This document serves as a brand center marketing exercise to help companies define essential elements such as their product, audience, pricing, promotion strategies, and company story. It includes sections for company demographics, psychographics, SWOT analysis, competitive landscape, and media earning strategies. The exercise aims to clarify brand goals and market positioning.

1. BRAND
CENTER
MARKETING
EXERCISE
ONE PAGE
ARE YOU READY?
COMPANY NAME:
YES NO (CIRCLE ONE)
PRODUCT: (WHAT YOU SELL)
PEOPLE: (WHO YOU SELL TO)
PRICE: (HOW ARE YOU PRICED?)
PROMOTION: (PROMOTE YOUR PRODUCT)
PLACE: (WHERE YOU SELL)
COMPANY STORY
BENEFITS:
BRAND GOAL:
CURRENT TRENDS:
MOOD
WORDS:
COLORS:
IMAGES:
WHO:
WHAT
WHEN:
WHERE:
WHY:
1.
2.
3.
(SOUL)
1.
2.
3.
TARGET MARGIN: %
MARKET SIZE?
HOW IS YOUR PRODUCT PACKAGED?
FUTURE PRODUCTS/SERVICES?
Created by Steve Shriver & de Novo Marketing
ecolips.com | thinkdenovo.com
CUSTOMER DEMOGRAPHIC
GENDER:
AGE:
ETHNICITY:
COMPANY PSYCHOGRAPHIC
TOP BRAND ASSETS
INTELLECTUAL
PROPERTY:
ADVERTISING:
INTERESTS?
VALUES?
LIFESTYLE?
OPINIONS?
INDUSTRY:
PRODUCT:
COMPANY
ORGANIZATION: SWOT
STRENGTHS
1.
2.
3.
WEAKNESSES
1.
2.
3.
OPPORTUNITIES
1.
2.
3.
THREATS
1.
2.
3.
COMPETITORS
1.
2.
3.
1.
2.
3.
HOW WILL YOU EARN MEDIA?
DON’T FORGET
PRESS
RELEASES
VALUE VS PERCEIVED VALUE:
(SHORT & LONG)
BRAND NAME: