The document discusses brand storytelling and the importance of experience in connecting emotionally with consumers, emphasizing that people prefer spending on experiences over material goods. It outlines the services provided by the Green Flag brand activation team, which include various marketing, event management, and branding solutions. Numerous client case studies illustrate the execution of brand activation events across India targeting different demographics and venues.

1. You look awesome... Let’s scroll!!

2. Story Telling
+
Experience
=
BRAND
BUILDING

3. Brand storytelling is not a new concept,
is a new opportunity
to communicate marketing initiatives.

4. And
EXPERIENCE
is a process to connect people
EMOTIONALLY
The most powerful experience is the feeling of belonging

5. People buy on EMOTION
& justify with logic
There is a big difference between what people say,
they do and what they do it.

6. We are in the business of
storytelling, engaging and delivering
EXPERIENCE
78%
of millennials would rather
spend money on
EXPERIENCES
not stuff.

7. WE ARE
GREEN FLAG
TM

8. BRAND
Visual TeamEvent
Management
Team
Brand Design
Team
Digital
Marketing
Team
Product
Division
Brand Activation
Team
Green Flag is a group
of companies
engaged in
BRAND BUILDING PROCESS.
Brand Activation
Local Marketing
Media Sales
Brand Identity
Web Design
Illustration
Fabrication Unit
Printing
Signages
POSM
Display Solutions
Corporate Gifts

9. WE ARE
FROM
BRAND ACTIVATION
TEAM

10. Accountability
is our
Responsibility.
Product / Service
review
( What the BRAND
stand for and consumer
benefit )
Identifying
the TG
( If you SELL to
EVERYONE,
you SELL to
NO ONE )
Resource
Audit
( Do what you can,
with what
you have,
where you
are! )
Brand Invitation
( Engaging consumers
& get them to be
involved with
experience )
Brand
Experience
( The experience
which engages
all senses with
positive emotion )
Brand
Amplification
( Making experience
loud & as noticeable
as possible)
Evalution
(Brand Trading,
Consumption,
Attitudes)
Management
Report
OUR
BRAND
ACTIVATION
PROCESS

11. Client: Red FM 93.5
Venue: High End Street
Day: Weekend
Co-sponsor: French Loaf
Road Shows & Social
Initiatives

12. Service Launch
Client: Air Asia
Venue: Bangalore - New Delhi
Day: Weekday
Event: Air Route Launch

13. RWA Activation
Client: Kotak Mahindra Bank
Venue: Hi end Apartment
Day: Christmas Day

14. Co-Branding Activity
Client 1: Kotak Mahindra Bank
Client 2: Creyate.com
Venue: Bank Branch
Day: Weekend
Event: Integrated Activity

15. Client: Star Extra
Venue: Bangalore
Year: 2014
Showroom Launch

16. Event & Sponsorship
Client 1: Kotak Mahindra Bank
Client 2: LIC
Client 3: Fever 104
Venue: Hyderabad / Bangalore
Day: Weekend
Event: Fusion Musical Nite

17. Mall Engagement &
Activation
Client: Color Bar
Venue: Mall, New Delhi
Day: Weekend

18. Venue Decoration
Venue: Hyderabad Airport
Event: Ugadi Celebration

19. School & College Activation
Client: Spice Retail
Venue: Colleges across India
Day: Weekday
Event: Lead Generation Activity

20. Client : Kotak Mahindra Bank
Venue: Big Bazaar
Activation: Across India
Event: Lead generation
Supermarket Activation

21. Client: Simplilearn.com
Venue: Tech Parks across India
Day: Weekday
Event: Lead Generation
& Branding
Tech Park Activation

22. Client : Multiple
Media: Non Traditional
Activation: Branding
Area: Across India
Media Sales

23. Super
Markets
Coffee
Launges
Retail
Chains
Book
Launges
Amusement
Parks
Airports Railway
Stations
Metro
Stations
Bus
Stations
Parking
Stands
Apartments Tech Parks Malls ATMs Food
Courts
2,500 + destinations for Brand Display across India

24. THE
BRANDING
PEOPLE
No:33, Lakshmamma Layout,
Banaswadi Main Road, Bangalore
Near New Baldwin School
No:102, Jubilee Hills Check Post Rd,
MLA Colony, Film Nagar,
Hyderabad,Telangana
RMZ Milenia Business Park,
Phase 2, Campus 4B, 6th Floor,
Unit 602A, Dr. M.G.R Road,
Perungudi, Chennai
BANGALORE HYDERABAD CHENNAI
ONE BRAND FOR COMPLETE BRANDING NEEDS
TM
+91 9986 36 6664
+91 9008 26 6664
+91 80 3255 0732