Bashundhara Group started as a real estate company and has grown to include 17 major business units. It aims to develop strategic plans for marketing, finance, human resources, management information systems, and operations. For financial strategy, Bashundhara Group plans to develop two special economic zones that will create 44,000 jobs. The human resources strategy focuses on leadership skills. The marketing strategy considers the four Ps of product, price, place, and promotion. The technology strategy utilizes SAP, Microsoft, and various hardware and backup systems along with a networking infrastructure.

1. Well come
to our Presentation
Md. Rabiul Islam
ID-2015210001024

2. Strategic Planning of Bashundhara Group

3. Introduction
As a company we will need a good strategic marketing plan.
Through strategic planning, the company deciding what it
wants to do with each business unit. Marketing Planning
involves deciding on marketing strategies that will help the
company attain its overall strategic objectives. A detailed
marketing plan is needed for each business, product, or brand.
A company can go forward and increase market growth rate
through a effective strategic marketing plan.

4. Company profile:
The Bashundhara Group of Companies started off as a real-estate
venture known as “Bashundhara" under the aegis of the Group's first
concern - the East-West Property Development (Pvt.) Ltd. This project
turned out to be very successful and had helped foster the growth of trust
and confidence of the urban people in "Bashundhara". Dhaka's
burgeoning population, combined with a conspicuously slow growth of
housing - led to the landmark success of Bashundhara.

5. Enterprises
The Group now has over Seventeenth major concerns. These enterprises are-
1. East West Property Development Ltd
2. Meghna Cement Mills Ltd
3. Bashundhara paper Mills Ltd
4. Bashundhara LP Gas Ltd
5. Bashundhara City Development Ltd
6. Bashundhara Industrial Complex Ltd
7. Bashundhara Steel and Engineering Ltd
8. Bashundhara Logistics Ltd
9. Bashundhara Foundation
10. Bashundhara International Convention Center
11. Bashundhara Dredging Co. Ltd
12. Bashundhara Technical Institute
13. Bashundhara Food and Beverage Industries Ltd
14. Sundarban Industrial Complex Ltd
15. Bashundhara Cement Industries Ltd
16. East West Media Group Ltd.
17. Bashundhara Steel Complex Ltd

6. Objectives of the Report:
The main objective of the presentration is how the
company operate there strategic planing as well as HR
planning, financial planning,marketing planning ,MIS
planing and how the company implementing these plans
and control.

7. Strategic Planning:
Strategic Planning is the main driving system of a
company,so it is very important to develop the
strategic in perfectly.

8. Organogram of the Organization
MD
Quality Head
Assistant Manager
Executive Officer
Head of Plant
Safety Officer
Production
Officer
Head of HR
Executive
Officer
Head of Finance
Assistant Manager
Purchase Head
Executive
Officer
Accounts
Manager
Finance
Manager
Executive
Officer
Head of
Marketing
Supply
Chain
Management
Executive
Officer
Head of Sales
Assistant Sales
Manager
Sales Officer
Head of IT
Supportive
Departments

9. Strategic Financial Plan Of Bashundhara Group
The group will set up the Bashundhara Special Economic Zone on
56 acres of land and the East West Special Economic Zone on
53.87 acres of land in Keraniganj - some 15 kilometres from the
capital.
The economic zones will create 44,000 jobs as it will be a suitable
place for heavy industries such as cement, liquefied natural gas
and petro chemical-based products, said a Beza official. Within a
year of receiving the licences, Bashundhara will have to conduct
an environmental impact assessment and feasibility study and
prepare a master plan.

10. Strategic Plan of Human Resource In Bashundhara Group:
Following factors are taken into consideration by Bashundhara
Group’s officials while planning for human resources-
I. Strong interpersonal and leadership skills.
II. The ability to see the big picture while delivering on day-to-day goals.
III. A real interest in how people drive business.
IV. The strength and integrity to take tough decisions.
V. An interest in coaching and developing people.
VI. Culture/Strategic awareness

11. Stragetic Marketing Plan of Bashundhara Group:
Bashundhara Group’s major marketing decisions can be
classified in the following four categories:
I. Product
II. Price
III.Place (Distribution)
IV.Promotion

12. Strategic MIS plan of Bashundhara Group:
Software
• SAPGUI
• MS OUTLOOK
• VB
• TALLY
• SAP
Hardware
• 550 DESKTOPS (PENTIUM 4 ,
CORE 2 DUO)
• 200 HP AND COMPAQ LAPTOPS
• D-LINK NETWORKING
HARDWARE
Backup
system
• MICRO SERVER.
• LOCAL DRIVE.
• MIRROR SERVER.
• CLOUD SERVER

13. Networking System Of Bashundhara Group:

14. Conclusion:
Bashundhara Group is the biggest
corporation in our country. From above
discussion we can say that the
corporation strategic plan is effective.
Now-a-days it wants to capture foreign
market by producing quality products.
Bashundhara group is one of the most
profitable concerns of the Bangladesh