Digital marketing utilizes various online strategies to engage consumers, including the 4E Framework and 7C Framework. The 4E Framework focuses on exciting, educating, and allowing consumers to experience products and engage with businesses. The 7C Framework covers the core goal, contextual design, content, community, communication, commerce, and calls to action. Marketers also use influencer marketing by partnering with popular social media figures to reach large audiences.

1. The different digital marketing strategies
DIGITALMARKETING
MARTI’NI MARCELO SEPTEMBER 30, 2021

2. - Digital marketing is de
fi
ned as
all online marketing activities
which include digital assets,
channels and media, not just
online but also social media
outlets (Instagram, Facebook,
TicTok) and mobile marketing.
DIGITALMARKETING

3. - The 4E Framework is a tool used by companies
to connect with consumers.
- The 4E Framework consists of:
- Excite customers with relevant o
ff
ers. The
4E Framework provides personalized o
ff
ers
for consumers, these o
ff
ers are determined
by Customer Relationship Management.
- Educate them about the o
ff
ering. The
websites of businesses allow them to
educate consumers on what they already
know.
- Help them Experience products, whether
directly or indirectly. You get to experience
information that consumers wouldn’t get
unless they physical brought product or
services.
- Allow consumers to Engage with the
businesses Digital Marketing activities. We
as the consumer get to give businesses
feedback positive or negative.
THE4EFRAMEWORKFOR
DIGITALMARKETING

4. -Online marketing
continues to grow
rapidly throughout
websites, blogs and
electronic channels.
-Within the online
marketing strategy, it
follows a 7C Online
Marketing
Framework.
ONLINEMARKETING

5. 1. Core Goal- The main goal to any
marketing strategy would be to
fi
gure out your end goal, for most if
not all websites their primary goal is
to engage consumers by
encouraging them to spend time on
their website to learn more and
interact with the content shared.
2. Contextual elements - design, color,
font and navigation. For example,
the McDonald logo uses color
yellow and red, yellow is bright and
cheers people up and red is bold
and strong.
3. Content- Text, graphic, video and
audio.
THE7CONLINEMARKETING
FRAMEWORK

6. 4. Community- allows businesses to
interact with customers, socialize,
share information and create a sense
of community by posting comments.
5. Communication- determines how
e
ff
ectively the business can interact,
educate and engage site visitors.
6. Commerce- How consumers
purchase goods or services, mobile
apps, websites or going to a physical
store.
7. Connection-Call to action whether to
buy, post, review comment or share.
*Click on videos to play
THE7CONLINEMARKETING
FRAMEWORK

7. - Marketers have realized
engagement is the most
important aspect in the
marketing strategies. In which
they have divided ways they
will engage consumers.
- Information
- Connected
- Network
- Dynamic
- Timeliness
THEWHEEL OFSOCIAL
MEDIAENGAGEMENT

8. - Information E
ff
ect- allows information to spread by
consumers to other consumers or businesses to
consumers. This can be through humor, exciting,
instructive or cute.
- The Connected E
ff
ect- Social media allows people to
feel connected to their friends, favorite brands and
fi
nd out what their friends are interested in.
- The Network E
ff
ect- When a business or person post
information it is transferred into the posters
connection social media. Ex. If a
fl
yer on my pro
fi
le
and my friends share this post and so on and so forth
it has allowed a network of people to follow this post.
- The Dynamic E
ff
ect- this describes how information is
exchanged on social media platforms. This way allows
for issues to resolved because it is a back-and-forth
exchange.
- The Timeliness E
ff
ect- to be e
ff
ective businesses have
to have a sense of urgency when it comes to
communicating with consumers or they could possibly
lose out on the consumers money and or positive
feedback to their social media platforms.
THEWHEELOFSOCIAL
MEDIAENGAGEMENT

9. - In
fl
uencer marketing strategy
uses opinions of celebrities,
leaders, popular people on
social media. Using their
opinion persuades or gives
their fans or followers the go
ahead to purchase or use the
business promoted services.
- TOP In
fl
uencers on Social
Media:
- Ariana Grande- #3 with 429M Followers
- Dwayne “The Rock” Johnson - #6 342M Followers
- Kim Kardashian- #10 319M Followers
- Will Smith- #20 217M Followers
INFLUENCERMARKETING

10. - In
fl
uence Marketing is assessed by
Relevance, Reach, Response and
Return.
- Relevance- target audience and how
their audience connects to the
information being presented to them.
- Reach- How many followers the
consumer has and can reach with the
ad.
- Response-Once the followers engage
with the post they need consumers to
respond according, if the goals was for
followers to buy product they want
followers to buy the product or follow
the account if that was the goal.
- Return- Return on investment, revenue
earned from some action.
INFLUENCERMARKETING
Here is a picture of how many followers
Ariana Grande can reach on her
instagram platform.
(Play video) Here Will Smith reached
4.5 million people on a silly video on
Fit Bit. This post may have inscribed
there sells of Fit Bit.

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OFTHEIRFOLLOWING.DIGITALMARKETINGCANBEEXECUTEDTHROUGHINFORMATION,ENGAGEMENT,WORDOFMOUTHOR
USINGLEADERSTOGETTHEIRGOALACROSSTOPEOPLE.DIGITALMARKETINGHASBECOMEONEOFTHEBIGGESTANDMOST
IMPORTANTWAYSTOGETCONSUMERS,EVERYONEHASAPHONE,IPAD,TABLET,THATHASSOMESOCIALMEDIAPLATFORM
ONTHERE.DIGITALMARKETINGWILLCONTINUETOBEALEADERINTHEMARKETINGWORLDANDEVERYBUSINESSHASTO
HAVESOMETYPEOFPRESENCEONTHEM.

12. Thank You!