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Welingkar’s Distance Learning Division

Effective HR
CHAPTER-12

Moving from Training to Performance
Consulting

We Learn – A Continuous Learning Forum
Objectives
• After completing this chapter, you should be
able to:
– Know more about Training in India.
Introduction
• In the 1990s, many training functions shifted
from a focus on training to one on performance
improvement.
• This shift required some trainers to partner with
line managers for the purpose of improving onthe-job performance in support of business goals.
• For trainers to make this transition, they had to
reallocate their time and become proficient at
conducting performance analyses and
implementing solutions.
Introduction
At the same time, training departments were
Redesigning
Clarifying
the process
roles of
that they used performance
when
consultants
supporting
and others in
line
the
managers;
department;

Providing
Developing
tools and
techniques
the skills
required of
required for
performance
those in the
improvement; departments.
and
Introduction
• Thoughtful planning and commitment to the
transition enables the performance consultant
and the performance department to be
viewed as a strategic business partner to
management.
• Smart trainers know that they must
continuously be alert to the winds of change
that are blowing within their field of expertise
and the organizations that they support.
Introduction
• They are quick to identify:
– The forces that impact their profession;
– The trends initiated by those forces;
– The future state toward which they must
transition; and
– The road to travel to reach that future state.
Factors that brought a shift from
training to performance consulting
• Change in business
– The globalization of business generates intense
competition and results in organizations utilizing
their human resources much more effectively to
compete.
– Thus management is more willing to examine
various avenues for unleashing the potential of
the organization’s workforce.
Factors that brought a shift from
training to performance consulting
• Dissatisfaction with training
– Several factors drive this growing dissatisfaction.
• First, managements interest in workforce development
results in considerably more financial resources being
expended
• Second, while training costs continue to rise, there has
been little or no discernible improvement in the results
from training.
• Finally, line managers in most organizations see the
training function as an expense rather than added
value.
Elements required to shift from a
traditional training approach to a
performance approach
Traditional Approach

Performance Approach

Focuses on the solution that is
implemented; the solution is the end

Focuses on what people need to do; the
solution is a means to an end

Linked to training need

Linked to business need

Event-oriented

Process-oriented

Reactive

Proactive and reactive

Biased to a solution

Bias-free of solutions

Evaluation of solution typically occurs

Evaluation of the performance and
operational
Partnership with management
• The most dramatic change associated with the
shift to performance has been the manner in
which trainers - now often called performance
consultants - work with line managers.
• Previously, trainers had operated either as
“experts,” or as “pairs of hands.”
• The “expert” approach resulted in training
functions determining what courses they would
offer, the content of those courses, and how the
courses would be delivered.
Partnership with management
• As “pairs of hands,” trainers implemented
requests from management for specific topics
and courses, whether or not training was
really needed.
• Now, however, trainers operate as
performance consultants.
• They initiate and develop relationships with
the key managers within the organization over
a period of time.
Partnership with management
• The consultants become knowledgeable about the
“business of the business” and, when interfacing with
management use business language.

• Performance consultants are quick to respond to
requests, and they alert management when training
alone is not appropriate.
The transition
• Once that a shift is required and clarify what a
performance approach would then the question
becomes how to make the transition.
• Within the training and field, there are two
parallel, but separate, paths for making the shift:
– individual contributor and
– The other as a performance department.

• Smart trainers know that a shift to performance is
essential if they are to add value to the
organization.
The transition
• Although this journey from training to performance
improvement is challenging, it is achievable.
• Many trainers have already made the transition; others
are involved in the process, which requires thoughtful
consideration and a commitment to execute the plan
over time.
• A successful transition, however, enables the
performance consultant to be viewed as a strategic
business partner to management and the performance
department and as a true asset to the entire
organization.
The performance consultant as an
individual contributor
• As an individual contributor, the consultant reports
directly to line management and usually operates
independently of a training department.
• Individual performance consultants find themselves
engaged in a variety of activities, ranging from
performance improvement projects to coaching
business unit managers on workplace performance and
issues
• The most successful performance consultants are those
who can sense the organizational dynamics and the
forces impacting the implementation of performance
improvement projects.
Transitioning the training department
to a performance focus
• Often, the needs of the organization and the vision of
training leadership call for a transition of the training
function to one of performance improvement.
• This typically occurs when training leadership is
dissatisfied with the manner by which it works with
line management, perhaps working as pairs of hands or
as experts.
• Thus the training department manager, training
director, or corporate university president initiates the
move toward performance improvement.
Transitioning the training department
to a performance focus
• Process alignment
– The shift to performance brings about many
changes in the way trainers work.
– Not only are they partnering with line managers,
but they also are conducting different types of
front-end assessments, implementing multiple
solutions, and measuring on-the-job performance
and business results.
Transitioning the training department
to a performance focus
• Process alignment
– In many instances, the process model consists of
the following phases:
Partnering
Phase

Assessment
Phase

Implementation
Phase

Measurement
Phase
Transitioning the training department
to a performance focus
• Organizational alignment
– Once the process has been identified, the
performance department manager faces the
challenge of organizing the function in a manner that
supports that process.
– No one person should do all phases of the process.
– Most frequently, some consultants are responsible for
the partnership phase and for being the primary
advisor to line management during the other phases
Transitioning the training department
to a performance focus
• Performer alignment
– Now that the process has been defined and roles
within the department have been clarified, the
department manager designs jobs that ensure the
process can be implemented effectively and
projects can be managed successfully.
– Intervention specialists within the training
department and other functions have technical
skills that are unique to their areas of expertise.
Transitioning the training department
to a performance focus
• Implementation/ Making happen
– Implementation of this process often consists of
the following steps, as outlined below
•
•
•
•
•

Step 1: Getting Started
Step 2: Orchestrating the Transition
Step 3: Building Department Commitment
Step 4: Gaining Senior Management Support
Step 5: Measure Impact

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Moving from Training to Performance Consulting

  • 1. Welingkar’s Distance Learning Division Effective HR CHAPTER-12 Moving from Training to Performance Consulting We Learn – A Continuous Learning Forum
  • 2. Objectives • After completing this chapter, you should be able to: – Know more about Training in India.
  • 3. Introduction • In the 1990s, many training functions shifted from a focus on training to one on performance improvement. • This shift required some trainers to partner with line managers for the purpose of improving onthe-job performance in support of business goals. • For trainers to make this transition, they had to reallocate their time and become proficient at conducting performance analyses and implementing solutions.
  • 4. Introduction At the same time, training departments were Redesigning Clarifying the process roles of that they used performance when consultants supporting and others in line the managers; department; Providing Developing tools and techniques the skills required of required for performance those in the improvement; departments. and
  • 5. Introduction • Thoughtful planning and commitment to the transition enables the performance consultant and the performance department to be viewed as a strategic business partner to management. • Smart trainers know that they must continuously be alert to the winds of change that are blowing within their field of expertise and the organizations that they support.
  • 6. Introduction • They are quick to identify: – The forces that impact their profession; – The trends initiated by those forces; – The future state toward which they must transition; and – The road to travel to reach that future state.
  • 7. Factors that brought a shift from training to performance consulting • Change in business – The globalization of business generates intense competition and results in organizations utilizing their human resources much more effectively to compete. – Thus management is more willing to examine various avenues for unleashing the potential of the organization’s workforce.
  • 8. Factors that brought a shift from training to performance consulting • Dissatisfaction with training – Several factors drive this growing dissatisfaction. • First, managements interest in workforce development results in considerably more financial resources being expended • Second, while training costs continue to rise, there has been little or no discernible improvement in the results from training. • Finally, line managers in most organizations see the training function as an expense rather than added value.
  • 9. Elements required to shift from a traditional training approach to a performance approach Traditional Approach Performance Approach Focuses on the solution that is implemented; the solution is the end Focuses on what people need to do; the solution is a means to an end Linked to training need Linked to business need Event-oriented Process-oriented Reactive Proactive and reactive Biased to a solution Bias-free of solutions Evaluation of solution typically occurs Evaluation of the performance and operational
  • 10. Partnership with management • The most dramatic change associated with the shift to performance has been the manner in which trainers - now often called performance consultants - work with line managers. • Previously, trainers had operated either as “experts,” or as “pairs of hands.” • The “expert” approach resulted in training functions determining what courses they would offer, the content of those courses, and how the courses would be delivered.
  • 11. Partnership with management • As “pairs of hands,” trainers implemented requests from management for specific topics and courses, whether or not training was really needed. • Now, however, trainers operate as performance consultants. • They initiate and develop relationships with the key managers within the organization over a period of time.
  • 12. Partnership with management • The consultants become knowledgeable about the “business of the business” and, when interfacing with management use business language. • Performance consultants are quick to respond to requests, and they alert management when training alone is not appropriate.
  • 13. The transition • Once that a shift is required and clarify what a performance approach would then the question becomes how to make the transition. • Within the training and field, there are two parallel, but separate, paths for making the shift: – individual contributor and – The other as a performance department. • Smart trainers know that a shift to performance is essential if they are to add value to the organization.
  • 14. The transition • Although this journey from training to performance improvement is challenging, it is achievable. • Many trainers have already made the transition; others are involved in the process, which requires thoughtful consideration and a commitment to execute the plan over time. • A successful transition, however, enables the performance consultant to be viewed as a strategic business partner to management and the performance department and as a true asset to the entire organization.
  • 15. The performance consultant as an individual contributor • As an individual contributor, the consultant reports directly to line management and usually operates independently of a training department. • Individual performance consultants find themselves engaged in a variety of activities, ranging from performance improvement projects to coaching business unit managers on workplace performance and issues • The most successful performance consultants are those who can sense the organizational dynamics and the forces impacting the implementation of performance improvement projects.
  • 16. Transitioning the training department to a performance focus • Often, the needs of the organization and the vision of training leadership call for a transition of the training function to one of performance improvement. • This typically occurs when training leadership is dissatisfied with the manner by which it works with line management, perhaps working as pairs of hands or as experts. • Thus the training department manager, training director, or corporate university president initiates the move toward performance improvement.
  • 17. Transitioning the training department to a performance focus • Process alignment – The shift to performance brings about many changes in the way trainers work. – Not only are they partnering with line managers, but they also are conducting different types of front-end assessments, implementing multiple solutions, and measuring on-the-job performance and business results.
  • 18. Transitioning the training department to a performance focus • Process alignment – In many instances, the process model consists of the following phases: Partnering Phase Assessment Phase Implementation Phase Measurement Phase
  • 19. Transitioning the training department to a performance focus • Organizational alignment – Once the process has been identified, the performance department manager faces the challenge of organizing the function in a manner that supports that process. – No one person should do all phases of the process. – Most frequently, some consultants are responsible for the partnership phase and for being the primary advisor to line management during the other phases
  • 20. Transitioning the training department to a performance focus • Performer alignment – Now that the process has been defined and roles within the department have been clarified, the department manager designs jobs that ensure the process can be implemented effectively and projects can be managed successfully. – Intervention specialists within the training department and other functions have technical skills that are unique to their areas of expertise.
  • 21. Transitioning the training department to a performance focus • Implementation/ Making happen – Implementation of this process often consists of the following steps, as outlined below • • • • • Step 1: Getting Started Step 2: Orchestrating the Transition Step 3: Building Department Commitment Step 4: Gaining Senior Management Support Step 5: Measure Impact