Sales Tools That Sells Pools is a brief overview of real sales tools for pool builders and designers.

1. Sales Tools, That Sells Pools $OLD Real sales tools that will assist you, today

2. What’s In Your Wallet? Sales Tools, will add sales and cash to your wallet. Have these tough economic times got your wallet a little thin?

3. Real Sales Tools Marketing and Technology Strategies for Pool Builders

6. What’s In Your Marketing Plan?

7. Company Logo

8. Sample Logos

9. Job Signs Does your job sign stand out?

10. Business cards

11. Business card samples Don’t forget to utilize the back with your message

12. Post Cards

13. Direct mail to potential clients or just to keep in top of mind to customer database Your customers buy when they are ready, not when your ready to sell to them

16. What’s In Your Brochure?

17. Brochure Sample Does your brochure look like the rest of the brochures in a stack on the dining room table with a different photo, name and the same product literature?

18. What’s your compelling story? Why should they choose you above your competition

19. Leave behind more than just manufacturers literature

20. Utilize every inch of your brochure real estate

21. Your Story, Why Choose Us Make sure your competitors can’t make the same claims

22. Leave behind copies of any articles on your company

23. Separate yourself as an industry leader in using today’s technology and providing your customers with the very best in project management and communications

25. Let them know why they should visit you

26. Highlight Awards or Accomplishments A Picture Tells A Thousand Words

27. “ A Dream Sheet” Big 11’x17’ color both sides and on heavy card stock

29. Go Green Help Your Customers Go Green and Save Green $$$

30. Be creative in your Specials and Promotions and use timelines to assist in closing sales. Keep your competition quessing

31. What’s In Your Presentation? Presentation is EVERYTHING What’s in your presentation? Do you have a presentation book, brag book, sales blab or have you put together a structured laptop presentation to WOW your clients?

32. Utilize today’s technology and develop your custom presentation and present like a pro Control your presentation with a mobile device

33. What’s In Your Advertising and Promotions?

42. Customer care manuals Let your customer know you care about them

44. What’s In Your Design Gallery?

49. What’s In Your Virtual 3D Gallery?

50. WOW them with design

54. What’s In Your Photo Gallery? Use subliminal messages

56. Make it personal, add real people

59. What’s In Your Pricing And Proposals?

63. What’s In Your Construction Plans?

68. What’s In Your Leads Management?

71. What’s In Your Project Management?

75. What’s In Your Email Marketing?

77. What’s In Your Mobile Marketing?