SlideShare a Scribd company logo
is
employers
branding ?
Of
employer
branding.
Of
employer
branding
Of
employer
branding
Employer
branding
is required
?
The term was coined in 1990s
Companies market themselves & create a
brand
To attract TOP TALENTS
Companies create EVP
Company Values, Goals and
Culture
Employee Rallying
Brand Image & Recognition
Content Creation Strategy
Recruitment
Selection
Training & Development
Compensation & Benefits
Performance Management
Work Culture
A great employer brand can make up
for lower remuneration
It can help you to retain your
employees
A good employer brand can
reduce your costs
A positive employer brand can save
you time
It shows the human side of your
company
People talk about good
brands…and bad brands
NARENDRA PAURABI SUBHRANSU SUJATA ABIRAM
ThankYou

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Employer branding