A case of a crowdfunding project which was a joint venture between Pomoca (a SME providing skins for ski touring) and Gaitup (a tech startup dedicated to the gait analysis)

1. CROWDFUNDING
AND BEYOND
Géraud de Laval
gerauddelaval@gmail.com
@gerauddelaval

2. Crowdfunding helps you
start a project.

3. Crowdfunding is just a
way to SELL!

5. BUILDING
THE
POMOCUP

6. CUSTOMER
INSIGHTS

7. PROTOTYPES

8. COMMUNICATION
MATERIAL

9. HOW DO YOU SELL AN OUTDOOR PRODUCT?
You wait You produce
Sept 2016
Jan
2016
Sept 2015
Presentation
to
press
at ISPO
+
orders
Available
in
shops
You create They sell
Teasing
to
dealers
during
sales
m
eeting

10. People use!You produce
Presentation
at ISPO
+
crowdfunding
cam
paign
Product sent
to
backers
You create
Yousell
Teasing
to
dealers
during
sales
m
eeting
THE CROWDFUNDING WAY
Sept 2016
Jan
2016
Sept 2015
Sept 2017
Feb
2017
Nov
2016

11. $
WHAT IS SUCCESS?
Marketing &
Communication
Crowdfunding like any product launch
is a key moment to discuss with press
and potential buyers.
Funding
First, we do crowdfunding campaign
to get money. No special trick
Product feedbacks &
community
It’s a breakthrough innovation. We did
our best but we need feedbacks to
improve the product and a community
to spread the message.

12. THE
CAMPAIGN

15. 😓

16. $
WHAT ABOUT SUCCESS?
Marketing &
Communication
Funding
Product feedbacks &
community

17. $
WHAT ABOUT SUCCESS?
Marketing &
Communication
Funding
Product feedbacks &
community

18. $
WHAT ABOUT SUCCESS?
Marketing &
Communication
Funding
Product feedbacks &
community

19. THANKS
FOR YOUR
ATTENTION