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U of T - Continuing Studies - March 2016

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Social Media for the Enterprise Course (University of Toronto Continuing Studies) - LinkedIn overview and personal branding tips and tricks

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U of T - Continuing Studies - March 2016

  1. 1. S O C I A L M E D I A S T R A T E G I E S F O R T H E E N T E R P R I S E March 10th, 2016 Ben Kelly Senior Enterprise Account Executive, Marketing Solutions
  2. 2. LinkedIn Agenda Social Media Strategies for the Enterprise o Using LinkedIn across the enterprise to connect employees o How an enterprise can connect with new and existing customers o Personal branding o Profile / Identity o Sharing / Publishing o Connecting o Q&A
  3. 3. Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
  4. 4. Members 414M Members per second >2 New Students & Recent College Graduates 40M Growing global network
  5. 5. Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US USA 124M+ EMEA 132M+ APAC 85M+ LATAM 57M+ Canada 12M+
  6. 6. Advance my career Stay connected and Informed Work Smarter LinkedIn is the business dashboard for the world’s professionals Over 414 million members in over 200 countries and territories.
  7. 7. 9
  8. 8. Our vision Create economic opportunity for every member of the global workforce
  9. 9. THE ECONOMIC GRAPH
  10. 10. Connecting talent with opportunity at massive scale
  11. 11. SchoolsCompanies Knowledge SkillsMembers Jobs The Economic Graph 414M+ 4M+ 3M+ 25K+ 17M+ presentations 1M+ long-form posts 270K+ Lynda classes
  12. 12. Insights about career outcomes of educations worldwide
  13. 13. 15
  14. 14. Our Core Lines of Business 16 LinkedIn for the Enterprise
  15. 15. Connecting the Enterprise 17 Where we are going
  16. 16. How should I manage my personal brand on LinkedIn?
  17. 17. Personal mindset = spend time
  18. 18. Professional mindset = invest time
  19. 19. Add a professional photo 1 More views with a profile photo than without 14x
  20. 20. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
  21. 21. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords
  22. 22. Detail work experience 4 More profile views than those without 12x
  23. 23. 5 Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story
  24. 24. Find Discover Follow 6
  25. 25. Include Volunteer Experiences & Causes 7 More profile views than those without 6x
  26. 26. STAY INFORMED Build your professional brand
  27. 27. Build your knowledge Discover content that matters to you
  28. 28. Professional Publishing Platform Peers 1MM+ posts/wk in Groups 130k/wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda classes Professional Publishing Platform
  29. 29. More engagement with content vs. jobs 7x Content Jobs 31
  30. 30. Helping you grow and engage your network 32 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
  31. 31. Publish (Status update) Share your knowledge, perspective, or what you care about with a status update. 8
  32. 32. Publish (Long Form) Share what you know Jack trends Look at the calendar 8B
  33. 33. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals ever assembled 35
  34. 34. GET CONNECTED
  35. 35. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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