Employer Branding Presentation
•Download as PPT, PDF•
2 likes•6,094 views
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees. Employer Branding: 1- What Is It? 2- How To Develop An Employer Brand 3- Enhancing An Employer Brand From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Report
Share
Report
Share
Recommended
Basics of Employer Branding
This document discusses employer branding and employee value proposition. It defines employer branding as communicating an organization's identity to potential and current employees. Developing a strong employer brand is important for attracting and retaining talent. An effective employer brand is aligned with business strategy and clearly conveys what an employee will gain from working at the organization. Researching existing employees and external perceptions is key to defining an accurate employee value proposition.
What's Next: Employer Branding
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Using Employer Branding to Win Top Talent | Webinar
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
Employer Branding - The short and Sweet
Bite sized chunks of Employer Branding. A complex discipline and practice made simple in 3 easy to understand steps.
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Employer Branding
The document discusses employer branding and how to develop an effective employer branding strategy. It defines employer brand as how people describe a company when its representatives are not present. An effective strategy includes understanding business needs, defining target audiences, optimizing employee value propositions, selecting key performance indicators, creating an annual communications plan, and measuring return on investment through common metrics like retention rates, engagement, hiring costs, and social media analytics. The goal is to attract top talent and increase employee satisfaction by promoting a company's culture, values, and opportunities.
Employer Branding Presentation Coca Cola
The document summarizes research conducted by Coca-Cola to understand the relationships between employee opinions, behaviors, and retention and the company's financial performance and reputation. The research found several key relationships: high employee engagement is related to improved financial results like revenue and expenses; employee retention drives higher sales volume and performance; and favorable employee opinions correlate with stronger consumer brand perception and higher market share. The results supported Coca-Cola's focus on employee experience or "People" initiatives to boost business outcomes.
Employer branding
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on the organization's purpose, differentiation from competitors, communicating benefits to employees, continuity over time, and consistency between words and actions. Research, internal communication, recruitment, leadership and workplace environment all contribute to building and maintaining a strong employer brand. The process typically involves discovery, analysis, implementation, communication and ongoing measurement and optimization. Benefits of employer branding include increased productivity, retention, engagement and attractiveness as an employer.
Recommended
Basics of Employer Branding
This document discusses employer branding and employee value proposition. It defines employer branding as communicating an organization's identity to potential and current employees. Developing a strong employer brand is important for attracting and retaining talent. An effective employer brand is aligned with business strategy and clearly conveys what an employee will gain from working at the organization. Researching existing employees and external perceptions is key to defining an accurate employee value proposition.
What's Next: Employer Branding
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Using Employer Branding to Win Top Talent | Webinar
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
Employer Branding - The short and Sweet
Bite sized chunks of Employer Branding. A complex discipline and practice made simple in 3 easy to understand steps.
Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Employer Branding
The document discusses employer branding and how to develop an effective employer branding strategy. It defines employer brand as how people describe a company when its representatives are not present. An effective strategy includes understanding business needs, defining target audiences, optimizing employee value propositions, selecting key performance indicators, creating an annual communications plan, and measuring return on investment through common metrics like retention rates, engagement, hiring costs, and social media analytics. The goal is to attract top talent and increase employee satisfaction by promoting a company's culture, values, and opportunities.
Employer Branding Presentation Coca Cola
The document summarizes research conducted by Coca-Cola to understand the relationships between employee opinions, behaviors, and retention and the company's financial performance and reputation. The research found several key relationships: high employee engagement is related to improved financial results like revenue and expenses; employee retention drives higher sales volume and performance; and favorable employee opinions correlate with stronger consumer brand perception and higher market share. The results supported Coca-Cola's focus on employee experience or "People" initiatives to boost business outcomes.
Employer branding
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on the organization's purpose, differentiation from competitors, communicating benefits to employees, continuity over time, and consistency between words and actions. Research, internal communication, recruitment, leadership and workplace environment all contribute to building and maintaining a strong employer brand. The process typically involves discovery, analysis, implementation, communication and ongoing measurement and optimization. Benefits of employer branding include increased productivity, retention, engagement and attractiveness as an employer.
Employer branding 101 power point
The document provides guidance on employer branding best practices. It discusses researching a company's current brand, competitors, and target talent. Stakeholders like marketing, employees, and leadership should partner to develop a unique branding message. Content like infographics and stories about employees can then be shared on social media and a careers page. Analytics should measure branding goals and success, and candidates should receive a positive experience to spread goodwill about the brand. Overall, the key is differentiating a company's authentic culture from competitors through original stories and employees.
Employer Branding slideshare
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Employer branding
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on what the organization stands for, differentiation from competitors, communicating benefits to employees, ensuring continuity during changes, and consistency between words and actions. Research, defining brand attributes, implementing communications, and measuring results are key steps in a typical employer branding project. Benefits of employer branding include increased productivity, retention, and attractiveness as an employer.
Building Your Employer Brand Strategy - Stacy Parker
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Employer Branding
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Employer Branding
1. Employer branding is important for attracting and retaining top talent in a competitive market facing a reduced talent pool.
2. Philips conducted extensive research to understand how to improve their employer brand and developed the tagline "Touch Lives Every Day" to appeal to potential employees.
3. Philips saw significant results from implementing their employer brand strategy, including higher quality applicants, increased acceptance of offers, and improved rankings as an employer of choice.
Employee Branding
This presentation discusses employee branding and its integration with HR marketing. Employee branding refers to employees internalizing the desired brand image and projecting it to customers. The objectives of employee branding are to empower employees, improve loyalty and reputation, and increase motivation. This can be achieved through selective hiring, targeted training, clear communication of goals, and compensation systems that reflect the brand. Growing employer brands is important to attract and retain employees, leading to business gains. Successful employer branding requires core brand definition, senior management involvement, alignment with strategy, and ongoing measurement. The presentation provides examples of industry practices in employee branding.
Employer Branding for Talent Attraction
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Employer branding
A study on perception of employees towards employer branding and its impact on recruitment and retention.
Employer branding
Employer branding involves marketing an organization as an attractive employer to potential job candidates and current employees. It aims to attract, motivate, and retain talented staff. Like consumer marketing, employer branding should apply best practices such as creating a unique brand identity, using multiple communication channels, and measuring return on marketing investments. The goal is to develop engaged and loyal "labor customers" that deliver tangible business benefits through higher performance, customer satisfaction, and reduced hiring and retention costs.
Employee Branding
Employee branding refers to the image projected by employees through their behaviors, attitudes, and actions, which is impacted by their engagement and attitude toward the employer's brand image. Employee branding is related to employer branding in that strong employer branding can lead to increased employee engagement, retention, and loyalty, which contributes to the organizational culture and a sustainable competitive advantage. The objectives of employee branding are to expand employee empowerment and improve employee loyalty, company reputation, and motivation levels.
The Future of Talent Development
(12th Nov 2017) BFBM စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲတြင္ ဆရာ ဦးတင္ဇံေက်ာ္ ေဟာေျပာခဲ့သည့္ Presentation File
Employer branding
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Talent Management
The document discusses key processes for effective talent management. It defines talent and talent management, and emphasizes identifying individuals who can significantly impact organizational performance. It also stresses the importance of attracting, developing, engaging, and retaining top talent. The document outlines six key talent management processes: defining talent, identifying talent, attracting and retaining talent internally and externally, managing talent, nurturing and developing talent, and evaluating talent programs.
Trends in Talent Acquisition
Talent acquisition involves attracting, finding, and hiring skilled human labor to meet an organization's labor requirements. Recent trends in talent acquisition include increased use of social media for recruiting, utilizing artificial intelligence to streamline the hiring process, and prioritizing work life balance, employer brand/candidate experience, and employee wellbeing to attract top talent.
Employee Value Propositions & Employer Branding
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
Strategic Guide to Talent Acquisition Models
This webinar delves deep into three different talent acquisition models – Enterprise Recruitment Process Outsourcing (RPO), Hybrid RPO and In-house Recruitment – to describe the experiences of working with either an RPO partner or an in-house team.
Best practices in talent management strategy
The document discusses best practices in talent management, focusing on six key components:
1. Planning for critical talent needs by analyzing workforce requirements.
2. Attracting critical talent through targeted branding and projecting a positive company image.
3. Recruiting critical talent by first looking internally and leveraging employees, then casting a wide net externally.
4. Assessing critical talent using screening tools like interviews and tests to identify the best candidates.
5. Developing critical talent through real-life learning opportunities, mentoring, coaching, and managing performance for growth.
6. Retaining critical talent to save replacement costs, which average 150% of the employee's salary. Effective retention focuses
21st Century Talent Management: The New Ways Companies Hire, Engage, and Lead
How are world-class companies managing their people in 2014 and beyond? This detailed research-based presentation overviews the new solutions for talent acquisition, leadership development, engagement, building Millenial leadership and employee capability development.
Employee Value Proposition Powerpoint Presentation Slides
An eligible team is the backbone of a company and a satisfied employee is more productive is a general rule. We have designed this set of PowerPoint slides in order to cover up a set of associations and contributions provided by an organization in return for the skills, capacities, and experiences an employee returns to the organization. Including graphics of employee performance and teamwork, we have indicated catching visuals and topics, including, rewards and benefits, employment brand, recruiting strategy, employee feedback, corporate brand and employee feedback. Employee value proposition feedback has been shown here through different PPT templates, including topics like compensation & benefits, work life, professional development, recognition and rewards, culture, career, and benefits. Given an impressive layout which is fit for the company's employee value proposition framework, we have included engaging icons and images for an engaging experience. Just download and personalize for an intimate experience with our employee value proposition PowerPoint presentation slides. https://bit.ly/3jP94YR
Employees are People Too! - Randy McDaniels and Melanie Long
Employees are People Too! - Randy McDaniels and Melanie LongIllinois Society for Healthcare Marketing and Public Relations
Randy McDaniels and Melanie Long presented on building better bridges between marketing and HR. They discussed how collaborating can create brand ambassadors by affirming the brand promise internally. Marketing can help develop an employment brand strategy while HR ensures alignment of internal culture. Successful strategies include internal marketing, rewards programs, and aligning departments to deliver an exceptional brand through engaged employees.Employees are People, too!: Branding from the Inside Out
Randy McDaniels and Melanie Long presented on building better bridges between marketing and HR. They discussed how collaborating can create brand ambassadors by affirming the brand promise internally. Specifically, HR can develop talent and commitment while marketing can help create attractive employment branding messages to define the organization as an employer. Working as a team across departments, organizations can unite behind empowering employees to deliver the brand externally.
More Related Content
What's hot
Employer branding 101 power point
The document provides guidance on employer branding best practices. It discusses researching a company's current brand, competitors, and target talent. Stakeholders like marketing, employees, and leadership should partner to develop a unique branding message. Content like infographics and stories about employees can then be shared on social media and a careers page. Analytics should measure branding goals and success, and candidates should receive a positive experience to spread goodwill about the brand. Overall, the key is differentiating a company's authentic culture from competitors through original stories and employees.
Employer Branding slideshare
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Employer branding
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on what the organization stands for, differentiation from competitors, communicating benefits to employees, ensuring continuity during changes, and consistency between words and actions. Research, defining brand attributes, implementing communications, and measuring results are key steps in a typical employer branding project. Benefits of employer branding include increased productivity, retention, and attractiveness as an employer.
Building Your Employer Brand Strategy - Stacy Parker
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Employer Branding
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Employer Branding
1. Employer branding is important for attracting and retaining top talent in a competitive market facing a reduced talent pool.
2. Philips conducted extensive research to understand how to improve their employer brand and developed the tagline "Touch Lives Every Day" to appeal to potential employees.
3. Philips saw significant results from implementing their employer brand strategy, including higher quality applicants, increased acceptance of offers, and improved rankings as an employer of choice.
Employee Branding
This presentation discusses employee branding and its integration with HR marketing. Employee branding refers to employees internalizing the desired brand image and projecting it to customers. The objectives of employee branding are to empower employees, improve loyalty and reputation, and increase motivation. This can be achieved through selective hiring, targeted training, clear communication of goals, and compensation systems that reflect the brand. Growing employer brands is important to attract and retain employees, leading to business gains. Successful employer branding requires core brand definition, senior management involvement, alignment with strategy, and ongoing measurement. The presentation provides examples of industry practices in employee branding.
Employer Branding for Talent Attraction
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Employer branding
A study on perception of employees towards employer branding and its impact on recruitment and retention.
Employer branding
Employer branding involves marketing an organization as an attractive employer to potential job candidates and current employees. It aims to attract, motivate, and retain talented staff. Like consumer marketing, employer branding should apply best practices such as creating a unique brand identity, using multiple communication channels, and measuring return on marketing investments. The goal is to develop engaged and loyal "labor customers" that deliver tangible business benefits through higher performance, customer satisfaction, and reduced hiring and retention costs.
Employee Branding
Employee branding refers to the image projected by employees through their behaviors, attitudes, and actions, which is impacted by their engagement and attitude toward the employer's brand image. Employee branding is related to employer branding in that strong employer branding can lead to increased employee engagement, retention, and loyalty, which contributes to the organizational culture and a sustainable competitive advantage. The objectives of employee branding are to expand employee empowerment and improve employee loyalty, company reputation, and motivation levels.
The Future of Talent Development
(12th Nov 2017) BFBM စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲတြင္ ဆရာ ဦးတင္ဇံေက်ာ္ ေဟာေျပာခဲ့သည့္ Presentation File
Employer branding
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Talent Management
The document discusses key processes for effective talent management. It defines talent and talent management, and emphasizes identifying individuals who can significantly impact organizational performance. It also stresses the importance of attracting, developing, engaging, and retaining top talent. The document outlines six key talent management processes: defining talent, identifying talent, attracting and retaining talent internally and externally, managing talent, nurturing and developing talent, and evaluating talent programs.
Trends in Talent Acquisition
Talent acquisition involves attracting, finding, and hiring skilled human labor to meet an organization's labor requirements. Recent trends in talent acquisition include increased use of social media for recruiting, utilizing artificial intelligence to streamline the hiring process, and prioritizing work life balance, employer brand/candidate experience, and employee wellbeing to attract top talent.
Employee Value Propositions & Employer Branding
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
Strategic Guide to Talent Acquisition Models
This webinar delves deep into three different talent acquisition models – Enterprise Recruitment Process Outsourcing (RPO), Hybrid RPO and In-house Recruitment – to describe the experiences of working with either an RPO partner or an in-house team.
Best practices in talent management strategy
The document discusses best practices in talent management, focusing on six key components:
1. Planning for critical talent needs by analyzing workforce requirements.
2. Attracting critical talent through targeted branding and projecting a positive company image.
3. Recruiting critical talent by first looking internally and leveraging employees, then casting a wide net externally.
4. Assessing critical talent using screening tools like interviews and tests to identify the best candidates.
5. Developing critical talent through real-life learning opportunities, mentoring, coaching, and managing performance for growth.
6. Retaining critical talent to save replacement costs, which average 150% of the employee's salary. Effective retention focuses
21st Century Talent Management: The New Ways Companies Hire, Engage, and Lead
How are world-class companies managing their people in 2014 and beyond? This detailed research-based presentation overviews the new solutions for talent acquisition, leadership development, engagement, building Millenial leadership and employee capability development.
Employee Value Proposition Powerpoint Presentation Slides
An eligible team is the backbone of a company and a satisfied employee is more productive is a general rule. We have designed this set of PowerPoint slides in order to cover up a set of associations and contributions provided by an organization in return for the skills, capacities, and experiences an employee returns to the organization. Including graphics of employee performance and teamwork, we have indicated catching visuals and topics, including, rewards and benefits, employment brand, recruiting strategy, employee feedback, corporate brand and employee feedback. Employee value proposition feedback has been shown here through different PPT templates, including topics like compensation & benefits, work life, professional development, recognition and rewards, culture, career, and benefits. Given an impressive layout which is fit for the company's employee value proposition framework, we have included engaging icons and images for an engaging experience. Just download and personalize for an intimate experience with our employee value proposition PowerPoint presentation slides. https://bit.ly/3jP94YR
What's hot (20)
Building Your Employer Brand Strategy - Stacy Parker
Building Your Employer Brand Strategy - Stacy Parker
21st Century Talent Management: The New Ways Companies Hire, Engage, and Lead
21st Century Talent Management: The New Ways Companies Hire, Engage, and Lead
Employee Value Proposition Powerpoint Presentation Slides
Employee Value Proposition Powerpoint Presentation Slides
Similar to Employer Branding Presentation
Employees are People Too! - Randy McDaniels and Melanie Long
Employees are People Too! - Randy McDaniels and Melanie LongIllinois Society for Healthcare Marketing and Public Relations
Randy McDaniels and Melanie Long presented on building better bridges between marketing and HR. They discussed how collaborating can create brand ambassadors by affirming the brand promise internally. Marketing can help develop an employment brand strategy while HR ensures alignment of internal culture. Successful strategies include internal marketing, rewards programs, and aligning departments to deliver an exceptional brand through engaged employees.Employees are People, too!: Branding from the Inside Out
Randy McDaniels and Melanie Long presented on building better bridges between marketing and HR. They discussed how collaborating can create brand ambassadors by affirming the brand promise internally. Specifically, HR can develop talent and commitment while marketing can help create attractive employment branding messages to define the organization as an employer. Working as a team across departments, organizations can unite behind empowering employees to deliver the brand externally.
SCOUT_Employer Branding_v5
This document provides guidance on developing a strong employer brand. It discusses that candidates are like customers seeking compelling offers from companies known to deliver on desires. An effective employer brand must be known, understood, and desirable. The document outlines that employer branding is everyone's responsibility, and that companies must adopt a marketing mindset to attract talent. It also provides steps to build a strong employer brand, including researching current perceptions, articulating a value proposition, and strategic execution across channels.
Mkt yourself careertransition_nyu_jan2012_part1
This document provides information and guidance from Ethan Chazin of The Chazin Group on developing a personal brand and career marketing plan. It discusses developing a personal mission statement, positioning statement, and proposition statement. It also covers identifying transferable skills, researching companies and industries, networking, self-promotion, and creating a personal marketing plan. The overall message is that developing a clear personal brand and strategic career marketing approach is important for career success.
brand.ppt
This document discusses brand management and provides steps for effective brand management. It defines a brand as a strategic asset requiring long-term management that is the centerpiece of marketing strategy and represents an organization's culture, identity, image and reputation. It then provides 7 steps for an effective approach to brand management, which include becoming truly marketing minded, monitoring the changing environment, having a meaningful brand vision, building the brand from the inside out, planning for success, becoming a learning business, and being prepared to change.
Articles on Employee Branding
Most organizations fail to recognize the important role employees play in building a brand's reputation through interactions with customers. Developing employee brand ambassadors can provide marketing benefits like improved customer service and retention. To create brand ambassadors, companies should develop awareness programs to educate employees on the brand's values and promise. This allows employees to understand how their work contributes to delivering the brand experience internally and externally. Developing a strong employee brand and company culture in turn positively impacts the external customer experience and builds brand equity.
Employer Branding And Employee Retention....Explored
The document discusses employer branding and its impact on employee retention. It defines employer branding as capturing the essence of a company in a way that engages employees and conveys the company's culture and value proposition. The author aims to analyze the relationship between employer branding and employee retention through a study measuring factors like organizational values, pay/benefits, and employee satisfaction levels. Preliminary results show a positive correlation between employer branding and likelihood of employees staying with the organization.
Brand & Branding
The presentations explains the importance of branding and how a brand is established. It consists of a few examples too.
Re-Brand Your Organization for Competitive Advantage
The document provides guidance on rebranding an organization for lasting competitive advantage. It recommends defining ideal brand attributes and the type of clients, employees, and partners desired. Developing an inspiring vision statement and clear mission statement that drives the organization is also suggested. The document emphasizes building an ethical culture with engaged employees and satisfied customers to achieve differentiation and lasting competitive advantage.
Brand & Branding
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
Steal These 5 Marketing Fundamentals to Make the Best Hire
The success of any business depends on attracting, engaging and retaining the right people.
Want to hire the best talent? "Posting and praying" isn't enough.
Take a page from the marketer's playbook and learn to apply marketing fundamentals to making the best hire.
Ence on Branding
ENCE Marketing Group Pte Ltd was established in 2007 and is involved in a range of branding and marketing initiatives for our clients
StoneSoupCreative-capabilities-new
Stone Soup Creative helps organizations develop and communicate their brand through a comprehensive branding process called the Brand Recipe. The Brand Recipe is a 12-step process that helps organizations define their core values and message so they can build trust with supporters and make their marketing more effective. Stone Soup Creative's branding work helps organizations transform their brand so it authentically reflects their mission and ensures internal and external communications consistently portray the organization's identity.
Monster_Employer_Brand_Guide
The document discusses the importance of employer branding for attracting and retaining talent. It defines employer branding as demonstrating a company's employment experience through its mission, values and culture. It provides tips for assessing a company's existing employer brand assets, sharing its brand story through its website, jobs postings, social media and reviews. It stresses the importance of employer branding for recruiting qualified candidates, improving employee retention and increasing referrals.
Your Employer Brand: A Monster Guide
The document discusses the importance of employer branding for attracting and retaining talent. It defines employer branding as demonstrating a company's employment experience through its mission, values and culture. It provides tips for assessing a company's existing employer brand assets, sharing its brand story through its website, jobs postings, social media and reviews. It stresses the importance of employer branding for recruiting qualified candidates, improving employee retention and increasing referrals.
Ppt on marketer as a career
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
Employer Branding - Conferência Internacional Social Hire
Apresentação efetuada por Miguel Luís no evento "Conferência Internacional Social Hire" que decorreu nos dias 12 e 13 de Maio de 2015
Progressive - Building a compelling employer brand
The ability to attract and retain the best talent in the market is key for any organisation, but never more so than in highly competitive sectors where niche skill sets are in high demand. Our guide to employer branding examines
how organisations can strengthen their relationship with existing and potential employees, and external
stakeholders through the effective communication of the brand’s values, personality and culture and creating a
strong employer brand.
Your business Marketing Strategy
Marketing strategy is focused on understanding customers and their needs. The document discusses defining an ideal customer profile, including their key characteristics and problems to be solved. It also emphasizes developing a strong value proposition centered around customer intimacy and understanding, in order to clearly communicate why people should choose the business over its competitors. The overall goal is to have a marketing approach that deeply understands customers and provides a total solution for their needs.
Employer branding
The document discusses the history and modern practices of employer branding. It begins by defining employer branding as an organization's reputation as an employer and how it markets itself to job seekers and current employees. The original concept was introduced in 1996 and aimed to improve employee recruitment and retention through reducing costs. Modern employer branding uses a marketing funnel approach across various online channels to optimize the candidate journey. It also emphasizes cooperation among internal stakeholders, measuring key performance indicators, and using social media to maximize results. Global examples are given of organizations that have received employer brand awards.
Similar to Employer Branding Presentation (20)
Employees are People Too! - Randy McDaniels and Melanie Long
Employees are People Too! - Randy McDaniels and Melanie Long
Employees are People, too!: Branding from the Inside Out
Employees are People, too!: Branding from the Inside Out
Employer Branding And Employee Retention....Explored
Employer Branding And Employee Retention....Explored
Re-Brand Your Organization for Competitive Advantage
Re-Brand Your Organization for Competitive Advantage
Steal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best Hire
Employer Branding - Conferência Internacional Social Hire
Employer Branding - Conferência Internacional Social Hire
Progressive - Building a compelling employer brand
Progressive - Building a compelling employer brand
Recently uploaded
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Future of B2B Audience Targeting with LinkedIn
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Recently uploaded (20)
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Employer Branding Presentation
- 1. Employer Branding Presented by: Jason Bahamundi January 14, 2016
- 2. About Me • DMNmedia is the marketing solutions group for The Dallas Morning News • Account Executive for DMNmedia specializing in Recruitment Marketing • Endurance Athlete – Blogger at Cook Train Eat Race – Brand Ambassador for FlapJacked 2
- 3. What I’ll Cover • Definition of Employer Branding • How To Develop An Employer Brand • Enhancing An Employer Brand 3
- 5. How About This Company? 5
- 6. Can You Identify This Company? 6
- 7. 7 What Does This Logo Stand-For?
- 8. Definition Of Employer Branding • Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. • Employer brand is "the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). 8
- 9. How To Develop An Employer Brand • It starts within the company and expands to the outside world via employees with a consistent and continuously shaped message. • Is there an Encompass recruitment tagline or vision statement that each candidate hears upon the first contact all the way through to hire? • Ways To Develop – Tagline – Email Signature – Content Marketing • Social Media • Video – Marketing Materials • Direct Mail • Flyers • Promotional Items 9
- 10. How Do You Enhance Your Employer Brand? • Who Are The Leaders Of The Company – How do they lead? What is their style? • Values & Beliefs – How does the company impact their clients’ lives? • Current Employees ‘On Display’ – Who will a candidate be working with? • Unique Value Proposition – Why should they work for the company? – How will this UVP affect them AND their social circle? • Fun Factor – How does the company create team chemistry? Example> Top 100 Picture on DallasNews.com 10
- 11. Thank You! 11 Jason Bahamundi Account Executive 214.977.7859 | office 214.356.6656 | mobile jbahamundi@dmnmedia.com LinkedIn