This document provides guidance for insurance agents on using social media. It discusses what social media is and why agents should use it. Specifically, it focuses on Facebook, LinkedIn, and Facebook groups. It provides tips on identifying target audiences and developing a social media plan with goals, strategy, implementation, and measurement. The document emphasizes using social media to build an online presence and connect with potential customers.

1. Social Media for Insurance Agents
Creating and Developing
Your Social Networks

2. Nigel Ohrum
Social Media Manager
Helping small businesses
and individuals develop
web presence through
social media.
Social media manager,
teacher, speaker, blogger,
and all-around good guy.

3. Getting Social
● Social Media :
○ What is it?
○ Do I need it?
● Which ones :
○ Facebook
○ LinkedIn
● How to use...
○ Reaching Your Target Audience
○ How to Engage People

4. Social Media
What is it?
Do I need it?

5. Social Media is...
...millions of people across
the world having
conversations online.
Why does it matter?
1. 50% of Americans are
using social networks.
Sengupta, Half of America Is Using Social
Networks, NY Times 2011
2. The average American
Facbook user spends 6.4
hours a month browsing.
Nielsen Report, Media Research & Ratings
Company, 2011

6. Social Media
Differs from traditional media in that it is
a dialogue. The ability to listen and engage with
your audience is pure awsomeness!
● Customer Service
● Loyalty Building
● Networking
● Customer Acquisition

7. Social Media
Which ones?

8. Facebook Business Page
Do you have one?
You should because,
1. Over 800 million active
users.
2. Search engine friendly.
3. Easy-to-read and offers
great online visibility.
It's a great (FREE) tool for
any individual or business
to enhance their web
presence.

9. Facebook Groups
Facebook tool to share and
interact with members
only.
1. Very Convenient
2. Easy to setup and use
3. Less invasive than email
marketing.

10. LinkedIn Profile
LinkedIn is the premier
professional social
network.
People research individuals
and businesses.
1. Over 100 million
active users.
2. Import resume feature to
get you started easier.
3. Search engine friendly.

11. Social Media
How to use it?

12. Who am I looking for?
Think about your target
audience?
1. Are they young / elderly
2. Independent / Group
3. Where do they spend
time online?
4. What challenges can you
help them overcome?
*Identifying whom you're
trying to reach is key.

13. How do I build a social media plan?
1. Define your social media Keep in mind :
goals.
Social media can't fix your
2. Develop a social media business.
strategy.
Social media like anything
3. Implementation / else worthwhile takes time
Maintenance Time. and effort to succeed.
4. Measure the
return /effectiveness.

14. Connecting the Social Media
1. Create a Facebook
Business Page.
2. Touch up your LinkedIn
Profile.
3. Information to share on
your Facebook page.
4. Start a Facebook group
for advice and suggestions?
5. Use word-of-mouth to
support your social media.

15. Web Presence
The end goal :
Quickly find and identify
you when searching online.
1. Obtain direct info.
2. Influence decision
making process.
3. Contacting you.

16. Health Insurance Agent Facebook Page Example

17. Please connect with me:
facebook.com/nigel.ohrum
facebook.com/socialtoppings
linkedin.com/in/nigelohrum
SocialToppings.com
meetup.com/San-Jose-Social-Media
slideshare.net/nigelohrum
*Ask me about reviewing your Web
Presence