Ryan is a marketing company that specializes in understanding consumer behavior and empowering brands through multi-channel communications and insights. They employ proprietary research tools and expertise in digital, experiential, promotional, and Hispanic marketing. For Mead Five Star, Ryan developed an integrated 360 campaign including TV, print, online media, and social networking to drive brand preference and a 5% sales increase for the 2008 back-to-school season.

1. Ryan Partnership Credentials 06.09.10

2. How Did Consumers Take Control of Brands? When did every consumer get equal access to a brand? Why does an individual consumer’s opinion count so much? When did every retailer become the same size? Ryan understands this new behavioral shift in consumers better than anyone. We don’t just study it, we live it daily. We actually attempt to further magnify the impact of digital in all communications, information, activation, community and relationship marketing. Because it works.

3. Ryan is Multi-channel Ryan employs multi-channel communications, online and offline, to motivate, inspire, excite, amuse, solve, bond…to touch emotions…to change perceptions and behavior, to create an ongoing relationship that drives sales. Promotions Consumer Shopper Shopper/Retail Marketing Interactive Online/CRM/Social Research Insights & Measurement Cultural Hispanic Marketing Experiential Event Marketing

4. How do we achieve success? Ryan Insights: New insights and research tools and techniques that generate sustainable competitive advantage. Ryan Digital: Leading edge, platform-agnostic digital marketing, in both proven and emerging digital media. Ryan Experiential: New venues, new technologies to create the most relevant consumer brand immersions. Ryan Activation: Promotions that change and reinforce consumer behavior before, during and after the sale. Ryan Shopper: Digital shopper technologies that change the shopper experience and reward purchase.

5. What Makes Us Different We are a single organization that is proven to effectively engage consumers before, during and after they shop wherever they are with persuasive strategy, activation and relationship plans they didn’t expect So they open their wallets and buy

6. We have four points of difference

8. Proprietary research tools from PDI / Knowledge Networks with exclusive access to 16 million consumers’ daily shopping behaviors

10. 3. Integrated senior marketing consultants: Digital marketing experts from top companies and agencies 25 years of consumer and shopper activation successes Client-side trained and proven to drive deep client relationships

11. 4. Award winning digital and offline creative talent 2007 Agency of the Year Consumer Promotions Hellmann’s: 2008 Gold Effie 2008-9 Top 5 Agency Shopper Marketing Cheesecake Factory Drive Out Hunger Tour: 2009 Golden Halo for Cause Marketing Nestle Very Best Kids: 2009 Internet-based Loyalty Marketing Winner Outstanding Achievement in the Lifestyle Category: 2009 Interactive Media Award Lufthansa: 2009 Best Online Airline Campaign

12. We Are The Largest Privately Held Marketing Company Founded 1984 Privately Held 7 Offices in U.S. 400+ Employees $148 Million+ Revenues

13. We work with iconic brands.

14. Success begins with a Great Idea. We are dedicated to uncovering Creative Platforms and Ideas It’s our mission to create ideas that become the basis for surrounding Consumers and Shoppers with a unified compelling motivation to take action.

15. Promotional Marketing “Activating consumers through Big Ideas that reach consumers through National, Regional, and Retail Promotional Marketing Platforms”

16. Experiential Marketing

17. Direct and Interactive Marketing

18. Breakthrough Creative Print Campaigns

19. Dramatic Presence Campaigns

20. Creating Entertainment Platforms

21. Hispanic Promotion Experts Grass Roots Launching a brand targeting Hispanic women in Neighborhood salons Experiential Marketing Creating the ultimate Clamato experience through a surround sound of local market efforts Promotional Advertising Retail Activation Promotional Partnerships

22. Here’s what Ryan can offer you Activation Strategy Development Promotional Planning / Activation Digital Marketing Loyalty / CRM Social Marketing / Mobile Integrated Extensions to Retail Experiential / Presence Marketing Research Services Visual Identity Development Hispanic Lifestyle Marketing Global reach/partners

23. Case Study Mead Five Star

24. Mead Five Star

25. Challenges & Solutions Challenges: How do we prove price/value of a premium (commodity) product and drive incremental sales in an uncertain economic environment? How should we communicate Five Star’s brand essence of product performance and durability in a way that appeals to teens? Solution: Develop an integrated 360º Five Star Masterbrand campaign to further drive brand preference and sales in the 2008 Back to School season

26. Five Star TV “FIVE STAR PERFORMANCE”:30 SECOND TV SPOT ANCHORED THE CAMPAIGN http://www.youtube.com/user/MeadFiveStarBand

27. Five Star Print FULL PAGE PRINT ADIN TEEN GIRLS PUBS

28. Five Star Online Media Flash and rich media creative Placement on teen-centric media properties such as MiniClip, Pandora and the Hearst Network of sites

29. Five Star Experience Integrated into Mead.com Media drives to Five Star branded Page on Mead.com Product Reviews Product Demos TV Spot Battle Of The Beats Online Game with Contest Overlay

30. Social Networking on Facebook and YouTube FACEBOOK Integration of “Battle of the Beats” game Bonus Mead Money Madness points Downloadable wallpapers and product reviews Five Star TV spot YOUTUBE Extended version of TV spot Users can submit their own TV spot Video reviews

31. Five Star Results (Back-to-school 2008) Sales 5% incremental in unit salesvs. previous year Media Rich media interaction rate: 7.73% website Over 223,000 page views of the Battle of the Beats game Average time spent on game: 2:53 Over 106,000 page views of the Five Star brand page on Mead.com Over 7,000+ contest registrants TV spot viewed over 6,000+ times on YouTube Almost 3,000 Facebook fans