Web marketing is an essential strategy for businesses with products and target markets that are well-suited to the digital space. To be effective, web marketers must have a deep understanding of their target customers in order to guide them to their business and away from competitors. Successful web marketing campaigns are purposeful and persuasive, clearly conveying the value proposition in a way that addresses customer needs and motivations.

1. Intro to Web Marketing Presented by Lindsey Fair
MARK5000: Class 1

2. WHY web marketing?
Everyone is doing it.
Everyone should do it.
For those with a product and target
market that map onto digital – you
should do it.
It works for everyone

3. Know Your CUSTOMER

4. If you’re
customers don’t
know where
they’re going,
any click will take
them to your
competitor who
will show them
the way.

6. Why, Who & What

7. CAMPAIGN Thinking
To convince ...
To ...
Instead of ...
Because ...

8. the ROLE
of a web
marketer

9. WTF?
What’s
that
frase?