The document discusses the history and modern practices of employer branding. It begins by defining employer branding as an organization's reputation as an employer and how it markets itself to job seekers and current employees. The original concept was introduced in 1996 and aimed to improve employee recruitment and retention through reducing costs. Modern employer branding uses a marketing funnel approach across various online channels to optimize the candidate journey. It also emphasizes cooperation among internal stakeholders, measuring key performance indicators, and using social media to maximize results. Global examples are given of organizations that have received employer brand awards.

1. Employer Branding Trend and The Global
Practice
A Modern Concept of Employer Branding
Prepared by:
Md. Khairul Bashar
E-mail: k.bashar1992@gmail.com
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2. The Concept Of Employer Branding
Your employer brand is your organization’s reputation as
an employer. In other words, employer branding is how
you market your company to job seekers and internal
employees.
It’s answers the questions:
• what job seekers and employees really think of you?
• It’s what they tell their friends and family when you
aren’t around?
Though it may not be tangible, your employer brand is
an asset that requires constant cultivation.
.
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The original concept of Employer Branding was publically introduced in
1996 by Simon Barrow and Tim Ambler.
The Myth
It’s a One-time
Activity
You Have to Build
an Employer Brand
It’s Too Expensive
It’s Only for Large
Organization

3. Why Employer
Branding!
Employee
Recruitment &
Retention
Reduces costs
Your employees
become your
ambassadors
Improves employee
engagement
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4. The Marketing Funnel in Modern Employer Branding
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Marketing funnel in modern employer branding consist of your
main marketing media and channels covering the Candidate
Journey of the Information Era.
• Your career site is easy to find.
• The career site is optimized for passive job seekers
• The path to open jobs -listing is readily available
• The first glance must answer to the site visitor’s
immediate questions
• Your career site walks the visitor through their
candidate journey
Optimizing Career Sites:

5. Development Strategy
Culture Analysis
Develop a
content
strategy to
promote
your
employer
brand.
Establish an employee
advocacy program.
Leverage
social
media.
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7. Modern Trends
Co-operation among
internal stake
holders
Redesign employer
branding strategy
Activating EVP
Internally within the
organization
Measuring KPIs
Implementing Social
Media to Maximize
Result
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8. TOOLS
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9. Global Branding
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Credorax Employer Branding
HubSpotCanvaSopify

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Noman Group received ‘Best Employer
Brand Award” 2019
Akij Group has received ‘Bangladesh Best Employer
Brand Award 2019
aamra companies wins Best Employer Brand in
Bangladesh for 2018 award
Eastern Bank Limited (EBL) bagged the Bangladesh
Best Employer Brand Award 2019