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COLD CALLING
In essence cold calling is the art of
approaching someone professionally,
openly and meaningfully, with a
sensible proposition.
It is your first contact with a potential employer or client, so get it right!
All successful entrepreneurs, politicians and business people have the skill
of cold calling. This is how they became successful!
HOW TO DO IT
Successful cold calling relies on your own attitude towards cold calling.
If you see it as a numbers game, or look at it as a chore, cold calling is a painful grind;
depressing, embarrassing, draining, exhausting, just horrible.
It can be heard in your voice – who wants to be called out of the blue by
human junk mail?
“I no longer want to talk to you”
Be positive, friendly and relaxed
Not pushy, over familiar and ‘cool’
Speak clearly, and use a good range of tones in your voice (without sounding weird)
Don’t mumble or repeat speech affectations (eg saying “like” every other word)
ON THE PHONE YOU ARE JUDGED BY HOW YOU SOUND AS WELL AS WHAT YOU SAY
SMILE AND DIAL!
And remember that you are in control of the call
Preparation
You have already prepared yourself.
You are in a positive frame of mind. You feel confident. You feel peaceful.
Who are you calling?
If you were calling this guy (David Bailey) for work experience it would make
sense to find out something about him, his recent projects etc so that you
have something to discuss with him. Also find out what sort of person he is so
that you can adapt your phone persona to suit.
Your objective is to engage in conversation
THE CONVERSATION
Don’t launch in with a long introduction to yourself - keep it brief, then segway
into getting the contact to talk about themselves (everyone’s favourite subject).
Don’t ask ‘closed’ questions (yes or no answers) – try giving options so that they
have to give an answer – eg “Are you working in the studio or location
at the moment?”
Agree with them, and say things that they will agree with. EMPATHISE!
Take notes – they will help you when you call again
THE CLOSE
Close the call, but always leave the door open!
The ‘close’ is when you make your proposition . Try not to make it a “Yes” or “No”
answer. Your main aim is to meet up with them, show your work and your friendly
face. Your secondary aim is to set up a time when you could call again
It is important that it doesn’t sound like a close, just a natural end to the conversation
TASK: INCLUDE IN YOR FOLDER:
A list of points that you would want to make about yourself during a cold
call conversation – put them into conversational language, you are not
writing a CV
A list of things you want to find out about the contact (without sounding nosey)
Some neutral topics for conversation where there is a general consensus
of opinion (eg “Isn’t Nick Clegg a spineless little toad?”) *joke
Some successful cold callers:
Rankin Nick Knight Tim Walker David LaChapelle
…anyway, you get the idea!

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Cold calling

  • 2. In essence cold calling is the art of approaching someone professionally, openly and meaningfully, with a sensible proposition. It is your first contact with a potential employer or client, so get it right!
  • 3. All successful entrepreneurs, politicians and business people have the skill of cold calling. This is how they became successful!
  • 4. HOW TO DO IT Successful cold calling relies on your own attitude towards cold calling. If you see it as a numbers game, or look at it as a chore, cold calling is a painful grind; depressing, embarrassing, draining, exhausting, just horrible. It can be heard in your voice – who wants to be called out of the blue by human junk mail?
  • 5. “I no longer want to talk to you”
  • 6. Be positive, friendly and relaxed Not pushy, over familiar and ‘cool’ Speak clearly, and use a good range of tones in your voice (without sounding weird) Don’t mumble or repeat speech affectations (eg saying “like” every other word) ON THE PHONE YOU ARE JUDGED BY HOW YOU SOUND AS WELL AS WHAT YOU SAY
  • 7. SMILE AND DIAL! And remember that you are in control of the call
  • 8. Preparation You have already prepared yourself. You are in a positive frame of mind. You feel confident. You feel peaceful. Who are you calling? If you were calling this guy (David Bailey) for work experience it would make sense to find out something about him, his recent projects etc so that you have something to discuss with him. Also find out what sort of person he is so that you can adapt your phone persona to suit. Your objective is to engage in conversation
  • 9. THE CONVERSATION Don’t launch in with a long introduction to yourself - keep it brief, then segway into getting the contact to talk about themselves (everyone’s favourite subject). Don’t ask ‘closed’ questions (yes or no answers) – try giving options so that they have to give an answer – eg “Are you working in the studio or location at the moment?” Agree with them, and say things that they will agree with. EMPATHISE! Take notes – they will help you when you call again
  • 10. THE CLOSE Close the call, but always leave the door open! The ‘close’ is when you make your proposition . Try not to make it a “Yes” or “No” answer. Your main aim is to meet up with them, show your work and your friendly face. Your secondary aim is to set up a time when you could call again It is important that it doesn’t sound like a close, just a natural end to the conversation
  • 11. TASK: INCLUDE IN YOR FOLDER: A list of points that you would want to make about yourself during a cold call conversation – put them into conversational language, you are not writing a CV A list of things you want to find out about the contact (without sounding nosey) Some neutral topics for conversation where there is a general consensus of opinion (eg “Isn’t Nick Clegg a spineless little toad?”) *joke
  • 12. Some successful cold callers: Rankin Nick Knight Tim Walker David LaChapelle …anyway, you get the idea!