Social Media Marketing Strategy
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Morgan's Tutoring Services aims to build public awareness through a social media marketing strategy that includes creating an ecommerce Facebook page, running Facebook ads, sending e-newsletters and other announcements, and increasing search engine optimization through tools like Google Analytics. The strategy outlines creating personas for two potential customers - Joe Smith, an 18 year old male high school student saving for college, and Alyssa Shortall, a 45 year old female bank teller who has worked at her company for 10 years.
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Social Media Marketing Strategy
- 1. 1 Social Media Marketing Strategy To Build Public Awareness
- 2. 2 Name Joe Smith Alyssa Shortall Personal - Age - Gender - Education 18 Male High School 45 Female Bachelors Degree Family - Spouse - Children - Relatives Single None Mother and Father Divorced 3 children Common-law Work - Job - Income - Why Grocery store clerk $11/hr Saving up for college tuition Bank Teller/ $20/hr Received multiple raises after working for company for 10 years Live - Where - How long - Why there Calgary, AB 3 years Moved because parent got better job Chilliwack, BC 10 years Taking care of elderly mom’s health Personas – B2C
- 3. 3 Adult Tutoring Services Social Media Strategy Morgan’s Tutoring Services Ecommerce Page Includes FB Ads E-newsletters and other electronic announcements While increasing SEO (e.g. Google Analytics)