FranklinCovey provides a methodology for building a high-performance culture from the inside out by focusing on paradigms and forming habits, not just changing behavior. Their exclusive solution is to build a high-performance culture using "The 7 Habits of Highly Effective People", which involves individuals learning the 7 Habits, living them, and becoming highly effective. This transforms the organization's culture to also be highly effective.

1. How to Create
A HIGH-PERFORMANCE CULTURE
for Individuals & Organizations
Presented by GIẢN TƯ TRUNG
(Author of “Đúng Việc” Book)
The Exclusive Methodology &
Solution from FranklinCovey

2. What is Culture?
Culture is
• Behavior & Attitude (outside)
• Belief & Character (inside)
Culture is
• Collective behaviors
• Nature of the relationships
• Spoken and unspoken values, norms and systems

3. Behavior & Attitude
Belief & Character

4. What is a High-Performance Culture?
A High-Performance Culture:
• Individuals with high-performance culture:
Consistently highly effective in everything
they do
• Organizations with high-performance culture:
Most of people in this organization are always
highly effective in everything they do

5. The Role of Culture?
If strategy was seed, then culture
would be soil. If „the soil‟ was not
good, then disregarding how many
efforts put in, „the seed‟ would not
germinate and grow.
FranklinCovey

6. The Role of Culture?
CULTURE EATS STRATEGY FOR
BREAKFAST, and it is only when
you fully understand what this means,
that you‟ll lead a successful company.
Peter Drucker

7. The Role of Culture?
From your strategy to your systems,
your competition can replicate
almost every advantage you have.
Every advantage, that is, except
one - your culture - FranklinCovey
=> Your culture is your organization‟s
most competitive advantage.

8. Why do so few companies achieve
a truly high-performance culture?
1. Lack of a clear and in-depth understanding of
culture and its importance
2. Lack of a clear vision/dream for a desired culture
3. Lack of persistent efforts and commitment
during the culture building process
4. Lack of a high-impact methodology and
solution to build a high-performance culture

9. The main reason is…
A lack of an effective
methodology & solution
for culture building

10. How to Create
A High-Performance
Culture (HPC)?

11. FranklinCovey‟s Methodology
Building a Culture
by Forming Habits

12. HUMAN WAYS
(Universal Values &
Timeless Principles)
YOUR
OWN
WAYS
Core
Values
Informal
Elements
Structure of Culture (1)
Source: PACE Institute of Management

13. Belief & Character
Behavior & Attitude
Structure of Culture (2)
Source: PACE Institute of Management

14. Transforming a culture require
changes in behavior & character?
FranklinCovey‟s culture building methodology
does NOT focus on changing BEHAVIOR or
CHARACTER.
It impacts people‟s HABITS.
Why?

15. Why…
If focus on changing BEHAVIOR /ACTION?
=> Short-lived Results
If focus on changing CHARACTER?
=> Hard to Do
Because "Moving the mountains
is easier than changing the character"
=> Focus on forming HABIT

16. Why…
Sow a thought, reap an action;
Sow an action, reap a habit;
Sow a habit, reap a character;
Sow a character, reap a destiny.
Samuel Smiles

17. Process of Building a Culture
Thought => ACTION => HABIT => CHARACTER => Destiny
The purpose is to change behavior & character,
but the METHODOLOGY is to change HABITS.

18. How to Create/Change a Habit?
FranklinCovey‟s “Know-Live-Be” Model
Know
• Learn to KNOW
• Enlighten Yourself
LIVE
• Know to LIVE
• Live that you know
Be
• Live to BE
• Be a Habit

19. KNOW: Focus on PARADIGM
SEE
(Paradigm)
DO
(Practice)
GET
(Results)
Source: “See-Do-Get” Model of FranklinCovey

20. KNOW: Focus on PARADIGM
If you want to make minor changes in
your life, work on your behavior. But if
you want to make significant, quantum
breakthroughs, work on your paradigms.
Stephen R. Covey

21. PARADIGM
INSIDE OUT
NOT
OUTSIDE IN

22. CODEPENDENCE
DEPENDENCE
NONFUNCTIONAL
PRIVATE
FAILURE
PUBLIC FAILURE
Habit 1
BE THE VICTIM
Habit 2
BEGIN WITH NOTHING
IN MIND
Habit 3
PUT URGENT THINGS FIRST
Habit 4
THINK WIN-
LOSE
Habit 6
MINIMIZE
Habit 5
SEEKFIRSTTOBE
UNDERSTOOD,THENTOBE
UNDERSTOOD
AGAIN
PARADIGM of a Low-Performance Culture
Source: FranklinCovey

23. Building a High-Performance Culture by
“The 7 Habits of Highly Effective People®”
PARADIGM of a High-Performance Culture
The Exclusive Solution of

24. Enlightening & Transforming Yourself
and Your Organization by the 7 Habits!

25. The 7 Habits, “Know-Live-Be” Model,
and a HIGH-PERFORMANCE CULTURE
Know
• Learn to KNOW
• Enlighten Yourself by the 7 Habits
LIVE
• Know to LIVE
• Living the 7 Highly Effective Habits
Be
• Live to BE
• Being a High-Performance Person
Source: FranklinCovey

26. SUMMARY: How to Create a HPC?
FranklinCovey‟s Methodology
• Building a Culture by Forming Habits
• From Inside-out, not Outside-in
• Focus on Paradigm, not Behavior
FranklinCovey‟s Exclusive Solution
• Building a High-Performance Culture by
“The 7 Habits of Highly Effective People”
• Knowing the 7 Habits; Living the 7 Habits
Being a Person or an Organisation with a HPC

27. DISCLAIMER:
“The 7 Habits of Highly Effective People” training program is
owned by FranklinCovey. Any usage of its IP or trademarks for
any training, consulting or commercial purposes without
FranklinCovey's permission in writing, is not allowed. Permission
needs to be requested to FranklinCovey Vietnam, the exclusive
partner of FranklinCovey in Vietnam.
This Presentation is copyrighted by Giản Tư Trung. Any usage of
this Presentation, without the author's permission, for any
training, consulting, or commercial purposes are not allowed.