2. DEFINITION
They are those products and service
what allow the interactions social at
world digital. – Mckinsey Global
institute –
Facilitate at person conect and to
interact virtualment
FOR EXAMPLE:
Blogs
Wikis
Social Networks
They have been consolidating since the birth the concept “web 2.0” (2004)
ALLOW To any person inside to a group to Access and
consume content and information
3. CHARACTERISTCS OF THE SITIES WEB
READING/WRITING:
Framework of the three C:
Content
Comunity
Commerce
New ecosystem on-line for
Company and person
Recently have born new ideas and they have added :
Content
Comunity
Commerce
Conversation
Context
Connections
Constitute the propertes esscentials
of the social technologies
4. PROPERTES:
1. User
created
content
2. Collective
product
3. Agnostic
device
4. Modulate
5. Tagged
filtering
and searsch
6. Groups
7.
Interacion
p2p
(It is not necesary what all the applications
comply all the characteristics)
SOURCE: Fundation bankinter
5. 1. Content generated mainly by the user
2. Generate a collective result and product
3. Allows bidirectional communication
4. Must allow and promote the formation of groups
5. It is device agnostic and interoperable
6. It is composed of modules and is customizable
7. Allows tagging, filtering and searching
6.
7. 1. It is essential that they
maintain a conversation
with consumers
TO GET IT
2. Understand their interests,
tastes, opinions o valuations
