IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
Brand New Game Digital Interactive BrandingBart Hufen
This presentation helps organisations and brands to develop a Digital Interactive Branding strategy. It deals with three topics:
1 - Objectives (Be Remarkable, Be Relevant & Build Relationships)
2 - Internet is NOT a medium
3 - The CoCha model from concept to consumer
We at BBH Stockholm are stellar when it comes to designing digital products and services. But actually, the interface is just the tip of the iceberg and a lot happens under the surface before any sketch is drawn or line of code is written.
The service design handbook guides you to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys. It shows how we can use customer journey understanding as a tool to empathise and find new opportunities to delight customers. We reveal our recipe for success for creating products and services that are not only desirable, but also make business sense and are feasible from an organisational and technical perspective.
This handbook also goes beyond the hard facts, and takes into account the ecosystem in which these services are built — the organisation. Design thinking, in other words creative problem solving through empathy and experimentation, requires a supportive organisational structure, agile leadership and a culture that encourages entrepreneurship and initiative.
We hope you enjoy reading our handbook as much as we enjoyed compiling it!
--
bbhstockholm.se
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
Brand New Game Digital Interactive BrandingBart Hufen
This presentation helps organisations and brands to develop a Digital Interactive Branding strategy. It deals with three topics:
1 - Objectives (Be Remarkable, Be Relevant & Build Relationships)
2 - Internet is NOT a medium
3 - The CoCha model from concept to consumer
We at BBH Stockholm are stellar when it comes to designing digital products and services. But actually, the interface is just the tip of the iceberg and a lot happens under the surface before any sketch is drawn or line of code is written.
The service design handbook guides you to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys. It shows how we can use customer journey understanding as a tool to empathise and find new opportunities to delight customers. We reveal our recipe for success for creating products and services that are not only desirable, but also make business sense and are feasible from an organisational and technical perspective.
This handbook also goes beyond the hard facts, and takes into account the ecosystem in which these services are built — the organisation. Design thinking, in other words creative problem solving through empathy and experimentation, requires a supportive organisational structure, agile leadership and a culture that encourages entrepreneurship and initiative.
We hope you enjoy reading our handbook as much as we enjoyed compiling it!
--
bbhstockholm.se
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
The Branding of Your Blog 4 Success! Vol. 2TerryClark17
Blogging isn't about writing your story. It's about putting yourself on this path for building your brand name. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it. The Branding of Your Blog 4 Success! Vol. 2 -
"An Effective Way to Build Rapport with Customers & Gain Repeat Business".
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Strong brands possess credible, relevant and distinctive brand promises. Even more
importantly, they fulfil these every day. Developments in social media changed the world
of brands. It has become a zillion-channel place where anyone can express their opinion
about your brand and where that opinion will be heard. So, how can you deal with this?
The answer is simple: with trust. The execution, however, is far more complex.
Could you be doing more to bring your company together? Drive company culture by ensuring that your employees stay connected, are in sync and focused on a unified company vision.
Digital Customer Care in 2018 - best practices from 12 expertsJulien Rio
12 customer service international experts share their best tips for an optimal customer care strategy.
Omni-digital, customer experience, customer satisfaction, NPS, FCR, every aspect of the contact centre strategy reviewed by experts.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology.
The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
Not every product is a Brand. And your company has a lot of products to sell. Tell a success story from inside your company about turning, building, re-launching a brand what are the steps that were used towards this brand, or launch a new brand in to the market. And mention from your point of view and with understanding of the branding cycle what is/are the thing(s) that your company were missing that made this brand failing in the market, and what was the problem, and how did your company do to re-brand or re-launch it and made it a successful brand and be able to compete successfully in the market.
The debate about which to brand first the company or its brands, from your point of view supported by examples which comes first and why.
Also, tell us about your company and its Brands.
What did your company do to brand itself and what did it do to brand its products, and what are the positive things and negative things for branding itself first and if branding its products first.
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
Brands in Transition: Creating the Right Communications MixMWWPR
Public Relations, in its many forms, should be an essential strategic discipline within a company’s 360-degree brand marketing framework. Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Fully Decked Up ImagePPTs Designs in Laptop
WE DESIGN FINANCIAL PPTS
We're a top presentation design agency that creates clear, compelling and persuasive rich media PowerPoint presentations to help you present better.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
The Branding of Your Blog 4 Success! Vol. 2TerryClark17
Blogging isn't about writing your story. It's about putting yourself on this path for building your brand name. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it. The Branding of Your Blog 4 Success! Vol. 2 -
"An Effective Way to Build Rapport with Customers & Gain Repeat Business".
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Strong brands possess credible, relevant and distinctive brand promises. Even more
importantly, they fulfil these every day. Developments in social media changed the world
of brands. It has become a zillion-channel place where anyone can express their opinion
about your brand and where that opinion will be heard. So, how can you deal with this?
The answer is simple: with trust. The execution, however, is far more complex.
Could you be doing more to bring your company together? Drive company culture by ensuring that your employees stay connected, are in sync and focused on a unified company vision.
Digital Customer Care in 2018 - best practices from 12 expertsJulien Rio
12 customer service international experts share their best tips for an optimal customer care strategy.
Omni-digital, customer experience, customer satisfaction, NPS, FCR, every aspect of the contact centre strategy reviewed by experts.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology.
The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
Not every product is a Brand. And your company has a lot of products to sell. Tell a success story from inside your company about turning, building, re-launching a brand what are the steps that were used towards this brand, or launch a new brand in to the market. And mention from your point of view and with understanding of the branding cycle what is/are the thing(s) that your company were missing that made this brand failing in the market, and what was the problem, and how did your company do to re-brand or re-launch it and made it a successful brand and be able to compete successfully in the market.
The debate about which to brand first the company or its brands, from your point of view supported by examples which comes first and why.
Also, tell us about your company and its Brands.
What did your company do to brand itself and what did it do to brand its products, and what are the positive things and negative things for branding itself first and if branding its products first.
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
Brands in Transition: Creating the Right Communications MixMWWPR
Public Relations, in its many forms, should be an essential strategic discipline within a company’s 360-degree brand marketing framework. Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Fully Decked Up ImagePPTs Designs in Laptop
WE DESIGN FINANCIAL PPTS
We're a top presentation design agency that creates clear, compelling and persuasive rich media PowerPoint presentations to help you present better.
https://www.YourVideoMarketingAgency.com How To Increase Website Traffic Organically?
As the old saying goes, a picture is worth a thousand words. In this case, it is worth a million dollars. The internet has proven to be the perfect place to sell products online. In this case, the video has proven to be the perfect medium to showcase products and services. If you want to have a business that is thriving, then you need to get your product online.
It is more affordable and readily available now, and it is a fundamental part of how even the smallest businesses work together.
The organizations that did not procrastinate about the possibility of video marketing were ahead of their competition.
What Is Video Marketing? - The Basics
Video promoting is an essential part of the advertising and marketing industry. Videos are not only used to promote a business but are also a vital part of the internet and the social media industry.
Importance of Video Marketing, Why It's Important
Google bought YouTube in October 2006. By 2009, there were seven different ad formats on the platform. YouTube is now the second most visited site in the world.
The popularity of video is growing because it's easier and cheaper to produce than other forms of communication. However, that's not the only reason why
If an image can say a thousand words, what can a video do? While video marketing is an effective form of digital marketing, many business owners dismiss it as a viable option for their business. This could be due to discomfort in front of a camera, a lack of videography equipment or a relevant skill set, or simply because they don’t know how video marketing would fit into their marketing mix. After completing this episode, the business owner will have a much clearer understanding of how to do video marketing and many of the potential objections to this form of marketing will have been addressed.
Part of the webinar series: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021 - PART II
See more at https://www.financialpoise.com/webinars/
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
8 steps to create a brand strategy pdf slides.pdfDeanna Dias
🚀 Ready to spice up your business life? Dive into my Brand Strategy Blog – where building a brand is cooler than inventing a new flavor of ice cream! 🍦 Business advice so fresh, it's practically minty 🌟 #BrandMaverick #BusinessBanter #BrandJokes #EntrepreneurLaughs #BrandBoss #DeannaDias #HowtoBusiness #ReadThisOrWeWillMakeBadPunsAboutYourBrand
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
Elevate your marketing game with the latest trends in video marketing! Our presentation breaks down the must-know strategies to incorporate into your plan. Dive in for actionable insights that will set your brand apart. Ready to shine? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/video-marketing-trends-to-incorporate-into-your-marketing-plan-infographic/
Similar to Brand building for your IT Company | Pixelsutra (20)
The meaning of Education has changed with the changing time. Now, how to read and write a language is not the real education. It is more than that and hence, there is always something new happening in the Education sector.
The growing number of children in online game rooms and interactive websites provide ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of broadcasters aimed at children’s audience, the media space for toy ads has grown quickly.
Deep description and marketing analysis of the Toy industry: https://pixelsutra.com/toy-industry/
If you sell paint, you’ve got a lot of boarders. Specialty stores, other independent home improvement stores, farm supply stores, big boxes and even discounters like Walmart all want to sell to it.
The poultry sector has undergone major structural changes during the past two decades due to the introduction of modern intensive production methods, genetic improvements, improved preventive disease control and biosecurity measures, increasing income and human population, and urbanization
More Details: https://pixelsutra.com/poultry-industry
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.
Milk & dairy products has been seeing of the most frenetic activity over the past couple of years. Multinational & Indian corporate giants jumped into the market
More Details: http://pixelsutra.com/uncategorized/dairy-industry-market-analysis-and-marketing-strategies/
While everyone around us is busy running around to turn their dreams and ambitions into a reality; some of the kind-hearted ones, slow down to look around. They can feel the pain of others and want to help them out. Moreover, they inspire others to do the same. A majority of these people are working for NGOs around the world.
More details: https://goo.gl/mk6uPk
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Your money doesn’t grow on trees…But it can surely grow in financial institutions like banks! The banking sector is the backbone of our economy. Thus, the importance of banks cannot be overstated.
More Details: http://pixelsutra.com/blog/banking-sector-marketing-tools-that-you-can-bank-upon/
More from PixelSutra Design Services Pvt. Ltd. (10)
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3. Introduction
IT industry empowers every other industry. Think of a famous brand in the IT industry.
Try to remember the times when you encountered that brand name….You may remember
someone who works for the brand or uses its products…a video shared by your friend with the
brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and
stay fresh in the minds of people. Trust us, there is no easy way out! You need to make
extensive efforts in the right direction to build your brand name.
1Brand Building For Your It Company
4. Spot, Study & Shoot
So, how should you get started? First of all, identify your target market. Then, understand your
target audience. Are they B2B customers or end-users? What kind of jargons do they use? What matters to
them? What would they appreciate the most? For instance, if your domain is education, your audience
would be the school authorities, tuition-classes, parents and children.
They would appreciate something that is affordable, reduces the workload (for parents, teachers and
students) and improves the student’s performance. You should use jargons like revision, score, practice etc.
Lastly, where can you reach them? Where do they spend most of their time? You can reach school
authorities by scheduling meetings, sharing enticing videos through emails etc. Win the trust of the parents
through some testimonial videos on your website and reach out to the students through social media.
Thus, define all your objectives, pick them one by one and bring your plans into action.
2P I X E L S U T R A
5. You do not have to push your products! Rather, lend a helping hand and focus on building long-
term relationships. You also need to form a strong bond with your employees. It is impossible to grow as a
company unless you promote their growth. When they walk around with the ID cards or interact with your
clients, they are acting as your brand ambassadors! Your employees tell the inside stories of your company
to the outside world. So, why not start your branding as an employer first? Attract the best talent to make
up your company.
Testimonial videos are instrumental in reinforcing your brand image. Sharing experiences of
people (customers or employees) who are happy and satisfied with your company will not only project a
positive image of your brand but will also encourage others to associate with you. You can also create video
case studies to showcase your impact on other businesses. If your client is a renowned brand…Nothing like it!
https://
www.youtube.com/
watch?
v=wbDweun3C0E
https://
www.youtube.com/
watch?
v=74Mwa5nxrD0
Exploit Advocacy
3Brand Building For Your It Company
6. That’s how you showcase the benefits of your product without trying too hard. But is it enough to just talk
about the benefits? What if the audience do not understand your product/service? Well, this normally
happens when either you are good at innovating or your prospects are not quite familiar with the
technology. It such cases, you need explainer videos. These short videos are great at simplifying things.
‘Explainers’ Make It Clear
Whether your aim is B2B or B2C marketing, it always helps if your video features people who regularly work
with the products/services you offer and know about the domain. Such people are more relatable for your
audience because they would talk like your prospective customers.
https://
vimeo.com/
59219333
P I X E L S U T R A 4
7. What if your product/service is still not ready but it is so awesome that you just can’t resist talking
about it? Basically, you want to create a hype in the market. Yes, we are talking about product teasers and
trailers! We do have it in IT industry…Don’t believe us? See for yourself:
The problem-solution approach is quite popular in explainers. You start with a problem that a
potential buyer is facing (it helps in need generation). Later, you demonstrate how you can solve the problem
and provide multiple benefits. If you want to go above and beyond to explain about your product/service in
detail for your niche market, go for product demo videos.
Spark an Excitement
https://
www.youtube.com/
watch?
v=xGijus2t85E
https://
www.youtube.com/
watch?
v=5faqB9YLS_8
5Brand Building For Your It Company
8. Flash Your Portfolio
When we talk about brand building, we cannot limit ourselves to specific products. Your
organization may be competent in a variety of domains, you may have achieved multiple targets and
crossed many milestones. These are the things that make your brand big and you need corporate videos to
sum it up.
Imagination Knows No Limits
When shooting something is impractical/impossible or when you need something more creative
than a real footage….Animation comes into picture! Animation knows no boundaries, only your
imagination is the limit. You can make videos as simple & clean as you want or you can demonstrate
complex stuff…make it 2D or 3D…make it professional or funny…it’s all up to you.
https://www.youtube.com/
watch?v=ijUTTUmmLYs
https://
vimeo.com/
133012258
https://
www.youtube.com/
watch?
v=ijUTTUmmLYs
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9. Go Live
Who says you need recorded videos to increase your brand visibility? Live videos are the hottest
trend in the digital world! Share some candid videos of your customers or some light moments captured at
the workplace. If you want to be known as a knowledge leader, organize live discussions with experts.
Increase the involvement of viewers by asking them to participate in the discussion through comments or
tweets.
Give It a Personal Touch
You may want to get closer to your target customers by sharing their happiness and celebrating
special occasions with them. Remember that your customers are people, and treat them like that. Such
videos can help you humanize your brand:
https://
www.youtube.com/
watch?
v=TyJBgYAcBLs
https://
www.youtube.com/
watch?
v=Yg0ZcwE0Sl8
7Brand Building For Your It Company
10. Need to get even more closer to the people? Go ahead and meet them during the relevant events.
This will give you a chance to interact with them on a personal level and leave a lasting impression on them.
They will surely remember you for a longer time. For those who could not meet you? Show them your
presence by covering the main event highlights in a video.
Empower Crew and Customers
When you get in touch with people, make sure you leave them with something positive. Empower
them with knowledge. Educate your audience. You can break down a topic into smaller chunks and produce
a series of informative videos.
https://
www.youtube.com/
watch?
v=8_5mbiCgIVw
https://
www.youtube.com/
watch?
v=3px6ChBI7KM
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11. And why not use such training videos for your employees? When it comes to Learning &
Development, videos have proven to be more interesting and captivating. They are a one-time investment
and can be used conveniently until the content becomes out of date. Better ROI you see? Employers that
care to educate their employees not only perform better but also earn a good reputation in the job market.
Gamify
Gamification is another interesting way to train your employees and engage your customers!
According to a whitepaper by Cognizant, “By adding game mechanics holistically to training and other
business critical processes, organizations can improve employee engagement, boost productivity and lift
operational performance.”
Trainings do not always have to be boring to be more productive. If you feel the need to add some
energy to the learning, design the course with some levels, points, competitions, leaderboards, badges etc.
Let your employees have fun while they strive to be the grandmaster of a skill!
Gamification is for customers too! It’s not a new thing but it definitely works! The more they deal
with your brand, the more badges and privileges they get. Virtual rewards can attract more return
customers and result in longer association with your brand.
https://
vimeo.com/
53538820
Apps Add Agility
If you want to be known as an expert in your field, share your research on the internet. Brands like
Accenture are known for sharing in-depth insights. Apps go a long way in connecting you to the people, on
a personalized level. Accenture Outlook provides notification on the trending topics and industry insights
based on your interest.
9Brand Building For Your It Company
12. Why not facilitate the users with an app that lets them update things on the go? SAP Sales Manager
accesses the SAP CRM application and allows sales professionals to securely execute lead-to-quote-to-
order processes right from their mobile device! Dell PartnerDirect is designed to help the Dell Channel
Partners in improving their productivity by quickly and easily registering deals.
These apps may look like simple services provided to the clients, end-users or employees but there
is more to these apps than what meets the eye! Some apps become a way of life for the people and brand
loyalty gets ingrained in their routine behaviour.
IT companies are believed to be trailblazers in technology adoption. So, why should you stay
behind? The early adopters like Accenture, IBM, Microsoft have already come up with cool marketing
application of Virtual Reality and Augmented Reality.
Be Unique with AR & VR
These two technologies not only enhance the understanding but also draw a large number of
audience, because they are new and have cool applications! For instance, IBM took the viewers on an
immersive tour of its Research Microelectronics lab in New York. The video is informative and interesting.
This is how top brands set themselves apart!
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13. https://
www.youtube.com/
watch?
v=AGx8ZAVIvF4
https://
www.youtube.com/
watch?
v=SKPYx4CEIlM
Accenture is attracting applicants with the Accenture Careers 360 VR Tour. The app delivers an
immersive, 360-degree view of the digital innovations and cutting-edge work that the employees can be
part of, if they join Accenture. Do you want to be known as a technologically advanced brand? Why not try
some innovative ways to train your developers? How about coding in Virtual Reality?
There is nothing better that Augmented Reality to provide more information about the real work
objects. Accenture Augmented Reality is an innovative app that helps the brand communicate with the
audiences in a highly-engaging way. It superimposes computer-generated images and content onto real-
world environments so as to enhance the user’s perception of reality.
11Brand Building For Your It Company
14. Your brands need to be present almost everywhere, at trade shows, office waiting areas, social
media, mobile apps, whitepaper, blogs, vlogs, emails etc. Choose the place and content that suits your
brand. So, start today and make sure that when you introduce your company, people say “Oh…that’s a big
brand, we have heard a lot about it!”
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15. Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
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