2. has become
ent branding
Employm
any talent
refront of m
the fo
egic plans
isition strat
acqu
Employment branding has pretty much been accepted as part
of the best practice cadre in the recruiting and hr field.
5. what do you do if you have a
great consumer brand that
doesn’t align with your
talent acquisition needs?
6. Meet Lars Schmidt, talent acquisition
leader at National Public Radio
“
We Are
obviously very
entrenched in the
news media space but
we’re relatively
newer to the
Digital space.
7. “When you think NPR,
most people’s first
reaction is radio,
most people’s first
reaction is not
digital.”
13. we need those
same talented
professionals.
It’s the same thing in areas
like finance, accountants,
finance experts
14. Get over the natural
hurdles
Promote employer brand
Tune up company brand
15. Keep moving
forward
“You can have the best ideas in the
world, but if your leaders don’t
get it, and don’t see that value,
you’re not going to get very far.”
16. What does all this mean?
Highlighting
companies mobile apps
Rapid deployment
View of behind scenes
at a media company
19. In the mid-2000s, the company struggled with consumer reluctance to join a
gym unless they were already in peak physical condition
A hefty endorsement of the
TV show
“The Biggest Loser”
and more-imperfectlooking club members in
advertisements helped.
20. e, whatever
you look lik
Whatever
situation is…
your
e can help!
W
In fact, the company has had eight straight quarters of
year-over-year growth.
23. practices
to highlight the unique
culture
• work/life balance initiatives
• community fitness work
• military recruiting campaigns
24. core
values
We really are
looking for people
that enjoy what
they do, not always
the stereotypical
bodybuilder.
“A lot of what
we’re doing in employment branding
is giving our employees a voice. We
showcase them, showcase their work.”
-Lance Sepera, 24 hour fitness director