Ross Mayfield discusses how businesses are using SlideShare, the top 200 website where professionals share presentations and documents, to engage customers and generate leads. He explains how businesses can create branded channels on SlideShare to communicate their message, engage with professionals in their industry, and leverage the sharing of content on the site for viral marketing. Businesses are also able to support their employees' use of SlideShare to build their own professional brands while also representing their company through SlideShare Networks.

1. When Businesses Share Ross Mayfield VP Business Development SlideShare

2. Who Top 200 site on the web 45 Million user/mo 150 Million pages/mo 3 Billion slides/mo Professionals…majority are business decision makers (Media kit) New VP Biz Dev at SlideShare Longtime advisor Chairman and Co-founder of Socialtext Social software pioneer

3. More than YouTube for Powerpoint

4. Professional Sharing Community

5. Powerpoint Democratizing Ads

6. Visual Business

7. From Professionals to Businesses

8. Viral Marketing Through Content

9. Beyond professionals presenting themselves …we started working with businesses too

10. Custom Branded Channels Branding Communication Engagement Lead Generation

11. A lot of them. …even regulated companies

12. Share control to create value (the core pattern of Web 2.0)

13. Your People are on SlideShare.. …building their brands as professionals

14. With SlideShare Networks… …they can present themselves while building your brand

15. Give your people Pro accounts http://pro.slideshare.net

16. Curate and Aggregate Content

17. IBM Expert Network http://SlideShare.com/IBM

18. Networks are made of groups too. http://SlideShare.com/Dell

19. These slides will be shared http://SlideShare.com/FMsignal

20. Questions? @ross on twitter ross@slideshare.com