIN MANAGEMENT
INVENTORY
Forecastin
g
Inventory
Decisions
Purchase-Supply
scheduling
Storage
Decisions

22. SUPPLY CHAIN MANAGEMENT
MANAGE
THE
INVENTOR
Y
Market
Research
Schedule
Procurement
Store
- Ensures safety stock levels of all
categories
- Rigorous efforts to maintain proper inventory in
seasonal aspects
INVENTORY

23. SUPPLY CHAIN MANAGEMENT
TRANSPORTATIO
N

24. SUPPLY CHAIN MANAGEMENT TRANSPORTATION
Warehous
e
Different
outlets
- Since Aarong is a retail chain and has its own outlets at different places,
it provides the products through Mini Truck or Big Cargo Truck.
Procuremen
t

25. SUPPLY CHAIN MANAGEMENT
DISTRIBUTION

26. SUPPLY CHAIN MANAGEMENT
DISTRIBUTION
DELIVERY TO THE
CUSTOMER
- From their Outlet(s)

27. SUPPLY CHAIN MANAGEMENT
DELIVERY TO THE
CUSTOMER
- Through their
webpage
DISTRIBUTION

28. SUPPLY CHAIN MANAGEMENT
DELIVERY TO THE
CUSTOMER
- Through their App
DISTRIBUTION