This is a PowerPoint going over the topic Consumer Behavior. I will be discussing a few key factors that play in Consumer Behavior which include customer loyalty, the lifestyle behind Consumer Behavior, and why this topic is so important.
Digital marketing involves promoting brands and businesses over the internet. It has become essential for reaching the billions of daily internet users. The main framework for digital marketing follows the 4E's - excite, educate, experience, and engage customers. Social media is a major tool that allows businesses to interact with the billions of users across various platforms. Developing an online marketing strategy requires focusing on seven critical elements including goals, content, community, and commerce. Smartphones and apps have also become an important part of digital marketing by allowing companies to interact with customers on their mobile devices.
Digital marketing involves using websites, apps, and other online platforms to promote brands over the internet. Common forms of digital marketing include social media platforms like Facebook and Instagram, search engine ads on Google, and paid ads on websites like Amazon. Digital marketing is important because online shopping is popular and reviews influence purchasing decisions, so having an online presence is necessary for customers to find businesses. It also allows global expansion by marketing to international audiences.
The document discusses digital marketing strategies. It explains that as the world becomes more digital, marketing must also make the transition online. Social media platforms like Instagram, Facebook, and Twitter are important sites for businesses to engage customers. Effective digital marketing utilizes the 4 E's: excitement, education, experience, and engagement. Influencers with large followings can promote brands in exchange for payment. Marketers must choose influencers that fit with their brand values. Blogs and apps are additional ways businesses can reach audiences online. Marketers should listen to customers, analyze online data, and apply their findings to improve marketing efforts.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
Foundations of Marketing-Point of View SlideShareKaitlyn18
Digital marketing revolves around the 4E framework: excite, educate, experience, and engage. The framework aims to attract customers, teach them about offerings, allow them to interact with products, and actively involve them through companies' digital activities. Companies use tools like personalized offers, content, virtual and in-store experiences, and social media to excite customers, educate them on benefits and value, provide ways to experience offerings, and encourage engagement through content creation, feedback, and consistent communication. Positive engagement builds loyalty and reputation, while negative engagement can severely damage relationships with customers.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
This document provides content marketing tips for beauty and skincare brands. It discusses three major challenges brands face: 1) consumers expect personalized experiences and have turned to influencers for recommendations; 2) consumers want educational content to research products before purchasing; and 3) brands struggle to deliver personalized content at scale. The document recommends addressing these challenges by 1) building a digital content hub to position the brand as an expert; 2) focusing on educational and inspirational content to drive engagement; and 3) using a personalization platform to deliver authentic 1:1 interactions across channels.
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
Chapter 8: Human-Centric Marketing for Brand AttractionPam Buenaventura
This document discusses digital anthropology and human-centric marketing. It outlines three methods of digital anthropology: social listening, netnography, and empathic research. Social listening involves monitoring social media for brand sentiment. Netnography studies human behavior through immersion in online communities. Empathic research uses participatory observation and multidisciplinary teams to uncover customer needs. The document also discusses six attributes of human-centric brands: physicality, intellectuality, sociability, emotionality, personability, and morality. Brands should exhibit uniqueness, innovation, ability to form relationships, evoke emotions, take responsibility, and have strong ethics.
Digital marketing involves promoting brands and businesses over the internet. It has become essential for reaching the billions of daily internet users. The main framework for digital marketing follows the 4E's - excite, educate, experience, and engage customers. Social media is a major tool that allows businesses to interact with the billions of users across various platforms. Developing an online marketing strategy requires focusing on seven critical elements including goals, content, community, and commerce. Smartphones and apps have also become an important part of digital marketing by allowing companies to interact with customers on their mobile devices.
Digital marketing involves using websites, apps, and other online platforms to promote brands over the internet. Common forms of digital marketing include social media platforms like Facebook and Instagram, search engine ads on Google, and paid ads on websites like Amazon. Digital marketing is important because online shopping is popular and reviews influence purchasing decisions, so having an online presence is necessary for customers to find businesses. It also allows global expansion by marketing to international audiences.
The document discusses digital marketing strategies. It explains that as the world becomes more digital, marketing must also make the transition online. Social media platforms like Instagram, Facebook, and Twitter are important sites for businesses to engage customers. Effective digital marketing utilizes the 4 E's: excitement, education, experience, and engagement. Influencers with large followings can promote brands in exchange for payment. Marketers must choose influencers that fit with their brand values. Blogs and apps are additional ways businesses can reach audiences online. Marketers should listen to customers, analyze online data, and apply their findings to improve marketing efforts.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
Foundations of Marketing-Point of View SlideShareKaitlyn18
Digital marketing revolves around the 4E framework: excite, educate, experience, and engage. The framework aims to attract customers, teach them about offerings, allow them to interact with products, and actively involve them through companies' digital activities. Companies use tools like personalized offers, content, virtual and in-store experiences, and social media to excite customers, educate them on benefits and value, provide ways to experience offerings, and encourage engagement through content creation, feedback, and consistent communication. Positive engagement builds loyalty and reputation, while negative engagement can severely damage relationships with customers.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
This document provides content marketing tips for beauty and skincare brands. It discusses three major challenges brands face: 1) consumers expect personalized experiences and have turned to influencers for recommendations; 2) consumers want educational content to research products before purchasing; and 3) brands struggle to deliver personalized content at scale. The document recommends addressing these challenges by 1) building a digital content hub to position the brand as an expert; 2) focusing on educational and inspirational content to drive engagement; and 3) using a personalization platform to deliver authentic 1:1 interactions across channels.
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
Chapter 8: Human-Centric Marketing for Brand AttractionPam Buenaventura
This document discusses digital anthropology and human-centric marketing. It outlines three methods of digital anthropology: social listening, netnography, and empathic research. Social listening involves monitoring social media for brand sentiment. Netnography studies human behavior through immersion in online communities. Empathic research uses participatory observation and multidisciplinary teams to uncover customer needs. The document also discusses six attributes of human-centric brands: physicality, intellectuality, sociability, emotionality, personability, and morality. Brands should exhibit uniqueness, innovation, ability to form relationships, evoke emotions, take responsibility, and have strong ethics.
Digital marketing is the application of marketing strategies using digital media. It allows for measurable results, global reach, immediacy, and precise targeting of audiences. With digital marketing, the focus shifts from distributors and producers to the user, who can search for information and read reviews from other users. A successful digital marketing strategy must include all relevant online spaces where the target audience interacts and seeks to influence opinions through search engine optimization, social media, and data analysis.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
This is a presentation in brief about pros and cons of digital marketing and traditional marketing. Advantages and disadvantages of both traditional marketing and digital marketing.
Digital and social media marketing involves using websites, email, social media, and great content to attract customers, engage them, and encourage action. The key is to follow the AIDA model - attract attention, generate interest, create desire, and inspire action. This involves sharing compelling content across multiple channels like Facebook, Twitter, YouTube and blogs in real time. The goals are to educate customers rather than sell to them, entertain people so content gets shared, and listen to audiences to understand their needs and provide solutions. Brands should target their niche followers and engage with customers through messaging platforms they prefer.
The document discusses various aspects of digital marketing. It begins by defining digital marketing and outlining some common digital marketing activities such as SEO, social media marketing, content marketing, and email marketing. It then discusses advantages such as the ability to reach a large audience at low cost, and limitations like dependence on internet access. The document also covers principles of marketing environment, drivers of the marketing environment, digital media industries, and ways to reach audiences through digital channels like learning about audience interests and using their language.
Benefits of e marketing over traditional marketingPankaj Nishant
E-marketing has several advantages over traditional marketing such as lower costs, global reach, improved tracking of results, and personalization. Some key benefits are that e-marketing requires fewer personnel, allows for testing of different content and targeting of specific geographies, and provides opportunities for social sharing that can make campaigns go viral. While traditional marketing is more effective locally, e-marketing allows businesses to find new global markets more affordably. E-marketing also makes it easier to measure campaign effectiveness and refine customer targeting using web analytics and personalization.
Emerging trends in digital marketing include:
1) Search marketing is for engaging those already seeking a specific service, while social media aligns brands with new customer intents and spreads through peer recommendations.
2) Digital marketing spending is growing as customer behavior shifts online, requiring brands to communicate where consumers now engage.
3) Key areas for investment are social media, digital experiences, and maintaining optimized websites that integrate across channels.
4) Unpaid advertising through personal referrals is growing in influence over direct brand messages.
This document discusses various ways of marketing, including guerrilla marketing, social media marketing, press marketing, digital marketing, word-of-mouth marketing, offline marketing, campaigns, and shopper marketing. It provides details on each method such as guerrilla marketing requiring a low budget and targeting public places to reach large audiences, social media allowing relationship building, and press marketing involving communication with news media. The document also notes that offline marketing includes traditional methods like newspapers and exhibitions, while campaigns can utilize various media and techniques to promote products.
The document provides tips for using online marketing strategies to connect with potential clients in the pharmaceutical industry. It recommends establishing profiles on business networking websites like LinkedIn and using tools like Twitter to engage clients. It also suggests using search engine optimization, content-targeted advertising, and virtual partnering forums as ways to make the company visible to clients online and stimulate interaction. The overall message is that an integrated online presence and regular engagement through digital channels can help pharmaceutical companies find and interact with clients globally.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?
For many businesses, reaching the right “marketing” decision is not easy, even though it can make a huge difference in their results.
By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better idea of which marketing method is appropriate and how it is should be applied. For instance, if you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like LIFE Marketing to take care of it.
An ebook that explains the concept of amplifying messages via social profiles of employees, discusses the pros and cons of the approach, as well as best practices to adopt during implementation.
Mobile marketing, social media, and content marketing are growing trends in 2013. Marketing issues include privacy concerns and stereotyping. Marketing's role in society has evolved from middlemen resellers to long-term planners that consider social impacts. Marketers analyze customer needs to develop products at optimal prices and locations. Attempts to merge marketing and quality management had limited success but addressing social issues can expand customer satisfaction and profits. Marketing control measures and regulates strategies to ensure objectives are achieved and performance continuously improves.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Consumer behavior is the study of how and why consumers make purchasing decisions. Understanding consumer behavior helps businesses create products that meet consumer needs and wants. Consumer behavior is influenced by many internal and external factors, including psychological, social, and personal characteristics. It is a complex, dynamic process that changes over time. Businesses that closely study patterns in consumer behavior, such as common purchasing locations, frequently bought items, and purchasing methods, can tailor their marketing strategies to attract and retain customers.
Digital marketing is the application of marketing strategies using digital media. It allows for measurable results, global reach, immediacy, and precise targeting of audiences. With digital marketing, the focus shifts from distributors and producers to the user, who can search for information and read reviews from other users. A successful digital marketing strategy must include all relevant online spaces where the target audience interacts and seeks to influence opinions through search engine optimization, social media, and data analysis.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
This is a presentation in brief about pros and cons of digital marketing and traditional marketing. Advantages and disadvantages of both traditional marketing and digital marketing.
Digital and social media marketing involves using websites, email, social media, and great content to attract customers, engage them, and encourage action. The key is to follow the AIDA model - attract attention, generate interest, create desire, and inspire action. This involves sharing compelling content across multiple channels like Facebook, Twitter, YouTube and blogs in real time. The goals are to educate customers rather than sell to them, entertain people so content gets shared, and listen to audiences to understand their needs and provide solutions. Brands should target their niche followers and engage with customers through messaging platforms they prefer.
The document discusses various aspects of digital marketing. It begins by defining digital marketing and outlining some common digital marketing activities such as SEO, social media marketing, content marketing, and email marketing. It then discusses advantages such as the ability to reach a large audience at low cost, and limitations like dependence on internet access. The document also covers principles of marketing environment, drivers of the marketing environment, digital media industries, and ways to reach audiences through digital channels like learning about audience interests and using their language.
Benefits of e marketing over traditional marketingPankaj Nishant
E-marketing has several advantages over traditional marketing such as lower costs, global reach, improved tracking of results, and personalization. Some key benefits are that e-marketing requires fewer personnel, allows for testing of different content and targeting of specific geographies, and provides opportunities for social sharing that can make campaigns go viral. While traditional marketing is more effective locally, e-marketing allows businesses to find new global markets more affordably. E-marketing also makes it easier to measure campaign effectiveness and refine customer targeting using web analytics and personalization.
Emerging trends in digital marketing include:
1) Search marketing is for engaging those already seeking a specific service, while social media aligns brands with new customer intents and spreads through peer recommendations.
2) Digital marketing spending is growing as customer behavior shifts online, requiring brands to communicate where consumers now engage.
3) Key areas for investment are social media, digital experiences, and maintaining optimized websites that integrate across channels.
4) Unpaid advertising through personal referrals is growing in influence over direct brand messages.
This document discusses various ways of marketing, including guerrilla marketing, social media marketing, press marketing, digital marketing, word-of-mouth marketing, offline marketing, campaigns, and shopper marketing. It provides details on each method such as guerrilla marketing requiring a low budget and targeting public places to reach large audiences, social media allowing relationship building, and press marketing involving communication with news media. The document also notes that offline marketing includes traditional methods like newspapers and exhibitions, while campaigns can utilize various media and techniques to promote products.
The document provides tips for using online marketing strategies to connect with potential clients in the pharmaceutical industry. It recommends establishing profiles on business networking websites like LinkedIn and using tools like Twitter to engage clients. It also suggests using search engine optimization, content-targeted advertising, and virtual partnering forums as ways to make the company visible to clients online and stimulate interaction. The overall message is that an integrated online presence and regular engagement through digital channels can help pharmaceutical companies find and interact with clients globally.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?
For many businesses, reaching the right “marketing” decision is not easy, even though it can make a huge difference in their results.
By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better idea of which marketing method is appropriate and how it is should be applied. For instance, if you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like LIFE Marketing to take care of it.
An ebook that explains the concept of amplifying messages via social profiles of employees, discusses the pros and cons of the approach, as well as best practices to adopt during implementation.
Mobile marketing, social media, and content marketing are growing trends in 2013. Marketing issues include privacy concerns and stereotyping. Marketing's role in society has evolved from middlemen resellers to long-term planners that consider social impacts. Marketers analyze customer needs to develop products at optimal prices and locations. Attempts to merge marketing and quality management had limited success but addressing social issues can expand customer satisfaction and profits. Marketing control measures and regulates strategies to ensure objectives are achieved and performance continuously improves.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Consumer behavior is the study of how and why consumers make purchasing decisions. Understanding consumer behavior helps businesses create products that meet consumer needs and wants. Consumer behavior is influenced by many internal and external factors, including psychological, social, and personal characteristics. It is a complex, dynamic process that changes over time. Businesses that closely study patterns in consumer behavior, such as common purchasing locations, frequently bought items, and purchasing methods, can tailor their marketing strategies to attract and retain customers.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
The document discusses the role of family in consumer decision making. It notes that the family is influential in both consumption and purchase decisions, and that marketing strategies should consider the family unit. It then describes how consumer behavior patterns change over the family lifecycle as individuals age and have children. Various family lifecycle stages are outlined. The document also discusses different family member roles in purchase decisions, and how those roles may change depending on factors like gender. It provides an example of how targeting women can influence male product purchases. Finally, it examines the significant influence children have on household consumer behavior and spending decisions.
This document provides an introduction to consumer behavior and market research. It discusses key concepts like rational and irrational consumer behavior, the consumer decision making process, and models for understanding the "black box" of how marketing stimuli influence consumer choices. It also covers important applications of understanding consumer behavior like segmenting markets, designing marketing programs, innovating new products, and staying relevant to changing trends. Demographic, psychographic, behavioral, benefit, and other approaches to segmenting consumer markets are also outlined.
International management of future group ppthiteshkrohra
Future Group is a large Indian retailer established in 1994 with a vision to provide diverse retail and business services. It operates over 16 million square feet of retail space in 73 cities across India. Future Group's core business is retail, along with business process outsourcing, new media, security, and construction. Big Bazaar is Future Group's flagship hypermarket brand, applying a "selling concept" to attract customers with large product selections and promotional offers. Customer research found that staff could improve support and that some customers were unaware of special offers.
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
The document provides an overview of key concepts related to consumer buying behaviour including:
1. Consumer behaviour involves the processes of acquiring, using, and disposing of goods and services, and can be influenced by cultural, social, personal and psychological factors.
2. Studying consumer behaviour helps organizations understand customers to better achieve their objectives and influence economic and social conditions.
3. Consumer decision making can range from routine to extensive processes depending on the product, and can be impacted by circumstances.
4. Understanding consumer habits, motives, decision processes and influences is important for marketers to maximize sales and profits.
3 module Marketing Management university of Mysore Dr UMA K
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the actions and decisions of individuals when selecting and disposing of products. Key factors that influence consumer behavior include marketing mix factors like product, price, place and promotion as well as personal, psychological, social and cultural factors. The stages of the consumer buying decision process are also outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Introduction In today’s fast-paced market, businesses need to understand their consumers better than ever before. By understanding consumer behavior, companies can create targeted marketing campaigns, offer products and services that meet their customers’ needs, and build lasting relationships with them. In this guide, we’ll explore what consumer behavior is, why it’s important, and how to understand it to improve your business’s success.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/understanding-consumer-behavior-a-comprehensive-guide/
The document provides an overview of consumer behavior. It discusses consumer behavior as an interdisciplinary field that examines how internal and external forces influence individuals' acquisition, consumption, and disposal of goods and services. Some key points:
1. Consumer behavior is influenced by cognition, affect, and behavior and involves pre-purchase evaluation, purchase, and post-purchase experience.
2. It is studied using perspectives from economics, psychology, sociology and other fields and examines how individual and environmental factors shape consumption.
3. Understanding consumer behavior helps marketers design effective marketing strategies by analyzing customer needs and the market environment.
The document provides an overview of consumer behavior. It discusses consumer behavior as an interdisciplinary field that examines how internal and external factors influence consumers' decision making processes. Some key points:
1. Consumer behavior analyzes how cognition, affect, and behavior interact during the consumption process and is influenced by individual and environmental determinants.
2. Studying consumer behavior helps marketers design effective marketing strategies by understanding customers' needs and the factors that influence their choices.
3. Consumer behavior involves a dynamic exchange process between buyers and sellers and can be studied at both the individual and group levels.
1) The study assessed the level of sales promotional tools and consumer buying behavior among consumers in Tagum City. It found that consumers had a very high preference for products with discounts, buy one get one free deals, coupons, and sampling.
2) The study also found that consumers in Tagum City exhibited very high brand loyalty and were convinced by brands that had established a strong image.
3) The results showed a significant relationship between sales promotional tools and consumer buying behavior, indicating that promotional tools influenced consumers' purchasing decisions.
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior564251
This document provides an overview of research conducted on customer buying behavior. It begins with an acknowledgement of the faculty member who oversaw the research project. It then includes a table of contents outlining the various sections of the report. The sections cover topics such as the different types of customer buying behavior, who constitutes a customer, how to study consumer behavior, factors that influence consumer behavior including cultural, social, and personal factors. Maslow's hierarchy of needs is also discussed along with the consumer buying process and how technology is changing consumer behavior in the digital age.
Consumer behavior refers to how individuals select, purchase, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior allows businesses to develop effective marketing strategies. The scope of consumer behavior is broad and includes product development, pricing, promotion, distribution, and other marketing activities. Studying consumer behavior helps businesses understand customer needs, create suitable products and services, enhance customer satisfaction, and identify opportunities for growth. Businesses can apply insights from consumer behavior research to decisions around target markets, marketing mix, and designing strategies for social and nonprofit organizations.
Understanding consumer behavior is important for businesses to develop effective marketing strategies. Consumer behavior involves how individuals select, purchase, use, and dispose of products and services. It is influenced by cultural, social, personal, and psychological factors. Businesses can use consumer behavior insights across their marketing mix - in product development, pricing, promotion, and distribution. Analyzing consumer behavior helps businesses understand customer needs, create resonant messaging, identify growth opportunities, and enhance customer satisfaction.
Consumer behavior related to the fashion industry is influenced by numerous personal, psychological, economic, cultural, and social factors. Personal factors like age, occupation, and lifestyle affect consumers' fashion preferences and demands. Psychological factors such as motivation, perception, beliefs, and learning shape how consumers view and purchase fashion products. Economic considerations like income and family finances also impact consumer spending on clothing. Cultural norms and social class influence what fashion choices are deemed appropriate or desirable. Additionally, new social media platforms have transformed how consumers engage with and are exposed to fashion trends.
Discussion 1This week, of course, offered effective insight .docxduketjoy27252
Discussion 1
This week, of course, offered effective insight into the behaviour of a customer that shows a significant impact on the performance of a firm and the sustainability of a business. The marketing framework includes key elements such as 5Cs, STP, and 4Ps. The 5Cs of a firm include key elements such as customer, context, collaborators, company, and competitors, STP includes the elements like segmentation, targeting and positioning and 4Ps includes the elements like product, price, promotion and place (Iacobucci, 2018). The factors that influence the behaviour of a customer include the phases through which consumers go to purchase the products, types of consumer purchases, perceive and sense and attitudes of customers to make decisions, culture diversity that influences the perceptions of staff towards the products. The course also offered insight into the three phases of a purchasing process such as pre-purchase, purchase, and post-purchase. Each phase of a purchase process offers effective insight into the customer needs, solutions, develops effective consideration set and narrows it, determine effective channel, determines the satisfaction of customers, likelihood, and word of mouth. It is understood that business processes such as B2B and B2C use the buying process for buying the products. The course of this week also offered significant insight into various types of consumer purchases like convenience purchases, shopping, and special purchases. In the convenience purchase, the involvement of consumers is less and they do not invest a lot of time into making a plan to purchase the product. Shopping purchases involve the customer’s medium and make them invest medium time to purchase the products. Specialty purchases involve the customers highly and makes customers put much effort into making the products. There are three types of business purchases such as new buy, modified by, and straight buy. It also offered effective insight into classical conditioning and operant conditioning that helps the businesses to advertise the products and sell products effectively. It also included Maslow’s hierarchy of needs, motivation, attitudes of customers and decision-making like beliefs, importance, and choices made by the consumers to compare a variety of brands to develop effective decision through various stages and socio-cultural differences that show a significant impact on the perceptions of customers and decisions creating by them. Among the various concepts, the key concepts that are most important to me include customer behaviour, phases of a buying process, decision making, and types of business purchases. The main reason for considering these concepts is important to me is that they help me to understand the behaviour of customers, understand its impact on the purchases of a firm's products and know the benefits of various types of business purchases. This helps me to develop effective decisions and achieve success in the business.
1. Focusing on corporate social responsibility is important for companies as it reflects founders' values and encourages ethical employee behavior, which improves brand image. Consumers increasingly value philanthropy and responsibility from companies and are more likely to purchase from those engaged in CSR. However, lack of social responsibility may reduce willingness to purchase.
2. There are models to analyze customer attitudes. For 18-25 year old university students as target customers, convenient but healthy food is preferred that is not too expensive. They also prefer new offerings delivered via internet and mobile, especially along campuses.
3. Situations can influence consumer attitudes in unexpected ways. Late nights may lead to fast food choices. Events may prioritize convenience
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
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2. What is
Consumer
Behavior?
• Consumer behavior is customers choosing
both their needs and wants. Needs are things
that we need to survive. Which includes food,
water, clothes, and money to buy these
things. Wants are extra things that we buy,
and they do not necessary help us live like
needs do. Some wants include designer
clothing, a pool in your backyard, and an
expensive new car. One thing to note about
consumer behavior is that it is constantly
changing.
3. The Attitudes of
Consumer
Behavior
• Attitudes play a big part in consumer behavior. It motivates the
buyers to buy these products that we either need or want. Attitudes sets
the overall tone for a products whether it is either good or bad. Here is a
great example of an attitude both positively and negatively:
• Recently, a hair salon started selling this hair serum that helps with
hair growth. In the beginning, so many clients came forth saying this is
the greatest product they have ever used, and it showed great results.
Therefore, the product showed an increase in sales from the clients. As
time progressed however, the product started bringing a lot of bad
reviews in from clients. Some of these reviews stated that it showed a
great amount of hair loss in most clients. The outcome of the bad
reviews brought it to less sales in that product to where the salon just
stopped selling it.
4. Trends in
Consumer
Behavior
• Trends are products that customers have a high interest
in. Their interest will give them motivation to buy that
product. Trends also show in the way people shop. Online
shopping is a great example of this. Online shopping helps
people out who have a busy life whether they work a lot at
work, who are stay at home parents (mom or dad), or even
do not like going into stores personally. Celebrities trying
brands out helps trends begin too. People today love
celebrity views on products they use. If they have a lot of
respect towards those celebrities and they make it look
interesting, that would be a sign that the celebrity is sending
motivation towards those viewers to buy those products.
5. Why is Consumer
Behavior
Important?
• Consumer behavior is important because
it helps the company understand what the
interests of customers are and their buying
decisions. This helps companies set up
what they are going to sell to their
customers. On top of that, this helps build
their clientele and the company can engage
with them as well.
6. Consumer
Behavior
Patterns
• Consumer Behavior patterns can occur anywhere at
anytime. These patterns happen at the place of purchase,
the item that was purchased, time of purchase, and even the
method that you purchase the item with. People like to go
different places for shopping. They like to change the
surrounding they shop in. The purchase of products
however can give the companies a better insight on what is
trending in their store. It will give them a better idea to either
keep selling that product or discontinue it. Time of purchase
also plays a factor because it shows what time a customer is
more likely to buy these products. Then lastly, the method of
payment is another pattern because they can either buy
online, get it delivered, or even go in the store yourself and
shop from there.
7. Lifestyle
• Lifestyle is how the customer lives their
life and how they spend their money. Their
lifestyle changes their buying habits, their
way of doing things, and it can also change
how they socialize or communicate. Some
factors in lifestyles can also play a part in
certain ages, cultures, and social groups.
8. Customer
Loyalty
• Customer Loyalty is the bond between both the
customer and the company. The customer would
continue going to your company to buy the products
if they really liked them. To get the loyal customer,
they must be happy with what they received or how
things are being ran, likes the prices, and the
company’s convenience. Having the customer
loyalty is important because that loyal customer can
get word out about that company and that is how
they will build their clientele.
9. Gives a Better
Inventory Plan
to Companies
• Having a better understanding of what your
clients like and do not like helps a lot with your
inventory plan. This means that it helps prevent any
buyouts, prevents buying unneeded products, and
helps ship products out faster. This plays a factor in
the trends too. If something becomes popular, then
that company can start selling that popular product.
When there is a product that is becoming less
popular, then the company can drop that item and
that can save them money.
10. Conclusion
• All and all, Consumer Behavior plays an important part in all our lives. It plays a factor in the
way we spend our money on our needs and wants, impacts today’s trends, our lifestyle, and
even the customer loyalty. Everyday, we spend most of our money on our needs more than
our wants. We spend our money on extra things we are wanting. Our trends change
everyday and will continue to change no matter what. The companies will also continue to
change no matter the constant change in the customers interests. Our lifestyle will also
continue to change whether its socially, our way of living, or the way we spend our money.
Lastly, customer loyalty will be by far the most important. It helps build the clientele of
companies and helps build strong relationships between both the company and that
customer.
11. Citations
• Concept of attitude in consumer behavior. MBA Knowledge Base. (2015, January 20). Retrieved February 18, 2022, from
https://www.mbaknol.com/marketing-management/concept-of-attitude-in-consumer-behavior/
• Consumer behavior: Definition, factors and methods. QuestionPro. (2021, December 17). Retrieved February 18, 2022, from
https://www.questionpro.com/blog/consumer-behavior-definition/
• McKinsey & Company. (2020, December 11). Understanding and shaping consumer behavior in the next normal. McKinsey & Company.
Retrieved February 18, 2022, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/understanding-and-
shaping-consumer-behavior-in-the-next-normal
• Consumer Behavior & Lifestyle Marketing. hmhub. (2020, May 31). Retrieved February 18, 2022, from https://hmhub.in/consumer-
behavior-lifestyle-
marketing/#:~:text=Lifestyle%20refers%20to%20the%20way,spend%20their%20time%20and%20money.&text=The%20lifestyle%20of%2
0a%20person%20involves%20his%20consumption%20pattern%2C%20his,of%20income%2C%20and%20reasoned%20actions.
• Panaitescu, A. (2022, February 8). Consumer behavior in marketing - patterns, types, segmentation - Omniconvert blog. Omniconvert
Ecommerce Growth Blog. Retrieved February 18, 2022, from https://www.omniconvert.com/blog/consumer-behavior-in-marketing-
patterns-types-segmentation/
• What is customer loyalty. Oracle. (n.d.). Retrieved February 18, 2022, from https://www.oracle.com/cx/marketing/customer-loyalty/what-is-
customer-loyalty/
• Costello, L. (2020, September 29). Inventory planning. Terillium. Retrieved February 18, 2022, from https://terillium.com/erp-
definitions/inventory-planning/