LeadFamly provides marketing gamification software to help companies interact with customers throughout the lifecycle. They discussed how Vero Moda uses different game types like quizzes, personality tests and advent calendars at various stages. Lifecycle marketing emphasizes retaining customers with relevant content instead of focusing solely on sales. It was suggested to understand customers by putting oneself in their shoes and addressing what content they value and a company's ethics. Data should be used to learn preferences and ensure customers achieve their desired outcomes.
MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, PediaSure, Abbott, gsk, SCB, PTT, Allianz Ayudhya and etc.
With so many options for listing your business online, and with different people managing different aspects of your marketing, branding and brand compliance can become a real problem online. Let Qebot walk you through some tips, and show you how to not only build your brand through numerous channels, but also ensure consistency and compliance online. http://www.qebot.com
We are a pioneer in supporting business apply technology to become an AI enterprise of future .
our mission is to allow your community to thrive in place. Where you can control and deliver value to your community
https://www.worldline.technology
Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, PediaSure, Abbott, gsk, SCB, PTT, Allianz Ayudhya and etc.
With so many options for listing your business online, and with different people managing different aspects of your marketing, branding and brand compliance can become a real problem online. Let Qebot walk you through some tips, and show you how to not only build your brand through numerous channels, but also ensure consistency and compliance online. http://www.qebot.com
We are a pioneer in supporting business apply technology to become an AI enterprise of future .
our mission is to allow your community to thrive in place. Where you can control and deliver value to your community
https://www.worldline.technology
Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Selling Agency Ideas to Clients (Or Account Executives)Second Wind
This course presents the steps agencies should follow to ensure clients understand, accept and support creative concepts.
Includes tying creative to strategic plan objectives; the creative brief; writing a creative defense document; presenting creative in-person; the point-by-point strategic review; and “closing the sale.”
Translating UI and UX onto the retail shelf isegail
How do you consistently generate sales from the retail shelf today and into the future? You ensure you build UI, UX and EC into your packaging design. This Slide Share will explain how.
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Maximizing Lead Generation and Revenue Using Marketing AutomationMarketing Mojo
Do you use marketing automation software, or are you planning to purchase a platform this year? Marketing automation is a huge investment of both money and time, and it’s very important to know exactly what marketing automation can do for your company so you can get the most from your investment.
During this webinar, Janet Driscoll Miller of Marketing Mojo and Kelly Waffle of MarketBridge will guide you through the many capabilities of marketing automation so you can leverage them to their fullest benefit for your company.
What You’ll Learn:
• Why marketing automation is such an important component for any digital marketing strategy
• How NOT to get stuck in a rut with your marketing automation platform
• Nurturing leads through the funnel and improving sales using marketing automation
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away. And it’s a new business practice for many companies. Where the typical mode of operation usually has marketing throwing all leads over the fence, we would work with you to identify the qualification criteria for leads. Then the "hot / ready to buy now" leads would be handed over to sales while marketing worked on the cutlivation of "warm / want to buy just not now" leads.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Selling Agency Ideas to Clients (Or Account Executives)Second Wind
This course presents the steps agencies should follow to ensure clients understand, accept and support creative concepts.
Includes tying creative to strategic plan objectives; the creative brief; writing a creative defense document; presenting creative in-person; the point-by-point strategic review; and “closing the sale.”
Translating UI and UX onto the retail shelf isegail
How do you consistently generate sales from the retail shelf today and into the future? You ensure you build UI, UX and EC into your packaging design. This Slide Share will explain how.
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Maximizing Lead Generation and Revenue Using Marketing AutomationMarketing Mojo
Do you use marketing automation software, or are you planning to purchase a platform this year? Marketing automation is a huge investment of both money and time, and it’s very important to know exactly what marketing automation can do for your company so you can get the most from your investment.
During this webinar, Janet Driscoll Miller of Marketing Mojo and Kelly Waffle of MarketBridge will guide you through the many capabilities of marketing automation so you can leverage them to their fullest benefit for your company.
What You’ll Learn:
• Why marketing automation is such an important component for any digital marketing strategy
• How NOT to get stuck in a rut with your marketing automation platform
• Nurturing leads through the funnel and improving sales using marketing automation
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away. And it’s a new business practice for many companies. Where the typical mode of operation usually has marketing throwing all leads over the fence, we would work with you to identify the qualification criteria for leads. Then the "hot / ready to buy now" leads would be handed over to sales while marketing worked on the cutlivation of "warm / want to buy just not now" leads.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Dive into a journey of creating memorable and unforgettable consumer moments by seamlessly merging digital, technology and
experiential marketing techniques.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
PracticeNext is a Digital First Creative Agency; We Ideate, Design and Deliver Iconic Brand Experiences that engages the audience and surpasses business goals.
Promote your ICO business with an ICO Marketing Agencytobygarfielddude
Promote your ICO business with an ICO Marketing Agency
Are You an ICO Owner Seeking an ICO Marketing Agency?
Bizvertex assists you in reaching your ICO fundraising objectives.
Increase audience trust
Make the appropriate buzz
Use practical marketing techniques to advertise ICOs
As an expert ICO marketing agency, we have assisted several enterprises globally in achieving significant online visibility. We now apply this expertise to enterprises just like yours, helping them promote their impending or ongoing initial coin offerings. The principles of marketing are still the same. We just modify them to meet your unique ICO marketing requirements and add our own inventive and research-based methods to the bundle.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Agenda.
Boost marketing activities with game mechanics
anywhere in the customer lifecycle
How Vero Moda uses gamification to interact
with and delight their customers
Inspiration for campaigns throughout
the lifecycle
Q & A
4. Meet Mads and Phoebe.
Mads Ejsing
Mads is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.
Phoebe Berke
Phoebe is the Academy
Manager at LeadFamly.
Phoebe creates the e-learning videos,
and she’s one of the friendly faces
on the chat support.
6. LeadFamly empowers you to connect with and activate your target audience
with marketing gamification. Our software platform is easy to use, and it allows
you to design and promote your own online marketing games. With 25 different
game concepts to choose from, you can find just the right concept to reach
your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK including
Arla, Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Platform 4.0 and the new campaign builder recently launched
LeadFamly
9. Agenda.
Boost marketing activities with game mechanics
anywhere in the customer lifecycle
How Vero Moda uses gamification to interact
with and delight their customers
Inspiration for campaigns throughout
the lifecycle
Q & A
12. Lifecycle Marketing:
What it can accomplish
Uses relevant content to position your business
Makes customer relationships “sticky”
Delights customers and leads to retention
13. Lifecycle Marketing:
Steps to take
Assess the experience
Put yourself in your customer’s shoes
Don’t forget about retention
14. Lifecycle Marketing:
Assess the experience
Do you have multiple touch points and
vice versa?
Do you have a customer success strategy
in place?
Do you know what retains your customers?
15. Lifecycle Marketing:
Put yourself in your
customer’s shoes
Source: Forbes
What do they consider “quality content”?
64% of shoppers trust a brand more when
they have similar ethics and standards
Give them the chance to learn about
your company
16. Lifecycle Marketing:
Don’t forget about retention
Source: Marketo
Ask yourself these questions:
What do new customers need to know to use our solution?
Do we need new team members to support this?
Are customers achieving their desired outcome?
How can you help them get more value?
How easy is it to do business with you over time?
17. Agenda.
Boost marketing activities with game mechanics
anywhere in the customer lifecycle
How Vero Moda uses gamification to interact
with and delight their customers
Inspiration for campaigns throughout
the lifecycle
Q & A
27. Agenda.
Boost marketing activities with game mechanics
anywhere in the customer lifecycle
How Vero Moda uses gamification to interact
with and delight their customers
Inspiration for campaigns throughout
the lifecycle
Q & A
33. Activation
NNRT + Capital Advertising
Gather personal information
1:52 minutes engagement
70% conversion = players who
filled out registration information
37. Retention and loyalty
ALDI Denmark
Create a fun experience
for customers. Prizes picked up
in store.
1:31 minutes engagement
40% of players were 65
or older
38. KeyTakeaways.
Focus on customers, not sales.
Making the shift from a sales funnel to CLM model
means focusing on having a “sticky” relationship.
Content and marketing gamification can
establish trust, and ultimately, engagement.
Use the data to learn about your customers and
their preferences.
