Alignment is the name of the game when it comes to product development and delivery. As Marketers, we play a key role in getting to the group hug and gaining alignment across key delivery channels to deliver on our brand promise. Here's how I shared my learnings and ideas with the Boston Startup Institute. Good stuff.
Alignment is the name of the game when it comes to product development and delivery. As Marketers, we play a key role in getting to the group hug and gaining alignment across key delivery channels to deliver on our brand promise. Here's how I shared my learnings and ideas with the Boston Startup Institute. Good stuff.
Building sales and marketing alignment ain't easy. Throw product into the mix and it can be an all around boxing match. Here's my $.02 on how to create a trifecta that will take your company to the next level.
Overcoming the Fear of Calling for Sales SuccessPaul Kirch, PRC
One of the biggest challenges facing anyone in a sales role or any other role where client contact is critical is the fear of failure or rejection. Learning to overcome such fear is easy if you have the right pre-call strategies in place. Paul Kirch, CEO of Actus Sales Intelligence, walks you through simple strategies for facing your fear head on.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance. Find out what good enablement looks like from the sellers’ point of view, and what it’s like on the receiving end of sales enablement programs. Learn what it takes to ensure your sales enablement actually helps your salespeople close more instead of falling flat.
Alignment is the name of the game when it comes to product development and delivery. As Marketers, we play a key role in getting to the group hug and gaining alignment across key delivery channels to deliver on our brand promise. Here's how I shared my learnings and ideas with the Boston Startup Institute. Good stuff.
Building sales and marketing alignment ain't easy. Throw product into the mix and it can be an all around boxing match. Here's my $.02 on how to create a trifecta that will take your company to the next level.
Overcoming the Fear of Calling for Sales SuccessPaul Kirch, PRC
One of the biggest challenges facing anyone in a sales role or any other role where client contact is critical is the fear of failure or rejection. Learning to overcome such fear is easy if you have the right pre-call strategies in place. Paul Kirch, CEO of Actus Sales Intelligence, walks you through simple strategies for facing your fear head on.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance. Find out what good enablement looks like from the sellers’ point of view, and what it’s like on the receiving end of sales enablement programs. Learn what it takes to ensure your sales enablement actually helps your salespeople close more instead of falling flat.
Marketing your business is everything. Marketing is actively promoting a brand’s product or service. It’s a way of reaching and engaging people. Marketing keeps your company top-of-mind among the decision-makers you are trying to do business with.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
Are your sales calls as productive as you'd like them to be? Ever wonder why you make so many calls with nothing to show for it? Here are the top 10 mistakes reps make that will kill your sales calls
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Building relationships is the key that will throw open the doors to marketing success as quickly and widely as possible in a tough economy. Remember, persistence, persuasive, assertive marketing won’t prompt people into action during times of financial uncertainty. Spending lots of money isn’t the key to marketing success either, but you also can’t completely abandon marketing.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Marketing your business is everything. Marketing is actively promoting a brand’s product or service. It’s a way of reaching and engaging people. Marketing keeps your company top-of-mind among the decision-makers you are trying to do business with.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
Are your sales calls as productive as you'd like them to be? Ever wonder why you make so many calls with nothing to show for it? Here are the top 10 mistakes reps make that will kill your sales calls
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Building relationships is the key that will throw open the doors to marketing success as quickly and widely as possible in a tough economy. Remember, persistence, persuasive, assertive marketing won’t prompt people into action during times of financial uncertainty. Spending lots of money isn’t the key to marketing success either, but you also can’t completely abandon marketing.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
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101 Business Insights is the first business networking site that rewards members for their time and input. As a member you get real, asset-backed rewards for commenting, posting or even simply hanging out at the site. It’s our way of thanking you for engaging with and growing the network, and for being part of the most vibrant business community on the net.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
1. BUILDINGYOUR
PRODUCT, SALES & MARKETING
TRIFECTA
Michelle A. Heath
Founder & CEO
Growth Street Marketing
www.growthstreetmarketing.com
April 2013 for Startup Institute
Twitter: @growthstreet @michelleheath
@startupinst #startupinst
2. AGENDA
Introductions
The humble art of marketing
How Sales & Product think
What isThe Trifecta?
How does it work in the Real World
Why it ain’t that easy
Building your Trifecta
30-Minute Trifecta Challenge
Results Share
Wrap-Up
Q&A
Twitter: #startupinst @michelleheath @startupinst
3.
4. AGENDA
Introductions
The humble art of marketing
How Sales & Product think
What isThe Trifecta?
How does it work in the Real World
Why it ain’t that easy
Building your Trifecta
30-Minute Trifecta Challenge
Results Share
Wrap-Up
Q&A
5. AS A MARKETERYOU MUST…
Admit and remind executives and staff that
you do not have the “secret sauce,” “magic
wand,” “pixy dust” or any other mystical
powers that will
a) make marketing programs sexy, jazzy
or cool
b) make videos or any other programs
‘go viral’
c) deliver thousands of leads by pressing
a button
d) create demand for a crappy product
(aka lipstick on a pig)
e) build a lead gen machine that spits
out leads like jellybeans
6. AS A MARKETERYOU MUST ALSO…
Admit you do not have all of the answers
Network like mad with people who do (see above)
Test and measure everything
Understand what KPIs are and why they matter
Learn to talk like Sales and Product
Arm yourself with data to support your decisions
Accept that they will never understand why it takes so damn long to get the
campaign out the door
Be a prioritization ninja to stay organized and focused on what will move the
needle and drive results
BE CONFIDENT. BE MANIACLE ABOUT DATA. BE HUMBLE.
7. AGENDA
Introductions
The humble art of marketing
How Product & Sales Think
What isTheTrifecta & why building it ain’t that easy
Building yourTrifecta
30-MinuteTrifecta Challenge
Results Share
Wrap-Up
Q&A
9. HOW PRODUCT THINKS
The user is an idiot
The product doesn’t need to
change
Find new users
Find new distribution channels
There are too many features to
prioritize
It’s never going to make it into
this sprint
It’s just a marketing request
10. HOWYOU NEED TOTHINK
Marketing is the hub of harmony: Kumbaya
Avoid finger-pointing
Sometimes you have to give-in and and “do it their way” to prove that
their way doesn’t work
The soft skills combined with hard data separate good marketers from
great marketers
Build marketing as a revenue center
Align marketing with what sales
cares about: REVENUE
11. AGENDA
Introductions
The humble art of marketing
How Sales & ProductThink
What isTheTrifecta & why building it ain’t that easy
Building yourTrifecta:The 30-MinuteTrifecta Challenge
Results Share
Wrap-Up
Q&A
13. ALIGNMENT WITH SALES
THE SOFT SKILLS
Listen
Picking your battles
Knowing how far to push your
agenda
Being a cheerleader
Working together to clearly
define goals
Focusing on the solution
Avoiding negativity and finger-
pointing
Using your creative skills to your
advantage
Communicating effectively and in-
person as much as possible
THE HARD SKILLS
Marketing must go beyond leads
Tie everything you do to revenue
Build your marketing team and
programs as a revenue center NOT
a cost center
Provide regular metrics and
reporting for transparency and
optimization
Focus on the goals and don’t let
other agendas get in the way!
14. ALIGNMENT WITH PRODUCT
THE SOFT SKILLS
Be a cheerleader for the user
Arm yourself with data
Understand product priorities
and where marketing fits in
Be a support and partner
Provide customer feedback and
data to support product
changes and improvements
THE HARD SKILLS
Tie all product recommendations to
hard data
Suggestions cannot be subjective
Build marketing into the product
development process
Show Product how you can help
them make the product more
successful (launch planning, new
feature rollouts, beta tests)
Deliver on-time
Partner on testing with users
15. MARKETING AS A PROFIT CENTER
The Marketing budget is discretionary. Product and Sales are not.
When things aren’t going well, Marketing will be cut before Sales or
Product…The first budget to get cut is: Marketing
Ownership of revenue is KEY
Sales enablement
ROI
CPA/LifetimeValue
Net profit for the company
Metrics/KPI/Data
Using tools such as Salesforce, KissMetrics, MailChimp will give you
real-time reports on how your marketing programs are working
Weekly reporting to execs & Sales keeps everyone aligned on how the
company is doing v. the goal
16. WHY IT AIN’T THAT EASY
What happens when you can’t
get your sales, product and
marketing trifecta to sing
campfire songs?
What skills can you try to make
it work?
How can you use your
communication skills and
finesse to improve the
situation?
What if it doesn’t work?
17. AGENDA
Introductions
The humble art of marketing
How Sales & ProductThink
What isTheTrifecta & why building it ain’t that easy
Building yourTrifecta:The 30-MinuteTrifecta Challenge
Results Share
Wrap-Up
Q&A
18. 30 MINUTE CHALLENGE
Break into groups of 3
Take your challenge (next slide)
Take on your challenge:
Define the scenario
Pick your roles : Sales, Marketing, Product
After 5 minutes in your role, switch roles so that each person plays
the role of Sales, Marketing and Product in your group
Change how you approach the situation in each role
Take a variety of communication approaches: Defensive, Helpful,
Data-Driven, etc and see what worked the best
Note what approaches worked and didn’t work
Spend the last 10 minutes documenting what you learned
Present to the class
19. ASSIGNMENTS
Group 1: Challenge:
Sales says:The leads are weak.
Group 2: Challenge:
Marketing says:We need to
change the product because
customers are complaining.
Group 3: Challenge:
Product says:We don’t have time
to get everyone’s input on what
we build because we know what
to build.
Group 4: Challenge:
Sales says: Marketing isn’t
producing enough leads fast
enough.
Group 5: Challenge:
Marketing says: Sales isn’t working
hard enough to close the leads.
Group 6:Challenge:
Product says:We are launching
whether Sales & Marketing are
ready or not.
21. TIME TO PUT IT ALL INTO PRACTICE
Create a culture at your company that embracesTheTrifecta and finds
ways to build healthy relationships that produce results
Focus your marketing efforts on REVENUE
Forget the personal agendas and finger-pointing, it’s depressing and a
waste of valuable time
Bring the data:Test and measure, rinse and repeat
Celebrate the wins
Deliver revenue
Be humble
And remember, withoutTheTrifecta, you have no business.
Rethink your marketing approach…
DELIVER REVENUE
22. MY BOOK CLUB
Just a few “must read?s as you build your businesses and learn the art of
marketing
Brandwashed – Martin Lindstrom
WhyWe Buy – Paco Underhill
Good to Great – Jim Collins
Brains on Fire – Phillips, Cordell, Church, Jones
Linchpin – Seth Godin
Lean In – Sheryl Sandberg
The Dip – Seth Godin
Winning – JackWelch
Delivering Happiness –Tony Hsieh
Flip the Funnel – Jaffe
The Purple Cow – Seth Godin
24. KEEP IN TOUCH!
Need help with your marketing, acquisition or sales strategy
and approach? Get in touch
Linked In: /michelleheath
Twitter: @michelleheath
Twitter: @growthstreet
Facebook: /michelleaheath
Instagram: michelleheath
Email: michelle@growthstreetmarketing.com