This document discusses how social media and search engines are converging and both becoming important for marketing. It notes the explosive growth of social media platforms and time spent on them. While search engines are still useful for casting a wide net to find prospects, social media is better for nurturing relationships and converting prospects through engagement. The document describes how one company improved its conversion rates by using search to generate leads and social media to nurture them through content and interactions. It argues that search and social media should be used together for online marketing.

1. Is Social Media eclipsing Search?1

2. Is Social Media taking over online landscape?2

3. Social Media EcosystemYou / Your BusinessSocialMedia+

4. Explosive Growth in social mediaUnprecedented level of connectednessFacebook alone engages users for 6h18m YouTube is serving 2B videos every day“Friends” are more persuasiveExplosive growth/access to user generated content Changing business paradigm- Customer in the driving seatDeeper reach /wider business impact

5. Sales & Marketing

6. Corporate Communication/PR

7. Customer support

8. Product Marketing

9. HR

10. Employee (hidden brand ambassadors?)An average users spend under 2m on search engines ! Why bother with search?

11. Does Social Media need search & vice versaCommunity Powered searchSearch engines areindexing social content for “real time web”Twitter using search for promoted tweetsLinkedin PPC

12. Search is basic- what does it provide?Most efficient in casting the net wide to target prospects and leads Higher efficiency in finding information

13. The most powerful organizing tool on the web

14. Comprehensive & strong visibilityIntent….Social media to build relationship! Nurture and develop prospects

15. Query network for experience & content