This document summarizes a cold calling workshop that discusses how to effectively conduct cold calls. It outlines tips for starting a call, such as using the START model to set up for success, take control of the call, ask high-value questions, remove obstacles, and take care of the customer. It also discusses communicating effectively by validating statements, listening, understanding the customer's perspective, uncovering needs, and avoiding transactional questions. Additionally, the document covers brainstorming the objective and tone for different types of customers and simulating a cold call with feedback.