This document provides 101 marketing ideas for businesses to implement right away. It suggests focusing on creating a marketing plan, updating marketing collateral like business cards and brochures, networking through events and conferences, direct mail campaigns, advertising through various channels, engaging on social media, internet marketing tactics, email marketing, promotions, building relationships, marketing content, and hiring marketing help. The overall goal is to strategically implement the right mix of effective marketing activities to promote a business and sell products or services.

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101 Things To Do RIGHT NOW To MARKET Your BUSINESS
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2. No matter the business, there is one common goal:
to sell a product or service
offering something your target audience
can’t refuse or find elsewhere.
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3. First things first
create a marketing plan
That will set you apart from your competition.
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4. Your marketing plan should
clearly outline how you plan on reaching your ideal customers
by strategically and effectively implementing
your marketing strategy
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5. There are thousands of ways
you can promote and market your business.
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6. Implementing the right mix of activities is key, you must first:
identify and focus on the most effective tactics
Then strategically and effectively execute them.
CONSISTENCY IS SIGNIFICANT IN YOUR SUCCESS
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7. 101 Things to do RIGHT NOW to
TKAM R E Your BUSINESS

8. Your Marketing Plan
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9. 6 ways to get started
Update or create a
marketing plan.
Revisit or start your market
research.
Conduct a focus group.
Write a unique selling
proposition (USP).
Refine your target audience
and niche.
Expand your product and
service offerings.
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10. Your Marketing Collateral
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11. 6 ways to update your marketing collateral
Update your business cards.
Make your business cards
unique – make them
memorable.
Create or update your
brochure or press kit.
Create a digital version of your
brochure or press kit for your
website.
Redesign your website.
Get creative with promotional
products and give them
away at the next networking
event you attend.
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12. Get Out There, Start Networking
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13. 6 ways to network and connect
Write and memorize your
elevator pitch.
Register for a conference.
Introduce yourself to local
business owners.
Create and plan a local
workshop.
Join your local chamber of
commerce.
Rent a booth at a trade show.
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14. Direct Mail Marketing
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15. 5 ways to create and send mailers
Launch a multi-piece direct
mail campaign.
Create multiple approaches,
and split test your mailings
to measure impact.
Include a clear and enticing
call to action on every
direct mail piece.
Use tear cards, inserts, props
and attention-getting
envelopes to make an
impact with your mailings.
Send past customers free
samples and other
incentives to regain their
business.
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16. Advertising 101
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17. 10 advertising ideas
Create a radio campaign.
Advertise in the Yellow Pages.
Use Stickers or magnets to
advertise on your car.
Take out an ad in your local
newspaper.
Advertise on Facebook.
Advertise on a local cable TV
station.
Advertise on LinkedIn.
Buy ad space on a relevant website.
Use a sidewalk sign to promote your
products, services and/or specials.
Advertise on a local billboard.
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18. Get Social
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19. 11 ways to get active on social media
Get started with social media for business.
Create a Facebook Page.
Create a vanity URL or username for your Facebook page.
Create a Twitter account.
Reply or retweet someone else on Twitter
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20. 11 ways to get active on social media
List your business on Google Places.
Start a business blog.
Create content and stay consistent in
blogging.
Start social bookmarking your online
content.
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Create a Groupon.44

21. Internet Marketing
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22. 12 ways to market and promote your business on the internet
Start a Google Adwords pay-per-
click campaign.
Start a Microsoft adcenter pay-per
click campaign.
Comment on a blog post.
Start a Vlog.
Upload a video to YouTube.
Check your online
directory listings and
get listed in desirable
directories.
Set up Google Analytics
on your website/blog.
Track your online
reputation.
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23. 12 ways to market and promote your business on the internet
Review and measure your Google Analytics statistics.
Register a new domain name for a marketing campaign or a new
product or service.
Learn more about local search marketing.
Sign up for a Help a Reporter Out (HARO) email list.
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24. Start Sending Emails
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25. 7 marketing strategies using your email
Create an email opt-in on your website/blog.
Offer a free download or free gift for new subscribers.
Send regular emails to subscribers.
Start a free monthly email newsletter.
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26. 7 marketing strategies using your email
Use A/B testing to measure the effective of your
email campaigns.
Perfect your email signature.
Add audio, video and social sharing functionality to
your emails.
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27. The Extra’s
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28. 7 create ways market and promote
Start a contest.
Create a coupon.
Create a “frequent buyer”
rewards program.
Start a client appreciation
program.
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month program.
Give away a free sample.
Start an affiliate/referral
program.
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29. Build and Foster Relationships
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30. 13 ways to build relationships
Send out a customer satisfaction survey.
Ask for referrals.
Make a referral.
Help promote or volunteer your time for a charity event.
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31. 13 ways to build relationships
Sponsor a local sports team.
Cross-promote your products and services with other local
businesses.
Join a professional organization.
Plan your next holiday promotion.
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32. 13 ways to build relationships
Plan holiday gifts for your best customers.
Send birthday cards to your clients.
Approach a colleague about a collaboration.
Donate branded prizes for local fundraisers.
Become a mentor.
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33. Marketing Your Content
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34. 6 ways to market your content
Plan a free teleconference or
webinar.
Record a podcast.
Write a press release.
Submit your press release to
various distribution channels.
Rewrite your sales copy with a
storytelling spin.
Start writing a book.
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35. Need Help with Your Marketing?
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36. 6 ways to market your content
Hire a marketing consultant.
Hire a public relations
professional.
Hire a professional copywriter.
Hire a search engine
marketing firm.
Hire an intern to help with
daily marketing tasks.
Hire a sales coach or
salesperson.
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37. Creative Marketing Ideas..
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38. 6 creative marketing ideas
Get a branded tattoo.
Create a business
mascot to help
promote your brand.
Take a controversial
stance on a hot
industry topic.
Pay for wearable advertising.
Get a full body branded paint job
done on your company vehicle.
Sign up for online business training
to revamp, expand and fine tune
all your marketable skills.
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39. Your Branding & Marketing Specialists
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Fresh Ideas. Endless Possibilities.
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