Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
With marketing experts from Cisco, Stanley Black & Decker, LinkedIn, BNY Melon, and more on hand to share their insights, the 2018 ANA Masters of B2B Marketing Conference offered a wealth of know-how for business marketers. If you were unable to attend the three-day event, this presentation offers the eight most important lessons you missed.
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
The ANA Advertising Financial Management Conference is the only industry event that brings together brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders to discuss the intricacies of marketing spend and procurement. This presentation provides the 10 key takeaways from this year's conference.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
With marketing experts from Cisco, Stanley Black & Decker, LinkedIn, BNY Melon, and more on hand to share their insights, the 2018 ANA Masters of B2B Marketing Conference offered a wealth of know-how for business marketers. If you were unable to attend the three-day event, this presentation offers the eight most important lessons you missed.
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
The ANA Advertising Financial Management Conference is the only industry event that brings together brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders to discuss the intricacies of marketing spend and procurement. This presentation provides the 10 key takeaways from this year's conference.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.
In this presentation, we've pulled together the ten key takeaways from the more than 100 events the ANA held this year. All for your reading convenience.
Recent research conducted by the ANA, in partnership with GfK, shows senior leaders don't view B-to-B marketers as growth drivers. In this presentation, we outline seven ways B-to-B marketers can drive growth and begin to change this perception.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Weak branding doesn't drive revenue. That's why the 2017 ANA Brand Masters Conference focused on highly-effective brands driving real results. With an agenda featuring some of the industry's top marketers, including some who have won an Effie Award or two, these are the five conference takeaways you can’t afford to miss.
Human beings have experienced three distinctive eras during their time on earth - pre-modern, modern, and post-modern. Interestingly, marketing has followed a very similar course, leading Stein IAS to speculate that we're now at the dawn of the post-modern marketing era.
Despite the power of numbers, marketers continue to struggle to fully understand how to read and apply their data. In this presentation, Yesler explains how you can better understand and apply your data as it relates to the phases of the sales cycle.
Multicultural marketing is becoming increasingly important as the American market gets more diverse every day. In this presentation, you'll learn tips from brands that are already crushing their multi efforts, and take your own campaigns to the next level.
Influencer Marketing: Shortcut to Fame or Failure?Andreas Krasser
In an attempt to combat ad blocking, be more authentic, drive engagement and reach younger targets, many brands around the globe have turned to influencer marketing.
While this particular form of marketing has shown tremendous growth over the past few years, it has recently also come under scrutiny - adverse publicity surrounding some high-profile figures, the practice of buying followers, and the lack of audience sustainability are just a few reasons that have led more and more marketers to question the ROI of influencer marketing.
This presentation aims at showcasing the good, the bad, and the ugly of influencer marketing, finally providing a set of tangible recommendations for businesses to apply to their marketing strategies.
Last month, the 2015 ANA Digital & Social Conference offered attendees a wide array of lessons in digital and social media. Here are ten key takeaways.
Marketers must constantly be ready to move forward and evolve. It is experimentation and innovation that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the value of evolving. In this presentation, we cover five of their most important insights.
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
While it is nice to reflect on all you accomplished in 2017, 2018 is here. It's time to look ahead and figure out how to continue your success after the calendar changes.
How to Balance Your Business’s Growth and Social Responsibility - Jason SolisJason Solis
The modern-day business has several aspects one should consider to ensure optimal productivity and maintain a good image. Among some of these factors would be business growth and social responsibility. Both are important, but many business owners today are oblivious of their benefits or the ways to use them.
Luckily, this guide sheds light on some common tips someone can use: https://jasonsolis.co/how-to-balance-your-businesss-growth-and-social-responsibility/
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
As the world is slowly reopening, we have decided it is time to say goodbye to our weekly newsletters. But not before we put out a last issue, in which we attempt to make a kind of guide that businesses, and marketing professionals could use to be more effective in their marketing communications while navigating the looming recession. Because the aftermath of Covid-19 will probably be a long-term global crisis. And very few people are able to assess, based on the learnings of past recessions, the fundaments of managing a brand successfully through an economic crisis as well as Les Binet, Group Head of Effectiveness at adam&eveDDB and globally acclaimed advertising effectiveness expert. We hope you find his thoughts as useful as we did.
Marketing Interrupted - Marketing and brand building in a new world.Jacques Erasmus
We unpack how COVID-19 will impact a brand’s current realities and planning for your new world of marketing post COVID-19.
Exploring likely questions brands need to start asking themselves to ensure they are ready for post COVID-19 world. To some brands, it would have changed not just their marketing landscape but also their business model, while other brands might have a minimal change to their marketing landscape and business model.
The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.
In this presentation, we've pulled together the ten key takeaways from the more than 100 events the ANA held this year. All for your reading convenience.
Recent research conducted by the ANA, in partnership with GfK, shows senior leaders don't view B-to-B marketers as growth drivers. In this presentation, we outline seven ways B-to-B marketers can drive growth and begin to change this perception.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Weak branding doesn't drive revenue. That's why the 2017 ANA Brand Masters Conference focused on highly-effective brands driving real results. With an agenda featuring some of the industry's top marketers, including some who have won an Effie Award or two, these are the five conference takeaways you can’t afford to miss.
Human beings have experienced three distinctive eras during their time on earth - pre-modern, modern, and post-modern. Interestingly, marketing has followed a very similar course, leading Stein IAS to speculate that we're now at the dawn of the post-modern marketing era.
Despite the power of numbers, marketers continue to struggle to fully understand how to read and apply their data. In this presentation, Yesler explains how you can better understand and apply your data as it relates to the phases of the sales cycle.
Multicultural marketing is becoming increasingly important as the American market gets more diverse every day. In this presentation, you'll learn tips from brands that are already crushing their multi efforts, and take your own campaigns to the next level.
Influencer Marketing: Shortcut to Fame or Failure?Andreas Krasser
In an attempt to combat ad blocking, be more authentic, drive engagement and reach younger targets, many brands around the globe have turned to influencer marketing.
While this particular form of marketing has shown tremendous growth over the past few years, it has recently also come under scrutiny - adverse publicity surrounding some high-profile figures, the practice of buying followers, and the lack of audience sustainability are just a few reasons that have led more and more marketers to question the ROI of influencer marketing.
This presentation aims at showcasing the good, the bad, and the ugly of influencer marketing, finally providing a set of tangible recommendations for businesses to apply to their marketing strategies.
Last month, the 2015 ANA Digital & Social Conference offered attendees a wide array of lessons in digital and social media. Here are ten key takeaways.
Marketers must constantly be ready to move forward and evolve. It is experimentation and innovation that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the value of evolving. In this presentation, we cover five of their most important insights.
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
While it is nice to reflect on all you accomplished in 2017, 2018 is here. It's time to look ahead and figure out how to continue your success after the calendar changes.
How to Balance Your Business’s Growth and Social Responsibility - Jason SolisJason Solis
The modern-day business has several aspects one should consider to ensure optimal productivity and maintain a good image. Among some of these factors would be business growth and social responsibility. Both are important, but many business owners today are oblivious of their benefits or the ways to use them.
Luckily, this guide sheds light on some common tips someone can use: https://jasonsolis.co/how-to-balance-your-businesss-growth-and-social-responsibility/
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
As the world is slowly reopening, we have decided it is time to say goodbye to our weekly newsletters. But not before we put out a last issue, in which we attempt to make a kind of guide that businesses, and marketing professionals could use to be more effective in their marketing communications while navigating the looming recession. Because the aftermath of Covid-19 will probably be a long-term global crisis. And very few people are able to assess, based on the learnings of past recessions, the fundaments of managing a brand successfully through an economic crisis as well as Les Binet, Group Head of Effectiveness at adam&eveDDB and globally acclaimed advertising effectiveness expert. We hope you find his thoughts as useful as we did.
Marketing Interrupted - Marketing and brand building in a new world.Jacques Erasmus
We unpack how COVID-19 will impact a brand’s current realities and planning for your new world of marketing post COVID-19.
Exploring likely questions brands need to start asking themselves to ensure they are ready for post COVID-19 world. To some brands, it would have changed not just their marketing landscape but also their business model, while other brands might have a minimal change to their marketing landscape and business model.
IF post covid 19 marketing and brand building in a new world-part 1Jacques Erasmus
Idea Foundry hosted a webinar on Marketing and brand building in a new world. Where we explored 5 key areas of brand focus that we see will impact brands and their marketing in the "new world" We have been asked if there is a more detailed presentation so we decided to make a more detailed presentation available in a 5 part e-book series. Here is part 1 the introduction and the first of the 5 trends, enjoy and look out for parts 2 - 5 being uploaded soon
The appearance of coronavirus recently represents the most difficult pandemic that caused a big impact on various economic sectors worldwide. Governments have been enforcing different approaches to minimize the effect of COVID-19 on public health through lockdown procedures, restrictions on the movement of individuals, and practicing social distancing. These actions have affected most of the businesses as the purchase behaviours of consumers changed drastically which caused significant implications on profitability and the effectiveness of marketing practices. The main objective of this paper is to discuss the impact of COVID-19 on marketing strategies and actions of different organizations. In summary, several marketing actions have been influenced by the spread of COVID-19, such as corporate social responsibility (CSR), consumption pattern, advertising, marketing communication program, and supply chain.
What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?Softpulse Infotech
The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.
Report on Covid-19 Business Opportunities & TrendsPawan Kumar
While many industries continue to take a hit or navigate through the storm of Covid 19, there are other industries which have witnessed a spike in demand. To support entrepreneurs and business leaders around the world, we have prepared a detailed report on emerging business opportunities with actionable insights.
IF post Covid-19 marketing and brand building in a new world-part 4Jacques Erasmus
Idea Foundry hosted a webinar on Marketing and brand building in a new world. Where we explore 5 Key areas for brand focus, we see that will impact brands and their marketing in the "new world" We have been asked if there is a more detailed presentation so we decided to make a more detailed presentation available in a 5 part e-book series. Here is part 4 and with the fouth of the 5 Key focus areas for brands, enjoy and look out for part 5 being uploaded soon!
IF Post Covid-19 Marketing and brand building in a new world-part 5Jacques Erasmus
Idea Foundry hosted a webinar on Marketing and brand building in a new world. Where we explore 5 Key areas for brand focus, we see that will impact brands and their marketing in the "new world" We have been asked if there is a more detailed presentation so we decided to make a more detailed presentation available in a 5 part e-book series. Here is part 5 and with the fifth of the 5 Key focus areas for brands.
Media relations-in-the-covid-19-news-cycle-enW7Worldwide
W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide to creating the right Media Relations strategy for the post lockdown phase of the crisis.
HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST...Jim Boukouray, PhD
According to #McKinsey’s latest report, revenues for the global fashion industry (apparel and footwear sectors) will contract by 27 to 30 percent in 2020 year-on-year, although the industry could regain positive growth of 2 to 4 percent in 2021. For the personal luxury goods industry (luxury fashion, luxury accessories, luxury watches, fine jewelry, and high-end beauty), we estimate a global revenue contraction of 35 to 39 percent in 2020 year-on-year, but positive growth of 1 to 4 percent in 2021.
Hence, the importance of this retail survival guide which sums-up the best contingency plans and strategies for the disruptive age.
If you have missed our preemptive thinking articles, surveys and interviews on how to turn COVID-19 into a 5.0 Accelerator, here is your chance to grab a courtesy copy of our latest blog and sign-up for our newsletters at https://multidev.com/blog/
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
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bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
5 Trends that will benefit small business in the future.pptxcart2indiagroup
As a result of the COVID-19 issue, new trends have emerged that small business owners should be aware of and take advantage of if they want to keep their companies moving forward and succeed in the coming years. Cart2india reviews posting here is an overview of what they are.
Similar to Five Ways Marketing Could Be Different Post-COVID-19 (20)
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This Slideshare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.
Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.
While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.
From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.
If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
With a loaded speaking agenda of marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. Ahead, we cover some of our favorite insights.
Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.
The ANA has been fueling marketing growth since 1910. Learn about the benefits that allow our members to produce work that stands a cut above the rest.
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you'll ensure you've thought of everything, from strategy to what could potentially go wrong, before launching.
When it comes to something bad happening to your organization, it's a matter of when, not if. However, if you have an action plan in place beforehand, you can vastly reduce the PR damage.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
More from Association of National Advertisers (19)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Though the COVID-19 pandemic has created
uncertainty across every facet of society, one thing
is clear: The world will never be the same again.
To that end, marketers would be foolish to expect
their industry to return to its pre-COVID-19 ways.
But how will it be different? More than a month into
the lockdown in the U.S., we can begin to see some
emerging trends. With that in mind, here are five
predictions on how marketing could evolve
after the pandemic ends.