This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
Similar to 2015 Sample Social Media Tactical Plan (20)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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2. 2
First Things First
Before you get started on your social media
initiatives, here are some action items to
keep in mind:
• Assign ownership of each channel/strategy
to someone within your organization
• Create buyer personas and know which
personas are on which social media sites
• Train your sales teams to use social media
for lead generation and customer acquisition
• Create a social media policy and distribute
it to your employees—also distribute it to
your agencies
• Encourage employees to be active
participants in social media—don’t be afraid
to incentivize!
BLOG3
4
7
8
9
SOCIAL
NETWORKS
ONLINE
VIDEO
PHOTO
SHARING SITES
PRESENTATION
SHARING
TABLE OF CONTENTS
3. 3
X hours daily/weekly/monthly
Objectives
• Increase brand awareness
• Increase thought leadership throughout your industry
• Encourage comments and engagement
• Lead generation through blog subscription
• External linking
Action Items
√√ Choose managing editor to own the blog
√√ Choose a blogging platform
√√ Create an internal blog evangelist program to get
employees to contribute
√√ Decide on a weekly cadence
√√ Recruit guest bloggers
√√ Add social sharing icons
√√ Add a Tweet This button
√√ Promote each blog on social channels
BLOG
Key Metrics
• X number of posts
• X number of bloggers
• X number of social shares
• Audience growth—unique and return visitors
• Conversions
• Subscriber growth
• Inbound links
• Directory listings for infographics
• SEO improvement
4. 4
X hours daily/weekly/monthly
Overarching Action Items
√√ Choose owner for all of social media
√√ Set up social media posting cadence
√√ Choose a social media management platform
√√ Determine social media voice
√√ Set up an employee social sharing platform like GaggleAmp
SOCIAL NETWORKS
FACEBOOK
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Action Items
√√ Set up sponsored posts and ads
√√ Set up Facebook tabs that sync to your marketing automation platform
Key Metrics
• X number of posts per day
• Page follows
• Likes
• Engagement and comments
• Referring traffic
• Shares
• Lead generation/new customers
5. 5
X hours daily/weekly/monthly
SOCIAL NETWORKS
LINKEDIN
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Action Items
√√ Create and join relevant groups
√√ Encourage employee participation
√√ Monitor and participate in Q&A
√√ Set up sponsored posts and ads
Key Metrics
• X number of posts per day
• Page follows
• Comments, likes, and shares
• Group participation
• Referring traffic
• Lead generation/new customers
TWITTER
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Segment influencers and create lists
• Communicate issues from social media to support team and
ensure follow-up
• Listen and respond to relevant conversations
• Build reputation
Action Items
√√ Utilize promoted tweets and pinned tweets
√√ Set up Twitter Lead Generation cards
Key Metrics
• X number of posts
• Followers
• Mentions
• Retweets
• Number of lists
• Hashtag usage
• Influence of Twitter followers
• Lead generation or
customer acquisition
• Referring traffic
• Favorited tweets
(continued)
6. 6
X hours daily/weekly/monthly
SOCIAL NETWORKS
GOOGLE+
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
Action Items
√√ Optimize for SEO and set up Google rel=author tag
√√ Create and promote upcoming events
√√ Utilize Google+ hangouts
Key Metrics
• X number of posts
• Google+ circle adds/follows
• Google+ mentions
• Google +1
• Referring traffic
PINTEREST
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant imagery—both brand-related and fun
Action Items
√√ Create boards leveraging both content and company culture
√√ Follow other businesses, thought leaders, customers, and partners
Key Metrics
• Pins
• Repins
• Followers
• Purchases from pin
• Referring traffic
(continued)
7. 7
X hours daily/weekly/monthly
ONLINE VIDEO
YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO
Objectives
• Brand awareness and engagement
• Viral sharing
• Showcase company culture
• Post product videos and demos
• Create a video series to share
Action Items
√√ Determine ownership of video execution
√√ Choose a production agency
√√ Determine distribution channels
√√ Create social strategy for promotion
√√ Get customers, partners, and influencers involved in video creation
Key Metrics
• Views
• Shares
• Referral traffic
• Pages ranking on key terms from YouTube
8. 8
INSTAGRAM, TUMBLR, FLICKR, SNAPCHAT
Objectives
• Brand awareness
• Engagement with visual assets
• Showcase products
• Showcase company culture
• Showcase marketing events
• Link back to website, blog, and other content assets
Action Items
√√ Determine ownership of photo sites
√√ Decide on general branding guidelines for photos
√√ Encourage employees to participate and share their own photos
Key Metrics
• Referral traffic
• Shares and comments
• View of photos
• Page rankings on key terms from photo sharing sites
• Product purchasing and lead generation
X hours daily/weekly/monthly
PHOTO SHARING SITES
9. 9
SLIDESHARE
Objectives
• Brand awareness
• Engagement with visual content assets
• Lead generation and customer acquisition
• SEO optimization
• Generate additional content views
Action Items
√√ Determine ownership for visual content on SlideShare
√√ Work on regular SlideShare presentation creation
√√ Choose agency for stellar design
√√ Turn on the forms feature in SlideShare so you can sync leads to
your marketing automation platform
Key Metrics
• X number of presentations
• Followers
• Views
• Shares
• Lead generation and customer acquisition
• Downloads
• Favorites
X hours daily/weekly/monthly
PRESENTATION SHARING