This document discusses the opportunities and importance of social media. It notes that some of the most visited websites are social media platforms, with Facebook having over 400 million users. Social media allows people to interact and share information. It can help businesses build awareness, strengthen relationships, understand customers, improve service, generate leads, and increase sales. The document provides steps for setting up social media accounts, determining goals and audiences, and creating a content plan. It offers dos and don'ts for social media use and recommends tools to aid in management and measurement.

1. SOCIAL MEDIA
QUALITY MOVE MANAGEMENT

2. SOCIAL OPPORTUNITIES
● 4 of the top 7 highest-traffic websites (Facebook, YouTube,
Wikipedia, and Blogger) are social media websites
● With over 400 million users, if Facebook were a country, it would be
the 3rd largest country in the world
● Two-thirds of the global internet population visit social networks

3. WHAT IS SOCIAL MEDIA?
● SOCIAL = Sharing; MEDIA = information
● Social Media is a new way for people to
interact and share information with
eachother

4. WHY IS THIS IMPORTANT?
● Build awareness
● Strengthen relationships with clients, prospects, and influencers
● Better understand your buyers
● Improve customer service
● Identify new product ideas
● GENERATE LEADS = SALES = BUSINESS

5. NEXT STEPS
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Set up Social Media Accounts - Facebook, Twitter, Linkedin
Define your online voice
Determine who your target audience is
Create a plan:
○ blog once a week
○ Two Facebook posts a week
○ One Tweet a day
○ Visit Linkedin once a week

6. DO’s and DO NOT’s
DO:
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Develop relationships
Share information
Measure effectiveness
Try, try, and try again!
DO NOT:
● Think this is a way to advertise or sell your product
● Assume that people will talk to you - make connections!
● Think that social media will generate leads instantly

7. HELPFUL TOOLS
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Hootsuite
Google Analytics
Blogger
docs.google.com