Facing conventional market challenges in unconventional but effective ways is what Guerrilla Marketing teaches you. There have been so many cases where a Small and Medium Enterprise (SME) has low marketing budgets but is forced to fight dominant competitors with deep marketing budgets. This session will educate you on the guerrilla marketing options in your business. Keep watching sales motivational videos by Sanjay Singh for your product's sales improvement. Subscribe our YouTube channel for latest updates: https://www.youtube.com/channel/UCIpd-Uon-a3kFAC4Y-cE29w Read Powerful blogs for Your Sales Growth and Lead Generation Success, Business Strategy & Growth Visit - http://consult4sales.com/blog/"

1. #SALESKIPATHSHALA
GUERILLA
MARKETING
STRATEGY
Presented by Sanjay Singh

2. PRESENTATION
OUTLINE
OUR AGENDA
What is Guerilla Warfare?
How does it apply to SME business?
What are the various models of Guerilla
Warfare?
www.consult4sales.com

3. WORDS TO THINK ABOUT
Guerrilla marketing tactics are focused on grabbing
people's attention in a unique and personal way, of
creating an experience that people will want to talk to
others about or share.
SANJAY SINGH

4. WHAT IS
GUERILLA
WARFARE?
A SHORT
INTRODUCTION
- Scarce resources (Cost effective)
- Out of Box methodology
- Hit and Run
- Objective is to sell more
(not just hurt competition)

5. SHOE BOX OFFICE
Innovative designs
DISTRIBUTION VAN
AS MARS CHOCO
Innovative designs

6. COPYWRITING
A T T A C K S T H E M I N D O F
C O N S U M E R
GUERILLA
MARCOM.

9. Why SME
should
adopt
Guerilla
Marketing
?
COST EFFECTIVE
Low cost innovations
HIGH RECALL
Innovations stay in target groups
mind and has a high recall.
DIFFERENTIATOR
Customer differentiates a me
too product with a guerilla
warfare marketed product.
PREMIUM
PRICING
Can seek premium pricing

10. 87% G U E R I L L A M A R K E T E R S A R E
S U C C E S S F U L L
96% G U E R I L L A M A R K E T E R S H A V E
A V E R Y H I G H B R A N D V A L U E

11. How should an SME prepare for
Guerilla Marketing?
M A R C O M .
Calendars
E-Books
Visiting cards
G I V E
Charity donations
Awards
Recognitions
G A M I F Y
Games where your
prospects and
customers can play
, enjoy, recall and
give more business.
E N G A G E
Flash mobs
Spaces where
audience can
participate

12. BASIC SURVIVAL
SKILLS
Presentations are tools that can
be used as lectures.
ADVANCED
SURVIVAL SKILLS
Presentations are tools that can
be used as lectures.

13. WHAT IS
YOUR
GUERILLA
MARKETING
IDEA?
M Y 1 5 G R E A T G U E R I L L A I D E A S
Publish great content
Create helpful instructional videos
Get ad promo credits
Use Reddit for marketing
Be a savvy social networker
Try StumbleUpon advertising
Make DIY infographics
Refresh old data
Lounge about on LinkedIn
Recycle your content
Develop a customer referral program
Hold online contests
Develop industry part
Apply online for business awards
Create eye-catching business cards
Host an event or class
Engage in email marketing

14. THINGS TO
REMEMBER
T R Y D I Y
Customers love to do it themselves.
I N S T R U C T I O N A L V I D E O
All customers love getting educated when no one is watchin
N E T W O R K I N G
Be visible wherever your customers will appreciate your
presence.
N E W L I F E T O O L D D A T A
There is always a lot of money in old data.

15. SANJAY
SINGH
SALES COACH & GROWTH
EVANGELIST
W H O I S H E ?
MDP faculty of IIM Kolkota
Trainer for ICICI, Airtel, Godrej, LG
Electronics, Amway.
Author: Beg, Borrow or Sell
W H A T D O E S H E D O ?
Works closely with SME CEO's to catalyse
growth in their business.

16. May,2019
dedicated
to Start
Ups
SALES KI PATHSHALA