1. Add a professional photo
14X MORE LIKELY TO BE VIEWED
IF YOU HAVE PHOTO
Write an attention-
grabbing headline
EXPLAIN WHAT IT IS YOU DO
AND SHOW PASSION &
VALUE
Draft a compelling
summary
40 WORDS OR MORE,
INCLUDE KEYWORDS BUT NOT
BUZZWORDS, FOCUS ON
CAREER ACCOMPLISHMENTS
Detail your post work
experience
12X MORE LIKELY TO BE
VIEWED IF HAVE MORE THAN
1 POSITION LISTED
Add skills and get
endorsements
INCLUDE A MIX OF HIGH LEVEL
AND NICHE SKILLS
Include volunteer
experiences & causes
ALMOST HALF OF ALL
HIRING MANAGERS SAY
THEY VIEW THEM AS
EQUIVALENT TO FORMAL
WORK
1
2
3
4
5
6
Your professional brand is the key to all new opportunities
to build your brand and set yourself up for success.
DRIVE REFERRALS | GAIN CREDIBILITY | ATTRACT NEW BUSINESS CONTACTS
2. For more information on LinkedIn Marketing Solutions:
www.marketing.linkedin.com
image credit: flaticon/ freepik
3.
4. Narendra Modi
Prime Ministerof India
Richard Branson
Founder at Virgin Group
Bill Gates
Co-char, Bill & Melinda
Gates Foundation
David Edelman
Partner, Marketing and
Sales Practice
Tony Fernandes
Group CEO at AirAsia
Shinzo Abe
Prime Ministerof Japan
