101 Business Insights is the first business networking site that rewards members for their time and input. As a member you get real, asset-backed rewards for commenting, posting or even simply hanging out at the site. It’s our way of thanking you for engaging with and growing the network, and for being part of the most vibrant business community on the net.

2. We provide you with
tools, resources and
expertise that enable
you to get started
immediately and reap
immediate results
DON’T KNOW WHERE
TO START IN YOUR
MARKETING
EFFORTS

3. You will find practical advice
and simple ways to build your
brand from positioning and
naming to identity creation and
communication
strategies
NOT SURE HOW TO
BUILD YOUR
BRAND

4. The insights we give you are
distilled from years of experience
from experts in strategy,
marketing, advertising, design
and PR. We provide you with the
essence of what you need
to know to market your
business effectively
CONFUSED WITH ALL
OF THE WISDOM AND
ADVICE PERTAINING
TO BEING A GOOD
MARKETER

5. 101 BUSINESS
INSIGHTS
The go-to portal for multi-disciplinary
Business Insights
and Solutions.

6. SINGLE
PORTAL
One interface, over 1000
Business Insights across
multiple disciplines

7. New holistic approach to
solving Business Problems as
opposed to traditional silo-based
solutions

8. Customize your view by selecting the search settings which matters most to you
APPLIES TO
Everyone,
Entrepreneurs,
Managers,
Executives or
Specialists
RANK
Advanced (Moderated
by Specialists), Expert
(un-moderated),
Specialist or Guru
(Authors and
Moderators)
STARS
Denotes how many
business discipline the
author has achieved in
excess of 1,000 points
each (Denotes their
breadth of knowledge)
Customize
Choose from…
ADVANCE SEARCH

9. YOUR RESIDENT SPECIALIST
MBA, BACHELOR OF ARTS AND 17 YEARS IN-THE-TRENCHES EXPERIENCE IN BRANDING,
MARKETING, SALES, BUSINESS DEVELOPMENT, CONSULTING AND MANAGEMENT.
Lawrence ignites, organises, creates and refreshes brands.
He has delivered more than 215 projects during his career, including writing over 55 marketing
and brand strategies, creating over 80 identities and naming more than 20 entities.
Lawrence has a unique ability to navigate complex marketing challenges and create structure out
of chaos. His expertise lies in distilling the essence of a brand, positioning it distinctively and
communicating its core messages. His maxim is simplicity.
He works with large corporates, government, startups, product, service and people brands in
numerous sectors including telecommunications, real estate, financial services, hospitality,
healthcare, technology, FMCG and sport.
He is the founder of Fludium, a Dubai-based branding consultancy. LAWRENCE FLUDE
Please email Lawrence@BusinessInsights.Info with any questions or topics
you would like covered. You can also contact him on +971 50 469 4920.
View Lawrence’s profile at http://ae.linkedin.com/in/lawrenceflude/

10. EFFECTIVE
COMMUNICATION
MARKETING STRATEGY AND
PLANNING
CONSUMER BEHAVIOR
AND TRENDS
KEY FOCUS
MARKET RESEARCH AND
SEGMENTATION
BRANDING, BRAND STRATEGY,
POSITIONING, NAMING AND
IDENTITY DEVELOPMENT
ADVERTISING AND PR

11. CONSULTING
Offer consulting services to fellow
members with rates ranging from
i$2 to i$10 per minute depending
on your Insight Rank.
KEY DIFFERENTIATOR
Remember, your Insight portfolio
serves as a public statement of your
Insightful competence, so build it with
pride.
NEWSLETTERS
Make sure you select ‘Marketing’ as
an area of
interest in order to receive live feeds
by email
FRIENDS
Make friends with fellow
101 Insight members
and expand your network
SHARING INSIGHTS
Share your own Insights, get
feedback and earn Insight
Points
ACTIVITY
Engage with like-minded
members,
join existing teams or
start your own
SOCIAL SHARING
Get rewarded for
socially sharing
content
PARTICIPATE COMMENTING
Comment on Discussions
and get Rewarded with
Insight Points

12. TEAM DYNAMICS
NET-WEAVING
A focus on adding value, as opposed to
networking, which has a focus on
extracting value
NEW TEAMS
Anyone can start a team
(Team Admin) and a team
can have multiple Team
Admins
DEFINE YOUR TEAM
Give your team a name
and define its core
purpose
JOIN TEAMS
Find a team you like?
request permission to join
from the team admin
INVITE FRIENDS
Invite friends who have
the required skillset to join
your team

13. MUST READS
BRANDSIMPLE:
HOW THE BEST
BRANDS
KEEP IT SIMPLE
AND SUCCEED
ALLEN P.
ADAMSON
POSITIONING:
THE BATTLE
FOR YOUR
MIND
AL RIES, JACK
TROUT

14. MUST READS
GUERILLA MARKETING:
EASY AND INEXPENSIVE
STRATEGIES FOR MAKING
BIG PROFITS FROM YOUR
SMALL BUSINESS
JAY CONRAD LEVINSON

15. MUST READS
PURPLE COW,
NEW EDITION:
TRANSFORM YOUR
BUSINESS
BY BEING
REMARKABLE -
INCLUDES NEW
BONUS CHAPTER
SETH GODIN
PERMISSION
MARKETING :
TURNING
STRANGERS INTO
FRIENDS AND
FRIENDS
INTO CUSTOMERS
SETH GODIN

16. www.springwise.com
www.fastcompany.com
www.trendwatching.com
www.marketingprofs.com
KEY LINKS
THAT WILL
HELP YOU FIND
THE BEST
RESOURCES
www.brandingstrategyinsider.com

17. UPCOMING TOPICS
What to expect going forward and if it’s not here suggest a topic
Getting started with the One Page Marketing Plan
How do you choose a creative agency?
Make sure you can deliver it before you market it
(Great) creativity takes (a little bit of) time

18. BUSINESS DISCIPLINES
CROWDSOURCING
BUSINESS ANALYTICS
SALES
BUSINESS ADVISORY
NLP SUCCESS COACHING
LEADERSHIP
BUSINESS TOOLS
MONEY MATTERS
INTERNET SECURITY
CREATING LEVERAGE
FUTURE IDEAS
ENTREPRENEURSHIP
MARKETING
SOCIAL MEDIA
CHANGE MANAGEMENT
KNOWLEDGE, TECHNOLOGY
& CULTURE
STRATEGY
SYSTEMS THINKING
PERFORMANCE MANAGEMENT
CAREER DEVELOPMENT
CREATIVITY & INNOVATION

19. PARTICIPATE
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IT’S YOURS FOR THE TAKING
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