The pittsburgh cultural trust

2. What is the goal?
-Current Membership,
What Is The Goal?
6,861 members
-Increase to 10,000
members by 2015

3. Who is the Target Target Market
Market?
Ages 18-34
-Approx. 262,315 people ages 20-34 living in
Allegheny County
Recent Graduates
-More than 98,810 people over the age of 25 have a
Bachelor’s Degree or higher in Allegheny County

6. Race Demographics of
Pittsburgh Universities
● Carnegie Mellon
University

7. Race Demographics of
Pittsburgh Universities
● Duquesne University

8. Race Demographics of
Pittsburgh Universities
● University of Pittsburgh

9. Race Demographics of
Pittsburgh Universities
● Point Park University

10. Who is Enrolled?
Student Enrollment
Point Park University has 950 students living on campus just
minutes away from the Cultural District

11. Who is Enrolled?
Allegheny County Residents
Enrolled in Higher Education

12. What Education level is your Target Market?

13. What are their
Earnings?
Median Earnings 2013

15. Allegheny County Employment

16. Survey Results
100 people polled
10 questions

17. Are You Male or Female?
34% 65%

18. How Old Are
You?

19. What is Your
Ethnicity?

20. How many live performances or shows have you attended in the
last 6 months?

23. Are You Aware of Student Ticket Prices?

24. How would you prefer to be notified about
upcoming events in your community?
13% 44% 42%

27. Recommendations
Dinner and a Movie
Providing a special offer to new members can give people the whole experience of the Cultural
District.
Partnering with local restaurants such as Meat and Potatoes, Proper, Sixth and Penn etc. can
provide a new benefit to going to a show.
Social Media
Use Facebook, Twitter, or Instagram to connect the target market directly. Notify them of
upcoming shows, deals, and contest.
The “Voting on a Show” was favorable according to the survey so using Hashtags or Likes to
give followers the option on what shows will come to Pittsburgh.

28. Opportunity in the Cultural Trust’s Backyard
About 53% of people surveyed were unaware that there is student pricing, so advertising through
University websites and newspapers will help gain more opportunities to get more memberships and/or
larger ticket sales.
Partnering with the Universities to get access to email lists that will directly connect to the students
to help reach out to student in a more effective manner
Point Park University and Carnegie Mellon University are the teams top choices based on student
diversity, programs, and/or location.

29. We’d like to take this time to
answer any questions

30. Sources
-http://www.census.gov/acs/www/
-http://www.collegedata.com/
-Jennifer N. Schooley Presentation
-http://www.trustarts.org/
-www.surveymonkey.com