SlideShare a Scribd company logo
BRAND 
CENTER 
MARKETING 
EXERCISE 
ONE PAGE 
ARE YOU READY? 
COMPANY NAME: 
YES NO (CIRCLE ONE) 
PRODUCT: (WHAT YOU SELL) 
PEOPLE: (WHO YOU SELL TO) 
PRICE: (HOW ARE YOU PRICED?) 
PROMOTION: (PROMOTE YOUR PRODUCT) 
PLACE: (WHERE YOU SELL) 
COMPANY STORY 
BENEFITS: 
BRAND GOAL: 
CURRENT TRENDS: 
MOOD 
WORDS: 
COLORS: 
IMAGES: 
WHO: 
WHAT 
WHEN: 
WHERE: 
WHY: 
1. 
2. 
3. 
(SOUL) 
1. 
2. 
3. 
TARGET MARGIN: % 
MARKET SIZE? 
HOW IS YOUR PRODUCT PACKAGED? 
FUTURE PRODUCTS/SERVICES? 
Created by Steve Shriver & de Novo Marketing 
ecolips.com | thinkdenovo.com 
CUSTOMER DEMOGRAPHIC 
GENDER: 
AGE: 
ETHNICITY: 
COMPANY PSYCHOGRAPHIC 
TOP BRAND ASSETS 
INTELLECTUAL 
PROPERTY: 
ADVERTISING: 
INTERESTS? 
VALUES? 
LIFESTYLE? 
OPINIONS? 
INDUSTRY: 
PRODUCT: 
COMPANY 
ORGANIZATION: SWOT 
STRENGTHS 
1. 
2. 
3. 
WEAKNESSES 
1. 
2. 
3. 
OPPORTUNITIES 
1. 
2. 
3. 
THREATS 
1. 
2. 
3. 
COMPETITORS 
1. 
2. 
3. 
1. 
2. 
3. 
HOW WILL YOU EARN MEDIA? 
DON’T FORGET 
PRESS 
RELEASES 
VALUE VS PERCEIVED VALUE: 
(SHORT & LONG) 
BRAND NAME:

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Marketing Plan Infographic

  • 1. BRAND CENTER MARKETING EXERCISE ONE PAGE ARE YOU READY? COMPANY NAME: YES NO (CIRCLE ONE) PRODUCT: (WHAT YOU SELL) PEOPLE: (WHO YOU SELL TO) PRICE: (HOW ARE YOU PRICED?) PROMOTION: (PROMOTE YOUR PRODUCT) PLACE: (WHERE YOU SELL) COMPANY STORY BENEFITS: BRAND GOAL: CURRENT TRENDS: MOOD WORDS: COLORS: IMAGES: WHO: WHAT WHEN: WHERE: WHY: 1. 2. 3. (SOUL) 1. 2. 3. TARGET MARGIN: % MARKET SIZE? HOW IS YOUR PRODUCT PACKAGED? FUTURE PRODUCTS/SERVICES? Created by Steve Shriver & de Novo Marketing ecolips.com | thinkdenovo.com CUSTOMER DEMOGRAPHIC GENDER: AGE: ETHNICITY: COMPANY PSYCHOGRAPHIC TOP BRAND ASSETS INTELLECTUAL PROPERTY: ADVERTISING: INTERESTS? VALUES? LIFESTYLE? OPINIONS? INDUSTRY: PRODUCT: COMPANY ORGANIZATION: SWOT STRENGTHS 1. 2. 3. WEAKNESSES 1. 2. 3. OPPORTUNITIES 1. 2. 3. THREATS 1. 2. 3. COMPETITORS 1. 2. 3. 1. 2. 3. HOW WILL YOU EARN MEDIA? DON’T FORGET PRESS RELEASES VALUE VS PERCEIVED VALUE: (SHORT & LONG) BRAND NAME: