This document discusses using a real-time strategy (RTS) game framework to develop a digital marketing strategy. It maps common RTS game elements like resources, troops, battlefields, and enemies to marketing strategy components like budget, instruments, media spaces, and competitors. It suggests developing combinations of units/instruments tailored to different opponents. The goal is to outsmart competitors and win consumers' attention for a brand or product by developing flexible strategies that can be adapted based on goals, insights, and creative ideas.

1. WTFS
OR
WHAT THE F*CK
STRATEGY?
2014

3. WHAT IF
Digital strategy becomes an RTS – Real Time Strategy
game?

4. RACE – BRAND

5. BASE – PRODUCT
That we defense and trying to destroy opponent base.

6. RESOURCES – BUDGET
In strategy we mining resources to build structures. And
in a real campaign we need a budget to launch ad
instruments.

7. TROOPS – INSTRUMENTS
BANNERS
VIRUS VIDEO
SPECIAL PROJECT
ADWORDS

8. BATTLE FIELD – MEDIA SPACE
Battlefield is all the channels which we use in our strategy
and media. And there is the war going for consumers
attention.

9. ENEMY – COMPETITOR
Win your competitor is important because the victory
means we have consumer’s attention on our
product/brand.

10. AUDIENCE – CONSUMERS
Their attention to our brand is the aim for strategy

11. IN STRATEGY
We have a final number of type units.

12. BUT
You can combine units and have infinite
numbers of combinations.

13. THIS
Gives us huge different ways to win an opponent.

14. PRESS X TO WIN
No easy ways to win. You should be smart and use
different strategies for different opponents.

15. REALLY NEED?
On a low levels (vs the lame/noobs) you can win by
using only one strategy or one type of units.

16. SEMI-PRO, PRO GAMERS –
can beat you very fast. You should use a strategy to win
them.

17. SO MANY TITLE GAMES
And many type of strategies:
• Content
• Digital
• Creative
• Social media
• Media
• Communication

18. WHO IS THE CLIENT
Every business which understand the
importance of the movement in one direction
and want to evaluate and grow his company.
(honestly not all)

19. WHEN IT NECESSARY?
Every time when you understand that one ad
channel is not enough to grow. When your
business grows very fast and chaotic.
Every time when you want more than just sells
or want to create a big brand name!

20. HOW TO COOK?
It’s easy, but stop. It’s hard.

21. PLANNER
Commander and army listen him. Want to be
that man. Good it’s first step to become a
strategist!

22. GOALS
What is the main goal of strategy? May be some
additional achieves to support the main goal?

23. PEOPLE
TA for your strategy. Its people, but who are
them, what they love and etc. Show a common
day in their real or digital life.

24. ENEMY
Who’re your main competitors? In category and
out of it.

25. INSIGHT
Out of the box! Not generic.

26. IDEA
And people will love your campaign!

27. RTB
Always better to have RTB.
RTB – REASON TO BELIEVE.

28. CREATIVE
Or not creative…

29. HOW AMAZING
Should be creative?
Every planner should decide by himself.

30. KPI
Achieved or not?

31. PRICE
Like agencies love to say: It depends.

32. PRESENTATION
How many slides? KEYNOTE or POWERPOINT?

33. SHUT UP AND TAKE MY MONEY
How will you sell the strategy to client?

34. NOW
Let’s do this word by word.

35. FLEXIBLE
Because you got the aim and should it to
achieve.

36. ANY QUESTIONS
Always welcome!
• seoserch@gmail.com
• @seoserch
• facebook.com/dimanius
• http://www.partmedia.ru/