SlideShare is a content marketing platform that allows users to share presentations, documents, and other visual content. It has been owned by LinkedIn since 2012. Content on SlideShare comes from individuals, small businesses, and large enterprises looking to establish themselves as thought leaders and market their expertise. Effective content on SlideShare is visual, taps into current trends, has a clear call to action, and aims to go viral by being provocative and positioning the creator as a leader in their field.