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Ross Mayfield's Enterprise 2.0 Keynote at Interop
The document discusses the evolution from Enterprise 1.0 to Enterprise 2.0, emphasizing the necessity for organizations to embrace social software like wikis to foster collaboration and improve information sharing. It highlights that traditional intranets have low adoption and efficacy, while wikis can significantly enhance productivity, as demonstrated by a case study at DRKW where engagement soared. The narrative promotes the idea of shared control within organizations to drive innovation and reduce bureaucratic delays.
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Ross Mayfield's Enterprise 2.0 Keynote at Interop
- 1. Enterprise 2.0 Networld/InteropSeptember 2006
- 2. "The first thingI did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch
- 3. Socialtext is thefirst wiki company +2,000 customers $4.6M Backing: DFJ, Omidyar Network, SAP Board: Joi Ito, Jimmy Wales, Tim Draper Socialtext
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- 5. Enterprise 1.0 Automatebusiness processes to reduce cost Highly structured Designed for buyers, not users License model 50% of cost is sales & marketing
- 6. Intranet Value proposition:save time looking for information But, it’s hard to save time looking for something that doesn’t exist Or is out of date Or the links are broken 40% adoption Gartner, 2002
- 7. Web 2.0 ismade of people
- 8. Is your intranet made of people?
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- 10. Enterprise 2.0 Freeformsocial software adapted for organizations - Andrew McAfee, Harvard SLATES Paradigm: S earch L inks A uthoring T ags E xtensions S ignals
- 11. Wiki: Group-editable WebsiteWikis are collections of pages
- 12. Wiki: Display, Edit,Display Every page in a wiki is editable Just click, type and save!
- 13. Hypertext empowers freeassociation Every page has a name Linking to a page is as simple as writing its name
- 14. Wiki Develops GroupMemory Remember
- 15. The Disruption Lowcost open source basis Social Software enables: Zero-cost publishing Zero-cost group forming Lower coordination and transaction costs Adoption and engagement
- 16. Share Control toCreate Value
- 17. Wiki in anOrganization CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.” What used to be a 30-day process for posting content is now one click DrKWikipedia fosters a culture of working openly Sharing rewarded, hoarding punished Realizes Drucker’s New Pluralism Share control with users and you gain innovation http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html
- 18. Wiki Adoption AtDrKW traffic to the wiki was greater than the intranet in just six months Why? Building community, not content Aligning Top-down and Bottom-up
- 19. Socialtext 2.0 SimplestInterface Wiki Web Services
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- 22. Thank You [email_address]http://ross.typepad.com http://socialtext.com
- 23. Photo Credits Allunder a creative commons attribution license http://www.flickr.com/photos/addieplum/3548833/ http://www.flickr.com/photos/aeroworks/90124673/ http://www.flickr.com/photos/giantginkgo/69237905/ http://www.flickr.com/photos/extranoise/158135547/ http://www.flickr.com/photos/atomicjeep/73248430/ http://www.flickr.com/photos/carpeicthus/148756268/ http://www.flickr.com/photos/flamingmongrel/13088185/
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- 26. Emergent Order Chaosis good, when order is emergent Documents are where knowledge dies From documents to linked messages From links, feeds and attention emerge new dimensions to discover
- 27. SocialCalc What happenswhen a document is a cell and a cell is a document?